Williams-Sonoma (NYSE:WSM) Stock

WILLIAMS-SONOMA INC

Williams-Sonoma

With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (184) provides casual home accessories. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (46) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.

Williams-Sonoma Inc

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Telsey Advisory Group analyst Cristina Fernández shared key points from a meeting with Williams-Sonoma, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) CFO Jeff Howie and Chief Accounting Officer &amp; Head <a target="_blank" href="https://www.benzinga.com/quote/wsm/analyst-ratings" rel="noreferrer noopener">of IR Jeremy Brooks this week</a>.
The analyst writes that the company emphasized its strengths, including an $8 billion revenue scale, a strong balance sheet with $1.2 billion in cash and no debt, and supply chain expertise while acknowledging potential tariff headwinds announced by the Trump administration.
Read: <a target="_blank" href="https://www.benzinga.com/markets/equities/25/04/44640787/mark-cuban-warns-of-price-hikessays-buy-consumables-now-before-retailers-blame-tariffs" rel="noreferrer noopener">Mark Cuban Warns Of Price Hikes, Says &#8216;Buy Consumables Now,&#8217; Before Retailers Blame Tariffs</a>
To neutralize the impact of tariffs, the company plans to negotiate with vendors, adjust pricing, enhance supply chain efficiencies, leverage AI for operations, and cut SG&amp;A costs, adds the analyst.
To tackle tariffs, the analyst writes that the company can lower advertising expenses (historically 6.5%- 7.5% of sales) and improve logistics for large home deliveries, which total 2.2 million annually (7,000 per day).
Fernández notes that despite challenges, Williams-Sonoma&#8217;s demand remains stable year-to-date.
The analyst writes Williams-Sonoma is well-positioned to navigate challenges due to its diversified brand portfolio, unique merchandise, supply chain strength, and flexible cost structure.
Overall, the analyst maintained the Outperform rating on the stock <a href="https://www.benzinga.com/quote/WSM/analyst-ratings">with a price forecast of $220.</a>
Price Action: WSM shares are up 3.08% at $143.13 at the last check Friday.
Read Next:
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<li><a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs" target="_blank" rel="noreferrer noopener">Goldman Sachs Warns Tariffs Will Hit Apparel And Home Furnishings Hardest, Highlights Most Exposed Stocks</a></li>
</ul>
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How Will Williams-Sonoma Offset Tariff Risks?

Telsey Advisory Group analyst Cristina Fernandez maintains Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) with a Outperform and maintains $220 price target.

Telsey Advisory Group Maintains Outperform on Williams-Sonoma, Maintains $220 Price Target

U.S. markets plunged on Thursday, <a href="https://www.benzinga.com/government/regulations/25/04/44631916/wall-street-wipes-out-2-trillion-apple-eyes-worst-day-since-covid-19-pandemic-oil-plummets-whats-driving-markets-thursday">erasing $2 trillion in value</a>, as billionaire entrepreneur Mark Cuban warned consumers to stock up on everyday items before retailers use new tariffs to justify widespread price increases.
What Happened: &#8220;It&#8217;s not a bad idea to go to the local Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) or big box retailer and buy lots of consumables now,&#8221; the Cost Plus Drugs co-founder wrote on Bluesky. &#8220;From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if made in the USA, they will jack up the price and blame it on tariffs.&#8221;
Cuban&#8217;s warning comes as President Donald Trump&#8216;s sweeping reciprocal tariffs sent shockwaves through global markets. The S&amp;P 500, tracked by SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), fell 4.93%. Technology giants were hit particularly hard, with Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) down 9.25% and Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) tumbling 8.98%.
The tariffs include a baseline 10% on all countries except Mexico and Canada, with higher rates for nations carrying trade deficits with the U.S. China&#8217;s tariff rate will jump to 54% from 20%. In comparison, Vietnam (46%), Indonesia (32%), Bangladesh (37%), and Cambodia (49%) also <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">face significant increases</a>.
<figure class="wp-block-image aligncenter size-full"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04000954/Screenshot-2025-04-04-at-9.37.19%E2%80%AFAM.png" alt="" class="wp-image-856737" /></figure>
See Also: <a href="https://www.benzinga.com/markets/equities/25/04/44640503/bill-ackman-just-pick-up-the-phonesays-trump-will-reward-early-dealmakers-punish-tariff-retaliation">Bill Ackman: &#8216;Just Pick Up The Phone&#8217;—Says Trump Will Reward Early Dealmakers, Punish Foreign Tariff Retaliation</a>
Why It Matters: Evidence of economic stress appeared in the latest Institute for Supply Management report, which showed the Services Purchasing Managers&#8217; Index <a href="https://www.benzinga.com/government/regulations/25/04/44629640/us-services-sector-slows-sharply-as-hiring-drops-tariff-pressures-mount">falling sharply to 50.9% in March</a>, down from 53.5% in February and barely above the 50% threshold separating expansion from contraction. The employment component plunged to 46.2% from 53.9%, with 19.2% of respondents planning to reduce staffing.
Goldman Sachs analyst Brooke Roach noted apparel, footwear, and home furnishings will <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">likely face the steepest cost</a> increases, with companies like RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) and Williams-Sonoma Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) particularly vulnerable due to high sourcing exposure to Asia.
Billionaire investor Ray Dalio warned of &#8220;abrupt, unconventional changes&#8221; in global markets resulting from tariff escalation, predicting widespread stagflationary pressures as affected countries implement <a href="https://in.benzinga.com/25/04/44623855/billionaire-investor-ray-dalio-warns-of-abrupt-unconventional-changes-in-markets-heres-how-the-tariff-machine-affects-currency-monetary-and-fiscal-policies">retaliatory measures and central banks adjust monetary policy</a>.
Read Next:
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Mark Cuban Warns Of Price Hikes, Says 'Buy Consumables Now,' Before Retailers Blame Tariffs

On Thursday, Goldman Sachs analyst Brooke Roach discussed the impact of the U.S. reciprocal tariffs on retail companies.
On April 2, President Trump announced reciprocal tariffs, including a 10% hike on all countries except Mexico and Canada, with higher rates for select nations with trade deficits.
The most significant retail impact is expected from increased tariffs on major sourcing partners like Vietnam, Indonesia, Bangladesh, and Cambodia, said the analyst.
The U.S. is significantly raising tariffs on imports, with China&#8217;s tariff rate increasing to 54% (up from 20%). Other key sourcing countries like Vietnam (46%), Indonesia (32%), Bangladesh (37%), Cambodia (49%), and India (27%) will also see tariff hikes, while EU imports face a 20% tariff.
Canada and Mexico remain exempt under USMCA, though non-USMCA compliant goods will be taxed at 12%. Overall, apparel and footwear tariffs are estimated to rise to an average of 38%, noted the analyst.
Additionally, the de minimis duty-free exemption for packages under $800 from China and Hong Kong will end on May 1, 2025.
These shipments will face a 30% tariff or $25 per item, increasing to $50 per item after June 1, 2025. The Secretary of Commerce will review within 90 days whether to expand this policy to Macau.
The newly announced tariffs will pressure brands and retailers, forcing them to adjust pricing, negotiate with vendors, and optimize costs to protect margins.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44630305/ai-powered-pizza-papa-johns-taps-google-cloud-for-smarter-orders" rel="noreferrer noopener">AI-Powered Pizza? Papa Johns Taps Google Cloud For Smarter Orders</a>
While most companies will be affected, some are less exposed, including brands with lower U.S. sales exposure like Amer Sports Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AS#NYSE">AS</a>), Canada Goose Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GOOS#NYSE">GOOS</a>) and PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>). Retailers with indirect sourcing, such as department stores and off-price retailers, could benefit from supply chain disruptions.
Companies that do not source their product from international markets or source from exempt regions, such as Savers Value Village Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SVV#NYSE">SVV</a>) with thrift business model and Kontoor Brands Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KTB#NYSE">KTB</a>) reliance on Mexico, though it also sources from Bangladesh, are less exposed.
The analyst notes that brands with momentum and strong consumer engagement are likely to have more substantial relative pricing power in the marketplace overall.
The analyst noted higher exposure to incrementally new tariffs from Vietnam and Cambodia-exposed businesses include sportswear like Lululemon Athletica Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and general apparel like Torrid Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CURV#NYSE">CURV</a>), Figs Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FIGS#NYSE">FIGS</a>), Victoria&#8217;s Secret &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VSCO#NYSE">VSCO</a>), and Gap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>).
The Home Furnishings industry with companies like RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) and Williams-Sonoma Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) faces the greatest risk from tariffs due to its high exposure to China and Vietnam and the discretionary nature of its products.
RH sources 72% of its products from Asia, including 23% from China and 35% from Vietnam, while WSM has 23% China and 14% Vietnam exposure.
Retailers Five Below Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) and Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) are also vulnerable, with 60% of their products sourced from China. While Vietnam exposure remains unclear for most industries, home furnishing companies have the highest risk, said the analyst.
On the other hand, Auto Parts companies like Advance Auto Parts Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AAP#NYSE">AAP</a>), AutoZone Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) and O&#8217;Reilly Automotive Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ORLY#NASDAQ">ORLY</a>) and Home Improvement retailers like Home Depot Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) and Lowe&#8217;s Companies Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>) are better positioned, as they can pass increased costs.
Similarly, retailers that sell food like Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), BJ&#8217;s Wholesale Club Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BJ#NYSE">BJ</a>), and Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) are relatively insulated.
Companies with minimal reliance on China, such as Ulta Beauty Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) and Bath &amp; Body Works Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBWI#NYSE">BBWI</a>), are also well-positioned against these tariffs.
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Goldman Sachs Warns Tariffs Will Hit Apparel And Home Furnishings Hardest, Highlights Most Exposed Stocks

Deep-pocketed investors have adopted a bullish approach towards Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in WSM usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 13 extraordinary options activities for Williams-Sonoma. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 38% leaning bullish and 30% bearish. Among these notable options, 7 are puts, totaling $723,900, and 6 are calls, amounting to $353,112.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $70.0 and $200.0 for Williams-Sonoma, spanning the last three months.
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Williams-Sonoma's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Williams-Sonoma's whale activity within a strike price range from $70.0 to $200.0 in the last 30 days. 
<h3>Williams-Sonoma Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743707188_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>WSM</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$15.6</td>
<td>$13.8</td>
<td>$13.8</td>
<td>$130.00</td>
<td>$207.0K</td>
<td align="right">3</td>
<td align="right">150</td>
</tr>
<tr>
<td>WSM</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>05/16/25</td>
<td>$22.4</td>
<td>$19.2</td>
<td>$20.7</td>
<td>$160.00</td>
<td>$207.0K</td>
<td align="right">294</td>
<td align="right">100</td>
</tr>
<tr>
<td>WSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$2.95</td>
<td>$2.5</td>
<td>$2.5</td>
<td>$145.00</td>
<td>$89.7K</td>
<td align="right">2</td>
<td align="right">381</td>
</tr>
<tr>
<td>WSM</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$28.0</td>
<td>$25.5</td>
<td>$27.7</td>
<td>$165.00</td>
<td>$83.1K</td>
<td align="right">635</td>
<td align="right">35</td>
</tr>
<tr>
<td>WSM</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$15.3</td>
<td>$14.8</td>
<td>$14.8</td>
<td>$135.00</td>
<td>$71.0K</td>
<td align="right">107</td>
<td align="right">48</td>
</tr>
</tbody>
</table>

<h3>About Williams-Sonoma</h3>
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (184) provides casual home accessories. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (46) as well as Mark &amp; Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
<h3>Williams-Sonoma's Current Market Status</h3>
<ul>
<li>Trading volume stands at 4,387,014, with WSM's price down by -14.25%, positioned at $141.5.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 48 days.</li>
</ul>
<h3>Professional Analyst Ratings for Williams-Sonoma</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $185.2.
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20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Barclays has decided to maintain their Underweight rating on Williams-Sonoma, which currently sits at a price target of $131. 
&#x2A; Consistent in their evaluation, an analyst from Evercore ISI Group keeps a In-Line rating on Williams-Sonoma with a target price of $175. 
&#x2A; An analyst from Wells Fargo has decided to maintain their Equal-Weight rating on Williams-Sonoma, which currently sits at a price target of $170. 
&#x2A; Maintaining their stance, an analyst from Telsey Advisory Group continues to hold a Outperform rating for Williams-Sonoma, targeting a price of $220. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Outperform rating on Williams-Sonoma with a target price of $230. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Williams-Sonoma options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

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What the Options Market Tells Us About Williams-Sonoma

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Shares of companies within retail, apparel, and e-commerce industries are trading lower amid heavy selling pressure as markets react to President Trump's tariff announcements, which may hamper consumer spending.

Shares of specialty retailers in the furniture and home goods space are facing selling pressure in Wednesday&#8217;s after-hours session following <a href="https://www.benzinga.com/news/earnings/25/04/44616824/rh-q4-earnings-shares-sink-as-revenue-eps-miss-expectations">disappointing earnings from RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>)</a>.
What To Know: RH missed analyst estimates on the top and bottom lines in the fourth quarter, reporting revenue of $812.41 million versus estimates of $829.56 million, and adjusted earnings of $1.58 per share versus estimates of $1.92 per share.
The company said demand softened in mid-December after mortgage rates spiked after the Federal Reserve signaled that rates would remain largely unchanged. The demand commentary appears to be weighing on shares of Wayfair Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) and Williams-Sonoma Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>), which are due to report quarterly results next month.
Wayfair considers itself &#8220;the destination for all things home.&#8221; The home furnishings retailer will report its first-quarter financial results before the market opens on May 1. Analysts currently expect the company to report a loss of 22 cents per share on revenue of $2.71 billion, according to estimates from <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Williams-Sonoma is a digital-first home retailer. The company is due to report first-quarter results sometime in May, although a date has not yet been confirmed. Analysts are looking for earnings of $1.74 per share and revenue of $1.65 billion, per <a href="http://pro.benzinga.com">Benzinga Pro</a> estimates.
It&#8217;s also worth noting that broader markets are facing heavy selling pressure after hours after President Donald Trump announced reciprocal tariffs on a slew of countries at an event outside of the White House. The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), which tracks the S&amp;P 500, was down about 2.27% after hours at last check.
W, WSM Price Action: At publication time, Wayfair shares were down 14% after-hours, trading at $29, and Williams-Sonoma shares were down 8.41% after-hours at $150.13, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Photo: <a href="https://www.shutterstock.com/g/sheilasay">Sheila Say</a>/Shutterstock.

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After-Hours Center

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Wayfair, Williams-Sonoma Shares Fall After The Bell: Here's Why

TSCO

Shares of retail, apparel, and e-commerce companies are trading higher. Investors may be interpreting the release of better-than-expected ADP employment data as a sign of strength for the industry.

Evercore ISI Group analyst Oliver Wintermantel maintains Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) with a In-Line and lowers the price target from $180 to $175.

Evercore ISI Group Maintains In-Line on Williams-Sonoma, Lowers Price Target to $175

Shares of e-commerce, retail, and apparel stocks are trading lower following greater-than-expected inflation data measured through the PCE price index for February, while personal spending missed estimates. Additionally, recent tariff announcements may be weighing on equities.

Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) has outperformed the market over the past 20 years by 3.54% on an annualized basis producing an average annual return of 11.73%. Currently, Williams-Sonoma has a market capitalization of $20.36 billion. 
Buying $1000 In WSM: If an investor had bought $1000 of WSM stock 20 years ago, it would be worth $9,176.47 today based on a price of $165.36 for WSM at the time of writing.
<h3>Williams-Sonoma's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743023709_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

If You Invested $1000 In This Stock 20 Years Ago, You Would Have This Much Today

Shares of retail, apparel, and e-commerce companies are trading higher amid overall market strength on reports of potentially narrowed or targeted tariffs, which may be easing investor concerns.

Williams-Sonoma shares are trading higher after the company announced it joined the S&P 500.

Williams-Sonoma Joins the S&P 500

Wells Fargo analyst Zachary Fadem maintains Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) with a Equal-Weight and lowers the price target from $195 to $170.

Wells Fargo Maintains Equal-Weight on Williams-Sonoma, Lowers Price Target to $170

Analysts revised the price forecast for Williams-Sonoma, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) following fourth-quarter results reported on Wednesday.
The company reported revenue grrowth of 8% year over year to $2.46 billion, <a target="_blank" href="https://www.benzinga.com/25/03/44399562/williams-sonoma-beats-q4-estimates-but-stock-tumbles-on-soft-2025-outlook" rel="noreferrer noopener">beating the consensus of $2.35 billion</a>.
Adjusted earnings per share of $3.28 came above the analyst consensus of $2.93.
For 2025, Williams-Sonoma net revenue is expected to range from -1.5% to +1.5%, comps from flat to +3.0%, and operating margin between 17.4% and 17.8%, including a 20bps impact<a target="_blank" href="https://www.benzinga.com/calendars/guidance" rel="noreferrer noopener"> from the prior year&#8217;s extra week</a>.
Wedbush analyst Seth Basham maintained a Neutral rating and lowered the <a href="https://www.benzinga.com/quote/wsm/analyst-ratings">price forecast from $190 to $170.</a>
The analyst writes that the company&#8217;s FY25 operating margin guidance was disappointing due to tariff headwinds.
Basham notes that investors had anticipated tariff pressures, but the biggest disappointment was the extent of the headwind.
Nevertheless, the company has demonstrated strong management of its variable cost structure and has consistently achieved incremental savings in sourcing and supply chain, even after annualizing significant tailwinds, thus reducing margin downside risk, adds the analyst.
Basham expressed his disappointment that the company reiterated its medium-term operating margin guidance (mid-high teens) due to the tariff uncertainty.
Also, Telsey Advisory analyst Cristina Fernandez retained an Outperform rating and cut the price forecast from&nbsp;$230&nbsp;to&nbsp;$220.
The analyst says that the results showcased the strength of its brands and diverse product offerings, driving a 3.1% comp growth.
This positive momentum appears to continue into the first quarter, with April being a key month due to the Easter calendar shift, adds the analyst.
Fernandez writes that while the 2025 operating margin guidance was slightly below expectations, it accounts for all known tariffs and still reflects strong profitability compared to peers.
Moreover, Morgan Stanley analyst Simeon Gutman maintained Williams-Sonoma with an Equal-Weight rating and cut the price <a target="_blank" href="https://www.benzinga.com/25/03/44414682/williams-sonoma-analysts-cut-their-forecasts-after-q4-results" rel="noreferrer noopener">forecast from $195 to $185</a>.
Investors can gain exposure to the stock via&nbsp;Themes US Small Cap Cash Flow Champions ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SMCF#NASDAQ">SMCF</a>) and Invesco S&amp;P MidCap Quality ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XMHQ#NYSE">XMHQ</a>).
Price Action: WSM shares are down 0.24% at $165.87 at the last check Thursday.
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Upgrades

UBS Upgrades Williams-Sonoma to Neutral, Raises Price Target to $165

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