WPP (NYSE:WPP) Stock

Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe.

WPP PLC

Omnicom Group Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OMC#NYSE">OMC</a>) agreed Monday to acquire Interpublic Group of Companies, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IPG#NYSE">IPG</a>) in a <a href="https://www.benzinga.com/pressreleases/24/12/n42386996/omnicom-to-acquire-interpublic-group-to-create-premier-marketing-and-sales-company" target="_blank" rel="noreferrer noopener">stock-for-stock transaction</a>.
Interpublic shareholders will receive 0.344 Omnicom shares for each share of Interpublic common stock.
Should the transaction close, Omnicom shareholders will own 60.6% of the combined company, and Interpublic shareholders will own 39.4%.
John Wren&nbsp;will remain chairman and CEO of Omnicom.&nbsp;Phil Angelastro&nbsp;will remain EVP and CFO of Omnicom.&nbsp;Philippe Krakowsky&nbsp;and&nbsp;Daryl Simm&nbsp;will serve as Co-Presidents and COOs of Omnicom.
Wall Street Journal was the first to report the deal.
Omnicom, the third-largest advertising company, bid $35 billion for Publicis Groupe SA (OTC:<a class="ticker" href="https://www.benzinga.com/stock/PGPEF#OTC">PGPEF</a>) (OTC:<a class="ticker" href="https://www.benzinga.com/stock/PUBGY#OTC">PUBGY</a>) in 2014. The deal never came to fruition.
According to COMvergence data, Omnicom secured $7.37 billion in client billings this year. That includes $4.4 million from retained accounts, surpassing its closest competitor by over 40%. Notably, Omnicom achieved the highest retention rate in the industry, keeping 85% of billings under review while <a href="https://www.benzinga.com/pressreleases/24/12/n42294314/omnicom-media-group-tops-comvergence-q1-q3-report-with-7-37-billion-in-total-new-business" target="_blank" rel="noreferrer noopener">adding new clients</a>.
Rationale
<ul>
<li>The transaction should generate annual cost synergies of&nbsp;$750 million.</li>
<li>The companies involved value the deal at around $13 billion. It could create the world&#8217;s largest advertising company, surpassing WPP Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) in revenue.</li>
<li>The combined entity&#8217;s proforma 2023 revenue is around&nbsp;$25.6 billion, with adjusted EBITDA of&nbsp;$3.9 billion and free cash flow of&nbsp;$3.3 billion.</li>
<li>A successful merger with Interpublic would mark Omnicom&#8217;s largest deal to date. However, the transaction is expected to draw regulatory scrutiny due to its potential impact on ad-buying competition.</li>
</ul>
Both companies face increasing pressure from tech giants like Google and Meta, whose AI-driven advertising tools threaten to disrupt traditional agency revenue models.
Generative AI poses challenges for ad agencies by automating tasks historically performed by copywriters, designers, and ad buyers.
Citing Forrester Research, the WSJ report notes that automation could eliminate 33,000 ad agency jobs by 2030, accounting for nearly 8% of the workforce.
Interpublic has struggled in recent years, losing major accounts such as Amazon&#8217;s ad-buying business. Under CEO Philippe Krakowsky, the company has been exploring strategic options, including restructuring efforts advised by McKinsey and the sale of underperforming assets.
<ul>
<li>Last week, Interpublic sold the digital company Huge to AEA Investors, a private investment firm. Deal terms <a href="https://www.benzinga.com/pressreleases/24/12/g42343564/interpublic-announces-sale-of-huge" target="_blank" rel="noreferrer noopener">were not disclosed</a>.</li>
<li>Recently, Interpublic acquired Intelligence Node, an eCommerce intelligence platform, to enhance its commerce capabilities. The platform provides clients real-time product and market intelligence to understand shopper trends, drive sales growth, and <a href="https://www.benzinga.com/pressreleases/24/12/g42335409/interpublic-strengthens-commerce-offering-with-acquisition-of-intelligence-node-creating-unmatched" target="_blank" rel="noreferrer noopener">optimize performance</a>.</li>
</ul>
If the merger proceeds, it would reflect Omnicom&#8217;s strategic pivot towards larger-scale consolidation after focusing on organic tech development and smaller acquisitions. The deal could provide a lifeline for Interpublic amid increasing competitive pressure and declining market share.
Price Action: IPG stock is up 13.5% at $33.23, and OMC stock is down 2.34% at $101 during the premarket session at last check Monday.
Read Next:
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<li><a href="https://www.benzinga.com/analyst-ratings/price-target/24/12/42372173/docusign-stock-jumps-on-strong-q3-analysts-await-proof-of-sustained-growth" target="_blank" rel="noreferrer noopener">DocuSign Stock Jumps On Strong Q3, Analysts Await Proof Of Sustained Growth</a></li>
</ul>
Image: Shutterstock

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Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company?

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WPP shares are trading higher after the company reported Q3 financial results.

Guidance

WPP Reaffirmed FY24 Outlook: LFL Revenue Less Pass-through Costs Of -1% To 0%, With Q4 Facing A Tougher Comparative Than Q3 And Macro Uncertainty

Earnings

WPP Q3 Trading Update: Revenue Up 1.4%, Up 4.1% On Like-For-Like (LFL) Basis; LFL Revenue Less Pass-Through Costs Up 0.5%

<a href="https://www.adweek.com/agencies/amazon-media-account-omg-wpp/" title="https://www.adweek.com/agencies/amazon-media-account-omg-wpp/">https://www.adweek.com/agencies/amazon-media-account-omg-wpp/</a>

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'Amazon's Multi-Billion Dollar Media Account Goes to OMG and WPP' - AdWeek

Several multinational corporations, including Volkswagen AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>), Mercedes-Benz and L&#8217;Oréal, are voicing concerns over a drop in demand in China, due to a slowing economy and growing domestic competition.
What Happened: Reduced demand in China has been a recurring theme in half-year earnings across the global consumer goods sector. L'Oréal predicted a 2-3% fall in sales growth in China in the first half of the year, while Volkswagen-owned Porsche reported a one-third decrease in Chinese sales in the six months to June, compared to the previous year, Financial Times <a href="https://www.ft.com/content/8e2f415b-46bb-473f-9c26-474322e372f2">reported</a> on Monday.
&#8220;The only part of the world where consumer confidence remains very low is China,&#8221; said L'Oréal CEO Nicolas Hieronimus.
China&#8217;s heavily indebted real estate industry has been slowing down since late 2021, leading to a rapid drop in house prices and a subsequent decrease in consumer confidence and demand for consumer goods. 
See Also: <a href="https://www.benzinga.com/markets/asia/24/08/40287920/yum-china-serves-up-profit-margin-growth-despite-challenging-consumer-landscape?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Yum China Serves Up Profit, Margin Growth Despite Challenging Consumer Landscape</a>
Despite the challenges, some companies remain optimistic about the Chinese market. Yum China (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUMC#NYSE">YUMC</a>), the operator of Pizza Hut and KFC in China, reported better-than-expected first-half results, with net income rising 8% to $212 million.
According to Fitch analysts, uncertainty surrounding disposable income prospects along with shrinking household wealth has led to Chinese consumers prioritizing &#8220;value-for-money&#8221; products over non-essential expenditures.
"We don't know how long it will take [or] what it will take for China's consumers to regain that confidence,&#8221; Mercedes-Benz CEO Ola Källenius said.
Why It Matters: The concerns raised by these global giants echo the sentiments of renowned economist Paul Krugman, who earlier this year expressed concerns about <a href="https://www.benzinga.com/news/24/06/39133647/paul-krugman-slams-beijings-economic-model-world-will-not-accept-everything-china-wants-to-export">China's economic approach</a>, stating that the country's leaders are "bizarrely unwilling" to shift focus from production to consumer demand.
Furthermore, Chinese tech giants like Alibaba Group Holding Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), Tencent Holdings Ltd (OTC:<a class="ticker" href="https://www.benzinga.com/stock/TCEHY#OTC">TCEHY</a>), and JD.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>) are expected to shed light on China's economic and consumer sentiment as <a href="https://www.benzinga.com/news/24/08/40285028/alibaba-leads-chinese-tech-giants-in-boosting-shareholder-returns-but-economic-challenges-loom-repor">they report earnings</a> amid this challenging landscape. While these companies remain focused on enhancing shareholder returns, the overall economic challenges loom large.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/equities/24/08/40287556/general-motors-remains-committed-to-china-despite-losses-restructuring-needs-cfo-highlights-cash?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">General Motors Remains Committed To China Despite Losses, Restructuring Needs: CFO Highlights Cash Stability Goals</a></li>
</ul>
Photo via Shutterstock.
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Pooja-Rajkumari" target="_blank" rel="noreferrer noopener">Pooja Rajkumari</a>

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China's Low Consumer Confidence Creates Panic Among Global Giants: 'We Don't Know How Long It Will Take...'

He will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025.

Management

WPP Appoints Philip Jansen To Its Board As Non-Executive Director And Chair-Designate

In a striking incident earlier this month, an executive at Ferrari NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RACE#NYSE">RACE</a>) found himself receiving unusual messages that appeared to be from the company's CEO, Benedetto Vigna.
The messages, arriving through WhatsApp, which is owned by Meta Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), suggested a major acquisition was in the works and required the executive's assistance.
The messages purportedly from Vigna had a different phone number and profile picture than usual. Despite the convincing image of the bespectacled CEO in front of Ferrari's prancing-horse logo, the executive grew suspicious.
One message urged, "Be ready to sign the Non-Disclosure Agreement our lawyer is set to send you asap," and mentioned that "Italy's market regulator and Milan stock-exchange have been already informed. Stay ready and please utmost discretion," reported Bloomberg.
This was a sophisticated attempt to use deepfake technology to infiltrate Ferrari.
The executive realized something was amiss when he noticed subtle mechanical intonations in the voice and a different phone number.
Suspicions were confirmed when the imposter could not answer a verification question about a book recently recommended by Vigna, leading to the abrupt end of the call.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/24/06/39395622/ferraris-first-electric-car-to-cost-over-500-000-higher-than-tesla-roadster-porsche-taycan-report" rel="noreferrer noopener">Ferrari's First Electric Car To Cost Over $500,000, Higher Than Tesla Roadster, Porsche Taycan: Report</a>
This incident is part of a growing trend where deepfake scams target high-profile executives. Similar tactics were used against WPP PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) CEO Mark Read in May, though that attempt also failed, according to Bloomberg.
"This year we're seeing an increase in criminals attempting to voice clone using AI," said Rachel Tobac, CEO of cybersecurity training company SocialProof Security.
While deepfake technology has not yet caused widespread deception, significant losses have occurred. A multinational company in Hong Kong was scammed out of HK$200 million ($26 million) earlier this year through deepfake technology.
CyberArk Software (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CYBR#NASDAQ">CYBR</a>), an information security company, is already training its executives to identify such scams.
"It's just a matter of time before these AI-based deepfake tools become incredibly accurate," warned Stefano Zanero, a cybersecurity professor at Italy's Politecnico di Milano.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo: B_A from Pixabay

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Ferrari Executive Targeted By Deepfake Scam: Report

<a href="https://www.ft.com/content/2c3c6055-f898-4593-b6c6-80174f7876b5">https://www.ft.com/content/2c3c6055-f898-4593-b6c6-80174f7876b5</a>
&nbsp;

'KKR Makes Bid To Take Control Of FGS Global From WPP' - Financial Times

International Business Machines Corporation (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/ibm#NYSE">IBM</a>) recently collaborated with WPP Plc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/wpp#NYSE">WPP</a>) to introduce a new business-to-business (B2B) solution within the marketing industry. The collaboration aims to enhance productivity and help clients unlock their business value by better understanding the various buying decisions. 
Leveraging IBM&#39;s cutting-edge AI technologies, including Watsonx, and the newly-launched WPP Open for B2B platform, WPP aims to expedite digital transformation for business enterprises globally. 
This new platform is designed to meet enterprise-scale requirements, offering strong security, governance and seamless integration with clients&#39; current systems. It can empower marketers to effectively address B2B marketing challenges. The new platform effectively identifies crucial purchasing decisions of multiple stakeholders in diverse buying groups who collectively can influence the market both internally and externally within organizations. 
Moreover, by harnessing advanced data analytics and machine learning capabilities, this WPP AI model can fetch data from the client and third parties through IBM Watsonx to optimize engagement for buying groups. This can provide B2B marketers with guidance on channel selection and content to ensure that buying groups receive a unified, consistent and pertinent message. 
Additionally, it also enables them to monitor the effectiveness of marketing activities within buying groups and make real-time adjustments to messaging or influencer targeting as needed. 
WPP and IBM will also collaborate with LinkedIn to help clients deliver more effective advertising campaigns. This collaboration is likely to improve the profitability of IBM and strengthen its leadership in delivering innovative solutions across the hybrid cloud, AI, and consulting services. 
Shares of IBM have gained 27.6% over the past year compared with the industry&#39;s growth of 21.4%
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/56/69217.jpg?v=789080147" /> 
Image Source: Zacks Investment Research
<h3>Zacks Rank and Key Picks</h3>
IBM currently carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the industry have been discussed below. 
Arista Networks, Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/anet#NYSE">ANET</a>), sporting a Zacks Rank of 1 (Strong Buy) at present, supplies products to a prestigious set of customers, including Fortune 500 global companies in markets such as cloud titans, enterprises, financials and specialty cloud service providers.
Arista delivered a trailing four-quarter average earnings surprise of 15.39%. It has a long-term growth expectation of 15.68%. 
Motorola Solutions Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/msi#NYSE">MSI</a>) provides services and solutions to government segments and public safety programs, along with large enterprises and wireless infrastructure services. Currently, Motorola holds a Zacks Rank #2 (Buy). 
It delivered a trailing four-quarter average earnings surprise of 7.54% and has a long-term growth expectation of 9.47%. In the last reported quarter, Motorola delivered an earnings surprise of 11.51%.
<a href="https://www.zacks.com/stock/news/2291033/ibm-collaborates-with-wpp-to-revolutionize-b2b-marketing?cid=CS-BENZ-FT-analyst_blog|company_news_tech_sector-2291033">To read this article on Zacks.com click here.</a>

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IBM Collaborates With WPP to Revolutionize B2B Marketing

KERV And CMI Media Group Announce Video Attention Partnership; Pharmaceutical Clients To Access KERV's AI-Powered Video Analysis And Advertising Technology

The company is simultaneously working with Georgia Power, piloting a similar program for a limited number of EV owners in Georgia. 
&nbsp;

WPP Reports Q1 Revenue Of £3.4B, Down 1.4% YoY And Up 2.1% Like-For-Like, Revenue Less Pass-through Costs Were £2.7B, Down 5.0% YoY And Down 1.6% Like-For-Like

WPP shares are trading lower. The company reported preliminary FY23 results.

WPP Reported Prelim FY23 Revenue of £14.85B, up by 2.9% YoY, EPS of 93.8p

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Earnings Scheduled For February 22, 2024

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Shares of several companies in the broader communication, media and entertainment sector are trading lower after January CPI data showed a greater-than-expected rise in inflation, which increased uncertainty surrounding future rate cuts.

WPP Plc&nbsp;(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/wpp#NYSE">WPP</a>) shares are&nbsp;<a class="editor-rtfLink" href="https://www.benzinga.com/news/earnings/23/10/35433331/british-communication-advertising-company-wpp-cuts-fy23-outlook-again-on-cautious-spending-trends" style="background-image:initial; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; margin-top:0pt; margin-bottom:0pt; color:#4a6ee0" target="_blank">trading higher on Wednesday.</a>
The company is reportedly exploring possibilities to divest its 40% interest in the market research firm Kantar.
The British owner of advertising agencies aims to generate cash and tackle its declining stock value, Bloomberg&nbsp;<a class="editor-rtfLink" href="https://www.bloomberg.com/news/articles/2024-01-10/wpp-is-said-to-weigh-options-for-its-40-stake-in-bain-s-kantar?sref=TBDibEcD" style="background-image:initial; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; margin-top:0pt; margin-bottom:0pt; color:#4a6ee0" target="_blank">reported</a>, citing people familiar with the matter.
The London-based company is collaborating with an adviser to examine various options, including the complete sale of its remaining stake in Kantar, the report read.&nbsp;
Also Read:&nbsp;<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/11/29608124/british-advertising-giant-wpp-reveals-cfo-transition" style="background-image:initial; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; margin-top:0pt; margin-bottom:0pt; color:#4a6ee0" target="_blank">British Advertising Giant WPP Reveals CFO Transition</a>
This stake was retained after the 2019 transaction where 60% of Kantar was sold to the buyout firm Bain Capital, it added.
A potential deal could assign an equity value ranging from approximately $3 billion to $4 billion to Kantar, the report added. Kantar is carrying around $4 billion in debt.
In a separate development, Bain is reportedly preparing to initiate the sale of Kantar Media, a subsidiary of Kantar responsible for managing the television audience measurement system BARB. This particular unit could fetch a valuation of approximately &pound;1 billion in a sale, Bloomberg reported.
Discussions regarding WPP&#39;s potential divestiture of its stake in Kantar are currently in preliminary phases, with no definitive conclusions reached yet.&nbsp;
WPP might choose to maintain its ownership in the business if it fails to identify suitable alternatives for the stake, Bloomberg added.
Read Next:&nbsp;<a class="editor-rtfLink" href="https://www.benzinga.com/markets/equities/24/01/36577330/why-palantir-technologies-shares-are-rising-today" style="background-image:initial; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; margin-top:0pt; margin-bottom:0pt; color:#4a6ee0" target="_blank">Why Palantir Technologies Shares Are Rising Today</a>
Price Action:&nbsp;WPP shares are trading higher by 1.17% to $48.39 on the last check Wednesday.&nbsp;
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Why British Advertising Giant WPP Shares Are Rising Today

WPP PLC&nbsp;(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/wpp#NYSE">WPP</a>) disclosed a Q3 trading&nbsp;<a class="editor-rtfLink" href="https://otp.tools.investis.com/clients/uk/wpp_group_plc/rns/regulatory-story.aspx?cid=1299&amp;newsid=1728217" style="background-image:initial; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; margin-top:0pt; margin-bottom:0pt; color:#4a6ee0" target="_blank">update</a>, with a revenue decline of 1.8% Y/Y on a reported basis and an increase of 2.3% on a like-for-like (LFL) basis.&nbsp;
The company&#39;s performance in Q3 continued to be impacted by the cautious spending trends seen in Q2, mainly across technology clients.&nbsp;
Revenue less pass-through costs was down 0.6% Y/Y LFL due to declines in North America (continued weakness from technology clients) and China.
GroupM rose +1.6% Y/Y in Q3 with low-single-digit growth in the U.S. and U.K.
The company won net new business worth $1.4 billion in Q3.
The company&nbsp;launched VML and further integrated GroupM with common products and a single technology platform in Q3.&nbsp;
Both moves are expected to drive revenues and deliver net annualized cost savings of at least &pound;100 million in FY25 with a part-year benefit in FY24.
FY23 Outlook: WPP lowered the outlook for LFL revenue less pass-through costs growth to 0.5%-1.0% (from 1.5%-3.0% earlier) and now expects headline operating margin (excluding FX impact) of 14.8-15.0%&nbsp;<a class="editor-rtfLink" href="https://www.benzinga.com/calendars/guidance" style="background-image:initial; background-position:initial; background-size:initial; background-repeat:initial; background-attachment:initial; background-origin:initial; background-clip:initial; margin-top:0pt; margin-bottom:0pt; color:#4a6ee0" target="_blank">(vs. around 15.0% prior)</a>.
The company plans to provide an update on its strategic roadmap over the next three to five years on Capital Markets Day in January 2024.
Price Action: WPP shares are trading lower by 1.47% at $40.97 premarket on the last check Thursday.

Mid Cap

British Communication & Advertising Company WPP Cuts FY23 Outlook Again On Cautious Spending Trends

WPP Lowered FY23 LFL Revenue Less Pass-Through Costs Growth Outlook To 0.5%-1.0% (From 1.5%-3.0% Prior); Expects Headline Operating Margin (Ex-FX) Of 14.8%-15.0% Vs. Around 15.0% Earlier

&nbsp;Q3 LFL revenue less pass-through costs -0.6% with growth in UK, Western Continental Europe and Rest of World, offset by declines in North America, with continued weakness from technology clients and in China

WPP Q3 Trading Update: Revenue Down 1.8%, Up 2.3% On Like-For-Like (LFL) Basis;  LFL Revenue Less Pass-Through Costs Fell 0.6%

Press Releases

VTEX and VML Power H Mart's Ecommerce, Enhancing the Digital Grocery Shopping Experience

WPP Appoints Philip Jansen as Non-Executive Chair of the Board

WPP 2024 Interim Results

Physical Retail Stages a Comeback and Mobile Shopping Dominates In New 'Future Shopper Report'

WPP Third Quarter Trading Update

CMI Media Group Partners with Anoki on Industry-First Pharmaceutical Contextual CTV Advertising Campaign Across Both DTC and HCP Campaigns

New Research from CMI Media Group Spotlights How Healthcare Brands Can Support Needs of Patients with Obesity

PGA TOUR Players Can't Resist a TruGreen Lawn

WPP and Amazon Music are Joined by Top Artists for Groundbreaking "Louder Than Cancer" Campaign

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