Wix.com (NASDAQ:WIX) Stock

Wix.com

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Wix.com Ltd

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul class="wp-block-list">
<li>Baird raised Adobe Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADBE#NASDAQ">ADBE</a>) price target from $410 to $425. Baird analyst Rob Oliver maintained a Neutral rating. Adobe shares closed at $391.68 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/ADBE/analyst-ratings">view this stock</a>.</li>
<li>Loop Capital increased the price target for Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) from $480 to $510. Loop Capital analyst Anthony Chukumba maintained a Buy rating. Ulta Beauty shares closed at $459.17 on Friday. <a href="https://www.benzinga.com/quote/ULTA/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Keybanc raised SmartStop Self Storage REIT, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SMA#NYSE">SMA</a>) price target from $38 to $40. Keybanc analyst Todd Thomas maintained an Overweight rating. SmartStop Self Storage shares closed at $35.69 on Friday. <a href="https://www.benzinga.com/quote/SMA/analyst-ratings">See how other analysts view this stock.</a></li>
<li>JP Morgan slashed the price target for Abercrombie &amp; Fitch Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ANF#NYSE">ANF</a>) from $147 to $141. JP Morgan analyst Matthew Boss maintained an Overweight rating. Abercrombie &amp; Fitch shares closed at $74.66 on Friday. <a href="https://www.benzinga.com/quote/ANF/analyst-ratings">See how other analysts view this stock.</a></li>
<li>JP Morgan raised the price target for Accenture plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>) from $349 to $353. JP Morgan analyst Tien-Tsin Huang maintained an Overweight rating. Accenture shares closed at $311.71 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/ACN/analyst-ratings">view this stock</a>.</li>
<li>DA Davidson increased Nebius Group N.V. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NBIS#NASDAQ">NBIS</a>) price target from $50 to $55. DA Davidson analyst Alex Platt maintained a Buy rating. Nebius Group shares settled at $47.13 on Friday. <a href="https://www.benzinga.com/quote/NBIS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wells Fargo raised Wix.com Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) price target from $173 to $216. Wells Fargo analyst Alec Brondolo upgraded the stock from Equal-Weight to Overweight. Wix.com shares closed at $149.10 on Friday. <a href="https://www.benzinga.com/quote/WIX/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Scotiabank increased Freeport-McMoRan Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FCX#NYSE">FCX</a>) price target from $43 to $48. Scotiabank analyst Orest Wowkodaw upgraded the stock from Sector Perform to Sector Outperform. Freeport-McMoRan shares closed at $40.94 on Friday.  <a href="https://www.benzinga.com/quote/FCX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies cut the price target for Packaging Corporation of America (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PKG#NYSE">PKG</a>) from $245 to $205. Jefferies analyst Philip Ng downgraded the stock from Buy to Hold. Packaging Corporation shares settled at $188.57 on Friday. <a href="https://www.benzinga.com/quote/PKG/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>HC Wainwright &amp; Co. cut BioNTech SE (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BNTX#NASDAQ">BNTX</a>) price target from $145 to $138. HC Wainwright &amp; Co. analyst Robert Burns maintained a Buy rating. BioNTech shares closed at $106.57 on Friday. <a href="https://www.benzinga.com/quote/BNTX/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying ADBE stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><a href="https://www.benzinga.com/quote/adbe/analyst-ratings"><img loading="lazy" decoding="async" width="1024" height="589" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16100814/image-245-1024x589.png" alt="" class="wp-image-950870" style="width:647px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16100814/image-245-1024x589.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16100814/image-245-300x173.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16100814/image-245-768x442.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16100814/image-245.png 1131w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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News

Price Target

Markets

Analyst Ratings

Trading Ideas

ADBE

BNTX

NBIS

ULTA

Accenture To Rally More Than 13%? Here Are 10 Top Analyst Forecasts For Monday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul class="wp-block-list">
<li>TD Cowen analyst Robert Moskow upgraded the rating for Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) from Hold to Buy and raised the price target from $37 to $55. Celsius Holdings shares closed at $41.16 on Friday. <a href="https://www.benzinga.com/quote/CELH/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst Philip Ng upgraded Smurfit Westrock Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SW#NYSE">SW</a>) from Hold to Buy and boosted the price target from $44 to $55. Smurfit WestRock shares closed at $41.98 on Friday. <a href="https://www.benzinga.com/quote/SW/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Scotiabank analyst Orest Wowkodaw upgraded the rating for Freeport-McMoRan Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FCX#NYSE">FCX</a>) from Sector Perform to Sector Outperform and raised the price target from $43 to $48. Freeport-McMoRan shares closed at $40.94 on Friday. <a href="https://www.benzinga.com/quote/FCX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wells Fargo analyst Michael Sison upgraded Celanese Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CE#NYSE">CE</a>) from Equal-Weight to Overweight and raised the price target from $45 to $66. Celanese shares closed at $54.63 on Friday. <a href="https://www.benzinga.com/quote/CE/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wells Fargo analyst Alec Brondolo upgraded the rating for Wix.com Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) from Equal-Weight to Overweight and increased the price target from $173 to $21. Wix.com shares closed at $149.10 on Friday. <a href="https://www.benzinga.com/quote/WIX/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying CE stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><a href="https://www.benzinga.com/quote/CE/analyst-ratings"><img loading="lazy" decoding="async" width="1024" height="574" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16091202/image-241-1024x574.png" alt="" class="wp-image-950753" style="width:546px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16091202/image-241-1024x574.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16091202/image-241-300x168.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16091202/image-241-768x430.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/16091202/image-241.png 1135w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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Analyst Color

Upgrades

Pre-Market Outlook

CELH

This Celanese Analyst Turns Bullish; Here Are Top 5 Upgrades For Monday

Wells Fargo analyst Alec Brondolo upgrades Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) from Equal-Weight to Overweight and raises the price target from $173 to $216.

Wells Fargo Upgrades Wix.com to Overweight, Raises Price Target to $216

Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) has outperformed the market over the past 10 years by 9.06% on an annualized basis producing an average annual return of 19.83%. Currently, Wix.com has a market capitalization of $8.48 billion. 
Buying $100 In WIX: If an investor had bought $100 of WIX stock 10 years ago, it would be worth $612.14 today based on a price of $152.30 for WIX at the time of writing.
<h3>Wix.com's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1748475011_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $100 Invested In Wix.com 10 Years Ago Would Be Worth Today

B. Riley Securities analyst Naved Khan reiterates Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and lowers the price target from $240 to $230.

Reiteration

B. Riley Securities Reiterates Buy on Wix.com, Lowers Price Target to $230

Baird analyst Vikram Kesavabhotla upgrades Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) from Neutral to Outperform and lowers the price target from $215 to $190.

Baird Upgrades Wix.com to Outperform, Lowers Price Target to $190

Wix.com Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) on Friday <a href="https://www.benzinga.com/pressreleases/25/05/g45585916/wix-acquires-hour-one-to-expand-generative-ai-capabilities-and-accelerate-product-innovation" target="_blank" rel="noreferrer noopener">announced it has acquired</a> Hour One, a generative AI startup that specializes in automated media creation. The deal is part of Wix's broader push to strengthen its capabilities in artificial intelligence and expand its leadership in immersive web and content experiences.
Founded in 2019, Hour One developed a cloud-based platform that combines generative AI and 3D rendering to enable scalable, high-quality video production and interactive digital content. Wix said the acquisition enhances its control over core technologies while reducing dependence on external providers.
The financial terms of the deal were not disclosed.
"This move reinforces Wix's position as a leader in the new era of generative AI," said Ronny Elkayam, chief operating officer at Wix. He added that the deal brings in a highly skilled AI team that will help accelerate innovation across Wix's platform.
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/price-target/25/05/45575069/wix-analysts-stay-bullish-despite-eps-miss-citing-strong-product-pipeline-and-second" rel="noreferrer noopener">Wix Analysts Stay Bullish Despite EPS Miss, Citing Strong Product Pipeline And Second-Half Growth Plans</a>
The entire Hour One team, including co-founders Lior Hakim and Arnon Kahani, will join Wix at its headquarters. Their expertise is expected to be central to Wix's ongoing shift toward AI-native digital experiences.
Despite a recent earnings miss, analysts remain <a target="_blank" href="https://www.benzinga.com/news/buybacks/25/05/45538738/wixcom-issues-conservative-outlook-due-to-macro-uncertainty-increases-stock-buyback" rel="noreferrer noopener">positive</a> on Wix's outlook. They point to the company's expanding product pipeline and second-half growth strategy as key strengths, with the Hour One acquisition seen as a meaningful step toward future innovation.
WIX held cash and cash equivalents <a target="_blank" href="https://www.benzinga.com/news/buybacks/25/05/45538738/wixcom-issues-conservative-outlook-due-to-macro-uncertainty-increases-stock-buyback" rel="noreferrer noopener">of $653.28 million</a> as of March 31, 2025.
Investors looking for broader exposure can consider ETFs such as the Global X Artificial Intelligence &amp; Technology ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AIQ#NASDAQ">AIQ</a>) and the ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>).
Price Action: WIX shares were trading higher by 0.45% to $155.69 at last check Friday.
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Tech

ARKW

Wix Deepens AI Focus By Acquiring Generative AI Startup

Wix Acquires Hour One, Terms Not Disclosed

Wall Street analysts rerated Wix.com Ltd (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) after the company reported its <a target="_blank" href="https://www.benzinga.com/news/buybacks/25/05/45538738/wixcom-issues-conservative-outlook-due-to-macro-uncertainty-increases-stock-buyback" rel="noreferrer noopener">fiscal first-quarter</a>&nbsp;2025 results on Wednesday.&nbsp;The quarterly revenue grew 13%&nbsp;to $473.7 million, topping the&nbsp;analyst consensus estimate of $472.9 million.&nbsp;Adjusted EPS of $1.55 missed the&nbsp;analyst consensus estimate&nbsp;of $1.60.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/buybacks/25/05/45538738/wixcom-issues-conservative-outlook-due-to-macro-uncertainty-increases-stock-buyback" rel="noreferrer noopener">Wix.com Issues Conservative Outlook Due To Macro Uncertainty, Increases Stock Buyback</a>
Wix.com&nbsp;reiterated its fiscal 2025&nbsp;revenue outlook of $1.97 billion to $2 billion&nbsp;versus the&nbsp;analyst consensus estimate of $2.02 billion.&nbsp;
Needham analyst Bernie McTernan reiterated Wix.com with a Buy and a <a href="https://www.benzinga.com/quote/WIX/analyst-ratings" target="_blank" rel="noreferrer noopener">$250 price target</a> on Thursday.
Piper Sandler analyst Clarke Jeffries maintained Wix.com with an Overweight and lowered the price target from $262 to $225 on Thursday.
Cantor Fitzgerald&#8217;s Deepak Mathivanan reiterated Wix.com with an Overweight and a $200 price target on Wednesday.
Citizens analyst Andrew Boone maintained a Market Outperform rating and a $250 price target on Wednesday.
Needham: Wix beat the high end of its revenue guidance in first-quarter, noting strong cohort trends, McTernan said. However, second-quarter guidance calls for a deceleration, even at the high end of guidance. Though it pointed to strong cohort trends quarter to date, presumably with the lower-than-expected revenue guide driven by difficult comparisons and conservative macro assumptions, the analyst said. He said the company reiterated its guidance for the year, which includes the expectations of an acceleration in the second half of 2025. The latter part of the guidance was a particular focus for investors. Wix expects to achieve these results from underlying cohort strength, which will accelerate Partner trends in the second half and a deceleration in Self-Creator from first-quarter growth levels, per the analyst.
McTernan projected second-quarter adjusted EPS of $1.84.
Piper Sandler: Wix reported revenue of $473.7 million, representing 13% Y/Y growth, just above street estimates of $472.0 million, Jeffries noted. Creative Subscriptions grew 11% to $337.7 million, while Business Solutions was again a source of weakness, with growth slowing to 17.7% Y/Y from 21.5% last quarter, the analyst said. Given that Partners revenue accounts for ~50% of GPV, it also slowed Q/Q to 24.0% Y/Y growth from 29.2% growth last quarter, coming to $171.6 million of revenue in the quarter, he said. He said implied self-creator revenue was $302.0 million, growing 7.3% versus 6.8% last quarter. As per the analyst, free cash flow results were strongest versus consensus at $142.4 million (representing a 30% margin) versus Street at $135.4 million.
Jeffries projected second-quarter adjusted EPS of $1.76.
Cantor Fitzgerald: Wix reported first-quarter results with revenue in-line and free cash flow above Street estimates by 4%, Mathivanan noted. The analyst said the total booking growth of +12% Y/Y came one pt ahead of Street. At a segment level, Partners revenue decelerated 5-pts to +24% Y/Y while Self Create growth remained relatively stable at +7% Y/Y, he noted. He said that guidance for second-quarter revenues of +11-12% Y/Y came in line with prior Street expectations at the high end. More importantly, Wix maintained its fiscal 2025 bookings outlook (+11-13% Y/Y) despite dissipating FX headwinds, factoring in incremental macro conservatism, Mathivanan said. Taking a step back, he added that innovation remains healthy as Wix continues to roll out new AI-powered products over the past several months (Wixel, Astro, Wix functions, Wix automation).
Mathivanan projected second-quarter adjusted EPS of $1.52.
Citizens: Boone said Wix reported better-than-expected quarterly results with bookings and revenue 1% above consensus, and free cash flow came in ~5% above consensus. However, second-quarter revenue came in 1% below consensus, and with 2025 guidance unchanged, guidance is now more second-half-loaded, the analyst noted. Partners revenue, a key growth driver for the last eight quarters, decelerated 5 points to +24% Y/Y as it had a 2-point FX headwind and was impacted by slowing GPV, he said. More positively, Boone said the top of the funnel was healthy as new users were 7% larger than last year, while Wix continues to focus on high-intent and commerce-led users. He noted that Wix&#8217;s product cadence appears to have accelerated over the previous year, with Wixel and AI Site Chat recently being brought to market. With industry rationality continuing, AI improving efficiency at Wix itself, and new products helping to sustain growth, Boone said that free cash flow can continue to surprise the upside. At the same time, the company buys back more shares.
Boone projected second-quarter adjusted EPS of $1.38.
Price Action: WIX stock is trading higher by 0.93% to $153.75 at last check Thursday.
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Wix Analysts Stay Bullish Despite EPS Miss, Citing Strong Product Pipeline And Second-Half Growth Plans

RBC Capital analyst Brad Erickson maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Outperform and lowers the price target from $245 to $210.

RBC Capital Maintains Outperform on Wix.com, Lowers Price Target to $210

JMP Securities analyst Andrew Boone reiterates Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Market Outperform and maintains $250 price target.

JMP Securities Reiterates Market Outperform on Wix.com, Maintains $250 Price Target

Cantor Fitzgerald analyst Deepak Mathivanan reiterates Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Overweight and maintains $200 price target.

Cantor Fitzgerald Reiterates Overweight on Wix.com, Maintains $200 Price Target

Wix.com Ltd (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) reported mixed results for its fiscal first<a href="https://www.benzinga.com/quote/WIX/earnings"> quarter on Wednesday</a>.
The quarterly revenue grew 13% year-over-year to $473.7 million, topping the analyst consensus estimate of $472.9 million. Adjusted EPS of $1.55 missed the analyst consensus estimate of $1.60.
Wix.com reiterated fiscal 2025 revenue outlook of $1.97 billion to $2 billionversus the analyst consensus estimate of $2.02 billion and bookings of $2.03 billion to $2.06 billion. This company said this outlook reflects conservatism due to macro uncertainty, specifically the Business Solutions segment, with potential volatility offset by fully dissipating foreign exchange headwinds.
Lior Shemesh, CFO at Wix, said, "Our strong first quarter results demonstrate the critical value of the Wix platform to anyone and everyone requiring an online presence globally amid an ever-evolving macro environment, particularly SMBs. Top of funnel demand was very strong with Q1'25 new user cohort bookings finishing 12% higher than the bookings generated by the Q1'24 cohort in its first quarter."
Wix.com shares gained 3.1% to trade at $157.06 on Thursday.
These analysts made changes to their price targets on Wix.com following earnings announcement.
<ul class="wp-block-list">
<li>Piper Sandler analyst Clarke Jeffries maintained Wix.com with an Overweight rating and lowered the price target from $262 to $225.</li>
<li>Benchmark analyst Mark Zgutowicz maintained the stock with a Buy and lowered the price target from $245 to $230.</li>
<li>Wells Fargo analyst Alec Brondolo maintained Wix.com with an Equal-Weight rating and lowered the price target from $176 to $173.</li>
<li>UBS analyst Chris Zhang maintained the stock with a Buy and slashed the price target from $255 to $230.</li>
</ul>
Considering buying WIX stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="579" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/22095807/image-294-1024x579.png" alt="" class="wp-image-924546" style="width:637px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/22095807/image-294-1024x579.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/22095807/image-294-300x170.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/22095807/image-294-768x434.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/22095807/image-294.png 1102w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Earnings

Wix.com Analysts Slash Their Forecasts After Q1 Results

Piper Sandler analyst Clarke Jeffries maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Overweight and lowers the price target from $262 to $225.

Piper Sandler Maintains Overweight on Wix.com, Lowers Price Target to $225

Benchmark analyst Mark Zgutowicz maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and lowers the price target from $245 to $230.

Benchmark Maintains Buy on Wix.com, Lowers Price Target to $230

Wells Fargo analyst Alec Brondolo maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Equal-Weight and lowers the price target from $176 to $173.

Wells Fargo Maintains Equal-Weight on Wix.com, Lowers Price Target to $173

UBS analyst Chris Zhang maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and lowers the price target from $255 to $230.

UBS Maintains Buy on Wix.com, Lowers Price Target to $230

Needham analyst Bernie McTernan reiterates Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and maintains $250 price target.

Needham Reiterates Buy on Wix.com, Maintains $250 Price Target

B of A Securities analyst Michael McGovern maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and lowers the price target from $270 to $230.

B of A Securities Maintains Buy on Wix.com, Lowers Price Target to $230

SaaS website builder platform&nbsp;Wix.com Ltd&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>)&nbsp;reported its&nbsp;<a target="_blank" href="https://www.benzinga.com/pressreleases/25/05/g45534891/wix-reports-first-quarter-2025-results" rel="noreferrer noopener">fiscal first-quarter</a> 2025 results on Wednesday.&nbsp;The quarterly revenue grew 13%&nbsp;year-over-year&nbsp;to $473.7 million, topping the&nbsp;analyst consensus estimate of $472.9 million.&nbsp;Adjusted EPS of $1.55 missed the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">analyst consensus estimate</a> of $1.60.
Creative Subscription revenue increased 11%&nbsp;Y/Y&nbsp;to $337.7 million.&nbsp;Creative Subscriptions bookings&nbsp;climbed 10%&nbsp;Y/Y&nbsp;to $369.5 million.&nbsp;Creative Subscriptions Annualized Recurring Revenue (ARR) was $1.37 billion, up 10%&nbsp;Y/Y.
Partners revenue&nbsp;in the&nbsp;quarter&nbsp;was&nbsp;$171.6 million, up&nbsp;24%&nbsp;Y/Y. Business&nbsp;Solutions&#8217;&nbsp;revenue rose 18%&nbsp;Y/Y&nbsp;to $136.0 million, and bookings jumped 15%&nbsp;Y/Y&nbsp;to $141.4 million.&nbsp;
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The adjusted gross margin grew by 100 bps to 69%. During the quarter, Wix.com generated $145.5 million in operating cash flow and held $1.07 billion in cash and equivalents.
Wix&#8217;s Board authorized an increase to its stock buyback program to repurchase the company&#8217;s securities by up to $200 million, bringing the total repurchase authorization under the program to up to $400 million.
Wix.com <a href="https://www.benzinga.com/25/02/43812289/wix-q4-earnings-beats-estimates-raises-2025-outlook-ai-powered-expansion-and-market-share-gains" target="_blank" rel="noreferrer noopener">reiterated fiscal 2025</a> revenue outlook of $1.97 billion to $2 billion versus the analyst consensus estimate of $2.02 billion and bookings of  $2.03 billion to $2.06 billion. This company said this outlook reflects conservatism due to macro uncertainty, specifically the Business Solutions segment, with potential volatility offset by fully dissipating foreign exchange headwinds.
The company reiterated free cash flow outlook, excluding headquarters costs, of $590 million to $610 million. Wix.com expects second-quarter fiscal 2025 revenue of $485 million to $489 million versus the <a href="https://www.benzinga.com/calendars/guidance" target="_blank" rel="noreferrer noopener">analyst consensus estimate</a> of $490.53 million.
Lior Shemesh, CFO at Wix, said, &#8220;Our strong first quarter results demonstrate the critical value of the Wix platform to anyone and everyone requiring an online presence globally amid an ever-evolving macro environment, particularly SMBs. Top of funnel demand was very strong with Q1&#8217;25 new user cohort bookings finishing 12% higher than the bookings generated by the Q1&#8217;24 cohort in its first quarter.&#8221;
Price Action: WIX stock is trading lower by 1.78% to $178.50 premarket at last check Wednesday.
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