Wix.com (NASDAQ:WIX) Stock

Wix.com

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Wix.com Ltd

<a target="_blank" href="https://www.benzinga.com/topic/wix" rel="noreferrer noopener">SaaS website builder platform</a> Wix.com&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) on Tuesday announced a partnership with&nbsp;ActiveCampaign, a marketing automation platform.
This collaboration introduces an integrated solution for businesses of all sizes, franchises, and multi-location businesses to streamline their website and marketing technology stack, simplify operations, and enhance customer engagement.
Combining Wix's website management capabilities with ActiveCampaign's marketing automation platform allows businesses to oversee customer journeys from front-end website interactions to back-office operations.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43812289/wix-q4-earnings-beats-estimates-raises-2025-outlook-ai-powered-expansion-and-market-share-gains" rel="noreferrer noopener">Wix Q4 Earnings: EPS Beat, Issues Strong 2025 Outlook With Two Products Launch</a>
The integration enables effortless data syncing between Wix websites and ActiveCampaign accounts, allowing for streamlined customer interactions, marketing campaigns, automation, and analytics. 
Wix VP David Schwartz said that with this partnership, businesses can qualify leads, personalize sales and marketing efforts using engagement metrics, enhance operational efficiency by automating repetitive tasks, and drive growth, profitability, and customer loyalty.
ActiveCampaign Chief Strategy Officer Shay Howe said that by combining Wix's website platform with ActiveCampaign's marketing automation, they offered businesses of all sizes the tools they need to personalize customer experiences, automate engagement, and drive measurable growth.
Price Action: WIX stock is up by 0.77% at $166.05 at the last check on Tuesday.
Read Next:
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<li><a href="https://www.benzinga.com/25/02/43861604/wixs-new-ai-products-and-studio-adoption-spark-bullish-analyst-calls-despite-fx-headwinds" target="_blank" rel="noreferrer noopener">Wix Is One Of The Best Product-Driven Growth Stories, Analyst Says</a></li>
</ul>
Photo via Wix

News

Market-Moving Exclusives

Exclusives

EXCLUSIVE: Wix And ActiveCampaign Collaborate To Boost Engagement And Marketing Automation

EXCLUSIVE: Wix Tells Benzinga 'The partnership empowers businesses of all sizes, including multi-location brands and franchises, to streamline customer engagement, marketing automation, and website management in one seamless solution'

EXCLUSIVE: Wix Tells Benzinga Co. Partners With ActiveCampaign To Enhance Customer Engagement And Marketing Automation

Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) has outperformed the market over the past 10 years by 13.48% on an annualized basis producing an average annual return of 23.66%. Currently, Wix.com has a market capitalization of $9.17 billion. 
Buying $100 In WIX: If an investor had bought $100 of WIX stock 10 years ago, it would be worth $817.36 today based on a price of $164.78 for WIX at the time of writing.
<h3>Wix.com's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745881213_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Trading Ideas

Here's How Much $100 Invested In Wix.com 10 Years Ago Would Be Worth Today

Citigroup analyst Ronald Josey maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and lowers the price target from $280 to $238.

Price Target

Analyst Ratings

Citigroup Maintains Buy on Wix.com, Lowers Price Target to $238

Morgan Stanley analyst Elizabeth Porter maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Overweight and lowers the price target from $279 to $207.

Morgan Stanley Maintains Overweight on Wix.com, Lowers Price Target to $207

WIIM

Wix.com shares are trading higher after Wells Fargo upgraded the stock from Underweight to Equal-Weight and raised its price target from $169 to $176.

Wells Fargo analyst Alec Brondolo upgrades Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) from Underweight to Equal-Weight and raises the price target from $169 to $176.

Upgrades

Wells Fargo Upgrades Wix.com to Equal-Weight, Raises Price Target to $176

Jefferies analyst Brent Thill maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and lowers the price target from $265 to $230.

Jefferies Maintains Buy on Wix.com, Lowers Price Target to $230

Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) has outperformed the market over the past 10 years by 14.34% on an annualized basis producing an average annual return of 24.97%. Currently, Wix.com has a market capitalization of $9.30 billion. 
Buying $1000 In WIX: If an investor had bought $1000 of WIX stock 10 years ago, it would be worth $9,125.87 today based on a price of $172.41 for WIX at the time of writing.
<h3>Wix.com's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742479215_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $1000 Invested In Wix.com 10 Years Ago Would Be Worth Today

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Shares of software stocks are trading lower amid recession worries due to uncertainty regarding tariffs and trade policy. President Trump said there is a "period of transition." Economic uncertainty could drive a rotation out of growth sectors.

Wells Fargo analyst Alec Brondolo maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Underweight and lowers the price target from $194 to $169.

Wells Fargo Maintains Underweight on Wix.com, Lowers Price Target to $169

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Shares of companies in the broader tech sector are trading lower amid overall market uncertainty after President Trump confirmed March 4 tariffs.

Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) has outperformed the market over the past 10 years by 16.14% on an annualized basis producing an average annual return of 27.4%. Currently, Wix.com has a market capitalization of $10.74 billion. 
Buying $100 In WIX: If an investor had bought $100 of WIX stock 10 years ago, it would be worth $1,121.75 today based on a price of $199.11 for WIX at the time of writing.
<h3>Wix.com's Performance Over Last 10 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741013110_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Buybacks

Wix.com Board Authorizes $200M Buyback Program

Piper Sandler analyst Clarke Jeffries maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Overweight and raises the price target from $249 to $262.

Piper Sandler Maintains Overweight on Wix.com, Raises Price Target to $262

Wall Street analysts rerated Wix.com Ltd (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) after the company reported its <a target="_blank" href="https://www.benzinga.com/25/02/43812289/wix-q4-earnings-beats-estimates-raises-2025-outlook-ai-powered-expansion-and-market-share-gains" rel="noreferrer noopener">fourth-quarter results</a> Wednesday amid an exciting earnings season.
Wix.com reported revenue growth of 14%&nbsp;to $460.46 million, missing the&nbsp;analyst estimate of $461.75 million.&nbsp;Adjusted EPS of $1.93 beat the&nbsp;consensus estimate of $1.59.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/earnings/25/02/43846533/alibaba-q3-earnings-revenue-and-eps-beat-eyes-global-e-commerce-profitability-in-fy25-increase-investments-in-ai" rel="noreferrer noopener">Alibaba Q3 Earnings: Revenue And EPS Beat, Eyes Global E-Commerce Profitability In FY25, Increase Investments In AI</a>
Cantor Fitzgerald analyst Deepak Mathivanan maintained Wix.com with an Overweight and raised the <a target="_blank" href="https://www.benzinga.com/quote/WIX/analyst-ratings" rel="noreferrer noopener">price target from&nbsp;$260&nbsp;to&nbsp;$270</a>.
Benchmark analyst Mark Zgutowicz reiterated Wix.com with a Buy and raised the price target from&nbsp;$250&nbsp;to&nbsp;$260.
Needham analyst Bernie McTernan maintained Wix.com with a Buy and raised the price target from&nbsp;$235&nbsp;to&nbsp;$250.
RBC Capital analyst Brad Erickson reiterated an Outperform on Wix.com with a price target of $245.
Cantor Fitzgerald: WIX reported fourth-quarter results with revenue in line and free cash flow above Street estimates by 2% (Visible Alpha).
Mathivanan highlighted Studio adoption reflected by its booking growth, momentum in Self Create supported by the rollout of new AI products—the company&#8217;s AI marketing agent has entered the rollout phase—and premium subscriptions led by pricing initiatives and tougher comp from B2B migrations in 2023.
The analyst noted that the company&#8217;s robust product pipeline in 2025 bodes well for top-line growth. Operating margins also have plenty of runway to expand nicely over the next few quarters. Mathivanan projected first-quarter revenue of $472.1 million and adjusted EPS of $1.30.
Benchmark: WIX&#8217;s first-quarter and fiscal 2025 outlook tempered concerns for difficult pricing-related bookings headwind comparisons starting in mid-first-quarter, as the entirety of the respective fiscal 2025 bookings and revenue miss were attributed to FX headwinds.
Notably, WIX&#8217;s fiscal 2025 free cash flow guidance incorporates adjusted opex as a percent of revenue between 47% and 48%, in line with targets set at its fiscal 2023 Investor Day.
Importantly, WIX has not assumed any revenue generation from new products within fiscal 2025 guidance, presenting a potential average revenue per subscription (ARPS) catalyst in the second half across both Self-Creators and Partners.
An underappreciated aspect of the free cash flow margin story remains the sustainable and eventually accretive revenue mix shift toward Partners. Notably, partners&#8217; revenue exhibits lower S&amp;M sensitivities than Self-Creator today, allowing rationalize Partners&#8217; (eventual) accretion potential and emerging automation-based efficiencies.
Regarding WIX&#8217;s top-of-funnel momentum, Zgutowicz is impressed with 75% of the 2M Studio account net adds since launch being net new Partner clients to WIX. Zgutowicz anticipated potential top-of-funnel Partner (Agency) deceleration, given difficult comparisons.
However, the analyst expects Studio to drive accelerative ARPS growth in the second half as Bookings materialize into revenue. Zgutowicz anticipates its new Partner subscribers will deliberately shift portions of workflow to Studio, providing a sustainable ARPS benefit over the medium-to-long term, with pricing power and product innovation at its disposal. Zgutowicz projected first-quarter revenue of $472 million.
Needham: WIX continues to be one of the best product-driven growth stories in McTernan&#8217;s coverage. However, the company&#8217;s reported fiscal 2025 growth is being impacted by FX and compared against a price increase from the prior year. WIX studio is driving many new developers/agencies to the platform, which should be of lasting benefit. 
On Self Creator, WIX is launching new products this year, which could re-accelerate revenue to double-digits, representing an upside to the analyst&#8217;s estimates. McTernan projected first-quarter revenue of $471 million and adjusted EPS of $1.73.
RBC Capital: WIX&#8217;s fourth-quarter print was somewhat mixed, with the main intrigue being the fiscal bookings guide below Street (in-line FX neutral), where expected second-half bookings acceleration implies the year will be more back-end weighted than Street forecasts.
Erickson rerated despite the stock&#8217;s firm run on further new product cycle optimism and rising potential to become a more fully-formed compounder/capital return story. Erickson projected first-quarter revenue of $471.2 million.
Price Action: WIX stock traded lower by 4.82% at $206.54 at last check Thursday.
Also Read:
<ul>
<li><a href="https://www.benzinga.com/news/earnings/25/02/43853508/grab-q4-on-demand-incentives-grow-due-to-competition-issues-cautious-fy25-outlook-despite-strong-gmv-and-user-growth" target="_blank" rel="noreferrer noopener">Grab Q4 On-Demand Incentives Grow Due To Competition, Issues Cautious FY25 Outlook Despite Strong GMV And User Growth</a></li>
</ul>
Image via Shutterstock.

Analyst Color

Equities

Reiteration

Wix Is One Of The Best Product-Driven Growth Stories, Analyst Says

Citigroup analyst Ronald Josey maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Buy and raises the price target from $275 to $280.

Citigroup Maintains Buy on Wix.com, Raises Price Target to $280

Barclays analyst Trevor Young maintains Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Overweight and raises the price target from $236 to $240.

Barclays Maintains Overweight on Wix.com, Raises Price Target to $240

RBC Capital analyst Brad Erickson reiterates Wix.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WIX#NASDAQ">WIX</a>) with a Outperform and maintains $245 price target.

RBC Capital Reiterates Outperform on Wix.com, Maintains $245 Price Target

Press Releases

Wix to Participate in Fireside Chat at Morgan Stanley Technology, Media & Telecom Conference

Earnings

Wix Reports Fourth Quarter and Full Year 2024 Results

Wix Announces Board Authorization of $200 Million Share Repurchase Program

Wix Launches Native, Print-on-Demand Experience Powered by Printful

Wix Launches New Automation Builder to Power Advanced Business Workflows

Wix Launches Wix Functions to Customize Business Logic Without Code

Wix Launches Astro, an AI-powered Assistant for Site and Business Management

Wix Introduces Adaptive Content Feature with AI to Personalize Web Experiences for Site Visitors

Wix Partners with ActiveCampaign to Enhance Customer Engagement and Marketing Automation

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