Ulta Beauty (NASDAQ:ULTA) Stock

ULTA BEAUTY INC

Ulta Beauty

With more than 1,400 freestanding stores and 600 Target shop-in-shops, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also offers salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. In addition, it collects royalties through its Target partnership and credit card revenue. Most standalone Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm will soon open franchised stores in Mexico and has formed a joint venture to expand into the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Ulta Beauty Inc

JPMorgan analyst Christopher Horvers reiterated the Overweight rating on Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), <a href="https://www.benzinga.com/quote/ULTA/analyst-ratings" target="_blank" rel="noreferrer noopener">raising the price forecast from $475 to $477.</a>
Ulta will report first-quarter earnings on reports Thursday, May 29, after the market close.
Horvers notes that during Ulta&#8217;s fourth-quarter earnings update, the company mentioned comparable sales trends were nearly flat. They&#8217;re starting to improve thanks to the momentum of its semi-annual event and a more stable consumer and beauty market.
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Broadly, the analyst sees beauty category growth normalizing to its historical 3%-4% range, positioning Ulta to gain share thanks to its unique mix of mass and prestige offerings and strong industry position. This, Horvers writes, should lead to better margin conversion, earnings growth, and potential multiple expansion.
The analyst also points out that, during the firm&#8217;s April 3 RRU conference, Ulta Beauty CEO Kecia Steelman maintained a positive outlook. She highlighted consistent consumer behavior since the Q4 report and strong performance during promotional periods, even as overall engagement remained soft in quieter times.
Horvers observes that since Ulta's last report, quarter-to-date trends have shown modest improvement—about 50 basis points—according to Nielsen and Circana data, with momentum building sequentially from January through March.
Additional insights from Coty Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COTY#NYSE">COTY</a>) and Estee Lauder Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) suggest that April performed better than March. Based on this, the analyst has raised its forecast to 0.7%.
Although Ulta did not offer formal second-quarter guidance, Horvers notes that management expects comparable sales to remain roughly in line, with the second and third quarters benefiting from easier year-over-year comparisons.
While consumer behavior appears stable or slightly better than a year ago, fading market share pressures and stronger execution should support improvement.
Price Action: Ulta Beauty shares are trading lower by 1.38% to $405.04 at last check Friday.
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ULTA

Ulta Gets A Touch-Up: JPMorgan Lifts Price Target Ahead Of Q1 Earnings

Citigroup analyst Kelly Crago maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Neutral and raises the price target from $365 to $425.

Price Target

Citigroup Maintains Neutral on Ulta Beauty, Raises Price Target to $425

Ulta Beauty's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NYSE">ULTA</a>) short percent of float has risen 3.65% since its last report. The company recently reported that it has 2.75 million shares sold short, which is 7.96% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.92 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Ulta Beauty Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1748012421_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Ulta Beauty has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Ulta Beauty's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Ulta Beauty's peer group average for short interest as a percentage of float is 13.74%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

What's Driving the Market Sentiment Around Ulta Beauty?

JP Morgan analyst Christopher Horvers maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Overweight and raises the price target from $475 to $477.

JP Morgan Maintains Overweight on Ulta Beauty, Raises Price Target to $477

Telsey Advisory Group analyst Dana Telsey maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Outperform and maintains $460 price target.

Telsey Advisory Group Maintains Outperform on Ulta Beauty, Maintains $460 Price Target

Canaccord Genuity analyst Susan Anderson maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Buy and lowers the price target from $526 to $510.

Canaccord Genuity Maintains Buy on Ulta Beauty, Lowers Price Target to $510

Oppenheimer analyst Rupesh Parikh maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Outperform and raises the price target from $435 to $465.

Oppenheimer Maintains Outperform on Ulta Beauty, Raises Price Target to $465

Telsey Advisory Group analyst Joseph Feldman reiterated the Outperform rating on Target Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>), <a target="_blank" href="https://www.benzinga.com/quote/TGT/analyst-ratings" rel="noreferrer noopener">lowering the price forecast from $145 to $130</a>.
Target will report its first-quarter earnings on Wednesday, May 21. Analyst Feldman lowered first-quarter and full-year 2025 estimates for Target, citing weaker consumer spending, particularly in discretionary and general merchandise, along with rising costs tied to promotions, labor, tech investments, and potential tariff impacts.
While Placer.ai data showed declining traffic early in the quarter with some recovery later, likely from Easter timing and improved weather, Feldman noted that Target&#8217;s efforts in value offerings, loyalty programs, private label expansion, store upgrades, and brand partnerships (Apple Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/aapl#NASDAQ">AAPL</a>), Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), Levi Strauss &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>), Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>)) could partially offset pressure.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/05/45468713/pentair-to-rally-more-than-15-here-are-10-top-analyst-forecasts-for-friday" rel="noreferrer noopener">Pentair To Rally More Than 15%? Here Are 10 Top Analyst Forecasts For Friday</a>
Feldman now projects total sales to fall 0.9% to $24.3 billion, with comparable sales to decline 1.5%, down from the prior forecast of 1.0% and below the FactSet consensus of a 1.2% drop.
Feldman noted that Target sources roughly 50% of its cost of goods sold from within the U.S., while reducing its reliance on China from about 60% in 2017 to about 30% in 2024, with plans to bring that below 25% by 2026. Although the company hasn&#8217;t quantified the tariff impact, it plans to mitigate risks through sourcing diversification, vendor negotiations, and price increases while preserving balance sheet flexibility.
Reflecting softer consumer demand, a weaker product mix, and added cost pressures, especially tariffs, Feldman lowered his 2025 EPS estimate to $8.80 from $9.30 (vs. FactSet&#8217;s $8.62) and 2026 EPS to $9.55 from $10.14 (vs. FactSet&#8217;s $9.20).
Price Action: TGT shares are trading higher by 1.68% to $98.62 at last check on Friday.
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Image by bluestork via Shutterstock

Analyst Color

Reiteration

AAPL

LEVI

Analyst Lowers Target Q1 Forecast Amid Spending Slump, Rising Consumer Tariffs

Truist Securities analyst Korinne Wolfmeyer maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Neutral and raises the price target from $364 to $386.

Truist Securities Maintains Neutral on Ulta Beauty, Raises Price Target to $386

Throughout the last three months, 18 analysts have evaluated Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), offering a diverse set of opinions from bullish to bearish.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">4</td>
<td align="right">4</td>
<td align="right">7</td>
<td align="right">3</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">2</td>
<td align="right">4</td>
<td align="right">6</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $398.28, a high estimate of $526.00, and a low estimate of $300.00. Experiencing a 9.47% decline, the current average is now lower than the previous average price target of $439.94. 
<img src="https://www.benzinga.com/files/images/story/2025/1747256439_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
The analysis of recent analyst actions sheds light on the perception of Ulta Beauty by financial experts. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Underweight</td>
<td>$315.00</td>
<td>$300.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$300.00</td>
<td>$310.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Maintains</td>
<td>Buy</td>
<td>$415.00</td>
<td>$415.00</td>
</tr>
<tr>
<td>Kate McShane</td>
<td>Goldman Sachs</td>
<td>Raises</td>
<td>Buy</td>
<td>$423.00</td>
<td>$384.00</td>
</tr>
<tr>
<td>Kelly Crago</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$365.00</td>
<td>$405.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$327.00</td>
<td>$445.00</td>
</tr>
<tr>
<td>Susan Anderson</td>
<td>Canaccord Genuity</td>
<td>Lowers</td>
<td>Buy</td>
<td>$526.00</td>
<td>$538.00</td>
</tr>
<tr>
<td>Simeon Siegel</td>
<td>BMO Capital</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$404.00</td>
<td>$467.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Lowers</td>
<td>Buy</td>
<td>$415.00</td>
<td>$510.00</td>
</tr>
<tr>
<td>Christopher Horvers</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$475.00</td>
<td>$480.00</td>
</tr>
<tr>
<td>Korinne Wolfmeyer</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$364.00</td>
<td>$425.00</td>
</tr>
<tr>
<td>Mark Astrachan</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$400.00</td>
<td>$475.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$310.00</td>
<td>$360.00</td>
</tr>
<tr>
<td>Anna Glaessgen</td>
<td>B. Riley Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$330.00</td>
<td>$430.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$380.00</td>
<td>$475.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$460.00</td>
<td>$500.00</td>
</tr>
<tr>
<td>Simeon Gutman</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$460.00</td>
<td>$500.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$500.00</td>
<td>$500.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Ulta Beauty. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Ulta Beauty compared to the broader market.</li>
<li>Price Targets: Analysts predict movements in price targets, offering estimates for Ulta Beauty's future value. Examining the current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
For valuable insights into Ulta Beauty's market performance, consider these analyst evaluations alongside crucial financial indicators. Stay well-informed and make prudent decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/ULTA/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Ulta Beauty analyst ratings.</a>
<h2>Get to Know Ulta Beauty Better</h2>
With more than 1,400 freestanding stores and 600 Target shop-in-shops, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also offers salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. In addition, it collects royalties through its Target partnership and credit card revenue. Most standalone Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm will soon open franchised stores in Mexico and has formed a joint venture to expand into the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
<h3>Ulta Beauty: A Financial Overview</h3>
Market Capitalization Analysis: The company's market capitalization surpasses industry averages, showcasing a dominant size relative to peers and suggesting a strong market position.
Decline in Revenue: Over the 3M period, Ulta Beauty faced challenges, resulting in a decline of approximately -1.88% in revenue growth as of 31 January, 2025. This signifies a reduction in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Ulta Beauty's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 11.28% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Ulta Beauty's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 16.33% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): Ulta Beauty's ROA excels beyond industry benchmarks, reaching 6.58%. This signifies efficient management of assets and strong financial health.
Debt Management: Ulta Beauty's debt-to-equity ratio is below the industry average at 0.77, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>What Are Analyst Ratings?</h2>
Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

The Analyst Verdict: Ulta Beauty In The Eyes Of 18 Experts

Wells Fargo analyst Ike Boruchow maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Underweight and raises the price target from $300 to $315.

Wells Fargo Maintains Underweight on Ulta Beauty, Raises Price Target to $315

WIIM

Shares of beauty and cosmetic companies are trading higher after the US and China agreed to a temporary reduction in most tariffs on each other's goods. This could alleviate supply chain uncertainty in the sector.

ARHS

ARKO

BARK

BBWI

BOOT

BURL

CRMT

FIVE

JWEL

MNRO

ONEW

PLCE

REAL

RENT

RMBL

ROST

RVLV

SCVL

SFIX

SPWH

UPBD

URBN

VSCO

WRBY

Shares of retail stocks are trading higher after the US and China agreed to a temporary reduction in most tariffs on each other's goods. A reduction in tariffs could alleviate supply chain uncertainty and macroeconomic uncertainty and help boost consumer sentiment.

Looking into the current session, Ulta Beauty Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) shares are trading at $389.02, after a 0.20% increase. Moreover, over the past month, the stock went up by 8.79%, but in the past year, fell by 2.66%. Shareholders might be interested in knowing whether the stock is undervalued, even if the company is performing up to par in the current session. 

<img src="https://www.benzinga.com/files/images/story/2025/1746820845_0.png" alt="Past Year Chart" />

<h3>A Look at Ulta Beauty P/E Relative to Its Competitors</h3>
The P/E ratio measures the current share price to the company's EPS. It is used by long-term investors to analyze the company's current performance against it's past earnings, historical data and aggregate market data for the industry or the indices, such as S&amp;P 500. A higher P/E indicates that investors expect the company to perform better in the future, and the stock is probably overvalued, but not necessarily. It also could indicate that investors are willing to pay a higher share price currently, because they expect the company to perform better in the upcoming quarters. This leads investors to also remain optimistic about rising dividends in the future. 
Compared to the aggregate P/E ratio of the 86.08 in the Specialty Retail industry, Ulta Beauty Inc. has a lower P/E ratio of 15.32. Shareholders might be inclined to think that the stock might perform worse than it's industry peers. It's also possible that the stock is undervalued. 

<img src="https://www.benzinga.com/files/images/story/2025/1746820845_1.png" alt="Guage" />

In conclusion, the price-to-earnings ratio is a useful metric for analyzing a company's market performance, but it has its limitations. While a lower P/E can indicate that a company is undervalued, it can also suggest that shareholders do not expect future growth. Additionally, the P/E ratio should not be used in isolation, as other factors such as industry trends and business cycles can also impact a company's stock price. Therefore, investors should use the P/E ratio in conjunction with other financial metrics and qualitative analysis to make informed investment decisions.

Intraday Update

P/E Ratio Insights for Ulta Beauty

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/02/25</td>
<td>$300.00</td>
<td>$50.8K</td>
<td>36.7K</td>
<td>117.2K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/02/25</td>
<td>$190.00</td>
<td>$55.3K</td>
<td>17.0K</td>
<td>15.0K</td>
</tr>
<tr>
<td>CVNA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/09/25</td>
<td>$270.00</td>
<td>$160.2K</td>
<td>198</td>
<td>11.3K</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$350.00</td>
<td>$57.9K</td>
<td>229</td>
<td>362</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$95.00</td>
<td>$231.2K</td>
<td>489</td>
<td>224</td>
</tr>
<tr>
<td>LULU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$200.00</td>
<td>$121.5K</td>
<td>17</td>
<td>14</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$190.00</td>
<td>$29.2K</td>
<td>138</td>
<td>10</td>
</tr>
<tr>
<td>BKNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$4865.00</td>
<td>$46.3K</td>
<td>0</td>
<td>2</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option trade with bullish sentiment. It expires in 1 day(s) on May 2, 2025. Parties traded 499 contract(s) at a $300.00 strike. The total cost received by the writing party (or parties) was $50.8K, with a price of $102.0 per contract. There were 36785 open contracts at this strike prior to today, and today 117208 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a call option trade that happens to be bearish, expiring in 1 day(s) on May 2, 2025. This event was a transfer of 90 contract(s) at a $190.00 strike. The total cost received by the writing party (or parties) was $55.3K, with a price of $615.0 per contract. There were 17076 open contracts at this strike prior to today, and today 15086 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a call option sweep that happens to be bullish, expiring in 8 day(s) on May 9, 2025. This event was a transfer of 120 contract(s) at a $270.00 strike. This particular call needed to be split into 9 different trades to become filled. The total cost received by the writing party (or parties) was $160.2K, with a price of $1335.0 per contract. There were 198 open contracts at this strike prior to today, and today 11349 contract(s) were bought and sold. 
• For ULTA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), we notice a put option sweep that happens to be bullish, expiring in 141 day(s) on September 19, 2025. This event was a transfer of 33 contract(s) at a $350.00 strike. This particular put needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $57.9K, with a price of $1757.0 per contract. There were 229 open contracts at this strike prior to today, and today 362 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a put option sweep with bearish sentiment. It expires in 323 day(s) on March 20, 2026. Parties traded 125 contract(s) at a $95.00 strike. This particular put needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $231.2K, with a price of $1850.0 per contract. There were 489 open contracts at this strike prior to today, and today 224 contract(s) were bought and sold. 
• Regarding LULU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), we observe a call option trade with bullish sentiment. It expires in 232 day(s) on December 19, 2025. Parties traded 14 contract(s) at a $200.00 strike. The total cost received by the writing party (or parties) was $121.5K, with a price of $8682.0 per contract. There were 17 open contracts at this strike prior to today, and today 14 contract(s) were bought and sold. 
• Regarding DKS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), we observe a put option trade with bullish sentiment. It expires in 260 day(s) on January 16, 2026. Parties traded 10 contract(s) at a $190.00 strike. The total cost received by the writing party (or parties) was $29.2K, with a price of $2920.0 per contract. There were 138 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
• For BKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>), we notice a call option trade that happens to be bearish, expiring in 78 day(s) on July 18, 2025. This event was a transfer of 1 contract(s) at a $4865.00 strike. The total cost received by the writing party (or parties) was $46.3K, with a price of $46380.0 per contract. There were 0 open contracts at this strike prior to today, and today 2 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

AMZN

BKNG

CVNA

LULU

SBUX

TSLA

8 Consumer Discretionary Stocks Whale Activity In Today's Session

Wells Fargo analyst Ike Boruchow maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Underweight and lowers the price target from $310 to $300.

Wells Fargo Maintains Underweight on Ulta Beauty, Lowers Price Target to $300

Exclusive activations, curated looks by local influencers, and access to Beyoncé's coveted hair and fragrance make Ulta Beauty the COWBOY CARTER TOUR beauty destination
Ulta Beauty, the nation's largest beauty retailer, is proud to be the official beauty retail partner of Beyoncé's COWBOY CARTER TOUR. Building off the success of its recent exclusive launch of Beyonce's hair care line CÉCRED, the partnership brings fans an unforgettable summer of beauty, artistry, and self-expression through exclusive access to COWBOY CARTER TOUR-inspired beauty looks, curated product assortments, immersive experiences, and Beyoncé's celebrated beauty brands, including an exciting brick-and-mortar retail debut of Beyonce's highly coveted fragrance CÉ LUMIÈRE by Beyoncé Parfums, available for a limited time in select Ulta Beauty stores and on ulta.com.

Ulta Beauty Named Official Beauty Retail Partner Of Beyoncé's Cowboy Carter Tour

ADNT

AENT

APTV

ATAT

BABA

BROS

BYON

CANG

CAVA

CLEU

COLA

CROX

DECK

DKNG

DOGZ

ELYS

EVGO

FEDU

GENI

GOLF

GROV

HLLY

HSAI

HTHT

IRBT

JBLU

LAUR

NCLH

PENN

PSNYW

SAVE

SBET

TCOM

TSCO

WKSP

Select Sector SPDR-Consumer Discretionary

XPOF

Shares of companies in the broader consumer discretionary sector are trading higher after President Trump indicated tariffs against China will be lowered and trade tensions may de-escalate. Tariff concerns have weighed on the sector this year due to their expected impact on consumer spending.

ALUR

CHWY

EXPE

FNKO

KAVL

MULN

STLA

YUMC

Shares of companies in the broader consumer discretionary sector are trading higher amid Treasury Secretary Scott Bessent's remarks about trade de-escalation with China, which may relieve potential cost pressures for the consumer and lead to an uptick in spending.

Every year, billions of tax-free healthcare dollars go unspent in the U.S., and retailers have set their eyes on them. Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs), intended to offset medical costs, are becoming a major sales target for health, wellness, and beauty brands.
What Happened: Retailers like Sephora, Ulta Beauty Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), and Target Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) are coming up with tools to assist shoppers in using FSA/HSA funds on eligible items like SPF products, acne treatments, and wellness tech, according to <a href="https://www.retaildive.com/news/fsa-hsa-healthcare-shopper-awareness-beauty-retail-wellness/745339/">a</a> Retail Dive report.
Online resources, shopping guides, and in-store campaigns are leading the charge. "We launched cash register takeovers and out-of-home placements featuring top eligible items," said Lisa Tamburello, VP at Ulta Beauty.
See Also: <a href="https://www.benzinga.com/markets/equities/25/04/44831829/amazons-aggressive-price-cuts-hurt-sephoras-us-sales-says-lvmh-cfo-cecile-cabanis-we-try-to-avoid-this-technique">Amazon&#8217;s Aggressive Price Cuts Hurt Sephora&#8217;s US Sales, Says LVMH CFO Cecile Cabanis: &#8216;We Try To Avoid This Technique</a>
Why It Matters: In Numerator analyst Shawn Paustian's estimation, almost 10%—worth billions—is forfeited each year. Many consumers find it difficult to recognize eligible products. "When presented with a list of eligible items, consumers could only correctly identify less than half," Paustian said.
Retailers identify immense potential in educating account holders, particularly among white-collar professionals who make up most of this market. "FSA/HSA spending in beauty can redefine how consumers think about their routines," said Laura Unger of Sephora.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/04/44850223/march-retail-sales-exceed-forecasts-says-analyst">March Retail Sales Exceed Forecasts, Analyst Notes Best-Performing Sectors</a></li>
</ul>
Photo Courtesy: Steve Heap On Shutterstock.com

Retail Sales

Retailers Target Billions In Unused FSA/HSA Funds With Wellness And Beauty Push

Press Releases

Ulta Beauty Announces Third Quarter Fiscal 2024 Results

Ulta Beauty to Participate in Upcoming Investor Conference

Ulta Beauty Announces CEO Transition

Ulta Beauty World to Debut in San Antonio this Spring

Ulta Beauty to Report Fourth Quarter and Fiscal 2024 Results on March 13, 2025

Ulta Beauty Announces Fourth Quarter Fiscal 2024 Results

Ulta Beauty Names Lauren Brindley Chief Merchandising and Digital Officer

Ulta Beauty Teams up with Beyoncé's COWBOY CARTER TOUR to Deliver the Ultimate Concert-Ready Beauty Experience

Ulta Beauty to Report First Quarter Fiscal 2025 Results on May 29, 2025

Academy Sports and Outdoors, Inc. - Common Stock

Academy Sports

Build-A-Bear Workshop

Bath & Body Works

Barnes & Noble Education, Inc Common Stock

Barnes & Noble Education

Chewy

Dick's Sporting Goods

Envela

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National Vision Holdings

Five Below

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1-800-Flowers.com

Grove Collaborative Holdings, Inc. Class A Common Stock

Grove Collaborative Hldgs

MarineMax

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