Snap (NYSE:SNAP) Stock

SNAP INC - A

Snap

Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

Snap Inc

SNAP ONE HLDGS CORP COM

Snap-on Inc

Investors with a lot of money to spend have taken a bearish stance on Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SNAP, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 16 uncommon options trades for Snap.
This isn't normal.
The overall sentiment of these big-money traders is split between 25% bullish and 75%, bearish.
Out of all of the special options we uncovered, 9 are puts, for a total amount of $802,455, and 7 are calls, for a total amount of $858,999.
<h3>Predicted Price Range</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $8.0 to $12.0 for Snap over the recent three months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Snap's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Snap's substantial trades, within a strike price spectrum from $8.0 to $12.0 over the preceding 30 days.
<h3>Snap Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1752854473_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SNAP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$0.81</td>
<td>$0.8</td>
<td>$0.8</td>
<td>$11.00</td>
<td>$396.0K</td>
<td>8.1K</td>
<td>5.0K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$1.04</td>
<td>$1.03</td>
<td>$1.04</td>
<td>$10.00</td>
<td>$331.2K</td>
<td>1.0K</td>
<td>6.0K</td>
</tr>
<tr>
<td>SNAP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$0.54</td>
<td>$0.52</td>
<td>$0.54</td>
<td>$12.00</td>
<td>$216.0K</td>
<td>16.7K</td>
<td>13</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$1.02</td>
<td>$1.0</td>
<td>$1.01</td>
<td>$10.00</td>
<td>$116.3K</td>
<td>1.0K</td>
<td>1.1K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$1.04</td>
<td>$1.02</td>
<td>$1.03</td>
<td>$10.00</td>
<td>$85.1K</td>
<td>1.0K</td>
<td>2.8K</td>
</tr>
</tbody>
</table>

<h3>About Snap</h3>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
In light of the recent options history for Snap, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Present Market Standing of Snap</h3>
<ul>
<li>Currently trading with a volume of 12,157,926, the SNAP's price is up by 0.5%, now at $9.96. </li>
<li>RSI readings suggest the stock is currently may be overbought.</li>
<li>Anticipated earnings release is in 18 days.</li>
</ul>
<h3>Expert Opinions on Snap</h3>
Over the past month, 3 industry analysts have shared their insights on this stock, proposing an average target price of $10.33.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from UBS has decided to maintain their Neutral rating on Snap, which currently sits at a price target of $10. 
&#x2A; Consistent in their evaluation, an analyst from Wells Fargo keeps a Equal-Weight rating on Snap with a target price of $11. 
&#x2A; Maintaining their stance, an analyst from TD Cowen continues to hold a Hold rating for Snap, targeting a price of $10. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Snap with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Options

Markets

SNAP

Behind the Scenes of Snap's Latest Options Trends

UBS analyst Lloyd Walmsley maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and raises the price target from $9 to $10.

News

Price Target

Analyst Ratings

UBS Maintains Neutral on Snap, Raises Price Target to $10

TD Cowen analyst John Blackledge maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Hold and raises the price target from $9 to $10.

TD Cowen Maintains Hold on Snap, Raises Price Target to $10

<a href="https://www.theinformation.com/articles/bytedance-developing-mixed-reality-goggles-challenge-meta" title="https://www.theinformation.com/articles/bytedance-developing-mixed-reality-goggles-challenge-meta">https://www.theinformation.com/articles/bytedance-developing-mixed-reality-goggles-challenge-meta</a>

LUCY

VUZI

WIMI

WRBY

'ByteDance Developing Mixed Reality Goggles in Challenge to Meta' -  The Information

<a href="https://www.bnnbloomberg.ca/business/politics/2025/07/14/tiktok-ceo-asks-to-meet-with-industry-minister-over-shutdown-order/" title="https://www.bnnbloomberg.ca/business/politics/2025/07/14/tiktok-ceo-asks-to-meet-with-industry-minister-over-shutdown-order/">https://www.bnnbloomberg.ca/business/politics/2025/07/14/tiktok-ceo-asks-to-meet-with-industry-minister-over-shutdown-order/</a>

Macro Economic Events

Politics

Economics

General

ORCL

Reported Earlier: 'TikTok CEO Is Asking Industry Minister Mélanie Joly For An Urgent Meeting About The Federal Government's Order Directing The Company To Shut Down Its Canadian Operations' - BNN Bloomberg

Deep-pocketed investors have adopted a bearish approach towards Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in SNAP usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 16 extraordinary options activities for Snap. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 43% leaning bullish and 50% bearish. Among these notable options, 6 are puts, totaling $548,256, and 10 are calls, amounting to $446,409.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $7.0 to $25.0 for Snap during the past quarter. 
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Snap's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Snap's significant trades, within a strike price range of $7.0 to $25.0, over the past month.
<h3>Snap Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1752091276_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$1.52</td>
<td>$1.47</td>
<td>$1.49</td>
<td>$9.00</td>
<td>$298.0K</td>
<td>2.4K</td>
<td>2.3K</td>
</tr>
<tr>
<td>SNAP</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$1.17</td>
<td>$1.11</td>
<td>$1.14</td>
<td>$17.00</td>
<td>$113.8K</td>
<td>1.1K</td>
<td>1.0K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$0.74</td>
<td>$0.74</td>
<td>$0.74</td>
<td>$10.00</td>
<td>$60.9K</td>
<td>1.6K</td>
<td>2.8K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$0.77</td>
<td>$0.75</td>
<td>$0.75</td>
<td>$10.00</td>
<td>$55.3K</td>
<td>1.6K</td>
<td>2.0K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$0.77</td>
<td>$0.75</td>
<td>$0.75</td>
<td>$10.00</td>
<td>$51.7K</td>
<td>1.6K</td>
<td>1.3K</td>
</tr>
</tbody>
</table>

<h3>About Snap</h3>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
Following our analysis of the options activities associated with Snap, we pivot to a closer look at the company's own performance.
<h3>Current Position of Snap</h3>
<ul>
<li>Trading volume stands at 35,411,086, with SNAP's price down by -1.61%, positioned at $9.17.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 22 days.</li>
</ul>
<h3>Expert Opinions on Snap</h3>
In the last month, 1 experts released ratings on this stock with an average target price of $11.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from Wells Fargo continues to hold a Equal-Weight rating for Snap, targeting a price of $11. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
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'TikTok Preparing U.S. App With Separate Algorithm And Codebase; TikTok's New U.S. App Preparing To Operate Separately From Rest Of The World; Some ByteDance Employees In The U.S. Will Likely Continue To Work On U.S. TikTok On Outsource Basis, Sources Say' - Reuters Exclusive

Partnership will Boost Fan Experience in Venues Around the World, Beginning with World Aquatics Championships and Rugby Lions Tour this Summer
NEW YORK, July 9, 2025 /PRNewswire/ -- Today, Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), a social technology company, and RWS Global, the world's leader in live moments across sports and entertainment, announced a partnership that will enhance fan engagement at sporting events around the world. The relationship will formally bring together Snap's augmented reality lenses with RWS Global's revolutionary and proprietary sport presentation software, PV4, a centralized video and graphics playback system integrating video, graphics, text and third-party game data to deliver a seamless, best-in-class fan experience.
The relationship will kick off with two global sporting events: The World Aquatics Championships in Singapore from July 11 to August 3, 2025 and the three-city British &amp; Irish Lions Tour in Australia with fixtures on July 19, July 26 and August 2. At both events, the "Snapchat Cam" will be paired with venue video boards to create unique lens effects, taking fan interaction to the next level. The AR filters can be customized to create interactive games and branded experiences for sponsors, driving incremental revenue for event hosts.

Global

Snap And RWS Global Partner To Elevate Fan Engagement With AR At Sporting Events Around The World; Starting With The World Aquatics Championships In Singapore From July 11 To August 3, 2025 And The Three-City British & Irish Lions Tour In Australia With Fixtures On July 19, July 26 And August 2

<a href="https://www.modernretail.co/marketing/exclusive-snapchat-taps-american-eagle-as-a-snap-map-ad-partner-ahead-of-back-to-school-season/" title="https://www.modernretail.co/marketing/exclusive-snapchat-taps-american-eagle-as-a-snap-map-ad-partner-ahead-of-back-to-school-season/">https://www.modernretail.co/marketing/exclusive-snapchat-taps-american-eagle-as-a-snap-map-ad-partner-ahead-of-back-to-school-season/</a>

Modern Retail Reported Earlier. American Eagle To Become The First Specialty Fashion Brand To Highlight Its Store Locations And Brand-related Content On Snapchat's Snap Map

<a href="https://www.businessinsider.com/tiktok-owner-bytedance-plans-create-a-us-version-of-capcut-2025-7?utm_campaign=business-sf&amp;utm_source=twitter&amp;utm_medium=social">https://www.businessinsider.com/tiktok-owner-bytedance-plans-create-a-us-version-of-capcut-2025-7?utm_campaign=business-sf&amp;utm_source=twitter&amp;utm_medium=social</a>

AMZN

PINS

'TikTok's owner has plans to move US users to a new version of CapCut, the popular video-editing app'- Business Insider

These eleven large-cap stocks were the best performers in the holiday-shortened week. Are they a part of your portfolio?
<ol class="wp-block-list">
<li>Symbotic Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SYM#NASDAQ">SYM</a>) stock gained 28.93% last week.</li>
<li>NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) stock upped 22.15%, along with apparel and retail stocks, <a href="https://www.benzinga.com/node/46230421">which gained</a> on Trump's trade deal announcement with Vietnam, a key supplier to the industry. Argus Research also upgraded Nike <a href="https://www.benzinga.com/quote/NKE/analyst-ratings">from Hold to Buy</a>.</li>
<li>First Solar, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FSLR#NASDAQ">FSLR</a>) stock rose 18.89% after the U.S. Senate passed the "One Big Beautiful Bill Act," which extended renewable project timelines and cut China from the supply chain. The bill also removed <a href="https://www.benzinga.com/node/46249974">the proposed excise tax</a>.</li>
<li>Datadog, Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DDOG#NASDAQ">DDOG</a>) stock gained 18.33% after it was announced that it would <a href="https://www.benzinga.com/node/46248451">join the S&amp;P 500 index</a> on July 9, 2025.</li>
<li>Hewlett Packard Enterprise Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HPE#NYSE">HPE</a>) stock jumped 16.17% after the DOJ cleared its Juniper Networks Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JNPR#NYSE">JNPR</a>) <a href="https://www.benzinga.com/node/46172737">acquisition</a>. Also, Bank of America Securities maintained a Buy rating and raised its <a href="https://www.benzinga.com/quote/HPE/analyst-ratings">price forecast to $23</a>.</li>
<li>Summit Therapeutics Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SMMT#NASDAQ">SMMT</a>) stock upped 15.15% after Bloomberg reported it is in $15 billion-valued <a href="https://www.benzinga.com/node/46249640">partnership talks</a> with AstraZeneca (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZN#NYSE">AZN</a>). UBS also initiated coverage on the stock with a Buy rating and <a href="https://www.benzinga.com/quote/SMMT/analyst-ratings">a $30 price forecast</a>.</li>
<li>Carnival Corporation &amp; plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) stock rose 14.48% as it prepares to launch its <a href="https://www.benzinga.com/node/46236882">new private cruise destination</a>, Celebration Key. The company also announced an offer to raise 1 Billion euros via senior unsecured notes to refinance debt.</li>
<li>POSCO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PKX#NYSE">PKX</a>) stock gained 14.43% last week.</li>
<li>Wynn Resorts, Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WYNN#NASDAQ">WYNN</a>) stock gained 14.02% after <a href="https://www.benzinga.com/node/46204670">Macau's June gaming revenue</a> rose 19% year-over-year to $2.6 billion, beating expectations.</li>
<li>SharkNinja, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SN#NYSE">SN</a>) stock rose 13.95% amid sector-wide gains from Trump's Vietnam trade deal announcement benefiting consumer goods supply chains.</li>
<li>Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) shares gained 13.88% last week after Wells Fargo raised its <a href="https://www.benzinga.com/node/46207800">price forecast on the stock</a> from $8 to $11.</li>
</ol>
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/large-cap/25/07/46252229/netflix-is-worth-half-trillion-and-one-analyst-forecasts-trillion-dollar-valuation">Netflix Is Worth Half Trillion And One Analyst Forecasts Trillion Dollar Valuation</a></li>
</ul>
Image via Shutterstock

Large Cap

Movers

Trading Ideas

DDOG

FSLR

JNPR

SMMT

WYNN

NIKE, Datadog And Snap Are Among Top 11 Large Cap Gainers Last Week (June 30-July 4): Are The Others In Your Portfolio?

Legal

Fox Business Reports Snap Issues Statement On Utah Lawsuit, Says ".. Now, Unable To Accept The Court's Rejection Of The State's Legislation, The Utah Attorney General Is Resorting To Civil Litigation..."

Apple, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) filed a lawsuit in California last week, accusing former senior design engineer Di Liu of stealing confidential company information before<a href="https://www.benzinga.com/trading-ideas/movers/25/07/46207800/whats-going-on-with-snap-shares-today"> leaving to work at </a>Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>).&nbsp;
The Details: Apple alleged that Liu downloaded thousands of sensitive files and stored them in his personal cloud accounts during his final days at the company, according to <a href="https://www.cnbc.com/2025/07/01/apple-lawsuit-trade-secrets-di-liu-snap.html">CNBC</a>.&nbsp;
Liu, who worked on the Vision Pro headset, reportedly did not disclose that he was joining Snap, a competitor in the smart glasses market, when he resigned late last year.&nbsp;
Read Next: <a href="https://www.benzinga.com/markets/tech/25/06/46182769/what-happened-with-apple-stock-today?utm_source=articleShare">What Happened With Apple Stock Today?</a>
As a result, Apple granted him the standard two-week transition period, during which he allegedly accessed and copied proprietary files.
Apple's legal team stated that Liu used his company credentials to transfer documents containing project code names, technical details, product designs, and supply chain information.&nbsp;
Apple also suggested that the information Liu took could benefit Snap's augmented reality products, though Apple did not take legal action against Snap itself.
Snap responded by saying they found no evidence that the allegations related to Liu's work at their company. Apple sought damages and requested a forensic review of Liu's devices to ensure all sensitive data was deleted.&nbsp;
Why It Matters: Snap<a href="https://www.benzinga.com/markets/tech/25/06/45893545/snapchat-parent-to-launch-light-weight-ar-smart-glasses-to-compete-with-meta-apple"> recently announced</a> that it will launch Specs, a pair of lightweight, immersive AR glasses, in 2026.&nbsp;
Specs are described as an ultra-powerful wearable computer built into a lightweight glasses frame, featuring see-through lenses that blend digital experiences with the physical world.
In related industry news, Meta is reportedly preparing to launch a new version of its smart glasses, priced between $1,000 and $1,400, featuring a built-in screen and hand-gesture controls, as competition intensifies with Apple's $3,500 Vision Pro.
Read Next:&nbsp;
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/tech/25/07/46199580/microsoft-rivian-intel-slash-jobs-in-june-tech-layoff-spree?utm_source=articleShare">Microsoft, Rivian, Intel Slash Jobs In June Tech Layoff Spree</a></li>
</ul>
Photo: Vision Pro, Courtesy Apple

Tech

AAPL

Apple Sues Ex-Engineer Over Alleged Theft Of Vision Pro Secrets As Snap Prepares AR Glasses Launch

In the latest quarter, 22 analysts provided ratings for Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), showcasing a mix of bullish and bearish perspectives.
The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">19</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">18</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts provide deeper insights through their assessments of 12-month price targets, revealing an average target of $9.45, a high estimate of $13.00, and a low estimate of $6.50. A 20.32% drop is evident in the current average compared to the previous average price target of $11.86. 
<img src="https://www.benzinga.com/files/images/story/2025/1751407246_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
The analysis of recent analyst actions sheds light on the perception of Snap by financial experts. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$11.00</td>
<td>$8.00</td>
</tr>
<tr>
<td>Rob Sanderson</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Buy</td>
<td>$12.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Brian Nowak</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$6.50</td>
<td>$8.00</td>
</tr>
<tr>
<td>Maria Ripps</td>
<td>Canaccord Genuity</td>
<td>Lowers</td>
<td>Hold</td>
<td>$9.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Ronald Josey</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$9.00</td>
</tr>
<tr>
<td>Naved Khan</td>
<td>B. Riley Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Youssef Squali</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Hold</td>
<td>$11.00</td>
<td>$14.00</td>
</tr>
<tr>
<td>Eric Sheridan</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.50</td>
<td>$9.50</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$8.00</td>
<td>$9.00</td>
</tr>
<tr>
<td>Brad Erickson</td>
<td>RBC Capital</td>
<td>Maintains</td>
<td>Sector Perform</td>
<td>$12.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Brian Pitz</td>
<td>BMO Capital</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$13.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$8.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Brian Nowak</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Maria Ripps</td>
<td>Canaccord Genuity</td>
<td>Lowers</td>
<td>Hold</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Ronald Josey</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$13.50</td>
</tr>
<tr>
<td>Eric Sheridan</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.50</td>
<td>$13.50</td>
</tr>
<tr>
<td>Lloyd Walmsley</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$14.00</td>
</tr>
<tr>
<td>Thomas Champion</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Justin Post</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.50</td>
<td>$14.50</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Snap. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Snap compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Snap's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/SNAP/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Snap analyst ratings.</a>
<h2>Unveiling the Story Behind Snap</h2>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
<h3>Unraveling the Financial Story of Snap</h3>
Market Capitalization Analysis: Below industry benchmarks, the company's market capitalization reflects a smaller scale relative to peers. This could be attributed to factors such as growth expectations or operational capacity.
Positive Revenue Trend: Examining Snap's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 14.1% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: Snap's net margin is impressive, surpassing industry averages. With a net margin of -10.24%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): Snap's ROE lags behind industry averages, suggesting challenges in maximizing returns on equity capital. With an ROE of -5.86%, the company may face hurdles in achieving optimal financial performance.
Return on Assets (ROA): Snap's ROA lags behind industry averages, suggesting challenges in maximizing returns from its assets. With an ROA of -1.8%, the company may face hurdles in achieving optimal financial performance.
Debt Management: Snap's debt-to-equity ratio is notably higher than the industry average. With a ratio of 1.82, the company relies more heavily on borrowed funds, indicating a higher level of financial risk.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

What 22 Analyst Ratings Have To Say About Snap

Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) shares are trading higher on Tuesday after Wells Fargo raised its price target on the stock from $8 to $11, citing stronger-than-expected revenue growth in <a href="https://www.benzinga.com/m-a/25/06/46038952/snap-just-bought-a-student-calendar-app-how-it-could-reinvent-snapchat">a stabilizing ad market. </a>
What To Know: The firm now expects second-quarter revenue to increase 13% year-over-year, up from a prior estimate of 6% and above the consensus forecast of 8%. Wells Fargo also sees subscription revenue reaching $165 million and forecasts $76 million in EBITDA for the quarter, nearly double the street estimate, <a href="https://www.investing.com/news/analyst-ratings/snap-stock-price-target-raised-to-11-from-8-at-wells-fargo-on-ad-growth-93CH-4118881">according to Investing.com.</a>
The bank highlighted growing optimism around the Sponsored Snaps feature, which monetizes the chat interface and could generate $400 million in revenue by 2027, with $20 million projected this quarter alone. 
While domestic user engagement continues to decline, daily active users in the U.S. and Canada are down 4%, international markets remain stable, growing 8% annually.
Snap has also made headlines with its upcoming public release of new AR glasses, Specs, in 2026, along with enhancements to its Snap OS operating system that integrate OpenAI and Google Cloud tools for AI-powered development. 
Additional analyst updates were mixed: Loop Capital cut its price target to $12 from $16 but maintained a Buy rating, and Benchmark reiterated its Hold rating while noting recent improvements in ad targeting tech and an expanding advertiser base.
The broader competitive landscape may also be helping Snap. 
TikTok, a key rival, is facing scrutiny from EU regulators for potential violations of the Digital Services Act and a $600 million privacy-related fine. The regulatory pressure on TikTok may indirectly benefit Snap's ad business as marketers reconsider platform risk.
SNAP Price Action: Snapchat shares closed up 7.59% at $9.35 at publication on Tuesday, according to <a href="https://pro.benzinga.com/dashboard?new_user=False&amp;backend=google-oauth2">Benzinga Pro.</a>
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Image Via Shutterstock.

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What's Going On With Snap Shares Today?

WIIM

Snap shares are trading higher after Wells Fargo raised its price target on the stock from $8 to $11.

Wells Fargo analyst Ken Gawrelski maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Equal-Weight and raises the price target from $8 to $11.

Wells Fargo Maintains Equal-Weight on Snap, Raises Price Target to $11

<a href="https://www.bloomberg.com/news/videos/2025-06-30/tiktok-buyer-has-been-found-says-trump-video" title="https://www.bloomberg.com/news/videos/2025-06-30/tiktok-buyer-has-been-found-says-trump-video">https://www.bloomberg.com/news/videos/2025-06-30/tiktok-buyer-has-been-found-says-trump-video</a>
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Reported June 30, 2025: 'President Donald Trump Says A Buyer Group For TikTok Has Been Found And A Nod From China Is Now Needed' - Bloomberg News

Snap, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) confirmed on Friday that it has purchased Saturn, a calendar app designed to help students organize and share<a href="https://www.benzinga.com/25/05/45524467/tiktok-tests-photo-messaging-despite-internal-warnings-over-sextortion-risks-could-it-hurt-parent-bytedances-ipo-plans"> their school schedules.</a>
The Details: The terms of the acquisition were not made public, and Saturn will remain available as an independent app, the company told <a href="https://techcrunch.com/2025/06/20/snap-acquires-saturn-a-social-calendar-app-for-high-school-and-college-students/">TechCrunch</a>.&nbsp;
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According to Snap, nearly all of Saturn's team—just under 30 full-time employees—will join Snap as part of the deal.
While Snap has not detailed its future plans for Saturn, a company spokesperson told TechCrunch that Snap intends to incorporate Saturn's calendar features into Snapchat in new and creative ways.&nbsp;
Saturn, launched in 2018, takes a social approach to scheduling by allowing high school and college students to connect with classmates and easily view each other's class schedules, eliminating the need to exchange photos of timetables.
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The app lets users share not only their class schedules but also plans for practices, rehearsals, meetings, and games, giving friends a real-time view of each other's activities.&nbsp;
Snap reports that Saturn is widely used, with support in 80% of U.S. high schools, and credits Saturn's popularity to its engaging and interactive approach to scheduling.
What Else: Snap recently announced<a href="https://www.benzinga.com/markets/tech/25/06/45893545/snapchat-parent-to-launch-light-weight-ar-smart-glasses-to-compete-with-meta-apple"> that it will launch </a>lightweight, immersive AR glasses called Specs in 2026.
Specs will use advanced machine learning to interpret the environment, bring AI-powered assistance into 3D space, support shared games and activities with friends, and serve as a flexible workstation for browsing and streaming.
Currently, Snapchat users interact with AR Lenses 8 billion times each day, and more than 400,000 developers have created over 4 million Lenses using Snap's AR tools.&nbsp;
In 2024, Snap released its fifth-generation Spectacles for developers, setting the stage for the Specs public launch in 2026.
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Snap Just Bought A Student Calendar App: How It Could Reinvent Snapchat

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