Starbucks (NASDAQ:SBUX) Stock

STARBUCKS CORP

Starbucks

Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 40,000 stores across more than 80 countries as of the end of fiscal 2024. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

Starbucks Corp

In an <a href="https://in.benzinga.com/general/social-media/25/02/43577521/mark-zuckerbergs-meta-to-begin-mass-layoffs-next-week-speeds-up-hiring-of-machine-learning-engineers-report">era of layoffs</a>, economic uncertainty, and office fashion scrutiny, Gen Z is turning to a familiar icon for guidance: Steve Jobs and his signature work uniform.
What Happened: Gen Z and young millennial workers are adopting a minimalist fashion strategy inspired by Apple Inc. co-founder Jobs—wearing the same outfit to work each day to cut down on stress, avoid decision fatigue, and fly under the radar in volatile office environments, <a href="https://fortune.com/2025/03/30/gen-z-millennial-layoffs-economic-anxiety-office-uniform-productivity-hack/">reported</a> Fortune.
Popularized on TikTok by creators like @corporateagonyaunt and @metzcampos, the "Steve Jobs uniform" is becoming more than a style statement.
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It's a survival mechanism. "So I wear the same exact outfit every single day to work. Yes, it's really Steve Jobs-coded," one user said. "The crazy part is, no one cares… as long as I'm clean and presentable."
The trend comes as fears of layoffs persist across industries. According to Amanda Augustine, a career coach at Resume.io, "With layoff fears and economic uncertainty looming, it's not uncommon for individuals to gravitate toward structure and routine for comfort."
She says adopting a standard work uniform can help anxious employees feel more in control.
Beyond professional optics, the trend is also about conserving mental energy. "Eliminating small, repetitive choices reduces mental and emotional strain," Augustine explained, adding that it can lead to "greater focus, increased productivity, and better decision-making throughout the workday."
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Why It Matters: While the late Apple co-founder was celebrated for his groundbreaking innovation and leadership, he was equally recognizable for his consistent personal style.
Unlike traditional corporate executives who favored suits and ties, Jobs stuck to his signature outfit: a black mock turtleneck, blue jeans, and New Balance sneakers.
However, it was not just Jobs who embraced this method.
Apple CEO Tim Cook, Starbucks Corp's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) Brian Niccol, Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) CEO Mark Zuckerberg, and Twitter co-founder Jack Dorsey are also known for sticking to strict routines that reduce daily decisions.
In February, Starbucks announced the <a href="https://in.benzinga.com/25/02/43917692/starbucks-lays-off-1100-corporate-employees-in-major-restructuring">layoff of 1,100 corporate employees</a> as part of a major restructuring effort. Around the same time, reports emerged that Google&#8217;s parent company, Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), was implementing new job cuts within its <a href="https://in.benzinga.com/markets/equities/25/02/44031714/google-implements-layoffs-in-hr-and-cloud-divisions-as-ai-investment-accelerates-report">human resources and cloud divisions</a> to reduce costs.
Meta also <a href="https://in.benzinga.com/25/02/43723246/meta-faces-backlash-as-laid-off-workers-say-they-were-unfairly-targeted-despite-strong-performance-records">laid off approximately 3,600 employees</a> earlier this year, sparking backlash from former workers who claimed the company&#8217;s performance-based layoffs disproportionately affected high performers.
Last year, <a href="https://www.benzinga.com/news/24/04/38103837/apple-killed-its-car-display-projects-and-then-it-culled-600-jobs-report">Apple cut over 600 jobs in California</a> as part of a restructuring effort, shutting down its self-driving car and display technology initiatives.
Image via Shutterstock
Check out more of Benzinga&#8217;s Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
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Disclaimer:&nbsp;This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

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Steve Jobs Detested Decision Fatigue, Now Gen Z Is Copying His Style Playbook To Stay Sane, Stay Employed And Stay Out Of Trouble

Chagee Holdings Limited, a premium tea drink brand, has filed with the Securities and Exchange Commission to list its ADSs on the Nasdaq Global Select Market under the ticker &#8220;CHA.&#8221; The company aims to fuel its expansion in the growing freshly-made tea drinks market through this IPO.  
Founded in 2017, Chagee has grown rapidly. As of Dec. 31, its network included 6,440 teahouses, with 6,284 in China, making it the largest network among premium brands in the country. The company reported approximately RMB 29.5 billion ($4.06 billion) in total Gross Merchandise Value for 2024, a 173% increase from 2023.  
Chagee emphasizes &#8220;tea tech,&#8221; integrating digital and automation to enhance operations. The company operates as a Cayman Islands holding company with subsidiaries in China and elsewhere. 
The IPO&#8217;s size and pricing details are yet to be disclosed. Citigroup, Morgan Stanley, Deutsche Bank, and CICC are among the underwriters. 
The company competes in the fast-evolving freshly made tea market against established players with more resources. It also vies with food and beverage operators, including Starbucks Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), for premium beverage sales.
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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China's Milk Tea Chain Chagee Files For Nasdaq IPO Under 'CHA,' Taking On Starbucks In Growing Market

Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) has outperformed the market over the past 20 years by 2.31% on an annualized basis producing an average annual return of 10.54%. Currently, Starbucks has a market capitalization of $108.90 billion. 
Buying $1000 In SBUX: If an investor had bought $1000 of SBUX stock 20 years ago, it would be worth $7,261.12 today based on a price of $95.87 for SBUX at the time of writing.
<h3>Starbucks's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742846411_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Trading Ideas

$1000 Invested In Starbucks 20 Years Ago Would Be Worth This Much Today

Last week, J.P. Morgan analyst John Ivankoe hosted Bloomin&#8217; Brands Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BLMN#NASDAQ">BLMN</a>), CAVA Group Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), Brinker International Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EAT#NYSE">EAT</a>), and Sweetgreen Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SG#NYSE">SG</a>) at the J.P. Morgan Las Vegas forum.
The analyst noted that the key takeaway from all four companies was the focus on doing &#8220;fewer things better&#8221; and consistently reinvesting in customer and employee experiences.
According to the analyst, stock volatility has created opportunities, with the current 10-year yield of 4.3% helping global QSR valuations, easing fears of a 5-6% yield.
The analyst recommended adding fresh investments in Dutch Bros Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BROS#NYSE">BROS</a>), Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), and CAVA.
While McDonald&#8217;s Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>) and Restaurant Brands International Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/QSR#NYSE">QSR</a>) are fairly valued, slower U.S. data and international growth may present better buying opportunities, per the analyst.
Yum! Brands Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>) exceeded expectations, benefiting from tech-fee recapture. Domino&#8217;s Pizza Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DPZ#NASDAQ">DPZ</a>) is fairly valued due to high expectations. It remains uncertain if the Middle East conflict&#8217;s impact will drive sustained sales growth or just a leveling out.
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The analyst upgraded the shares of CAVA to Overweight. CAVA has significant potential for expansion in the U.S., with impressive free cash flow generation and a strong pipeline of operational and brand initiatives to drive sales and profits.
The analyst reiterated a Neutral rating on Chipotle Mexican Grill, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>) and EAT due to high valuations and peak comps, but remain cautiously optimistic and would consider adding on volatility.
Overweight-rated SG and Krispy Kreme Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DNUT#NASDAQ">DNUT</a>) face sales and profit challenges, with SG offering near-term potential through seasonal menus and loyalty programs.
Following YUM&#8217;s Taco Bell analyst day on March 4, which highlighted the &#8220;Byte by YUM!&#8221; platform and improving KFC international trends, the analyst conducted a full model review and a valuation reset.
Projections include Taco Bell U.S. growing to 9,000 units by 2030 and Taco Bell International expanding to 2,000 units. The analyst assumes KFC international (excluding China) will increase to 22,300 units, while KFC China will reach 19,400.
Compared to previous expectations, only BROS, DPZ, and Taco Bell (YUM) are performing ahead, while high-growth brands like CAVA, SG, Chili&#8217;s, and SBUX are on track.
Larger QSR brands like MCD, BK (QSR), KFC/PH (YUM), and fast-casual chains such as CMG and Shake Shack Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHAK#NYSE">SHAK</a>) are underperforming. Casual dining brands like Darden Restaurants Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DRI#NYSE">DRI</a>) (Olive Garden), Texas Roadhouse Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TXRH#NASDAQ">TXRH</a>) (Roadhouse), and BLMN (Outback) are also tracking lower.
The U.S. restaurant labor market remains stable, with open positions at 6.2% of total employment, close to the 20-year average of 4.4%. The quits rate stands at 3.8%, near the historical average of 4.0%.
Consumer confidence has declined, with a focus on the &#8220;expectations&#8221; component, as cautious consumers become more selective in discretionary spending.
Large QSR brands, like MCD and DPZ, report weaker performance among low-income consumers. In contrast, high-growth brands like CAVA are seeing strong growth in the lowest income quartiles, suggesting a shift toward QSR trade-ups and growing brand awareness.
According to the analyst, sourcing talent and retention remain key to building strong brands and scaling operations, mainly during the rapid adoption of in/out-of-store tech.
Total industry supply growth has remained surprisingly resilient, up 12% from third-quarter FY18 to third-quarter FY24 for a CAGR of ~2%, opined the analyst.
So much attention is placed on future AI driven opportunities, but the reality is 40% of the industry sales are from the top 500 chains with a very large addressable market of another 60% are considered to be independents, the analyst noted.
Tariffs are less of an issue for this sector than other industries but related inflation could impact several daily consumer staple commodities including avocados, seasonal produce/fruit and coffee, said the analyst.
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Image via Shutterstock.

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Is Tariff An Issue For Restaurant Sector? J.P. Morgan Highlights Winners & Losers

Sen. Bernie Sanders (I-VT) is calling out Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) after the company paid new CEO Brian Niccol about $96 million for just four months of work last year. In an online post, Sanders criticized the pay package while union workers struggle to secure fair wages.
<h2 class="wp-block-heading">Sanders Slams Starbucks Over Executive Pay</h2>
"If you&#8217;re the Starbucks CEO you get $96 million for 4 months of work including a $5 million bonus. If you&#8217;re a Starbucks union worker, the CEO is refusing to give you a decent raise to pay rent &amp; buy groceries. Starbucks must end its greed &amp; negotiate a fair union contract," Sanders <a href="https://x.com/BernieSanders/status/1899551236954693950">wrote</a>.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">If you&#39;re the Starbucks CEO you get $96 million for 4 months of work including a $5 million bonus. If you&#39;re a Starbucks union worker, the CEO is refusing to give you a decent raise to pay rent &amp; buy groceries. Starbucks must end its greed &amp; negotiate a fair union contract.
&mdash; Bernie Sanders (@BernieSanders) <a href="https://twitter.com/BernieSanders/status/1899551236954693950?ref_src=twsrc%5Etfw">March 11, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
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Niccol, who joined Starbucks in September after being recruited from Chipotle Mexican Grill Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>), received one of the <a href="https://www.benzinga.com/startups/24/08/40556572/from-chipotle-to-starbucks-brian-niccols-113m-pay-package-and-its-implications-for-the-coffee-chain">biggest compensation packages</a> in corporate America. About 94% of his pay came from stock awards, most of which are tied to performance, with the rest vesting over three years. He also received a $5 million sign-on bonus just one month after joining the company.
Starbucks ousted its previous CEO last year after declining sales, hoping Niccol could turn the business around. The company did not require him to relocate to Seattle, where it is based, and agreed to <a href="https://www.benzinga.com/news/24/08/40544276/starbucks-gives-new-ceo-brian-niccol-company-jet-to-fly-to-seattle-hq-sparks-environmental-backlash">cover his temporary housing and travel expenses</a>. Starbucks paid over $143,000 for Niccol's housing, with about half going toward tax-related costs. He also racked up $72,000 in flights between his home in Southern California and Seattle, along with $19,000 for other personal use of company aircraft, per filing.
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According to <a href="https://www.bloomberg.com/news/articles/2025-01-24/starbucks-ceo-made-96-million-in-first-four-months-on-the-job">Bloomberg</a>, Niccol's annual pay package was valued at around $113 million at the time of his hiring, largely due to stock awards meant to replace what he lost when leaving Chipotle. This places him among the top 20 highest-paid CEOs in the U.S.
Despite paying its CEO an enormous sum, Starbucks has been <a href="https://www.benzinga.com/markets/equities/25/01/42905366/starbucks-faces-34-new-union-complaints-amid-rising-tensions-with-workers">battling its unionized workers</a> over better wages and benefits. Workers across the country have pushed for improved pay, arguing that the company's profits should be shared more fairly with employees. Sanders, a longtime labor rights advocate, is pressuring Starbucks to negotiate a fair contract and address worker demands.
In its filing, Starbucks defended Niccol's pay, calling him a "highly sought-after, effective leader with a proven track record" who has the experience to drive the company's growth. However, as tensions between corporate leadership and union workers continue to escalate, the debate over executive pay and labor rights at Starbucks is far from over.
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'Starbucks Must End Its Greed'—Bernie Sanders Calls Out Starbucks CEO For Getting $96 Million For 4 Months Of Work

HUBS

CNBC Halftime Report Final Trades: HubSpot, EQT, Starbucks

Whales with a lot of money to spend have taken a noticeably bearish stance on Starbucks.
Looking at options history for Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 12% of the investors opened trades with bullish expectations and 87% with bearish.
From the overall spotted trades, 6 are puts, for a total amount of $452,301 and 2, calls, for a total amount of $102,056.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $95.0 and $127.0 for Starbucks, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
In today's trading context, the average open interest for options of Starbucks stands at 1181.38, with a total volume reaching 1,282.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Starbucks, situated within the strike price corridor from $95.0 to $127.0, throughout the last 30 days.
<h3>Starbucks Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742316337_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$7.15</td>
<td>$6.95</td>
<td>$7.1</td>
<td>$105.00</td>
<td>$129.9K</td>
<td>4.7K</td>
<td align="right">195</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$15.6</td>
<td>$15.45</td>
<td>$15.6</td>
<td>$110.00</td>
<td>$126.3K</td>
<td>135</td>
<td align="right">82</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$10.05</td>
<td>$9.9</td>
<td>$10.05</td>
<td>$108.00</td>
<td>$100.5K</td>
<td>160</td>
<td align="right">101</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$2.84</td>
<td>$2.77</td>
<td>$2.77</td>
<td>$110.00</td>
<td>$74.2K</td>
<td>1.6K</td>
<td align="right">789</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$6.05</td>
<td>$5.9</td>
<td>$6.0</td>
<td>$100.00</td>
<td>$42.0K</td>
<td>1.6K</td>
<td align="right">34</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 40,000 stores across more than 80 countries as of the end of fiscal 2024. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
<h3>Where Is Starbucks Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 3,195,369, with SBUX's price down by -0.68%, positioned at $98.41.</li>
<li>RSI indicators show the stock to be may be approaching oversold.</li>
<li>Earnings announcement expected in 42 days.</li>
</ul>
<h3>What The Experts Say On Starbucks</h3>
1 market experts have recently issued ratings for this stock, with a consensus target price of $125.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Wells Fargo persists with their Overweight rating on Starbucks, maintaining a target price of $125. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Starbucks's Options: A Look at What the Big Money is Thinking

Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) has outperformed the market over the past 20 years by 2.51% on an annualized basis producing an average annual return of 10.65%. Currently, Starbucks has a market capitalization of $112.22 billion. 
Buying $1000 In SBUX: If an investor had bought $1000 of SBUX stock 20 years ago, it would be worth $7,621.08 today based on a price of $98.79 for SBUX at the time of writing.
<h3>Starbucks's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742306424_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $1000 Invested In Starbucks 20 Years Ago Would Be Worth Today

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/14/25</td>
<td>$245.00</td>
<td>$28.5K</td>
<td>4.6K</td>
<td>128.5K</td>
</tr>
<tr>
<td>DKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>08/15/25</td>
<td>$28.00</td>
<td>$170.5K</td>
<td>349</td>
<td>1.5K</td>
</tr>
<tr>
<td>HSAI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$20.00</td>
<td>$41.6K</td>
<td>2.8K</td>
<td>814</td>
</tr>
<tr>
<td>CAVA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$95.00</td>
<td>$41.2K</td>
<td>0</td>
<td>696</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/18/26</td>
<td>$90.00</td>
<td>$110.6K</td>
<td>352</td>
<td>434</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$75.00</td>
<td>$39.0K</td>
<td>3.0K</td>
<td>410</td>
</tr>
<tr>
<td>ABNB</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$135.00</td>
<td>$57.7K</td>
<td>1.5K</td>
<td>407</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$185.00</td>
<td>$41.0K</td>
<td>13.6K</td>
<td>253</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$360.00</td>
<td>$108.9K</td>
<td>325</td>
<td>245</td>
</tr>
<tr>
<td>PENN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$15.00</td>
<td>$45.9K</td>
<td>275</td>
<td>224</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option trade that happens to be bearish, is expiring today. Parties traded 380 contract(s) at a $245.00 strike. The total cost received by the writing party (or parties) was $28.5K, with a price of $75.0 per contract. There were 4610 open contracts at this strike prior to today, and today 128596 contract(s) were bought and sold. 
• For DKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), we notice a put option trade that happens to be bullish, expiring in 154 day(s) on August 15, 2025. This event was a transfer of 1550 contract(s) at a $28.00 strike. The total cost received by the writing party (or parties) was $170.5K, with a price of $110.0 per contract. There were 349 open contracts at this strike prior to today, and today 1550 contract(s) were bought and sold. 
• For HSAI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HSAI#NASDAQ">HSAI</a>), we notice a call option sweep that happens to be neutral, expiring in 34 day(s) on April 17, 2025. This event was a transfer of 203 contract(s) at a $20.00 strike. This particular call needed to be split into 35 different trades to become filled. The total cost received by the writing party (or parties) was $41.6K, with a price of $205.0 per contract. There were 2848 open contracts at this strike prior to today, and today 814 contract(s) were bought and sold. 
• For CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we notice a call option trade that happens to be bullish, expiring in 98 day(s) on June 20, 2025. This event was a transfer of 89 contract(s) at a $95.00 strike. The total cost received by the writing party (or parties) was $41.2K, with a price of $463.0 per contract. There were 0 open contracts at this strike prior to today, and today 696 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a put option sweep with bearish sentiment. It expires in 461 day(s) on June 18, 2026. Parties traded 123 contract(s) at a $90.00 strike. This particular put needed to be split into 25 different trades to become filled. The total cost received by the writing party (or parties) was $110.6K, with a price of $900.0 per contract. There were 352 open contracts at this strike prior to today, and today 434 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option sweep that happens to be bearish, expiring in 98 day(s) on June 20, 2025. This event was a transfer of 100 contract(s) at a $75.00 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $39.0K, with a price of $390.0 per contract. There were 3014 open contracts at this strike prior to today, and today 410 contract(s) were bought and sold. 
• Regarding ABNB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), we observe a put option trade with bearish sentiment. It expires in 308 day(s) on January 16, 2026. Parties traded 25 contract(s) at a $135.00 strike. The total cost received by the writing party (or parties) was $57.7K, with a price of $2310.0 per contract. There were 1540 open contracts at this strike prior to today, and today 407 contract(s) were bought and sold. 
• Regarding CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we observe a put option trade with bullish sentiment. It expires in 7 day(s) on March 21, 2025. Parties traded 36 contract(s) at a $185.00 strike. The total cost received by the writing party (or parties) was $41.0K, with a price of $1140.0 per contract. There were 13692 open contracts at this strike prior to today, and today 253 contract(s) were bought and sold. 
• Regarding ULTA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), we observe a put option trade with bullish sentiment. It expires in 7 day(s) on March 21, 2025. Parties traded 99 contract(s) at a $360.00 strike. The total cost received by the writing party (or parties) was $108.9K, with a price of $1100.0 per contract. There were 325 open contracts at this strike prior to today, and today 245 contract(s) were bought and sold. 
• Regarding PENN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PENN#NASDAQ">PENN</a>), we observe a call option sweep with bearish sentiment. It expires in 126 day(s) on July 18, 2025. Parties traded 121 contract(s) at a $15.00 strike. This particular call needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $45.9K, with a price of $380.0 per contract. There were 275 open contracts at this strike prior to today, and today 224 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

ABNB

CVNA

DKNG

HSAI

PENN

TSLA

ULTA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

Whales with a lot of money to spend have taken a noticeably bullish stance on Starbucks.
Looking at options history for Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) we detected 18 trades.
If we consider the specifics of each trade, it is accurate to state that 50% of the investors opened trades with bullish expectations and 44% with bearish.
From the overall spotted trades, 8 are puts, for a total amount of $656,859 and 10, calls, for a total amount of $1,562,239.
<h3>Projected Price Targets</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $75.0 to $113.0 for Starbucks over the recent three months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Starbucks's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Starbucks's whale activity within a strike price range from $75.0 to $113.0 in the last 30 days. 
<h3>Starbucks Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741970753_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$3.55</td>
<td>$3.45</td>
<td>$3.45</td>
<td>$105.00</td>
<td>$862.5K</td>
<td>3.8K</td>
<td>2.5K</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$11.75</td>
<td>$11.5</td>
<td>$11.53</td>
<td>$100.00</td>
<td>$340.1K</td>
<td>4.9K</td>
<td>296</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$20.75</td>
<td>$20.4</td>
<td>$20.75</td>
<td>$90.00</td>
<td>$207.5K</td>
<td>234</td>
<td>185</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$20.9</td>
<td>$20.45</td>
<td>$20.84</td>
<td>$90.00</td>
<td>$104.3K</td>
<td>234</td>
<td>239</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$0.95</td>
<td>$0.88</td>
<td>$0.93</td>
<td>$105.00</td>
<td>$93.0K</td>
<td>2.8K</td>
<td>1.2K</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 40,000 stores across more than 80 countries as of the end of fiscal 2024. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
Following our analysis of the options activities associated with Starbucks, we pivot to a closer look at the company's own performance.
<h3>Present Market Standing of Starbucks</h3>
<ul>
<li>With a trading volume of 2,958,960, the price of SBUX is up by 0.98%, reaching $96.98.</li>
<li>Current RSI values indicate that the stock is may be oversold.</li>
<li>Next earnings report is scheduled for 46 days from now.</li>
</ul>
<h3>Professional Analyst Ratings for Starbucks</h3>
A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $125.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Wells Fargo persists with their Overweight rating on Starbucks, maintaining a target price of $125. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Starbucks's Options Frenzy: What You Need to Know

WIIM

DASH

EXPE

Shares of retail, restaurant and travel stocks are trading lower. The sector may be under pressure amid economic concerns due to tariff uncertainty, which could pressure consumer spending outlook. Additionally, investors may be assessing Feb. producer prices.

Investors with significant funds have taken a bearish position in Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), a development that retail traders should be aware of.
This was brought to our attention today through our monitoring of publicly accessible options data at Benzinga. The exact nature of these investors remains a mystery, but such a major move in SBUX usually indicates foreknowledge of upcoming events.
Today, Benzinga's options scanner identified 11 options transactions for Starbucks. This is an unusual occurrence. The sentiment among these large-scale traders is mixed, with 18% being bullish and 63% bearish. Of all the options we discovered, 10 are puts, valued at $928,464, and there was a single call, worth $59,750.
<h3>Projected Price Targets</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $85.0 to $120.0 for Starbucks over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Starbucks's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Starbucks's whale activity within a strike price range from $85.0 to $120.0 in the last 30 days. 
<h3>Starbucks 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741795352_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$6.3</td>
<td>$6.15</td>
<td>$6.3</td>
<td>$85.00</td>
<td>$598.5K</td>
<td>257</td>
<td align="right">950</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$11.15</td>
<td>$11.05</td>
<td>$11.15</td>
<td>$100.00</td>
<td>$71.3K</td>
<td>4.8K</td>
<td align="right">84</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$12.15</td>
<td>$11.95</td>
<td>$11.95</td>
<td>$100.00</td>
<td>$59.7K</td>
<td>7.8K</td>
<td align="right">58</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$21.1</td>
<td>$20.8</td>
<td>$20.9</td>
<td>$120.00</td>
<td>$45.9K</td>
<td>150</td>
<td align="right">42</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$6.65</td>
<td>$6.45</td>
<td>$6.65</td>
<td>$95.00</td>
<td>$39.9K</td>
<td>1.2K</td>
<td align="right">64</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 40,000 stores across more than 80 countries as of the end of fiscal 2024. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
Having examined the options trading patterns of Starbucks, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Where Is Starbucks Standing Right Now?</h3>
<ul>
<li>With a trading volume of 2,818,326, the price of SBUX is down by -2.02%, reaching $97.56.</li>
<li>Current RSI values indicate that the stock is may be oversold.</li>
<li>Next earnings report is scheduled for 48 days from now.</li>
</ul>
<h3>Expert Opinions on Starbucks</h3>
In the last month, 1 experts released ratings on this stock with an average target price of $125.0.
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&#x2A; Maintaining their stance, an analyst from Wells Fargo continues to hold a Overweight rating for Starbucks, targeting a price of $125. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Starbucks with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Starbucks Unusual Options Activity

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/14/25</td>
<td>$220.00</td>
<td>$45.7K</td>
<td>9.1K</td>
<td>44.3K</td>
</tr>
<tr>
<td>VFC</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$22.00</td>
<td>$32.7K</td>
<td>70</td>
<td>4.7K</td>
</tr>
<tr>
<td>NIO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$8.00</td>
<td>$208.7K</td>
<td>117.4K</td>
<td>4.6K</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$140.00</td>
<td>$89.2K</td>
<td>11.3K</td>
<td>3.5K</td>
</tr>
<tr>
<td>LI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$20.00</td>
<td>$121.9K</td>
<td>6.2K</td>
<td>2.9K</td>
</tr>
<tr>
<td>EBAY</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$69.00</td>
<td>$40.9K</td>
<td>528</td>
<td>2.5K</td>
</tr>
<tr>
<td>PII</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$45.00</td>
<td>$25.8K</td>
<td>1.4K</td>
<td>257</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$110.00</td>
<td>$39.3K</td>
<td>1.4K</td>
<td>174</td>
</tr>
<tr>
<td>CVNA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/14/25</td>
<td>$162.50</td>
<td>$29.8K</td>
<td>1</td>
<td>106</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$230.00</td>
<td>$29.8K</td>
<td>4.4K</td>
<td>64</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bullish, expiring in 4 day(s) on March 14, 2025. This event was a transfer of 59 contract(s) at a $220.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $45.7K, with a price of $777.0 per contract. There were 9111 open contracts at this strike prior to today, and today 44312 contract(s) were bought and sold. 
• For VFC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), we notice a call option sweep that happens to be bullish, expiring in 11 day(s) on March 21, 2025. This event was a transfer of 4684 contract(s) at a $22.00 strike. This particular call needed to be split into 59 different trades to become filled. The total cost received by the writing party (or parties) was $32.7K, with a price of $7.0 per contract. There were 70 open contracts at this strike prior to today, and today 4784 contract(s) were bought and sold. 
• For NIO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NIO#NYSE">NIO</a>), we notice a call option sweep that happens to be bearish, expiring in 312 day(s) on January 16, 2026. This event was a transfer of 3755 contract(s) at a $8.00 strike. This particular call needed to be split into 29 different trades to become filled. The total cost received by the writing party (or parties) was $208.7K, with a price of $55.0 per contract. There were 117442 open contracts at this strike prior to today, and today 4655 contract(s) were bought and sold. 
• For BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we notice a call option trade that happens to be neutral, expiring in 102 day(s) on June 20, 2025. This event was a transfer of 80 contract(s) at a $140.00 strike. The total cost received by the writing party (or parties) was $89.2K, with a price of $1115.0 per contract. There were 11301 open contracts at this strike prior to today, and today 3509 contract(s) were bought and sold. 
• For LI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LI#NASDAQ">LI</a>), we notice a call option trade that happens to be bearish, expiring in 102 day(s) on June 20, 2025. This event was a transfer of 150 contract(s) at a $20.00 strike. The total cost received by the writing party (or parties) was $121.9K, with a price of $813.0 per contract. There were 6242 open contracts at this strike prior to today, and today 2914 contract(s) were bought and sold. 
• Regarding EBAY (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), we observe a put option sweep with bullish sentiment. It expires in 11 day(s) on March 21, 2025. Parties traded 200 contract(s) at a $69.00 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $40.9K, with a price of $205.0 per contract. There were 528 open contracts at this strike prior to today, and today 2533 contract(s) were bought and sold. 
• For PII (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PII#NYSE">PII</a>), we notice a put option sweep that happens to be bullish, expiring in 11 day(s) on March 21, 2025. This event was a transfer of 215 contract(s) at a $45.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $25.8K, with a price of $120.0 per contract. There were 1452 open contracts at this strike prior to today, and today 257 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a call option sweep with bearish sentiment. It expires in 193 day(s) on September 19, 2025. Parties traded 63 contract(s) at a $110.00 strike. This particular call needed to be split into 13 different trades to become filled. The total cost received by the writing party (or parties) was $39.3K, with a price of $625.0 per contract. There were 1401 open contracts at this strike prior to today, and today 174 contract(s) were bought and sold. 
• Regarding CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we observe a call option trade with bullish sentiment. It expires in 4 day(s) on March 14, 2025. Parties traded 20 contract(s) at a $162.50 strike. The total cost received by the writing party (or parties) was $29.8K, with a price of $1490.0 per contract. There were 1 open contracts at this strike prior to today, and today 106 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a put option sweep with bearish sentiment. It expires in 38 day(s) on April 17, 2025. Parties traded 8 contract(s) at a $230.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $29.8K, with a price of $3725.0 per contract. There were 4455 open contracts at this strike prior to today, and today 64 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

BABA

EBAY

10 Consumer Discretionary Stocks With Whale Alerts In Today's Session

WING

Shares of restaurant companies are trading lower amid recession worries due to uncertainty regarding tariffs and trade policy. President Trump said there is a "period of transition."

Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) shares are trading lower Thursday following reports suggesting the company is reorganizing to hold leadership more accountable for <a href="https://www.benzinga.com/news/management/25/03/44118489/starbucks-brews-a-new-cfo-taps-nordstrom-executive-cathy-smith-amid-organizational-changes">financial and operational improvements. </a>
What To Know: According to the<a href="https://www.wsj.com/business/hospitality/starbucks-ceo-tells-workers-to-step-it-up-after-layoffs-3fdba9f3"> Wall Street Journal</a>, in his first public remarks since announcing widespread layoffs, CEO Brian Niccol addressed corporate workers on Tuesday, emphasizing the need for increased accountability and a more effective decision-making process. 
Niccol criticized the company's current operational inefficiencies, stating that Starbucks is not effective in how it implements decisions and holds leaders responsible. The message came after the company cut 1,100 corporate jobs globally, including 612 positions tied to its Seattle headquarters and remote employees.
Niccol, who took over as CEO last September, framed the situation as a critical turnaround effort. He acknowledged that while Starbucks has made some progress — such as reintroducing self-service condiment bars and ceramic cups — deeper changes are required at the corporate level to restore long-term growth.
Starbucks has faced four consecutive quarters of declining same-store sales as customers increasingly choose faster and more affordable alternatives. Niccol said the recent job cuts were not primarily aimed at reducing costs but were necessary to restructure leadership for better performance. He indicated there are no immediate plans for further layoffs but stressed the need for improved operations to avoid future cuts.
The company is also pushing for more in-office work, with about 40% of its North American corporate employees currently working remotely. Niccol argued that having more employees present in Starbucks's U.S. and Canadian offices would enhance collaboration and problem-solving.
Addressing practical issues within stores, Niccol highlighted the need to address customer concerns, from fixing electrical outlets to improving the handling of drink orders. He criticized the company's tendency to rely on excessive follow-up meetings to resolve problems, calling for more decisive and proactive action.
SBUX Price Action: Starbucks shares were down 4.87% at $106.26 at publication Thursday, according to <a href="https://pro.benzinga.com/dashboard?new_user=False&amp;backend=google-oauth2">Benzinga Pro.</a>
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="526" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06145448/Screenshot-2025-03-06-at-14.54.27-1024x526.png" alt="" class="wp-image-812916" style="width:456px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06145448/Screenshot-2025-03-06-at-14.54.27-1024x526.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06145448/Screenshot-2025-03-06-at-14.54.27-300x154.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06145448/Screenshot-2025-03-06-at-14.54.27-768x394.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06145448/Screenshot-2025-03-06-at-14.54.27.png 1521w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo: Shutterstock.

Restaurants

Management

Movers

Starbucks Shares Fall As CEO Pushes For Accountability During Reorganization, Layoffs: What's Going On?

Starbucks shares are trading lower following a report suggesting the company needed to reorganize to make leaders more accountable for financial and operational improvements. The stock may also be falling amid a drop in coffee production.

<a href="https://www.wsj.com/business/hospitality/starbucks-ceo-tells-workers-to-step-it-up-after-layoffs-3fdba9f3" title="https://www.wsj.com/business/hospitality/starbucks-ceo-tells-workers-to-step-it-up-after-layoffs-3fdba9f3">https://www.wsj.com/business/hospitality/starbucks-ceo-tells-workers-to-step-it-up-after-layoffs-3fdba9f3</a>

Reported March 5, 2025: "Starbucks CEO Tells Workers To Step It Up After Layoffs; Brian Niccol Says Coffee Chain's Turnaround Hinges On Greater Accountability; 'We Own Whether Or Not This Place Grows'" - WSJ

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/07/25</td>
<td>$270.00</td>
<td>$54.9K</td>
<td>10.7K</td>
<td>67.8K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/07/25</td>
<td>$205.00</td>
<td>$28.6K</td>
<td>4.3K</td>
<td>10.7K</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$115.00</td>
<td>$32.1K</td>
<td>14.4K</td>
<td>3.9K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$120.00</td>
<td>$83.7K</td>
<td>7.5K</td>
<td>993</td>
</tr>
<tr>
<td>DPZ</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>03/28/25</td>
<td>$430.00</td>
<td>$86.7K</td>
<td>11</td>
<td>311</td>
</tr>
<tr>
<td>M</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$12.50</td>
<td>$26.1K</td>
<td>14</td>
<td>211</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a put option sweep with bullish sentiment. It expires in 2 day(s) on March 7, 2025. Parties traded 82 contract(s) at a $270.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $54.9K, with a price of $670.0 per contract. There were 10772 open contracts at this strike prior to today, and today 67858 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a put option sweep that happens to be bullish, expiring in 2 day(s) on March 7, 2025. This event was a transfer of 132 contract(s) at a $205.00 strike. This particular put needed to be split into 20 different trades to become filled. The total cost received by the writing party (or parties) was $28.6K, with a price of $217.0 per contract. There were 4300 open contracts at this strike prior to today, and today 10706 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a call option sweep with bearish sentiment. It expires in 16 day(s) on March 21, 2025. Parties traded 261 contract(s) at a $115.00 strike. This particular call needed to be split into 81 different trades to become filled. The total cost received by the writing party (or parties) was $32.1K, with a price of $123.0 per contract. There were 14488 open contracts at this strike prior to today, and today 3914 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option sweep with bullish sentiment. It expires in 16 day(s) on March 21, 2025. Parties traded 110 contract(s) at a $120.00 strike. This particular call needed to be split into 71 different trades to become filled. The total cost received by the writing party (or parties) was $83.7K, with a price of $760.0 per contract. There were 7543 open contracts at this strike prior to today, and today 993 contract(s) were bought and sold. 
• Regarding DPZ (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DPZ#NASDAQ">DPZ</a>), we observe a put option sweep with neutral sentiment. It expires in 23 day(s) on March 28, 2025. Parties traded 311 contract(s) at a $430.00 strike. This particular put needed to be split into 188 different trades to become filled. The total cost received by the writing party (or parties) was $86.7K, with a price of $280.0 per contract. There were 11 open contracts at this strike prior to today, and today 311 contract(s) were bought and sold. 
• Regarding M (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), we observe a call option sweep with bullish sentiment. It expires in 16 day(s) on March 21, 2025. Parties traded 211 contract(s) at a $12.50 strike. This particular call needed to be split into 12 different trades to become filled. The total cost received by the writing party (or parties) was $26.1K, with a price of $124.0 per contract. There were 14 open contracts at this strike prior to today, and today 211 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Citigourp Global Markets 2% Protected Notes Linked To The Djia

6 Consumer Discretionary Stocks With Whale Alerts In Today's Session

Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) announced the appointment of Cathy R. Smith as its new executive vice president and chief financial officer.
She will also serve as the company&#8217;s principal financial officer and principal accounting officer, with the effective date yet to be determined.
The company also announced that Rachel Ruggeri would no longer serve as its executive vice president, chief financial officer and principal financial officer and principal accounting officer, effective, in each case, as of a date to be determined.
Ms. Smith&#8217;s hiring follows an extensive career in various executive financial roles, most recently as the CFO of Nordstrom Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JWN#NYSE">JWN</a>), where she worked since 2023.
She has previously held high-ranking financial roles at companies such as Target Corporation, Express Scripts, and Walmart Inc.
Her experience extends to other major companies, including GameStop Corp, Centex, Kennametal, Textron, and Raytheon, where she began her career in 1986.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/03/44106754/targets-q4-earnings-beat-estimates-warns-consumer-uncertainty-impact-in-q1-profits" rel="noreferrer noopener">Target CEO Cautions Tariffs Will Pressure FY25 Profit, Consumer Uncertainty To Hit Feb Sales</a>
In addition, Ms. Smith serves on the board of directors for PPG Industries and Baxter International. Smith holds an undergraduate degree from the University of California, Santa Barbara, and an MBA from the University of Southern California.
As part of her appointment, Starbucks will compensate Ms. Smith with a $925,000 annual base salary and a 125% cash incentive target based on her salary, prorated for fiscal year 2025.
According to a regulatory filing, Ms. Smith will forfeit approximately $15 million in cash incentive and equity awards in connection with her departure from her prior employer.
To join Starbucks, Ms. Smith will receive a cash signing bonus of $5 million and will also receive a replacement equity grant with a target value of $6.40 million. Further, Ms. Smith will receive a fiscal year 2025 annual equity award with a target value of $4.50 million.
The announcement comes as Starbucks is making major <a target="_blank" href="https://www.benzinga.com/25/02/43917692/starbucks-lays-off-1100-corporate-employees-in-major-restructuring" rel="noreferrer noopener">organizational adjustments </a>through its &#8220;Back to Starbucks&#8221; initiative, designed to optimize operations and position the business for future expansion.
Last week, the company said it would eliminate 1,100 support roles, along with several hundred additional unfilled positions.
Recently, Starbucks reported first-quarter revenue of $9.4 billion and earnings of 69 cents per share, both well&nbsp;<a target="_blank" href="https://www.benzinga.com/general/restaurants/25/01/43288533/starbucks-q1-earnings-revenue-beat-eps-beat-memberships-up-1-positive-response-to-turnaround-efforts" rel="noreferrer noopener">above the consensus estimate</a>.
Price Action: SBUX shares are trading lower by 1.88% at $113.24 at last check Tuesday.
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Photo via Shutterstock.

Starbucks Brews A New CFO: Taps Nordstrom Executive Cathy Smith Amid Organizational Changes

Shares of restaurant-related companies are trading lower after President Trump imposed tariffs against Canada and Mexico, which could cause an increase in the cost of food.

Press Releases

Starbucks Declares Quarterly Cash Dividend

STARBUCKS INVESTIGATION INITIATED by Former Louisiana Attorney General: Kahn Swick & Foti, LLC Investigates the Officers and Directors of Starbucks Corporation - SBUX

STARBUCKS INVESTIGATION INITIATED BY FORMER LOUISIANA ATTORNEY GENERAL:  Kahn Swick & Foti, LLC Investigates the Officers and Directors of Starbucks Corporation - SBUX

Veteran Restaurant CFO Charles Jemley of Dutch Bros Coffee, Starbucks and Yum! Brands Joins Tech Startup LANDED's Advisory Board

Starbucks Announces Q1 Fiscal Year 2025 Results Conference Call

Starbucks Reports Q1 Fiscal Year 2025 Results

Starbucks to Webcast 2025 Annual Meeting of Shareholders

Entertainment

Monumental Sports & Entertainment Appoints Global Leader and DC Native AJ Jones II as Executive Vice President, Chief Strategic and Corporate Communications Officer

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The Cheesecake Factory Incorporated - Common Stock

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Cracker Barrel Old Country Store, Inc. - Common Stock

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Chipotle Mexican Grill, Inc. Common Stock

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DoorDash

Krispy Kreme

Domino's Pizza

Darden Restaurants

Brinker International

First Watch Restaurant Group, Inc. - Common Stock

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SUPER HI INTERNATIONAL HOLDING LTD. - American Depositary Shares

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Papa John's International, Inc. - Common Stock

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Movers & Shakers

What&#39;s Next For AI? Artly Uses AI To Offer Trainable Robot Baristas With Proprietary Imitation Learning Tech And Large Language Models

Screenshot 2024-03-04 at 6.47.53 PM

The Search For A Quality Cup Of Coffee At An Affordable Price May Be Over Thanks To Artly And Its Robotic Baristas

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