Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

Harley-Davidson Inc

Hoge Finance

HOGY MEDICAL CO LTD by Hogy Medical Co. Ltd.

Hogy Medical Co Ltd

Keybanc analyst Noah Zatzkin analyzed the Leisure &amp; Performance Brands ahead of the first-quarter earnings.
The analyst remains cautious ahead of the first-quarter FY25 earnings, citing continued weakness in consumer demand across retail and leisure markets. 
Recent channel checks from February and March revealed sluggish conditions, prompting widespread estimate and price target reductions across the leisure sector. 
Also Read: <a href="https://www.benzinga.com/trading-ideas/dividends/25/04/44863342/retail-giant-costco-raises-dividend-by-12">Retail Giant Costco Raises Dividend By 12%</a>
Concerns have intensified due to recent tariff policy uncertainty, which is expected to further dampen demand, especially for big-ticket discretionary items, said the analyst.
To account for this shifting landscape, the analyst reassessed risk related to tariffs, liquidity, leverage, and covenant exposure across the sector. 
While the situation remains fluid, current policies are expected to directly affect earnings and dampen overall demand. 
Most companies issued cautious and conservative first-quarter guidance, anticipating a slow start to the year.
Expecting many firms to revise or withdraw forward guidance due to ongoing macroeconomic uncertainty and tariff concerns, Zatzkin adds.
Estimates for the following stocks were revised downward: Brunswick Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BC#NYSE">BC</a>), Acushnet Holdings Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GOLF#NYSE">GOLF</a>), Garmin Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GRMN#NYSE">GRMN</a>), Harley-Davidson Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>), Topgolf Callaway Brands Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MODG#NYSE">MODG</a>), OneWater Marine Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ONEW#NASDAQ">ONEW</a>), and Polaris Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PII#NYSE">PII</a>).
Price forecasts were also trimmed for names like Camping World Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CWH#NYSE">CWH</a>), GOLF, Patrick Industries Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PATK#NASDAQ">PATK</a>), Thor Industries Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/THO#NYSE">THO</a>), and Winnebago Industries Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WGO#NYSE">WGO</a>).
Meanwhile, Yeti Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YETI#NYSE">YETI</a>) received an upgrade from Underweight to Sector Weight despite tariff risks, as lowered estimates are now better aligned with current market conditions.
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Image: Shutterstock

Analyst Color

News

Analyst Ratings

General

GOLF

GRMN

MODG

ONEW

PATK

YETI

Retail Slowdown, Tariffs Jolt Leisure Stocks: Analyst Revises Estimates For Topgolf, Harley-Davidson And More

<a href="https://in.benzinga.com/general/entertainment/25/03/44319045/jeff-bezos-is-genius-who-helped-benefit-himself-and-the-world-with-amazon-vc-says-the-beneficiary-is-the-consumer">Jeff Bezos</a> is quietly placing a big bet on the future of electric vehicles through a <a href="https://www.benzinga.com/25/04/44671636/nvidia-applied-materials-provide-115m-fund-to-digital-engineering-startup-rescale">startup </a>called Slate Auto, according to <a href="https://techcrunch.com/2025/04/08/inside-the-ev-startup-secretly-backed-by-jeff-bezos/">TechCrunch</a>.
The secretive company has raised at least $111 million in a Series A round to fund the creation of a two-seat electric pickup truck priced around $25,000, according to a<a href="https://www.sec.gov/Archives/edgar/data/1979776/000182224723000002/xslFormDX01/primary_doc.xml"> public filing</a>.
<h2 class="wp-block-heading">How Slate Auto Quietly Got Its Start Inside Re:Build Manufacturing</h2>
Slate Auto launched in 2022 inside Re:Build Manufacturing, a company connected to Bezos' network. It has been flying under the radar, quietly hiring hundreds of employees, many of whom have worked at Ford (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), General Motors (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>), and Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>). Slate has also attracted other marquee investors, including Mark Walter, controlling owner of the Los Angeles Dodgers, and Thomas Tull, an early investor in Re:Build Manufacturing, TechCrunch reported.
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The company's mission is ambitious. The anonymous sources cited by TechCrunch say Slate leaders often point to the Ford Model T and Volkswagen Beetle as inspiration, hoping to build a vehicle that could become a "first car" for many buyers.
Slate also aims to sell a line of accessories and apparel to go with the small margins of its low-cost truck, a strategy that will be familiar to Harley-Davidson and Jeep-maker Stellantis veterans, many of whom have now taken up residence in Slate's executive ranks.
Christine Barman, Slate's CEO, and a longtime Chrysler veteran, is leading the company with a steady hand. In an interview with<a href="https://www.youtube.com/watch?v=suWI0mnXMk8&amp;ab_channel=careergirls"> Career Girls</a>, Barman reflected on her career path, saying, "I love the fact that I can take something from a concept and see it all the way through to production and then see it on the road."
Trending: Invest in the future of digital engagement: <a href="https://www.benzinga.com/money/vatom-adv">Own a piece of the $100 billion Metaverse for just $500</a>.
<h2 class="wp-block-heading">The Big Money Behind Slate Auto's $111 Million Fundraise</h2>
Slate's Series A fundraising included investments from Bezos' family office, overseen by Melinda Lewison, who is listed as a director in company filings. According to<a href="https://techcrunch.com/2025/04/08/inside-the-ev-startup-secretly-backed-by-jeff-bezos/"> TechCrunch</a>, the company has authorized hundreds of millions of preferred and common shares, hinting at even larger funding rounds ahead. Although specific amounts invested by Bezos have not been disclosed, documents show his direct participation with other wealthy individuals.
Slate plans to start production as soon as late 2026 at a facility near Indianapolis, according to<a href="https://www.linkedin.com/jobs/view/network-engineer-at-slate-4170199472/"> employment ads</a> and an<a href="https://uwalumni.com/news/the-electric-revolution-the-uw-now-livestream-looks-at-the-future-of-evs/"> interview with Executive Chairman Rodney Copes</a>. It remains unclear whether the company will build a new factory or repurpose an existing one.
The startup has also discreetly shown a proof-of-concept vehicle to investors at a rented design studio in Long Beach, California. With a marketing slogan already patented — "WE BUILT IT. YOU MAKE IT." — Slate points to an emphasis on customer personalization and aftermarket upgrades.
The timing is bold. The EV industry has cooled after years of explosive development, with many startups going bust and others hemorrhaging billions to stay alive. Instead of cloning Tesla's high-end-first model, Slate is inverting that script and aiming for the affordable market from the start.
See Also: With shares starting at $1.52, <a href="https://www.benzinga.com/money/how-a-10k-bet-on-health-care-originals-could-have-skyrocketed-your-portfolio">this could be your chance to invest in the future of healthcare</a>.
<h2 class="wp-block-heading">Slate Auto Is Tapping Into Amazon's Talent Playbook</h2>
Slate's DNA is intertwined with deep Amazon ties. In addition to Bezos' investment, the project is backed by former Amazon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) executives, such as Diego Piacentini, according to<a href="https://viewdifferent.io/portfolio/re-car/"> his site</a>. Slate's e-commerce and digital teams are largely comprised of Amazon expats, and this only deepens the connection.
Instead of adopting the brashness typical of many buzzy EV start-ups, Slate is taking a more grounded approach. Re:Build Manufacturing's chief executive officer, Miles Arnone, is seen as Slate's founder. However, Slate is run by Barman, who has kept a low profile, focusing on developing a product that might silently disrupt the game.
Armed with deep pockets, top-tier automotive talent, and a different playbook, Slate Auto could be the stealth giant that revolutionizes the electric vehicle market.
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<li>Deloitte's fastest-growing software company partners with Amazon, Walmart &amp; Target – <a href="https://www.benzinga.com/money/mode-mobile-2">Many are rushing to grab 4,000 of its pre-IPO shares for just $0.26/share!</a></li>
</ul>

AMZN

STLA

Bezos Bets Big: Slate Auto Quietly Raises $111M Series A To Build $25K EV Truck, Eyes 2026 Launch In Indianapolis

An official report on April 14, 2025 reveals Representative Tim Moore's recent sale of American Airlines Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAL#NASDAQ">AAL</a>) stock, valued between $365,005 and $900,000. The transaction took place on April 14, 2025, as per the April filing.
At this time, American Airlines Group shares are trading up 0.1% at $9.59.
<h3>Representative's Recent Trading Activity</h3>
In the last three years, Tim Moore completed 76 stock transactions totaling more than $3.85 million. Harley-Davidson and Ford Motor stocks were among the largest trades. Some of the most notable transactions the Rep. has executed recently include: 
<ul>
<li>American Airlines Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAL#NASDAQ">AAL</a>): $100,001 - $250,000 Sale</li>
<li>Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>): $100,001 - $250,000 Sale</li>
</ul>
Here's a summary of Tim Moore's recent trades:
<table>
<thead>
<tr>
<th>Company</th>
<th>Ticker</th>
<th>Stock Type</th>
<th>Amount</th>
<th>Transaction Type</th>
<th>Transaction Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>American Airlines Group</td>
<td>AAL</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>P</td>
<td>2025-03-31</td>
</tr>
<tr>
<td>Direxion Daily Small Cap Bull 3X ETF</td>
<td>TNA</td>
<td></td>
<td>$15,001 - $50,000</td>
<td>P</td>
<td>2025-03-31</td>
</tr>
<tr>
<td>Ford Motor</td>
<td>F</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>P</td>
<td>2025-03-31</td>
</tr>
<tr>
<td>Yieldmax Smci Optn Inc Strg ETF</td>
<td>SCMY</td>
<td></td>
<td>$15,001 - $50,000</td>
<td>P</td>
<td>2025-03-31</td>
</tr>
<tr>
<td>Yieldmax Msci Optn Inc Strg ETF</td>
<td>SMCY</td>
<td></td>
<td>$50,001 - $100,000</td>
<td>P</td>
<td>2025-03-28</td>
</tr>
</tbody>
</table>
To keep an eye on Tim Moore's trades and other government stock activity, check out our <a href="https://www.benzinga.com/gov-trades/members/tim-moore">real-time tracking tool</a>!
<h3>Why Congressional Transactions Matter</h3>
A congressional transaction is when any representative or senator either buys or sells an individual stock.
Anyone working in Congress must file a Periodic Transaction Report to inform the public of their recent transaction within 30 days of being notified of the transaction and within 45 days of the transaction date.
In April 2012, Former President Barack Obama signed the STOCK Act into law. The act prohibits members of Congress from using private information given to them by their position for personal gain such as buying or selling a stock. The act also expanded disclosure requirements for members of Congress by requiring them to file a monthly disclosure.
<h3>Why Congressional Transactions Matter</h3>
Congressional transactions shouldn't be the primary reason for an investing decision, but they can be an important factor for an investor to consider.
When a senator or representative makes a new purchase, it could be an indication they expect the stock to rise.
A sale, on the other hand, can be made for a variety of reasons, and may not necessarily mean the seller thinks the stock will go down.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Government

Politics

Trading Ideas

North Carolina Rep. Tim Moore Sold Over $365K Worth of American Airlines Group Stock: Here's What You Should Know

Jeff Bezos is reportedly backing a Michigan-based all-electric mobility startup, Slate Auto, with a goal of developing a cheap single-cab EV truck to take on the likes of Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) and Rivian Automotive Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>).
What happened: A report published <a href="https://techcrunch.com/2025/04/08/inside-the-ev-startup-secretly-backed-by-jeff-bezos/">by</a> TechCrunch shared that the company is backed by Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) founder Jeff Bezos. The report said that Slate Auto has brought in people from the likes of Ford Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), Harley-Davidson Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>), and General Motors Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>).
Slate Auto has set a target of developing a &#8220;cheap&#8221; $25,000 single-cab EV truck, and plans to enter the production phase by late 2026.
Also Read: <a href="https://www.benzinga.com/markets/25/04/44778739/elon-musks-political-fallout-fuels-record-dump-of-used-tesla-cars-now-selling-for-thousands-below-market-value">Elon Musk&#8217;s Political Fallout Fuels Record Dump of Used Tesla Cars — Now Selling For Thousands Below Market Value</a>
As news of the Bezos-backed startup hit the wires, a post on social media platform Reddit in the r/whatisthiscar subreddit surfaced, which showcased what looked like a small EV truck in dark grey being transported on a flatbed truck. The truck features round headlights, upright B-pillars, and steel wheels.
<figure class="wp-block-embed is-type-rich is-provider-reddit wp-block-embed-reddit"> 
<div class="wp-block-embed__wrapper">
<blockquote class="reddit-embed-bq" style="height:500px" ><a href="https://www.reddit.com/r/whatisthiscar/comments/1jvd2ca/what_is_this_car/">What is this car?</a> by<a href="https://www.reddit.com/user/discostranger09/">u/discostranger09</a> in<a href="https://www.reddit.com/r/whatisthiscar/">whatisthiscar</a></blockquote>
<script async src="https://embed.reddit.com/widgets.js" charset="UTF-8"></script></div>
</figure>
It was later confirmed that the truck was Slate Auto's concept car. According to the report, the company is looking to manufacture its vehicles in a plant in Indianapolis, Indiana. The design of Slate Auto's concept car is somewhat reminiscent of the old-school Ford Ranger.
Why it matters: The news comes in at a time when the US auto sector is dealing with a <a href="https://www.benzinga.com/25/04/44756759/new-research-shows-donald-trumps-25-tariffs-could-cost-auto-companies-108billion-report">25% import tariff</a> levied by the Donald Trump administration, much to the <a href="https://www.benzinga.com/25/04/44729157/michigan-auto-groups-criticize-trump-for-not-halting-auto-tariffs">criticism of stakeholders</a> within the auto industry.
Goldman Sachs analyst <a href="https://www.benzinga.com/25/04/44746593/goldman-sachs-hits-the-brakes-auto-tariffs-slumping-demand-may-shake-up-ford-tesla-rivian-lear-visteon">Mark Delaney forecasts</a> a difficult period for the auto sector in the U.S. due to the tariffs. Delaney pointed out that Rivian may face risks from reduced U.S. EV policy support.
EV trucks in the U.S. from the likes of Tesla, GM, Ford, and Rivian currently retail in the approximate price range of $47,000 &#8211; $105,000. However, a cheap EV truck would certainly broaden the sector's appeal and could potentially disrupt the segment as well.
EV companies are looking to release cheaper variants of their EV trucks in a bid to broaden the product&#8217;s appeal, with Tesla most recently releasing an <a href="https://www.benzinga.com/markets/equities/25/04/44755221/tesla-unveils-new-cybertruck-long-range-trim-with-a-362-mile-range-and-reduced-features">RWD, long-range variant</a> of its Cybertruck.
Check out more of Benzinga&#8217;s Future Of Mobility coverage by <a href="https://www.benzinga.com/topic/mobility">following this link. </a>Read Next:
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</ul>
Photo courtesy: Shutterstock

Tech

RIVN

TSLA

Jeff Bezos-Backed Slate Auto To Take On Elon Musk's Tesla, Rivian With Budget EV Pickup: Report

The past week was a whirlwind of news in the business world, with major developments from Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), Harley-Davidson Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>), and Volkswagen AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>). From Elon Musk&#8217;s stern warning to Tesla&#8217;s attackers to Harley-Davidson&#8217;s boardroom turmoil, there was no shortage of headlines. Let&#8217;s dive into the top stories.
Musk Warns Tesla Attackers
Tesla CEO Elon Musk took to social media platform X to address the recent wave of vandalism targeted at Tesla properties, cars, and superchargers across the U.S. &#8220;Those who financed the attacks against Tesla will go to prison,&#8221; Musk stated.
<a href="https://www.benzinga.com/tech/25/04/44706944/elon-musk-warns-those-who-financed-tesla-attacks-will-go-to-prison">Read the full article here.</a>
Harley-Davidson Boardroom Drama
A director representing Harley-Davidson&#8217;s significant shareholder has resigned from the company&#8217;s board, leveling serious accusations against CEO Jochen Zeitz and other leaders amid ongoing financial challenges for the motorcycle manufacturer.
<a href="https://www.benzinga.com/markets/equities/25/04/44727511/harley-davidson-boardroom-turmoil-director-resigns-demands-ceo-jochen-zeitz-step-down-over-cultural-depletion-and-brand-decline">Read the full article here.</a>
See Also: <a href="https://www.benzinga.com/25/04/44729157/michigan-auto-groups-criticize-trump-for-not-halting-auto-tariffs" target="_blank" rel="noreferrer noopener">Michigan Auto Groups Criticize Donald Trump For Not Halting Auto Tariffs, Say Employees And Supply Chain Will Continue To Endure Uncertainty</a>
Tesla Unveils New Cybertruck Trim
Tesla has introduced a new trim for its Cybertruck. The new trim is RWD (rear-wheel drive) and offers a range of over 362 miles on a single charge. The Cybertruck Long Range RWD is retailing in the U.S. for $69,990 and $62,490 with the federal EV credit.
<a href="https://www.benzinga.com/markets/equities/25/04/44755221/tesla-unveils-new-cybertruck-long-range-trim-with-a-362-mile-range-and-reduced-features">Read the full article here.</a>
US EV Sales Rise
The sales figures for Q1 2025 for EVs showcase a growth in U.S. EV sales for several manufacturers. According to a report by Cox Automotive, EV sales in the US have grown by over 10% year-on-year, with over 294,250 EVs sold in Q1 2025.
<a href="https://www.benzinga.com/25/04/44755934/us-q1-ev-sales-data-shows-106-yoy-growth-tesla-experiences-decline-but-still-dominates-domestic-ev-sales">Read the full article here.</a>
Volkswagen&#8217;s EV Boom In Europe
Volkswagen witnessed a robust uptick in its electric vehicle (EV) business across Europe during the first quarter of 2025. The company delivered 939,800 vehicles across Europe between January and March, marking a 3.7% year-over-year growth.
<a href="https://www.benzinga.com/markets/equities/25/04/44733931/volkswagen-sees-ev-boom-in-europe-while-audi-battles-recall-woes-amid-tariff-turbulence">Read the full article here.</a>
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<li><a href="https://www.benzinga.com/25/04/44738776/versace-goes-prada-capris-big-exit-sparks-fashion-power-shift" target="_blank" rel="noreferrer noopener">Versace Goes Prada: Capri&#8217;s Big Exit Sparks Fashion Power Shift</a></li>
</ul>
Photo courtesy: Shutterstock
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/ananya-gairola" target="_blank" rel="noreferrer noopener">Ananya Gairola</a>

VWAGY

Musk's Warning, Harley-Davidson's Boardroom Drama, Tesla's New Trim, EV Sales Surge, And More: This Week In Mobility

<h2 class="wp-block-heading">New On The Block</h2>
Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) is <a href="https://www.benzinga.com/topic/auction">selling its financing arm</a>. 
Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-04-10/harley-davidson-said-to-mull-1-billion-plus-sale-of-finance-arm?srnd=phx-deals&amp;sref=TBDibEcD">estimates</a> a price tag of $1 billion. The Milwaukee-based motorcycle brand could market the segment to various buyers, including regional banks and private equity firms. 
Separately, there&#8217;s drama brewing on the board level. Director Jared Dourdeville, who joined in 2022, resigned, but not before sending a damning letter to fellow board members on April 1. And it was not an April Fool&#8217;s Day prank. 
Dourdeville called for several of his colleagues to resign and expressed &#8220;grave concerns about the current state of the company.&#8221;
For more coverage, Benzinga&#8217;s Kaustubh Bagalkote <a href="https://www.benzinga.com/markets/equities/25/04/44727511/harley-davidson-boardroom-turmoil-director-resigns-demands-ceo-jochen-zeitz-step-down-over-cultural-depletion-and-brand-decline">has the latest</a>.
Harley-Davidson shares, at last check, were up over 2.6% at $22.05. 
Other auctions to note:
<ul>
<li>Clessidra Private Equity is mulling a potential sale of Milan-based software firm Impresoft, which could fetch around 800 million euros ($885 million), according <a href="https://www.bloomberg.com/news/articles/2025-04-10/italy-s-clessidra-weighs-sale-of-software-firm-impresoft?sref=TBDibEcD">to</a> Bloomberg. The Italian PE firm reportedly received unsolicited interest from industry players and fellow buyout shops, sparking early talks of a formal auction process. Impresoft, led by CEO Alessandro Geraldi, offers software for manufacturing and cybersecurity.</li>
</ul>
<ul>
<li>Keros Therapeutics, Inc.&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KROS#NASDAQ">KROS</a>) board of directors initiated a formal review process on Thursday to evaluate strategic alternatives, <a href="https://www.benzinga.com/general/biotech/25/04/44746372/keros-therapeutics-goes-up-for-sale-on-heels-of-stockholder-rights-plan">including a sale</a>.</li>
</ul>
<ul>
<li>Rivalry Corp. (OTCQX:<a class="ticker" href="https://www.benzinga.com/stock/RVLCF#OTCQX">RVLCF</a>), a sportsbook and iGaming operator, launched a review of strategic alternatives, including a sale, to maximize long-term stakeholder value. XST Capital Group LLC, a boutique investment bank focused on the digital gaming sector, is advising the process.</li>
</ul>
See Also: <a href="https://www.benzinga.com/general/entertainment/25/04/44725503/princess-dianas-iconic-style-heads-to-auction-block">Princess Diana&#8217;s Iconic Style Heads To Auction Block</a>
<h2 class="wp-block-heading">Updates From The Block</h2>
<ul>
<li>Capri Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>) confirmed it's selling Versace to Prada for a high-end price of <a href="https://www.benzinga.com/25/04/44738776/versace-goes-prada-capris-big-exit-sparks-fashion-power-shift">$1.375 billion in cash</a>. The deal marks a luxe exit for the iconic brand founded by Gianni. It was last helmed by Donatella, who recently handed creative control to Miu Miu alum Dario Vitale. CEO John Idol said the move will help Capri tighten its belt and focus on brands like Michael Kors and Jimmy Choo. But the sale feels less glamorous considering Capri's stock has lost over 62% in the past year. With net debt at $1.12 billion and shares already bruised by tariff turmoil, this windfall might finally help the company strut into better financial shape. If Trump&#8217;s <a href="https://www.benzinga.com/25/04/44720006/markets-take-off-as-trump-announces-90-day-tariff-pause-for-non-retaliating-nations-slaps-china-with-125-duty">tariff plans remain on pause</a>, Capri may benefit. </li>
</ul>
<ul>
<li>Woodside Energy Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WDS#NYSE">WDS</a>) <a href="https://www.benzinga.com/news/asset-sales/25/04/44668895/woodside-energy-sells-40-stake-in-louisiana-lng-project-for-5-7-billion">inked a binding deal</a> to sell a 40% stake in Louisiana LNG Infrastructure LLC to Stonepeak.</li>
</ul>
<ul>
<li>Cloudflare Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NET#NYSE">NET</a>) shares <a href="https://www.benzinga.com/movers" target="_blank" rel="noopener">traded</a><a href="https://www.benzinga.com/movers"> higher on Friday</a> after it acquired Outerbase, a database tool designed with developers in mind. The deal is expected to boost the overall experience for developers, especially those using Cloudflare Workers, by making it easier to manage and connect to databases during the app-building process. Financial terms of the deal <a href="https://www.benzinga.com/trading-ideas/movers/25/04/44671105/cloudflare-acquires-outerbase-to-streamline-ai-app-development-our-goal-is-to-make-it-easy-and-accessible-for-any-developer">were not disclosed</a>.</li>
</ul>
<ul>
<li>International Business Machines Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IBM#NYSE">IBM</a>) disclosed on Monday that it had acquired Hakkoda Inc. for an undisclosed amount. The acquisition is expected to strengthen IBM's capacity to meet the <a href="https://www.benzinga.com/news/large-cap/25/04/44669800/ibm-enhances-ai-consulting-muscle-with-hakkoda-deal">rising demand for data services</a>.</li>
</ul>
<h2 class="wp-block-heading">Off The Block</h2>
<ul>
<li>Niox Group&#8216;s (OTC:<a class="ticker" href="https://www.benzinga.com/stock/CSSPF#OTC">CSSPF</a>) auction ended without a deal. Reuters reported that the medical device company, based in Oxford, U.K., received an offer of 345.8 million pounds ($452.4 million). However, due to macroeconomic conditions, private equity firm Keensight Capital canceled its buyout offer. </li>
</ul>
<h2 class="wp-block-heading">Bankruptcy Block</h2>
<ul>
<li>Lucid Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>) continues its slow climb as a Tesla rival by striking a deal to acquire now-bankrupt Nikola Corp (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NKLAQ#OTC">NKLAQ</a>) <a href="https://www.benzinga.com/news/25/04/44757588/lucid-wins-nikola-bankruptcy-auction-buys-nikola-facilities-for-30-million-to-boost-us-ev-production">for roughly $30 million</a>. The deal, pending court approval, includes Nikola's former Coolidge manufacturing plant and its Phoenix HQ—adding 884,000 square feet of industrial real estate to Lucid's footprint. The company also plans to offer jobs to 300-plus former Nikola staffers. This all comes after Nikola's fall from grace, which started in 2020 with fraud allegations and ended with a bankruptcy auction <a href="https://www.benzinga.com/markets/equities/25/02/43552668/nikola-once-a-30-billion-ev-sensation-struggles-to-survive-after-hindenburg-fallout-and-mounting-losses">and a convicted ex-CEO</a>. </li>
</ul>
For last week&#8217;s edition of <a href="https://www.benzinga.com/news/25/04/44651650/deal-dispatch-us-ma-is-quiet-but-abroad-volume-is-spiking">Deal Dispatch, click here</a>.
Now Read:
<ul>
<li><a href="https://www.benzinga.com/economics/macro-economic-events/25/04/44764554/consumer-sentiment-crashes-to-3-year-lows-as-inflation-expectations-spike-to-1981-highs">Consumer Sentiment Crashes To 3-Year Lows As Inflation Expectations Spike To 1981 Highs</a></li>
</ul>

Asset Sales

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KROS

LCID

NKLAQ

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Deal Dispatch: Harley-Davidson To Wipe Out? Plus, Prada's Versace Purchase Garners A Fashionable Price

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Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

A director representing Harley-Davidson Inc.&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) significant shareholder has resigned from the company&#8217;s board, leveling serious accusations against CEO Jochen Zeitz and other leaders amid ongoing financial challenges for the motorcycle manufacturer.
What Happened: Jared Dourdeville of New York investment firm H Partners, which holds 9.1% of Harley&#8217;s stock according to a 13D form filed with the U.S. Securities and Exchange Commission, submitted his resignation in a <a href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000793952/c1fc334a-2ec3-4dba-bc96-394c6851eda1.pdf">letter</a> dated Saturday. 
Before resigning, Dourdeville had called for the immediate resignation of Zeitz, who serves as both CEO and chairman, along with directors Sara Levinson and Tom Linebarger.
Dourdeville accused company leadership of decisions that damaged the iconic brand, citing &#8220;cultural depletion&#8221; from extensive white-collar work-from-home policies and the departure of many senior leaders. 
The company announced Tuesday that Zeitz plans to retire as CEO but will remain in the position until a successor is chosen.
See Also: <a href="https://www.benzinga.com/markets/equities/25/04/44726524/us-futures-edge-higher-nikkei-surges-8-as-trumps-90-day-tariff-pause-triggers-historic-wall-street-rally-gold-gains-slightly">US Futures Edge Higher, Nikkei Surges 8% As Trump&#8217;s 90-Day Tariff Pause Triggers Historic Rally, Analyst Warns &#8216;We&#8217;re Not Out Of The Woods Yet&#8217;</a>
Why It Matters: This leadership dispute comes amid challenging financial performance. In February, Harley reported a 34.7% revenue decline to $687.61 million in the fourth quarter of 2024, with global retail motorcycle sales falling 15%. CEO Zeitz cited &#8220;continued cyclical headwinds&#8221; and high interest rates <a href="https://www.benzinga.com/25/02/43502533/harley-davidson-q4-earnings-struggles-with-sales-drop-but-new-touring-models-boost-market-share">affecting consumer confidence</a>.
Harley&#8217;s newly launched touring models have also boosted its U.S. market share to 74.5% in the touring segment for fiscal 2024.
Harley-Davidson has a <a href="https://www.benzinga.com/quote/HOG/analyst-ratings">consensus price target</a> of $35.18 from 11 analysts, with a high of $45 and a low of $26. The latest ratings from DA Davidson, Baird, and Citigroup average a $28.33 target, implying a 19.25% upside.
<figure class="wp-block-image aligncenter size-full is-resized"><a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/10010550/Screenshot-2025-04-10-at-10.35.01%E2%80%AFAM.png" alt="" class="wp-image-865069" style="width:708px;height:auto" /></a></figure>
Harley-Davidson&#8217;s stock rose 13.74%, trading at $23.68 on Wednesday, after President Donald Trump announced a pause on wide-ranging tariffs. 
Harley-Davidson stock may lag on momentum, but it outperforms key rivals Polaris Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PII#NYSE">PII</a>) and its former electric division LiveWire Group Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVWR#NYSE">LVWR</a>), according to Benzinga Edge Stock Ranking. HOG also maintains a stronger valuation score. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Sign up to learn more</a>.
Check out more of Benzinga&#8217;s Future Of Mobility coverage by&nbsp;<a href="https://www.benzinga.com/topic/mobility" target="_blank" rel="noreferrer noopener">following this link.</a>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/equities/25/04/44726856/obama-era-economist-jason-furman-says-trump-tariffs-now-higher-more-inflationary-than-announced-warns-theyre-at-century-high-levels" target="_blank" rel="noreferrer noopener">Obama-Era Economist Jason Furman Says Trump Tariffs ‘Now Higher &amp; More Inflationary' Than Announced: Raising China Levies Outweighs 90-Day Delay On Others</a></li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Harley-Davidson Boardroom Turmoil: Director Resigns, Demands CEO Jochen Zeitz Step Down Over 'Cultural Depletion' And Brand Decline

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Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

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Shares of the companies in the broader consumer discretionary sector are trading lower amid US-China trade announcements and overall market weakness, which is clouding certainty around consumer spending and the state of the economy.

Management

Harley-Davidson's Board Of Directors Confirm On-Going CEO Search Process

Baird analyst Craig Kennison maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Neutral and lowers the price target from $32 to $26.

Price Target

Baird Maintains Neutral on Harley-Davidson, Lowers Price Target to $26

Providing a diverse range of perspectives from bullish to bearish, 8 analysts have published ratings on Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) in the last three months.
The table below summarizes their recent ratings, showcasing the evolving sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">6</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts provide deeper insights through their assessments of 12-month price targets, revealing an average target of $30.75, a high estimate of $35.00, and a low estimate of $28.00. A 12.44% drop is evident in the current average compared to the previous average price target of $35.12. 
<img src="https://www.benzinga.com/files/images/story/2025/1743624082_0.png" alt="price target chart" />
<h2>Investigating Analyst Ratings: An Elaborate Study</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Harley-Davidson. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$28.00</td>
<td>$29.00</td>
</tr>
<tr>
<td>Robin Farley</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$28.00</td>
<td>$35.00</td>
</tr>
<tr>
<td>Adam Jonas</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$31.00</td>
<td>$33.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$29.00</td>
<td>$31.00</td>
</tr>
<tr>
<td>Brandon Rolle</td>
<td>DA Davidson</td>
<td>Lowers</td>
<td>Buy</td>
<td>$31.00</td>
<td>$39.00</td>
</tr>
<tr>
<td>Robert Ohmes</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$35.00</td>
<td>$40.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$31.00</td>
<td>$34.00</td>
</tr>
<tr>
<td>Adam Jonas</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$33.00</td>
<td>$40.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Harley-Davidson. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analyzing trends, analysts offer qualitative evaluations, ranging from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Harley-Davidson compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Harley-Davidson's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of Harley-Davidson's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/HOG/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Harley-Davidson analyst ratings.</a>
<h2>Get to Know Harley-Davidson Better</h2>
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
<h3>Harley-Davidson: Delving into Financials</h3>
Market Capitalization Analysis: The company's market capitalization is above the industry average, indicating that it is relatively larger in size compared to peers. This may suggest a higher level of investor confidence and market recognition.
Decline in Revenue: Over the 3 months period, Harley-Davidson faced challenges, resulting in a decline of approximately -34.71% in revenue growth as of 31 December, 2024. This signifies a reduction in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Harley-Davidson's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of -17.0%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Harley-Davidson's ROE excels beyond industry benchmarks, reaching -3.54%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Harley-Davidson's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive -0.94% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: With a high debt-to-equity ratio of 2.22, Harley-Davidson faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>The Core of Analyst Ratings: What Every Investor Should Know</h2>
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantag">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Deep Dive Into Harley-Davidson Stock: Analyst Perspectives (8 Ratings)

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Shares of stocks within the broader consumer discretionary sector are trading higher. The sector may be trading up amid the release of better-than-expected ADP employment data.

Citigroup analyst James Hardiman maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Neutral and lowers the price target from $29 to $28.

Citigroup Maintains Neutral on Harley-Davidson, Lowers Price Target to $28

An official report on March 11, 2025 reveals Representative Tim Moore's recent purchase of Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) stock, valued between $490,013 and $1,150,000. The transaction took place on March 11, 2025, as per the March filing.
At this time, Harley-Davidson shares are trading down 0.92% at $25.72.
<h3>Representative's Recent Trading Activity</h3>
In the past three years, Tim Moore made 46 stock trades totaling more than $2.71 million. The largest trades involved stocks like Harley-Davidson and Ford Motor. Their most notable trades made recently include key transactions: 
<ul>
<li>Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>): $100,001 - $250,000 Sale</li>
<li>Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>): $100,001 - $250,000 Purchase</li>
<li>Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>): $100,001 - $250,000 Sale</li>
</ul>
Here's a summary of Tim Moore's recent trades:
<table>
<thead>
<tr>
<th>Company</th>
<th>Ticker</th>
<th>Stock Type</th>
<th>Amount</th>
<th>Transaction Type</th>
<th>Transaction Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>Direxion Daily Small Cap Bull 3X ETF</td>
<td></td>
<td></td>
<td>$15,001 - $50,000</td>
<td>P</td>
<td>2025-02-28</td>
</tr>
<tr>
<td>Direxion Daily Small Cap Bull 3X ETF</td>
<td></td>
<td></td>
<td>$50,001 - $100,000</td>
<td>P</td>
<td>2025-02-26</td>
</tr>
<tr>
<td>Direxion Daily Small Cap Bull 3X ETF</td>
<td></td>
<td></td>
<td>$15,001 - $50,000</td>
<td>P</td>
<td>2025-02-25</td>
</tr>
<tr>
<td>Direxion Daily Small Cap Bull 3X ETF</td>
<td></td>
<td></td>
<td>$50,001 - $100,000</td>
<td>P</td>
<td>2025-02-24</td>
</tr>
<tr>
<td>Rockwell Automation</td>
<td>ROK</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-02-21</td>
</tr>
</tbody>
</table>
If you want to stay updated on Tim Moore's trades and other congressional members, check out our <a href="https://www.benzinga.com/gov-trades/members/tim-moore">government trades tool</a> to track their activity in real time!
<h3>Why Congressional Transactions Matter</h3>
A congressional transaction is when any representative or senator either buys or sells an individual stock.
Anyone working in Congress must file a Periodic Transaction Report to inform the public of their recent transaction within 30 days of being notified of the transaction and within 45 days of the transaction date.
In April 2012, Former President Barack Obama signed the STOCK Act into law. The act prohibits members of Congress from using private information given to them by their position for personal gain such as buying or selling a stock. The act also expanded disclosure requirements for members of Congress by requiring them to file a monthly disclosure.
<h3>Why Congressional Transactions Matter</h3>
Congressional transactions shouldn't be the primary reason for an investing decision, but they can be an important factor for an investor to consider.
When a senator or representative makes a new purchase, it could be an indication they expect the stock to rise.
A sale, on the other hand, can be made for a variety of reasons, and may not necessarily mean the seller thinks the stock will go down.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

North Carolina Rep. Tim Moore Bought Up to $1.15M Worth of Harley-Davidson Stock

LCII

Shares of auto and auto parts stocks are trading lower after President Trump announced additional tariffs on steel and aluminum coming into the US from Canada, which could drive volatility in trade and input costs.

U.S. stocks were lower, with the Nasdaq Composite falling around 650 points on Monday.
Shares of Redfin Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RDFN#NASDAQ">RDFN</a>) rose sharply during Monday's session after Rocket Companies announced it will acquire the company in an all-stock transaction valued at $12.50 per share.
Under the terms of the agreement, Redfin shareholders will receive 0.7926 shares of Rocket Class A common stock for each Redfin share—a 63% premium over Redfin&#8217;s 30-day volume-weighted average price. Rocket shareholders will own approximately 95% of the combined company upon completion, with Redfin shareholders holding the remaining 5%.
Redfin shares jumped 70% to $9.89 on Monday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>Mineralys Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MLYS#NASDAQ">MLYS</a>) gained 53% to $16.09 after the company reported topline data from its pivotal LAUNCH-HTN Phase 3 and ADVANCE-HTN Phase 2 trials of Lorundrostat for hypertension. Both trials met the primary endpoint.</li>
<li>Trevi Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRVI#NASDAQ">TRVI</a>) surged 41.8% to $6.10 after the company reported topline results from its Phase 2a RIVER trial of Haduvio for RCC, which met the primary endpoint.</li>
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7 analysts have shared their evaluations of Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) during the recent three months, expressing a mix of bullish and bearish perspectives.
The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $31.14, a high estimate of $35.00, and a low estimate of $28.00. Observing a downward trend, the current average is 13.5% lower than the prior average price target of $36.00. 
<img src="https://www.benzinga.com/files/images/story/2025/1740089011_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
A comprehensive examination of how financial experts perceive Harley-Davidson is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Robin Farley</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$28.00</td>
<td>$35.00</td>
</tr>
<tr>
<td>Adam Jonas</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$31.00</td>
<td>$33.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$29.00</td>
<td>$31.00</td>
</tr>
<tr>
<td>Brandon Rolle</td>
<td>DA Davidson</td>
<td>Lowers</td>
<td>Buy</td>
<td>$31.00</td>
<td>$39.00</td>
</tr>
<tr>
<td>Robert Ohmes</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$35.00</td>
<td>$40.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$31.00</td>
<td>$34.00</td>
</tr>
<tr>
<td>Adam Jonas</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$33.00</td>
<td>$40.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Harley-Davidson. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Harley-Davidson compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of Harley-Davidson's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/HOG/analyst-ratings?utm_source=benzinga-insights&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Harley-Davidson analyst ratings.</a>
<h2>Delving into Harley-Davidson's Background</h2>
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
<h3>Harley-Davidson: A Financial Overview</h3>
Market Capitalization: Positioned above industry average, the company's market capitalization underscores its superiority in size, indicative of a strong market presence.
Revenue Challenges: Harley-Davidson's revenue growth over 3 months faced difficulties. As of 31 December, 2024, the company experienced a decline of approximately -40.24%. This indicates a decrease in top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Harley-Davidson's net margin is impressive, surpassing industry averages. With a net margin of -17.0%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): Harley-Davidson's ROE stands out, surpassing industry averages. With an impressive ROE of -3.55%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): Harley-Davidson's ROA stands out, surpassing industry averages. With an impressive ROA of -0.94%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: Harley-Davidson's debt-to-equity ratio stands notably higher than the industry average, reaching 2.2. This indicates a heavier reliance on borrowed funds, raising concerns about financial leverage.
<h2>The Significance of Analyst Ratings Explained</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Expert Outlook: Harley-Davidson Through The Eyes Of 7 Analysts

UBS analyst Robin Farley maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Neutral and lowers the price target from $35 to $28.

UBS Maintains Neutral on Harley-Davidson, Lowers Price Target to $28

Press Releases

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2024 Results on February 5, 2025

HARLEY-DAVIDSON INTRODUCES NEW STREET GLIDE® ULTRA, PAN AMERICA® 1250 ST AND SIX REFRESHED CRUISER MODELS FOR 2025 MOTORCYCLE LINE-UP

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Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference

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H Partners Launches Withhold Campaign to Remove Three Entrenched Directors of Harley-Davidson at 2025 Annual Meeting

Harley-Davidson, Inc. To Report First Quarter 2025 Results on May 1, 2025

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