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Donald Trump's renewed push to <a href="https://www.benzinga.com/markets/emerging-markets/25/01/43133508/trump-wants-to-buy-greenland-for-us-security">take control of Greenland</a> is setting off a high-stakes showdown with Denmark, a small country with surprisingly big economic power. While Denmark might not have a military capable of standing up to the U.S., it has something just as powerful—control over key products that millions of Americans rely on every day.
<h2 class="wp-block-heading">Trump's Greenland Obsession and Trade War Threats</h2>
Trump has long wanted to bring Greenland under U.S. control, arguing it's <a href="https://www.benzinga.com/startups/25/01/43074027/why-trump-sees-greenland-as-a-2-billion-security-deal">vital for national security</a>.&nbsp;
"I'm talking about protecting the free world. You look at; you don't even need binoculars; you look outside," he said last month. "You have China ships all over the place. You have Russian ships all over the place. We're not letting that happen."
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Vice President JD Vance recently said that Trump &#8220;doesn&#8217;t care what Europeans scream at us&#8221; and refused to rule out the use of military force.&nbsp;
Trump's latest strategy? Tariffs. He recently threatened to impose a 25% duty on all imports from Mexico and most from Canada, along with a 10% tariff on Chinese goods. He hinted that Denmark could be next if it refuses to give up Greenland.
Denmark's response? A firm &#8220;No&#8221; backed by European allies. Greenland's prime minister made it clear: "Greenland belongs to the people of Greenland." But Denmark isn't just pushing back with words. It has economic weapons that could cause immediate pain for U.S. consumers.
Trending: Nancy Pelosi Invested $5 Million In An AI Company Last Year — <a href="https://www.benzinga.com/money/elf-labs-nancy-pelosi">Here's How You Can Invest In Multiple Pre-IPO AI Startups With Just $1,000</a>
<h2 class="wp-block-heading">Denmark's Secret Weapons: Ozempic, Wegovy, and Shipping</h2>
Denmark may be small, but it holds the keys to critical industries that Americans depend on, especially pharmaceuticals and global shipping.
<h3 class="wp-block-heading">1. Novo Nordisk Could Cut Off Ozempic and Wegovy</h3>
Denmark is home to Novo Nordisk (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVO#NYSE">NVO</a>), the company behind <a href="https://www.benzinga.com/25/01/43055832/novo-nordisks-higher-dose-of-wegovy-shows-weight-loss-of-around-21-phase-3-data-shows">Ozempic and Wegovy</a>, two of the most in-demand drugs in the U.S. for weight loss and diabetes treatment. With demand for those drugs skyrocketing, Novo Nordisk has been expanding production in the U.S. But the active ingredient, semaglutide, is made in Denmark. If Denmark ordered Novo Nordisk to stop supplying the U.S., the supply of the drugs in the U.S. would disappear overnight.
Millions of Americans rely on Ozempic and Wegovy, and demand is so high that the U.S. has already faced shortages. On the other hand, Novo Nordisk would likely have no issues finding plenty of customers in other markets.&nbsp;
Trending: According to Juniper Research, the total value of B2B cross-border payments stored on the blockchain is projected to exceed $4.4 trillion — <a href="https://www.benzinga.com/money/web3-enabler-future-of-enterprise-transactions">Join the first company to bring blockchain payments to Salesforce early with just $100.</a>
<h3 class="wp-block-heading">2. Maersk Could Halt U.S. Shipping</h3>
Denmark is also home to Maersk, the world's second-largest container shipping company, which transports 14.3% of the global container fleet. If Maersk were to stop shipping goods to and from the U.S., it would cause immediate chaos in supply chains.
Major U.S. ports like Los Angeles, Houston, and New York rely on Maersk for everything from electronics to clothing. Since global shipping is already near full capacity, there wouldn't be enough ships available to pick up the slack. This would drive up shipping costs and lead to shortages of everyday products in the U.S.
Beyond that, Denmark is also a major supplier of <a href="https://www.benzinga.com/news/24/04/38045479/lego-billionaires-wealth-surges-as-investment-portfolio-turns-profitable">Lego toys</a>, hearing aids, insulin, medical instruments, and pork. Tariffs or trade restrictions could send prices skyrocketing on all of these products, hurting American consumers more than Denmark.
Trending: Deloitte's fastest-growing software company partners with Amazon, Walmart &amp; Target – <a href="https://www.benzinga.com/money/mode-mobile-2">Many are rushing to grab 4,000 of its pre-IPO shares for just $0.26/share!</a>
<h2 class="wp-block-heading">Trump's Tariff Pause on Mexico and Canada Adds More Uncertainty</h2>
Just days ago, Trump announced a <a href="https://www.benzinga.com/government/regulations/25/02/43440692/us-mexico-agrees-on-one-month-tariffs-pause-stocks-rebound-peso-rallies">one-month pause</a> on tariffs against Mexico and Canada after last-minute talks. Mexico agreed to deploy 10,000 troops to its border to curb fentanyl trafficking and illegal migration, while Canada committed to tightening border security and implementing a $1.3 billion border plan.
But this pause doesn't mean tariffs are off the table. Trump is still threatening more trade wars, and Denmark and the whole EU are the next target. If Trump imposes tariffs on European exports, it would raise prices on EU goods coming into the U.S., making products like pharmaceuticals, medical devices, and food products significantly more expensive for American consumers.
See Also: Built on the trusted network of Fortune 500 companies, <a href="https://www.benzinga.com/money/web3-enabler-the-most-boring-blockchain-company-partners-with-salesforce">this blockchain company partners with Salesforce to uproot lengthy and expensive B2B transactions, and you can invest with just $100.</a>
<h2 class="wp-block-heading">Denmark&#8217;s Economic Might is No Joke</h2>
Denmark may be a small country, but it has massive leverage over the U.S. economy. If Trump pushes too hard on Greenland, Denmark could strike back in ways that everyday Americans would feel immediately. From sky-high drug prices to shipping disruptions, Trump's threats of tariffs could backfire in a big way.
For now, <a href="https://www.benzinga.com/24/12/42679581/trump-effect-denmark-boosts-greenlands-defense-budget-amid-president-elects-renewed-acquisition-interest">Denmark is standing firm</a>, and <a href="https://www.benzinga.com/startups/25/01/43083783/we-dont-want-to-be-americans-greenlanders-speak-out-on-trumps-plan">Greenland isn't for sale</a>. The question is: Will Trump push Denmark too far and spark an economic war he wasn't expecting?
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News

Denmark Could Ban Or Push Ozempic, Wegovy And Shipping Prices Through The Roof If Trump Escalates Over Greenland

The Future Fund LLC Managing Partner Gary Black questioned the claims that Tesla Inc.&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) autonomous driving network could disrupt Uber Technologies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>), pointing to the ride-hailing giant&#8217;s massive user base as a key competitive advantage.
What Happened: In a post on X on Thursday, Black argued that Uber&#8217;s 170 million monthly active users would make it difficult for Tesla to build a sufficiently robust competing network. 
He likened the situation to Amazon.com Inc.&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) dominance in e-commerce, where the platform&#8217;s scale of 310 million monthly active users makes it nearly impossible for individual merchants to compete effectively.
&#8220;Cheaper autonomous rides will be one option on the Uber app. If TSLA forbids its owners to join the UBER platform, other manufacturers will gladly fill the void,&#8221; wrote Black, who disclosed long positions in both Tesla and Uber.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">There is a misplaced perception among some <a href="https://twitter.com/search?q=%24TSLA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$TSLA</a> bulls that the advent of unsupervised autonomy will somehow make <a href="https://twitter.com/search?q=%24UBER&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$UBER</a> obsolete and irrelevant when EV manufacturers can offer their own autonomous driving networks directly to consumers. Using this logic, one could argue <a href="https://twitter.com/search?q=%24AMZN&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$AMZN</a> is… <a href="https://t.co/j3CpKVN5nd">pic.twitter.com/j3CpKVN5nd</a>
&mdash; Gary Black (@garyblack00) <a href="https://twitter.com/garyblack00/status/1887572954755834309?ref_src=twsrc%5Etfw">February 6, 2025</a></blockquote>
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See Also: <a href="https://www.benzinga.com/markets/cryptocurrency/25/02/43550794/bitcoin-spikes-among-trump-media-etf-move-ethereum-dogecoin-drop-top-analyst-eyes-eth-at-14k-on-breakout">Bitcoin Spikes Among Trump Media ETF Move, Ethereum, Dogecoin Drop — Top Analyst Eyes ETH At $14K On Breakout</a>
Why It Matters: The comments come as Tesla aims to launch its robotaxi service in 2025, starting in Texas and California, pending regulatory approval. During Tesla&#8217;s recent fourth-quarter earnings call, CEO Elon Musk expressed confidence about operating driverless paid rides, though the initial rollout may require safety <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/01/43347509/tesla-stock-analysts-highlight-fsd-robotaxis-new-vehicles-for-growth-elon-has-never-sounded-so-bullish">drivers in some jurisdictions</a>.
Meanwhile, Uber has pivoted its autonomous vehicle strategy, partnering with Alphabet Inc.&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) Waymo to offer driverless rides through its platform in 2025. Under this model, Uber will handle fleet maintenance while taking a percentage of <a href="https://www.benzinga.com/25/01/42859391/uber-and-lyft-adapt-robotaxi-strategy-to-compete-in-tesla-and-waymos-market">driverless taxi bookings</a>.
Bank of America analyst John Murphy estimates Tesla&#8217;s robotaxi segment could represent 50% of the company&#8217;s valuation, potentially worth $420 billion in the U.S. and <a href="https://www.benzinga.com/25/01/42859391/uber-and-lyft-adapt-robotaxi-strategy-to-compete-in-tesla-and-waymos-market">over $800 billion globally</a>. However, the company faces significant regulatory hurdles and technological challenges in achieving fully autonomous driving capabilities.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/25/02/43550696/amazon-to-pour-nearly-100-billion-into-ai-in-2025-surpassing-microsoft-and-alphabet-andy-jassy-says-cost-of-inference-will-meaningfully-come-down-amid-deepseek-worries">Amazon To Pour Nearly $100 Billion Into AI In 2025, Surpassing Microsoft And Alphabet—Andy Jassy Says &#8216;Cost Of Inference Will Meaningfully Come Down&#8217; Amid DeepSeek Worries</a></li>
</ul>
Image Via Shutterstock 
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Gary Black Says Tesla's Autonomous Network Won't Make Uber Irrelevant, Cites Amazon As An Example Of Why Ride Hailing Middlemen Will Survive

On Thursday, Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) Mark Zuckerberg visited the White House to discuss collaboration with the Donald Trump administration.
What Happened: Meta spokesperson Andy Stone took to X, formerly Twitter, and confirmed the visit saying the discussion was on how Meta can help defend and advance American tech leadership abroad.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Mark Zuckerberg was at the White House today to discuss how Meta can help the administration defend and advance American tech leadership abroad. <a href="https://t.co/604aHOV1yG">https://t.co/604aHOV1yG</a>
&mdash; Andy Stone (@andymstone) <a href="https://twitter.com/andymstone/status/1887616336584454531?ref_src=twsrc%5Etfw">February 6, 2025</a></blockquote>
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Zuckerberg reportedly met Trump at <a href="https://www.benzinga.com/news/25/01/42935628/mark-zuckerberg-meets-donald-trump-at-mar-a-lago-mending-fences-ahead-of-gop-white-house-return">Mar-a-Lago twice</a> since the 2024 Presidential election.&nbsp;
See Also:&nbsp;<a href="https://www.benzinga.com/news/legal/25/01/43325503/mark-zuckerbergs-meta-pays-trump-25-million-to-settle-lawsuit-over-facebook-instagram-ban-after-jan-6-riot-a-big-year-for-redefining-our-relationships-with-governments" target="_blank" rel="noreferrer noopener">Mark Zuckerberg&#8217;s Meta Pays Trump $25 Million To Settle Lawsuit Over Facebook, Instagram Ban After Jan. 6 Riot: ‘A Big Year For Redefining Our Relationships With Governments&#8217;</a>
Why It Matters: The Meta CEO's relationship with Trump soured after the company banned his accounts following the Jan. 6 riot. The restrictions <a href="https://www.benzinga.com/news/23/02/30848473/trumps-back-on-facebook-and-instagram-for-real">were lifted in July 2023</a>.
Last year, Trump called Facebook &#8220;a <a href="https://www.benzinga.com/news/24/03/37572294/donald-trump-is-against-tiktok-ban-because-it-would-help-facebook-and-zuckerschmuck-double-their-bus">true Enemy of the People</a>,&#8221; accusing it of election interference. He also vowed to <a href="https://www.benzinga.com/news/24/07/39723781/trump-threatens-to-jail-metas-mark-zuckerberg-and-election-fraudsters-if-re-elected-dont-do-it-be-ca">jail Zuckerberg</a> if re-elected.
Now, Zuckerberg appears to be shifting his stance. Last month, during the earnings call, he said, &#8220;This is also going to be a big year for redefining our relationship with governments.&#8221;
Price Action: Meta's stock rose 0.065% in after-hours trading to $712.45. It closed at $711.99 on Thursday, up 1.01% during regular trading, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>. Year-to-date, the stock is up 18.82%.
Photo by Alexandros Michailidis on Shutterstock
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Disclaimer:&nbsp;This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

Tech

Mark Zuckerberg Visits White House For Advancing American Tech Leadership Abroad As Meta CEO Continues To Strengthen Ties With Trump

Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) is reportedly launching a <a href="https://in.benzinga.com/tech/25/02/43428732/apples-spring-2025-lineup-iphone-se-4-m4-macbook-air-and-more-expected-soon">major update</a> to its budget-friendly iPhone SE in the coming days.
What Happened: The announcement is expected as early as next week, with the device hitting the shelves later in February, <a href="https://www.bloomberg.com/news/articles/2025-02-06/apple-s-long-awaited-overhaul-of-budget-iphone-nears-release">reported</a> Bloomberg, citing people with knowledge of the matter.
Unlike previous launches, Apple is not planning a formal event, opting for a website reveal instead.
What To Expect: The updated version will resemble the iPhone 14 and feature Apple Intelligence, Apple&#8217;s AI software. It will also feature a USB-C port, allowing it to return to the EU market. Moreover, it will include a larger screen, Face ID, and a faster A18 chip, replacing Qualcomm Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QCOM#NASDAQ">QCOM</a>) modem with Apple&#8217;s in-house version.
See Also:&nbsp;<a href="https://www.benzinga.com/general/sports/25/02/43518986/bob-iger-thinks-disney-has-an-advantage-in-streaming-over-netflix-amazon-heres-why" target="_blank" rel="noreferrer noopener">Bob Iger Thinks Disney Has An Advantage In Streaming Over Netflix, Amazon: Here's Why</a>
Potential Price Hike: The current SE is priced at $429, significantly less than the $799 iPhone 16. With the new design and features, Apple might raise the price.
Why It Matters: Current iPhone SE models have seen dwindling inventory at Apple stores across the U.S., a typical sign of an impending refresh. Some configurations, such as the red version with 256GB storage, are not shipping until March, the report noted.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Apple&#8217;s iPhone sales declined 1% during the holiday quarter, and the company is banking on the new SE to boost growth, especially in markets like China and India.
Last month, Apple reported fiscal <a href="https://in.benzinga.com/news/earnings/25/01/43355688/apple-q1-earnings-revenue-beat-eps-beat-iphone-sales-slip-installed-base-climbs-to-all-time-high-our-best-quarter-ever">first-quarter revenue</a> of $124.3 billion, surpassing analyst estimates of $124.13 billion. iPhone revenue was $69.14 billion, slightly down from $69.7 billion last year.
Price Movement: Apple&#8217;s stock was largely unchanged in after-hours trading at $233.10. In regular trading, it closed at $233.22, rising 0.32%, per <a href="https://pro.benzinga.com/dashboard">Benzinga Pro data</a>.
Image Credits &#8211; Shutterstock
Check out more of Benzinga&#8217;s Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
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</ul>
Disclaimer:&nbsp;This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

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iPhone SE Could Be Unveiled As Early As Next Week — Apple's Budget Model To Feature iPhone 14 Design And AI Features

The cryptocurrency market experienced a downturn on Thursday, with the global market capitalization falling 1.4% to $3.15 trillion, amid significant developments in institutional adoption and mixed traditional market performance.
<figure class="wp-block-table"> 
<table>
<tbody>
<tr>
<td>Cryptocurrency</td>
<td>Gains +/-</td>
<td>Price (Recorded at 8.37 p.m. ET)</td>
</tr>
<tr>
<td>Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>)</td>
<td>+0.6%</td>
<td>$97,311.65</td>
</tr>
<tr>
<td>Ethereum (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/eth/usd">ETH</a>)</td>
<td>-3.42%</td>
<td>$2,698.76</td>
</tr>
<tr>
<td>Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>)</td>
<td>-3.18%</td>
<td>$0.2504</td>
</tr>
</tbody>
</table>
</figure>
What Happened: Bitcoin retreated below the $97,000 mark, touching a low of $95,707.35, even as Utah&#8217;s House of Representatives passed legislation permitting Bitcoin investments in the state.
The bill, which now awaits Senate review, represents a notable advancement in state-level cryptocurrency regulation, <a href="https://www.binance.com/en-IN/square/post/02-07-2025-utah-bitcoin-investment-legislation-advances-to-senate-19966266140857">according</a> to Binance.
The market decline triggered substantial liquidations, with 117,835 traders facing positions worth $234.29 million being cleared in the past 24 hours, according to CoinGlass.
On Thursday, Trump Media &amp; Technology Group Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) revealed it has applied for trademarks for six investment products targeting Bitcoin, U.S. manufacturing, and energy sectors. Among the trademarks are Truth.Fi Bitcoin Plus ETF, Truth.Fi Made in America ETF, and Truth.Fi U.S. Energy Independence ETF. President Donald Trump holds the majority ownership of TMTG, which owns the Truth Social platform.
Top Gainers (24-Hours)
<figure class="wp-block-table"> 
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<tbody>
<tr>
<td>Cryptocurrency</td>
<td>Gains +/-</td>
<td>Price (Recorded at 8.15 p.m. ET)</td>
</tr>
<tr>
<td>Berachain (BERA)</td>
<td>+714%</td>
<td>$8.14</td>
</tr>
<tr>
<td>TRON (TRX)</td>
<td>+4.36%</td>
<td>$0.2321</td>
</tr>
<tr>
<td>Bitget Token (BGB)</td>
<td>+2.10%</td>
<td>$6.68</td>
</tr>
</tbody>
</table>
</figure>
Traditional markets showed resilience despite crypto&#8217;s pullback. The Dow Jones Industrial Average climbed 125.65 points or 0.28% to 44,747.63, while the S&amp;P 500 advanced 0.36% to 6,083.57. The Nasdaq Composite gained 0.51%, reaching 19,791.99. However, Dow futures indicated potential weakness, dropping 125.65 points during Thursday&#8217;s session.
Wall Street is bracing for <a href="https://in.benzinga.com/25/02/43534297/january-jobs-report-preview-speculators-bet-on-strong-payroll-surge-yet-economists-predict-a-different-picture">Friday&#8217;s January jobs report</a>, with a noticeable gap forming between economist projections and speculative market bets.
In a note on Thursday, Goldman Sachs economist Ronnie Walker forecast a 190,000 increase in nonfarm payrolls for January, slightly surpassing the consensus estimate of 170,000, but still well below the figures speculated by the market.
Market sentiment remains cautious, with the Crypto Fear and Greed Index reading 44, indicating a &#8220;Fear&#8221; position among investors.
Analyst Notes:&nbsp;Despite the current market conditions, some analysts maintain bullish outlooks. Cryptocurrency analyst Ali Martinez suggested on X that Ethereum could target significant price levels, potentially reaching $7,400, $10,000, or even $14,000 if it breaks above $4,000. 
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><a href="https://twitter.com/hashtag/Ethereum?src=hash&amp;ref_src=twsrc%5Etfw">#Ethereum</a> <a href="https://twitter.com/search?q=%24ETH&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$ETH</a> is gearing up for a major move! A breakout above $4,000 could pave the way for a rally toward $7,400, $10,000, or even $14,000! <a href="https://t.co/9hmkSKNpKf">pic.twitter.com/9hmkSKNpKf</a>
&mdash; Ali (@ali_charts) <a href="https://twitter.com/ali_charts/status/1887469036054978743?ref_src=twsrc%5Etfw">February 6, 2025</a></blockquote>
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Adding to the optimistic view, analyst Michaël van de Poppe noted potential positive signals for ETH&#8217;s performance against Bitcoin in the coming week. &#8220;We&#8217;ll have a bullish divergence that could become valid,&#8221; he wrote. 
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Next week green on <a href="https://twitter.com/search?q=%24ETH&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$ETH</a> vs. <a href="https://twitter.com/search?q=%24BTC&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$BTC</a> and we&#39;ll have a bullish divergence that could become valid. Some slight signals. <a href="https://t.co/YGlvatP2NO">pic.twitter.com/YGlvatP2NO</a>
&mdash; Michaël van de Poppe (@CryptoMichNL) <a href="https://twitter.com/CryptoMichNL/status/1887448148605624423?ref_src=twsrc%5Etfw">February 6, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Read Next: 
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<li><a href="https://www.benzinga.com/25/02/43545590/amazoncom-q4-earnings-highlights-revenue-beat-eps-beat-most-successful-holiday-shopping-season-in-company-history">Amazon.com Q4 Earnings: Jassy Highlights &#8216;Successful&#8217; Holiday Season, Q1 Guidance Disappoints Investors</a></li>
</ul>
Image Via Shutterstock 
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

Cryptocurrency

$BTC

$DOGE

$ETH

Bitcoin Spikes Among Trump Media ETF Move, Ethereum, Dogecoin Drop — Top Analyst Eyes ETH At $14K On Breakout

Tesla (TSLA) recently reported earnings, and results were disappointing. Now it looks like there's going to be a deeper fade in the share price on the horizon.
Here's how we can trade that into next month.
<h2 class="wp-block-heading">Trade structure – the long put butterfly setup&nbsp;</h2>
Tesla's relative resistance zone after earnings sits right around $430. The relative support is near $300.&nbsp;
The best trade for this situation is the long put butterfly, positioned for further downside:
<ul>
<li>Buy to open 1 TSLA 21 Mar 320 puts </li>
<li>Sell to open 2 TSLA 21 Mar 300 puts </li>
<li>Buy to open 1 TSLA 21 Mar 280 puts </li>
</ul>
The long put butterfly holds a current debit of $1.46. The total risk is the debit you paid &#8211; $146.
The total potential profit is $20 (the distance between strikes) and the cost of the debit ($20 &#8211; $1.46)= $18.54.
It is extremely rare to collect all this premium. Instead, I like to consider 200%-350% profit of the investment&nbsp;
The strategy result provides only two choices to exit the trade.&nbsp;
<ol>
<li>To sell the butterfly that is performing at your target parameters — particularly once the middle strike is tested </li>
<li>To sell the butterfly right if the chart does nothing, or once your threshold for loss is hit. Mine is typically 65-70% with these positions.</li>
</ol>
<a href="https://www.benzinga.com/premium/ideas/benzinga-edge/?utm_source=WebRD-0207&amp;el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}">Here&#8217;s What Wall Street&#8217;s Earnings Insiders See (That You&#8217;re Missing)</a>
Start trading earnings season like a pro – with real-time alerts the moment critical numbers drop. Plus, expert analysis that uncovers hidden opportunities in the post-earnings chaos. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge/?utm_source=WebRD-0207&amp;el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}">Get All of it Here.</a>
Image via Shutterstock

Opinion

Trading Ideas

Tesla Is Heading Down - Here's How to Trade It

Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) plans to invest about $100 billion in artificial intelligence initiatives this year, placing it ahead of its competitors.
What Happened: On Thursday, during Amazon's <a href="https://www.benzinga.com/25/02/43545590/amazoncom-q4-earnings-highlights-revenue-beat-eps-beat-most-successful-holiday-shopping-season-in-company-history">fourth-quarter earnings</a> call, CEO Andy Jassy said the company's $26.3 billion spending in the last quarter of 2024 reflects its planned quarterly investments for 2025.
This amount covers all business areas, including retail. Most of the funds will go to Amazon Web Services, which runs data centers and provides software tools.
He praised DeepSeek&#8217;s emergence as a <a href="https://www.benzinga.com/tech/25/01/43258810/ross-gerber-slams-deepseeks-privacy-policy-as-the-chinese-ai-models-rise-triggers-market-chaos-i-dont-trust-a-thing-china-does">lower-cost competitor</a> outperforming models from companies like OpenAI and predicted that lower costs and greater efficiency would drive increased customer spending.
See Also:&nbsp;<a href="https://www.benzinga.com/media/25/02/43425734/apple-watch-faces-are-a-mess-series-10s-biggest-feature-is-limited-to-just-four-faces-frustrating-users" target="_blank" rel="noreferrer noopener">Apple Watch Faces Are A Mess — Series 10's Biggest Feature Is Limited To Just Four Faces, Frustrating Users</a>
He said some assume that lowering the cost of a technology component, specifically inference in this case, would reduce overall spending. However, this has never been the case.
&#8220;Companies will spend a lot less per unit of infrastructure, and that is very, very useful for their businesses," Jassy stated, adding, &#8220;But then they get excited about what else they could build . . . they usually end up spending a lot more in total.&#8221;
&#8220;I believe the cost of inference will meaningfully come down,&#8221; he stated, adding that this will make it easier for companies to integrate inference and generative AI into their applications.
Why It Matters: Amazon&#8217;s fourth-quarter revenues increased by 10% year-on-year to $187.8 billion, slightly exceeding estimates. However, the company anticipates lower net sales for the current quarter.
Amazon&#8217;s aggressive AI investments align with rivals like Alphabet ($75 billion) and Microsoft ($80 billion), all vying for industry dominance.
Last month, China&#8217;s DeepSeek-R1 was made <a href="https://in.benzinga.com/25/01/43381133/chinas-deepseek-r1-lands-on-microsoft-azure-and-awsthe-same-model-that-shook-silicon-valley">available to access</a> on platforms like Microsoft Azure and AWS.
Price Action: Amazon&#8217;s stock dropped 4.05% in after-hours trading, settling at $229.16. Earlier on Thursday, it had closed at $238.83, marking a 1.13% gain, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro data</a>.
Image via Shutterstock
Read Next:
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<li><a href="https://www.benzinga.com/media/25/02/43517468/google-joins-meta-amazon-in-winding-up-dei-hiring-memo-reveals-details" target="_blank" rel="noreferrer noopener">Google Joins Meta, Amazon In Winding Up DEI Hiring — Memo Reveals Details</a></li>
</ul>
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Amazon To Pour Nearly $100 Billion Into AI In 2025, Surpassing Microsoft And Alphabet—Andy Jassy Says 'Cost Of Inference Will Meaningfully Come Down' Amid DeepSeek Worries

On Wednesday, Cathie Wood-led Ark Invest executed notable trades involving Palantir Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>), Robinhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>), Reddit Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), and Qualcomm Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QCOM#NASDAQ">QCOM</a>). These trades came amidst significant developments in each company, drawing considerable attention from investors and analysts.
The Palantir Trade
Ark Invest&#8217;s decision to sell shares of Palantir. comes as the stock reached <a href="https://www.benzinga.com/trading-ideas/movers/25/02/43543416/palantir-stock-hits-new-all-time-highs-whats-going-on">new all-time highs</a>. The surge followed the company&#8217;s impressive fourth-quarter financial results, which exceeded analyst expectations. Palantir reported revenue of $827.52 million, surpassing estimates of $775.91 million, and adjusted earnings of 14 cents per share, beating the forecast of 11 cents per share. The stock rallied over 20% on Tuesday and continued its upward momentum, testing support around $100 before reaching new highs on Thursday. 
ARK Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>) sold 91,785 shares of Palantir, valued at approximately $10.02 million based on the latest closing price of $111.28. Notably, a day earlier, Ark had offloaded Palantir stock worth $556,973.
The Robinhood Trade
Ark Invest also reduced its position in Robinhood selling 339,757 shares through its ARKK, ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>), and Ark Fintech Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKF#NYSE">ARKF</a>). This move was valued at roughly $18.06 million, calculated from the closing price of $53.17. 
The sale occurred as part of a longer-selling spree, with Ark Invest <a href="https://in.benzinga.com/25/02/43517403/cathie-wood-sells-palantir-shares-as-rally-cools-down-ark-invest-also-dumps-nearly-7-million-worth-of-robinhood-stock">divesting</a> nearly $7 million worth of Robinhood stock a day earlier.
The Reddit Trade
Despite <a href="https://www.benzinga.com/general/social-media/25/02/43528716/reddits-stock-soars-even-as-musk-related-tensions-rise">ongoing tensions</a> involving Elon Musk, Reddit. has seen its stock price soar. The company has experienced a remarkable 338.46% increase over the past year, with a 33.30% rise year-to-date and a 23.22% gain over the past month. These gains come as Reddit prepares to release its fourth-quarter earnings in six days. Ark Invest&#8217;s engagement with Reddit reflects the stock&#8217;s strong performance and potential for future growth.
On Thursday, Ark sold 21,016 shares of Reddit via ARKW and ARKF. The trade was valued at $4.55 million. For the day Reddit shares ended 2.1% lower at $216.51.
The Qualcomm Trade
Qualcomm Inc. recently reported record <a href="https://www.benzinga.com/25/02/43509115/qualcomm-q1-earnings-highlights-record-revenue-eps-beat-estimates">first-quarter revenue</a> of $11.7 billion, marking a 17% year-over-year increase and surpassing the Street consensus estimate of $10.93 billion. The company&#8217;s earnings per share also beat estimates, highlighting growth across its diversification initiatives.
On the same day, Ark purchased 54,371 Qualcomm shares through ARKQ and ARKW funds. This trade was valued at $9.2 million. Qualcomm shares closed 3.7% lower at $169.32 on Thursday in the regular trading session. 
Other Key Trades:
<ul>
<li>Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>): Purchased 153 shares via ARKF.</li>
<li>Rocket Lab Usa Inc (RKLB): Sold 182,393 shares through ARKK.</li>
<li>Roblox Corp (RBLX): Purchased 368,676 shares across ARKK, ARKW, and ARKF. </li>
<li>Uipath Inc (PATH): Sold 9,326 shares via ARKK and ARKW.</li>
</ul>
Image via Shutterstock
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/02/43550204/palantir-amazon-affirm-pinterest-and-tesla-why-these-5-stocks-are-on-investors-radars-today">Palantir, Amazon, Affirm, Pinterest, And Tesla: Why These 5 Stocks Are On Investors&#8217; Radars Today</a></li>
</ul>
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/shivdeep-dhaliwal" target="_blank" rel="noreferrer noopener">Shivdeep Dhaliwal</a>

ETFs

ARKF

ARKK

ARKW

HOOD

PLTR

RDDT

Cathie Wood Dumps $10 Million Palantir Shares At Peak, Sells Robinhood And Reddit — Ark Invest Loads Up On Qualcomm Stock

The stock market experienced a mixed session as major indices struggled to find a clear direction. Investors were cautious ahead of a crucial jobs report set for release on Friday morning. The S&amp;P 500 and the Nasdaq 100 both saw a modest increase of 0.4% and 0.5% respectively, while the Dow Jones slipped slightly by 0.3% to 44,747.63.
These are the top stocks that gained the attention of retail traders and investors throughout the day.
Palantir Technologies Inc.
Palantir Technologies saw its shares jump 9.79% to close at $111.28, reaching an intraday high of $111.55 and a low of $100.26. The stock hit a new 52-week high of $111.55. The stock gained another 1.4% in the after-hours trading. The <a href="https://www.benzinga.com/trading-ideas/movers/25/02/43543416/palantir-stock-hits-new-all-time-highs-whats-going-on">surge in the stock</a> follows the company&#8217;s strong fourth-quarter financial results, which exceeded analyst expectations. Palantir reported revenue of $827.52 million, surpassing estimates of $775.91 million, and adjusted earnings of 14 cents per share, beating the forecast of 11 cents. The company also provided robust revenue guidance, further boosting investor confidence.
Amazon.com Inc.
Amazon&#8217;s stock rose by 1.13%, closing at $238.83, with an intraday high of $239.66 and a low of $236.01. The stock&#8217;s 52-week range is $151.61 to $242.52. This increase came after the company reported <a href="https://www.benzinga.com/insights/earnings/25/02/43545391/amazon-com-q4-earnings-summary-key-takeaways">fourth-quarter earnings</a> that beat estimates by 26%, with an EPS of $1.86 compared to the expected $1.48.
Affirm Holdings Inc.
Affirm Holdings&#8217; shares fell 1.67% to $61.75, with a high of $63.36 and a low of $60.56. The stock&#8217;s 52-week range is $22.25 to $73.34. Despite the decline, Affirm reported a <a href="https://www.benzinga.com/insights/earnings/25/02/43545819/affirm-holdings-earnings-report-q2-overview">significant earnings beat</a> for the second quarter, with an EPS of $0.23 against an expected loss of $0.23.
Pinterest Inc.
Pinterest&#8217;s stock increased by 0.87%, closing at $33.59, with a high of $33.90 and a low of $33.08. The 52-week range is $27 to $45.19. The rise follows the company&#8217;s <a href="https://www.benzinga.com/general/social-media/25/02/43546168/pinterest-q4-earnings-revenue-crosses-1b-maus-up-11-cap-off-banner-year-for-the-company-shares-soar">fourth-quarter financial results</a>, which showed revenue in the $1 billion range and an 11% increase in monthly active users. Despite missing earnings per share estimates, the revenue growth and user engagement were positive highlights.
Tesla Inc.
Tesla&#8217;s shares declined by 1.02% to $374.32, with an intraday high of $375.40 and a low of $363.18. The stock&#8217;s 52-week range is $138.80 to $488.54. The decline comes amid reports of a <a href="https://www.benzinga.com/25/02/43534797/tesla-sales-drop-60-in-germany-are-elon-musks-politics-getting-in-the-way-of-ev-growth">60% drop in sales</a> in Germany, potentially linked to CEO Elon Musk&#8217;s political activities. This trend has raised concerns about the company&#8217;s market share in key regions. 
Image via Shutterstock
Prepare for the day&#8217;s trading <a href="https://editorial.benzinga.com/wp-admin/Premarket%20Movers%20&amp;%20News">with top premarket movers and news</a> by Benzinga.
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</ul>
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/shivdeep-dhaliwal" target="_blank" rel="noreferrer noopener">Shivdeep Dhaliwal</a>

AFRM

PINS

Palantir, Amazon, Affirm, Pinterest, And Tesla: Why These 5 Stocks Are On Investors' Radars Today

The Department of Government Efficiency staff member, Marko Elez, resigned following revelations of his involvement with a racist social media account. This news comes in the wake of a legal dispute involving Elez&#8217;s access to sensitive Treasury Department data.
What Happened: Elez, a former SpaceX employee and a Rutgers University graduate, resigned from his position at DOGE after his connection to a racist social media account was exposed, <a href="https://www.wsj.com/tech/doge-staffer-resigns-over-racist-posts-d9f11a93?mod=hp_lead_pos3">reported</a> The Wall Street Journal.
The account, now deleted, was known for promoting racism and eugenics, with posts such as &#8220;Just for the record, I was racist before it was cool,&#8221; and &#8220;Normalize Indian hate,&#8221; referring to the significant presence of Indian professionals in Silicon Valley.
White House spokesperson Karoline Leavitt confirmed Elez&#8217;s resignation after The Wall Street Journal questioned the White House about his connection to the account. Elez, who had access to the Treasury Department&#8217;s central-payments system, had been in the midst of a legal dispute over access to sensitive taxpayer information and systems used by the Treasury Department to process trillions of dollars in payments annually.
Earlier on Thursday, a U.S. District Court judge ruled that Elez could retain access to the department's payment systems but imposed restrictions on data sharing. Elez resigned later that day.
See Also: <a href="https://www.benzinga.com/startups/25/02/43548786/bill-gates-harvard-professor-i-wasnt-surprised-when-he-dropped-out-but-i-wish-id-invested-in-him-100-could-be-650000-today">Bill Gates&#8217; Harvard Professor: &#8216;I Wasn&#8217;t Surprised When He Dropped Out—But I Wish I&#8217;d Invested in Him&#8217;—$100 Could Be $650,000 Today</a>
Why It Matters: Elez&#8217;s resignation comes amidst concerns about his access to sensitive Treasury Department data. A federal judge had <a href="https://in.benzinga.com/news/legal/25/02/43539572/musk-allies-face-treasury-data-limits-as-judge-steps-in">restricted the handling</a> of sensitive Department of Treasury data amid concerns over access granted to allies of Musk leading a government review. This decision followed a lawsuit filed by labor unions arguing that DOGE, led by Musk appointees, could compromise financial records.
Earlier, it was reported that Elez, a 25-year-old engineer, had been granted extensive access to critical U.S. Treasury Department payment systems, <a href="https://in.benzinga.com/news/25/02/43497170/ex-spacex-engineer-with-musk-ties-granted-high-level-treasury-access-lawmakers-raise-red-flags">raising alarm</a> among government officials and cybersecurity experts.
The recent events surrounding Elez&#8217;s resignation and his access to sensitive data highlight the ongoing concerns about the influence and access of Musk&#8217;s appointees within the federal government.
Musk, an avid supporter of Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>), now heads the Department of Government Efficiency, which shares its acronym with the cryptocurrency.
Price Action: At the time of writing, Dogecoin traded nearly 2.9% lower at $0.25, according to <a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020325&amp;t=be2bearmibe3na1">data from Benzinga Pro</a>.
Photo: iQoncept via Shutterstock
Read Next: 
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<li><a href="https://www.benzinga.com/general/health-care/25/02/43549057/deadly-bird-flu-strain-hits-dairy-cows-could-make-covid-seem-like-a-walk-in-the-park-expert-says">Deadly Bird Flu Strain Hits Dairy Cows: &#8216;Could Make COVID Seem Like A Walk In The Park,&#8217; Expert Says</a></li>
</ul>
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/shivdeep-dhaliwal" target="_blank" rel="noreferrer noopener">Shivdeep Dhaliwal</a>

Politics

General

Elon Musk-Led DOGE's Marko Elez, Who Had Treasury Payment Access, Resigns Over Racist Social Media Posts

The U.S. Department of Agriculture said Wednesday that six dairy herds in Nevada have tested positive for a strain of bird flu associated with a <a href="https://www.benzinga.com/general/restaurants/25/02/43511263/high-egg-prices-drive-waffle-house-to-add-50-cent-surcharge">man's death in January.</a>
The Details: The infected Nevada cows mark the first time the D1.1 variant of the H5N1 bird flu has been detected in cattle which means the cows contracted the virus from birds and not another herd of cattle.&nbsp;
This is the second time a type of bird flu has been introduced into cattle herds by wild birds, according to a CNN <a href="https://www.cnn.com/2025/02/05/health/bird-flu-cattle-nevada/index.html">report</a>. If wild birds are spreading the disease to cattle, it could become endemic, or continuously circulating.&nbsp;
Read Next: <a href="https://www.benzinga.com/general/social-media/25/02/43535256/palantir-adds-elon-musks-ai-chatbot-grok-to-aip">Palantir Adds Elon Musk&#8217;s AI Chatbot Grok To AIP</a>
"In my opinion, it is now endemic, and it should be classified as an endemic virus," Dr. Louise Moncla, a pathobiologist at the University of Pennsylvania, told CNN.&nbsp;
The D1.1 variant is the strain associated with a Louisiana man's death in January and a severe case contracted by a teenager in British Columbia who was hospitalized in critical condition last fall.&nbsp;
Michael Worobey, an evolutionary biologist at the University of Arizona who has studied the H5N1 virus in cattle, <a href="https://fortune.com/well/2025/02/06/new-bird-flu-spread-cows-nebraska-expert-warns-could-worse-covid/">told</a> Fortune that the virus has the potential to "make COVID seem like a walk in the park" and federal officials should quickly share information in order to stop the spread.&nbsp;
That may be hard to do, considering the Trump administration in late January <a href="https://www.benzinga.com/general/health-care/25/01/43194764/trump-administration-halts-all-communications-from-the-centers-for-disease-control-as-bird-flu-spreads">ordered all</a> communications from the Centers for Disease Control and Prevention to stop. The pause in communications includes the CDC&#8217;s Morbidity and Mortality Weekly Report, a scientific publication on health information and recommendations.
Stocks To Watch: According <a href="https://www.aphis.usda.gov/livestock-poultry-disease/avian/avian-influenza/hpai-detections/hpai-confirmed-cases-livestock">to the USDA</a>, H5N1 avian influenza has been detected in 957 herds in 16 states. Companies exposed to the dairy industry are on watch due to the uncertainty surrounding bird flu in cattle herds.&nbsp;
Coca-Cola Consolidated, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COKE#NASDAQ">COKE</a>) has over 80 dairy products under 15 brands including Fairlife milk and Core Power protein shakes and would likely be sensitive to dairy price increases or shortages.&nbsp;
Chocolate makers like Hershey Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>) and Mondelez International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>) are also heavily exposed to the dairy industry as milk is one of their top ingredients.&nbsp;
General Mills Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>), maker of Häagen-Dazs ice cream, Yoplait and Oui French-style yogurt, should also be monitored as the bird flu situation develops.&nbsp;
Read Next:
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<li><a href="https://www.benzinga.com/news/earnings/25/02/43512137/ford-shares-skid-after-q4-report-details">Ford Shares Skid After Q4 Report: Details</a></li>
</ul>
Photo: Labellepatine via Shutterstock

Government

Large Cap

Health Care

COKE

MDLZ

Deadly Bird Flu Strain Hits Dairy Cows: 'Could Make COVID Seem Like A Walk In The Park,' Expert Says

Citigroup analyst Kyle Menges maintains CNH Industrial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CNH#NYSE">CNH</a>) with a Buy and raises the price target from $13 to $15.

Price Target

Analyst Ratings

Citigroup Maintains Buy on CNH Industrial, Raises Price Target to $15

Citigroup analyst Eric Lau maintains Stanley Black &amp; Decker (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>) with a Buy and lowers the price target from $135 to $118.

Citigroup Maintains Buy on Stanley Black & Decker, Lowers Price Target to $118

Maxim Group analyst Michael Diana maintains Enova International (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ENVA#NYSE">ENVA</a>) with a Buy and raises the price target from $108 to $138.

ENVA

Maxim Group Maintains Buy on Enova International, Raises Price Target to $138

Maxim Group analyst Matthew Galinko maintains MicroStrategy (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSTR#NASDAQ">MSTR</a>) with a Buy and raises the price target from $480 to $500.

MSTR

Maxim Group Maintains Buy on MicroStrategy, Raises Price Target to $500

Super Bowl LIX features a matchup between the Kansas City Chiefs and Philadelphia Eagles, with the Chiefs attempting to be the first NFL team to win <a href="https://www.benzinga.com/general/sports/25/02/43480342/chiefs-chase-historic-super-bowl-three-peat-and-nba-legend-stands-to-gain">three straight Super Bowls.</a>
A Benzinga poll finds whether people are most excited to watch the game, the commercials, the halftime performance or sightings of Taylor Swift.
What Happened: Super Bowl LIX is a rematch of Super Bowl LVII from 2023 when the Chiefs won 38-35. Like that Super Bowl, this Chiefs and Eagles match <a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship">will also air on FOX</a>, a unit of Fox Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>).
Viewers will tune in to see the matchup between the two giants, who came into the playoffs as the number one seed in the AFC (Chiefs) and number two seed in the NFC (Eagles).
Kendrick Lamar&nbsp;could also attract viewers to the big game, with Super Bowls sometimes seeing their peak or a spike in viewership during the <a href="https://www.benzinga.com/general/entertainment/24/09/40776084/kendrick-lamar-to-perform-super-bowl-lix-halftime-could-apple-fox-and-universal-music-get-a">halftime music performance.</a>
Many viewers will also tune into the Super Bowl for the commercials in between. To date, brands have shelled out $7 million to $8 million for a 30-second spot in this year&#8217;s big game. Fox was even able to get more than $8 million for some of its last-minute inventory of Super Bowl commercials.
Another item that could attract viewers this year and could lead to record viewership is the presence of music superstar Taylor Swift, who is involved in a romantic relationship with Chiefs&#8217; tight end Travis Kelce.
Benzinga recently polled its followers to see what aspect of the Super Bowl they were most excited about.
"What's the biggest reason you'll be watching Super Bowl LIX?" Benzinga asked.
<ul>
<li>The Game (Chiefs vs. Eagles): 63%</li>
<li>The Commercials: 19%</li>
<li>The Halftime Show (Kendrick Lamar): 11%</li>
<li>Taylor Swift Sightings: 8%</li>
</ul>
The NFL championship game was the top response by a majority of voters. Ranking second was the commercials, followed by the halftime show and Taylor Swift sightings.
For comparison, the <a href="https://www.benzinga.com/general/entertainment/24/02/37054043/super-bowl-lviii-could-break-viewership-records-are-viewers-more-excited-about-football-ush">same question asked by Benzinga</a> on social media last year saw users on X say the following:
<ul>
<li>The Game: 54%</li>
<li>Halftime Show (Usher): 6.9%</li>
<li>Super Bowl Commercials: 15.3%</li>
<li>Taylor Swift: 23.8%</li>
</ul>
Based on this year's poll results, more people are excited about the game and the commercials with fewer excited about the halftime performance and seeing Swift.
Read Also: <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them</a>
Why It's Important: Last year's Super Bowl<a href="https://www.benzinga.com/general/entertainment/24/02/37085784/123m-viewers-make-super-bowl-2024-most-watched-tv-event-ever-paramount-revels-in-streaming-"> set a record </a>with an average of 123 million viewers, with 202.4 million people watching at least a portion of the game.
This year's Super Bowl could set records again or continue the trend of having average viewership of over 100 million people and setting new streaming records.
During the 2024 NFL season, the Chiefs were the most-watched team, helping several media companies set records for viewership.
Lamar recently won five Grammy Awards, including Song of the Year and Record of the Year for "Not Like Us." The musician was previously part of the 2022 Super Bowl halftime show that featured Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige.
Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) signed a deal with the NFL in 2022 for the sponsorship of the halftime show and could continue its wins in recent years with huge viewership for halftime shows featuring Rihanna and Usher in 2023 and 2024 respectively.
&#8220;Apple is thrilled to bring the show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music&#8217;s industry-leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music,&#8221; Apple&#8217;s Vice President of Apple Music&nbsp;Oliver Schusser&nbsp;said when Lamar was announced as the Super Bowl LIX performer.
With another globally recognized artist, Apple could score big with cross-promotions of its music features and the ability to launch exclusive content for Apple subscribers.
Another potential winner is&nbsp;Universal Music Group&nbsp;(OTC:<a class="ticker" href="https://www.benzinga.com/stock/UNVGY#OTC">UNVGY</a>)(OTC:<a class="ticker" href="https://www.benzinga.com/stock/UMGNF#OTC">UMGNF</a>), which has had a hand in five of Lamar's six studios albums. Super Bowl Halftime performers often see a substantial spike in songs and albums around the big game.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/space/24/02/37109382/super-bowl-lviii-sets-modern-day-viewership-record-how-did-nfl-championship-compare-to-apollo-11-mo">Super Bowl LVIII Sets Modern-Day Viewership Record: How Did NFL Championship Compare To Apollo 11 Moon Landing?</a></li>
</ul>
The study was conducted by Benzinga from Feb. 4, 2025, through Feb. 6, 2025. It included the responses of a diverse population of adults 18 or older. Opting into the survey was completely voluntary, with no incentives offered to potential respondents. The study reflects results from 107 adults.
Photo: Courtesy of Super Bowl LIX Host Committee

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