Dernières nouvelles pour Sirius XM Holdings (NASDAQ:SIRI) Stock

Sirius XM Holdings

Sirius XM operates almost exclusively in the US through its SiriusXM and Pandora audio services. SiriusXM is primarily a satellite radio service, which offers nationwide coverage and mostly ad-free listening, with proprietary channels and exclusive content. It makes agreements with automakers to install its radios in vehicles and give trial services to vehicle buyers, which have traditionally fed its subscriber base. The company operates the service through a handful of geostationary satellites that it owns and operates, but it now offers a streaming SiriusXM option as well. Pandora, which makes up a much smaller portion of revenue and profit, offers a subscription and ad-supported streaming music service that competes with industry giants like Spotify, Apple Music, and YouTube Music.

Sirius XM Holdings Inc

SIRIOS RESOURCES CORP by Sirios Resources Inc.

Sirios Resources Inc

SIRIUS REAL EST LTD ORD by SIRIUS REAL ESTATE LTD

Sirius Real Estate Ltd

SiriusPoint Ltd

SiriusPoint Ltd. 8.00% Resettable Fixed Rate Preference Shares, Series B, $25.00 liquidation preference per share

Investors with a lot of money to spend have taken a bullish stance on Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SIRI, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 10 uncommon options trades for Sirius XM Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 50% bullish and 30%, bearish.
Out of all of the special options we uncovered, 6 are puts, for a total amount of $391,095, and 4 are calls, for a total amount of $237,780.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $13.0 to $27.0 for Sirius XM Holdings during the past quarter. 
<h3>Insights into Volume &amp; Open Interest</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Sirius XM Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Sirius XM Holdings's substantial trades, within a strike price spectrum from $13.0 to $27.0 over the preceding 30 days.
<h3>Sirius XM Holdings Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1731955522_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$4.2</td>
<td>$4.1</td>
<td>$4.2</td>
<td>$23.00</td>
<td>$111.7K</td>
<td align="right">226</td>
<td>2</td>
</tr>
<tr>
<td>SIRI</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$2.67</td>
<td>$2.66</td>
<td>$2.66</td>
<td>$27.00</td>
<td>$108.7K</td>
<td align="right">876</td>
<td>1.4K</td>
</tr>
<tr>
<td>SIRI</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$2.6</td>
<td>$2.59</td>
<td>$2.6</td>
<td>$27.00</td>
<td>$100.1K</td>
<td align="right">876</td>
<td>2.9K</td>
</tr>
<tr>
<td>SIRI</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$2.71</td>
<td>$2.65</td>
<td>$2.65</td>
<td>$27.00</td>
<td>$79.5K</td>
<td align="right">876</td>
<td>401</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>03/21/25</td>
<td>$2.95</td>
<td>$2.94</td>
<td>$2.94</td>
<td>$25.00</td>
<td>$58.9K</td>
<td align="right">241</td>
<td>205</td>
</tr>
</tbody>
</table>

<h3>About Sirius XM Holdings</h3>
Sirius XM operates almost exclusively in the US through its SiriusXM and Pandora audio services. SiriusXM is primarily a satellite radio service, which offers nationwide coverage and mostly ad-free listening, with proprietary channels and exclusive content. It makes agreements with automakers to install its radios in vehicles and give trial services to vehicle buyers, which have traditionally fed its subscriber base. The company operates the service through a handful of geostationary satellites that it owns and operates, but it now offers a streaming SiriusXM option as well. Pandora, which makes up a much smaller portion of revenue and profit, offers a subscription and ad-supported streaming music service that competes with industry giants like Spotify, Apple Music, and YouTube Music.
<h3>Present Market Standing of Sirius XM Holdings</h3>
<ul>
<li>Currently trading with a volume of 2,373,953, the SIRI's price is down by -1.57%, now at $25.39. </li>
<li>RSI readings suggest the stock is currently is currently neutral between overbought and oversold.</li>
<li>Anticipated earnings release is in 73 days.</li>
</ul>
<h3>What The Experts Say On Sirius XM Holdings</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $27.4.
Unusual Options Activity Detected: Smart Money on the Move
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&#x2A; Maintaining their stance, an analyst from JP Morgan continues to hold a Underweight rating for Sirius XM Holdings, targeting a price of $21. 
&#x2A; An analyst from B of A Securities downgraded its action to Underperform with a price target of $23. 
&#x2A; Consistent in their evaluation, an analyst from Pivotal Research keeps a Buy rating on Sirius XM Holdings with a target price of $37. 
&#x2A; An analyst from Rosenblatt persists with their Neutral rating on Sirius XM Holdings, maintaining a target price of $28. 
&#x2A; Maintaining their stance, an analyst from Rosenblatt continues to hold a Neutral rating for Sirius XM Holdings, targeting a price of $28. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Sirius XM Holdings with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Options

Markets

SIRI

Unpacking the Latest Options Trading Trends in Sirius XM Holdings

News

Trading Ideas

BRK/A

FWONA

FWONK

Berkshire Hathaway 13F Shows Exited Position In Liberty Media Corp Series C, Previously Holding 70M Shares, Worth $1.55B; Exited Position In Liberty Media Corp Series A, Previously Holding 35.18M Shares, Worth $779.3M; Exited Position In Floor & Decor Holdings, Previously Holding 3.98M Shares, Worth $395.4M; Exited Position In Sirius XM Holdings Inc, Previously Holding 132.88M Shares, Worth $376M

POOL

Berkshire Hathaway 13F Shows Added New Stake In Sirius XM Holdings With 105.16M Shares, Worth $2.49B; Added New Stake In Domino's Pizza With 1.28M Shares, Worth $549.4M; Added New Stake In Pool Corp With 404,057 Shares, Worth $152.2M

Berkshire Hathaway Inc. Added New Stake In Sirius XM Holdings Inc With 105.16M Shares, Worth $2.49B

Sirius XM Holdings Option Alert: Jan 17 $30 Calls Sweep (54) Near The Ask: 2500 @ $1.193 Vs 15057 OI; Ref=$27.44

JP Morgan analyst Sebastiano Petti maintains Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) with a Underweight and raises the price target from $20 to $21.

Price Target

Analyst Ratings

JP Morgan Maintains Underweight on Sirius XM Holdings, Raises Price Target to $21

Deep-pocketed investors have adopted a bearish approach towards Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in SIRI usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 9 extraordinary options activities for Sirius XM Holdings. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 33% leaning bullish and 44% bearish. Among these notable options, 2 are puts, totaling $73,900, and 7 are calls, amounting to $1,172,700.
<h3>What's The Price Target?</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $23.0 and $28.0 for Sirius XM Holdings, spanning the last three months.
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Sirius XM Holdings's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Sirius XM Holdings's significant trades, within a strike price range of $23.0 to $28.0, over the past month.
<h3>Sirius XM Holdings Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1730835991_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$4.3</td>
<td>$3.8</td>
<td>$4.02</td>
<td>$25.00</td>
<td>$1.0M</td>
<td>71</td>
<td>2.5K</td>
</tr>
<tr>
<td>SIRI</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$3.5</td>
<td>$3.2</td>
<td>$3.5</td>
<td>$26.00</td>
<td>$46.2K</td>
<td>1</td>
<td>138</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$3.9</td>
<td>$3.9</td>
<td>$3.9</td>
<td>$23.00</td>
<td>$31.2K</td>
<td>7.8K</td>
<td>109</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$4.1</td>
<td>$4.05</td>
<td>$4.1</td>
<td>$23.00</td>
<td>$28.7K</td>
<td>7.8K</td>
<td>229</td>
</tr>
<tr>
<td>SIRI</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$2.84</td>
<td>$2.77</td>
<td>$2.77</td>
<td>$28.00</td>
<td>$27.7K</td>
<td>564</td>
<td>100</td>
</tr>
</tbody>
</table>

<h3>About Sirius XM Holdings</h3>
Sirius XM operates almost exclusively in the US through its SiriusXM and Pandora audio services. SiriusXM is primarily a satellite radio service, which offers nationwide coverage and mostly ad-free listening, with proprietary channels and exclusive content. It makes agreements with automakers to install its radios in vehicles and give trial services to vehicle buyers, which have traditionally fed its subscriber base. The company operates the service through a handful of geostationary satellites that it owns and operates, but it now offers a streaming SiriusXM option as well. Pandora, which makes up a much smaller portion of revenue and profit, offers a subscription and ad-supported streaming music service that competes with industry giants like Spotify, Apple Music, and YouTube Music.
<h3>Where Is Sirius XM Holdings Standing Right Now?</h3>
<ul>
<li>With a volume of 2,023,037, the price of SIRI is down -2.98% at $26.83. </li>
<li>RSI indicators hint that the underlying stock may be approaching overbought.</li>
<li>Next earnings are expected to be released in 86 days.</li>
</ul>
<h3>Expert Opinions on Sirius XM Holdings</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $33.2.
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&#x2A; An analyst from Pivotal Research persists with their Buy rating on Sirius XM Holdings, maintaining a target price of $37. 
&#x2A; An analyst from B of A Securities downgraded its action to Underperform with a price target of $23. 
&#x2A; An analyst from Barrington Research persists with their Outperform rating on Sirius XM Holdings, maintaining a target price of $40. 
&#x2A; An analyst from Benchmark downgraded its action to Buy with a price target of $43. 
&#x2A; Consistent in their evaluation, an analyst from Goldman Sachs keeps a Neutral rating on Sirius XM Holdings with a target price of $23. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Sirius XM Holdings with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

This Is What Whales Are Betting On Sirius XM Holdings

Barrington Research analyst James Goss maintains Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) with a Outperform and maintains $40 price target.

Barrington Research Maintains Outperform on Sirius XM Holdings, Maintains $40 Price Target

Goldman Sachs analyst Stephen Laszczyk maintains Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) with a Neutral and lowers the price target from $26 to $23.

Goldman Sachs Maintains Neutral on Sirius XM Holdings, Lowers Price Target to $23

Rosenblatt analyst Barton Crockett maintains Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) with a Neutral and maintains $28 price target.

Rosenblatt Maintains Neutral on Sirius XM Holdings, Maintains $28 Price Target

Pivotal Research analyst Jeffrey Wlodarczak maintains Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) with a Buy and lowers the price target from $40 to $37.

Pivotal Research Maintains Buy on Sirius XM Holdings, Lowers Price Target to $37

Sirius XM Holdings Inc&nbsp;(NASDAQ:&nbsp;SIRI) reported a fiscal third-quarter 2024 revenue decline of 4% year-on-year to $2.17 billion, marginally missing the <a target="_blank" href="https://investor.siriusxm.com/" rel="noreferrer noopener">analyst consensus estimate of&nbsp;$2.19 billion</a>.&nbsp;Adjusted EPS of $1.17 beat the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">analyst consensus estimate of $0.78</a>.&nbsp;
Subscriber revenue was $1.65 billion in the quarter,&nbsp;down from&nbsp;$1.73 billion a year ago. Advertising revenue was $450 million, down from $460 million a year ago.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/earnings/24/10/41654520/roblox-q3-earnings-bookings-jump-34-user-base-hits-89-million-raises-annual-outlook" rel="noreferrer noopener">Roblox Q3 Earnings: Bookings Jump 34%, User Base Hits 89 Million, Raises Annual Outlook</a>
For the year, SiriusXM self-pay subscribers decreased by 314,000 to 31.5 million total subscribers, a 1% decline year over year.
The self-pay monthly churn remained firm Y/Y at 1.6% for the quarter.&nbsp;SiriusXM self-pay subscribers increased by 110,000 in the quarter.
SiriusXM segment revenue declined 5% year over year to $1.63 billion during the quarter, driven by a lower average base of self-pay subscribers and a $0.53 year-over-year decrease in average revenue per user (ARPU).
ARPU decreased to $15.16 from $15.69 Y/Y. SiriusXM segment gross margin declined 100 bps to 60% Y/Y.
Pandora segment advertising revenue declined 2% Y/Y at $409 million for the quarter.&nbsp;
Pandora's Monthly Active Users (MAUs) were 43.72 million, down from 46.50 million in 2023. The total number of ad-supported listener hours was 2.47 billion in the quarter, down from 2.64 billion Y/Y. 
The Pandora segment gross margin improved to 34% for the quarter from 33% a year ago, while the gross profit improved by 4% year over year.
The adjusted EBITDA declined 7% Y/Y at $693 million due to lower subscriber revenue.
The company reported a net loss of $2.96 billion due to an impairment charge of $3.36 billion associated with the Liberty Media transaction.
In September, Liberty Media Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) and Sirius XM Holdings <a target="_blank" href="https://investor.siriusxm.com/news-events/press-releases/detail/2104/liberty-media-and-sirius-xm-announce-completion-of" rel="noreferrer noopener">announced the completion</a> of their split-off of Liberty Sirius XM Holdings.
Shortly after, a subsidiary of New Sirius merged with Sirius XM Inc (formerly Sirius XM Holdings, "Old Sirius"), with Old Sirius continuing as a wholly owned subsidiary of New Sirius. These transactions now position New Sirius as an independent public company, fully separated from Liberty Media and renamed Sirius XM Holdings Inc.
Sirius generated $93 million in free cash flow in the quarter, down from $258 million in the prior year due to the impact from transaction-related expenses. It held $127 million in cash and equivalents as of September 30, 2024.
FY24 Outlook: Sirius XM&nbsp;expects revenue of $8.675 billion (prior $8.75 billion) versus the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/guidance" rel="noreferrer noopener">consensus of $8.75 billion</a>. It also maintained an adjusted EBITDA of $2.70 billion and expects a free cash flow of $1.00 billion (<a target="_blank" href="https://www.benzinga.com/news/earnings/24/08/40106812/sirius-xm-q2-earnings-subscriber-loss-liberty-media-transaction-to-close-in-september-stock-falls" rel="noreferrer noopener">prior $1.20 billion</a>).
Sirius XM stock has lost 51% year-to-date.
Price Action: SIRI stock is down 0.93% at $27.14 at the last check on Thursday.
Also Read:
<ul>
<li><a href="https://www.benzinga.com/news/earnings/24/10/41653550/comcast-q3-earnings-olympics-power-nbcuniversal-gains-peacock-hits-36m-subscribers-explores-forming" target="_blank" rel="noreferrer noopener">Comcast Q3 Earnings: Olympics Power NBCUniversal Gains, Peacock Hits 36M Subscribers, Explores Forming New Company Of Cable Networks</a></li>
</ul>
Photo via Shutterstock

Earnings

Guidance

Sirius XM Q3 Earnings: Net Income Hit by $3.4 Billion Liberty Impairment Charge, Revises Annual Outlook By 1%

2024 FULL-YEAR FINANCIAL GUIDANCE The company reduced its full-year 2024 guidance for revenue, and reiterated its guidance for adjusted EBITDA, and free cash flow as follows: • &nbsp; Total revenue of approximately $8.675 billion, • &nbsp; Adjusted EBITDA of approximately $2.7 billion, and • &nbsp; Free cash flow of approximately $1 billion.

SiriusXM Expects 2024 Revenue Of $8.675B (~$8.75B Prior) Vs $8.75B Est

Earnings Misses

Sirius XM Holdings Q3 Sales $2.171B Miss $2.188B Estimate

Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) is set to give its latest quarterly earnings report on Thursday, 2024-10-31. Here's what investors need to know before the announcement.
Analysts estimate that Sirius XM Holdings will report an earnings per share (EPS) of $0.78. 
The market awaits Sirius XM Holdings's announcement, with hopes high for news of surpassing estimates and providing upbeat guidance for the next quarter.
It's important for new investors to understand that guidance can be a significant driver of stock prices.
<h3>Earnings History Snapshot</h3>
During the last quarter, the company reported an EPS missed by $0.00, leading to a 3.41% drop in the share price on the subsequent day.
Here's a look at Sirius XM Holdings's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
<th>Q3 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>0.8</td>
<td>0.7</td>
<td>0.8</td>
<td>0.8</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>0.8</td>
<td>0.7</td>
<td>0.9</td>
<td>0.9</td>
</tr>
<tr>
<td>Price Change %</td>
<td>-3.0%</td>
<td>4.0%</td>
<td>-1.0%</td>
<td>5.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2024/1730300528_0.png" alt="eps graph" />
<a href="https://www.benzinga.com/quote/SIRI/earnings">To track all earnings releases for Sirius XM Holdings visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

A Glimpse of Sirius XM Holdings's Earnings Potential

Sierra, the AI&nbsp;startup co-founded by former Salesforce&nbsp;co-CEO and OpenAI chairman Bret Taylor, has achieved a valuation of $4.5 billion following a successful funding round.
What Happened: On Monday, a year after its public launch, Sierra&nbsp;raised $175 million in a&nbsp;funding round led by Greenoaks Capital, reported Reuters.
Thrive Capital and Iconiq also&nbsp;participated in the round. The company&nbsp;had&nbsp;previously raised $110 million from&nbsp;Sequoia Capital and Benchmark at&nbsp;a nearly $1 billion valuation.
See Also:&nbsp;<a href="https://www.benzinga.com/news/24/10/41559160/elon-musks-2-9k-offer-rejected-by-sec-agency-requests-judge-to-sanction-billionaire-over-missed-depo?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Elon Musk&#8217;s $2.9K Offer Rejected By SEC, Agency Requests Judge To Sanction Billionaire Over Missed Depositions</a>
Despite growing concerns around AI bubbles, the&nbsp;funding has positioned&nbsp;Sierra as one of the&nbsp;most highly valued startups. The company has surpassed&nbsp;$20 million in annualized revenue,&nbsp;the report noted, citing sources familiar with the matter.
This latest funding round values Sierra higher than established brands such as Nikon Corp. (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NINOY#OTC">NINOY</a>) and Macy&#8217;s, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), which have market capitalizations of $4.43 billion and $4.30 billion, respectively.
Co-founded by Taylor and Google veteran Clay Bavor, Sierra specializes in selling AI-powered customer service chatbots to enterprises. It serves clients such as WeightWatchers&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WW#NASDAQ">WW</a>) and SiriusXM Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>).
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters: Sierra&#8217;s skyrocketing valuation comes amidst a surge in funding for AI startups. For instance, earlier this month ChatGPT-parent OpenAI secured more than <a href="https://www.benzinga.com/news/24/10/41149788/openai-valuation-soars-to-157b-in-latest-funding-roundhttps:/www.benzinga.com/news/24/10/41407196/openais-for-profit-structure-adds-valuation-complexity-to-microsoft-and-other-equity-investors-repor">$6.5 billion in new funding at a valuation of $157 billion</a>.
In March this year, Amazon.com, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) announced an additional $2.75 billion investment in Anthropic. This follows an initial $1.25 billion investment from Amazon in September 2023, raising its total commitment to $4 billion. 
At the time, the investment was made based on Anthropic&#8217;s valuation of $18.4 billion.
In May 2024, Elon Musk&#8217;s AI startup xAI&nbsp;<a href="https://www.benzinga.com/news/24/05/39025708/elon-musk-cheers-funding-after-xai-secures-6b-from-sequoia-andreessen-horowitz-saudi-prince-alwaleed" target="_blank" rel="noreferrer noopener">raised a staggering $6 billion</a>&nbsp;in its Series B funding round, pegging a reported valuation of $24 billion.
In July, Cohere Inc., backed by Nvidia Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) reached a <a href="https://www.benzinga.com/markets/equities/24/07/39890578/nvidia-backed-ai-startup-coheres-valuation-soars-to-5-5b-report">$5.5 billion valuation</a> becoming one of Canada's largest startups.
Photo Courtesy: Sierra AI
Check out more of Benzinga&#8217;s Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
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<li><a href="https://www.benzinga.com/markets/equities/24/10/41559545/jim-cramer-says-apple-meta-amazon-and-other-tech-earnings-present-a-huge-opportunity-but-advises?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Jim Cramer Says Apple, Meta, Amazon And Other Tech Earnings Present A &#8216;Huge Opportunity,&#8217; But Advises To &#8216;Wait To Process The Numbers…Before You Pull The Trigger&#8217;</a></li>
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Disclaimer:&nbsp;This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

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Bret Taylor's AI Startup Sierra Hits $4.5B Valuation Just A Year After Launch: OpenAI Chair's Latest Venture Towers Over These Century-Old Brands

B of A Securities analyst Jessica Reif Cohen reinstates Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) with a Underperform and announces $23 price target.

Initiation

B of A Securities Reinstates Underperform on Sirius XM Holdings, Announces $23 Price Target

High-rolling investors have positioned themselves bullish on Sirius XM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>), and it's important for retail traders to take note. 
\This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in SIRI often signals that someone has privileged information.
Today, Benzinga's options scanner spotted 14 options trades for Sirius XM Holdings. This is not a typical pattern.
The sentiment among these major traders is split, with 57% bullish and 21% bearish. Among all the options we identified, there was one put, amounting to $30,000, and 13 calls, totaling $552,046.
<h3>Expected Price Movements</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $23.0 to $35.0 for Sirius XM Holdings during the past quarter. 
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Sirius XM Holdings's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Sirius XM Holdings's whale trades within a strike price range from $23.0 to $35.0 in the last 30 days. 
<h3>Sirius XM Holdings Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1729111526_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th style="text-align: right;">Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>11/08/24</td>
<td>$2.53</td>
<td>$2.23</td>
<td>$2.62</td>
<td>$26.00</td>
<td>$52.2K</td>
<td style="text-align: right;">18</td>
<td>1.6K</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/08/24</td>
<td>$2.6</td>
<td>$2.15</td>
<td>$2.61</td>
<td>$26.00</td>
<td>$52.2K</td>
<td style="text-align: right;">18</td>
<td>1.0K</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/08/24</td>
<td>$2.56</td>
<td>$2.19</td>
<td>$2.49</td>
<td>$26.00</td>
<td>$51.1K</td>
<td style="text-align: right;">18</td>
<td>1.2K</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/08/24</td>
<td>$2.55</td>
<td>$2.2</td>
<td>$2.55</td>
<td>$26.00</td>
<td>$51.0K</td>
<td style="text-align: right;">18</td>
<td>1.4K</td>
</tr>
<tr>
<td>SIRI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>11/08/24</td>
<td>$2.52</td>
<td>$2.03</td>
<td>$2.52</td>
<td>$26.00</td>
<td>$50.4K</td>
<td style="text-align: right;">18</td>
<td>600</td>
</tr>
</tbody>
</table>

<h3>About Sirius XM Holdings</h3>
Sirius XM Holdings is composed of two businesses: SiriusXM and Pandora. SiriusXM transmits music, talk shows, sports, and news via its two satellite radio networks, primarily to consumers in vehicles who pay a subscription fee. The firm's radios come preinstalled on a wide range of light vehicles in the US and Canada. The firm acquired Pandora Media in February 2019 via an all-stock transaction. Pandora is a streaming music platform that offers an ad-supported radio option and a paid on-demand service; it has a robust and growing podcast library. Liberty Media owns 84% of Sirius XM, traded through its Liberty Sirius XM Group tracking stock.
<h3>Current Position of Sirius XM Holdings</h3>
<ul>
<li>Trading volume stands at 7,164,456, with SIRI's price up by 0.59%, positioned at $27.24.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 15 days.</li>
</ul>
<h3>Expert Opinions on Sirius XM Holdings</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $28.6.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Reflecting concerns, an analyst from Morgan Stanley lowers its rating to Underweight with a new price target of $23. 
&#x2A; An analyst from Benchmark has revised its rating downward to Buy, adjusting the price target to $43. 
&#x2A; Consistent in their evaluation, an analyst from Citigroup keeps a Sell rating on Sirius XM Holdings with a target price of $21. 
&#x2A; Consistent in their evaluation, an analyst from Goldman Sachs keeps a Neutral rating on Sirius XM Holdings with a target price of $26. 
&#x2A; An analyst from Guggenheim upgraded its action to Buy with a price target of $30. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Sirius XM Holdings with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Shares of Sirius XM Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>) are trading higher by 10% to $27.75 since Monday&#8217;s open, buoyed by news that Warren Buffett&#8217;s Berkshire Hathaway has <a href="https://www.benzinga.com/news/24/10/41312997/siriusxm-holdings-stock-is-rising-monday-whats-going-on">increased its stake in the company</a>. 
What To Know: According to a regulatory filing, Berkshire recently acquired an additional 3.56 million shares of SiriusXM, with purchases made between October 9 and October 11 at prices ranging from $22.96 to $25.14, for a total investment of approximately $87 million. This brings Berkshire's total ownership to 108.7 million shares, representing a 32% stake in the company.
The timing of the stake increase is particularly relevant to SiriusXM investors, as the company is set to report its third-quarter earnings at the end of the month. Analysts project earnings of 78 cents per share on revenue of $2.19 billion, following a challenging year where the stock has dropped around 54%.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/24/10/41356469/mortgage-demand-sees-sharpest-weekly-drop-since-april-2020-as-rates-climb-above-6">Mortgage Demand Sees Sharpest Weekly Drop Since April 2020 As Rates Climb Above 6.5%</a>
What To Watch For: Berkshire's increased stake is viewed as a vote of confidence in the company's future. Known for its value-driven investment strategy, Berkshire typically focuses on businesses with solid fundamentals, pricing power, and robust cash flows—attributes that many believe SiriusXM still possesses despite its recent challenges. 
The company&#8217;s significant free cash flow, bolstered by a long-standing subscription model, makes it attractive for long-term investors like Buffett, even in the face of short-term hurdles.
This increased stake could signal to the market that the worst may be behind SiriusXM, prompting renewed interest from institutional and retail investors alike.
Read Also: <a href="https://www.benzinga.com/news/earnings/24/10/41354865/morgan-stanley-q3-earnings-institutional-securities-sees-momentum-total-client-assets-surpass-7-5t-">Morgan Stanley Q3 Earnings: Institutional Securities Sees Momentum, Total Client Assets Surpass $7.5T Across Wealth And Investment Management</a>
<h2 class="wp-block-heading">How To Buy SIRI Stock</h2>
By now you're likely curious about how to participate in the market for Sirius XM Holdings &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so. 
In the the case of Sirius XM Holdings, which is trading at $27.83 as of publishing time, $100 would buy you 3.59 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.

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