L'intérêt à découvert pour Roku donne aux investisseurs une idée du degré auquel les investisseurs parient sur la baisse de l'action de Roku. Les données sur l'intérêt à découvert sont mises à jour toutes les deux semaines.

Roku (NASDAQ:ROKU) Stock, Rapport sur les intérêts à découvert

ROKU INC

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Roku Inc

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$60.00</td>
<td>$74.6K</td>
<td>1.8K</td>
<td>1.4K</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$580.00</td>
<td>$32.1K</td>
<td>1.4K</td>
<td>1.2K</td>
</tr>
<tr>
<td>DIS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$105.00</td>
<td>$29.8K</td>
<td>1.9K</td>
<td>307</td>
</tr>
<tr>
<td>ASTS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>08/15/25</td>
<td>$25.00</td>
<td>$27.8K</td>
<td>2.5K</td>
<td>241</td>
</tr>
<tr>
<td>VZ</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$42.00</td>
<td>$37.1K</td>
<td>2.0K</td>
<td>177</td>
</tr>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$850.00</td>
<td>$72.9K</td>
<td>103</td>
<td>52</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/17/27</td>
<td>$200.00</td>
<td>$32.1K</td>
<td>318</td>
<td>18</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a put option sweep with bearish sentiment. It expires in 197 day(s) on October 17, 2025. Parties traded 79 contract(s) at a $60.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $74.6K, with a price of $945.0 per contract. There were 1830 open contracts at this strike prior to today, and today 1445 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option trade that happens to be bearish, expiring in 8 day(s) on April 11, 2025. This event was a transfer of 60 contract(s) at a $580.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $535.0 per contract. There were 1434 open contracts at this strike prior to today, and today 1288 contract(s) were bought and sold. 
• For DIS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), we notice a put option trade that happens to be bearish, expiring in 43 day(s) on May 16, 2025. This event was a transfer of 21 contract(s) at a $105.00 strike. The total cost received by the writing party (or parties) was $29.8K, with a price of $1420.0 per contract. There were 1994 open contracts at this strike prior to today, and today 307 contract(s) were bought and sold. 
• Regarding ASTS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASTS#NASDAQ">ASTS</a>), we observe a call option sweep with neutral sentiment. It expires in 134 day(s) on August 15, 2025. Parties traded 61 contract(s) at a $25.00 strike. This particular call needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $27.8K, with a price of $457.0 per contract. There were 2534 open contracts at this strike prior to today, and today 241 contract(s) were bought and sold. 
• For VZ (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>), we notice a put option sweep that happens to be bearish, expiring in 351 day(s) on March 20, 2026. This event was a transfer of 143 contract(s) at a $42.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $37.1K, with a price of $260.0 per contract. There were 2070 open contracts at this strike prior to today, and today 177 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a put option trade that happens to be bearish, expiring in 652 day(s) on January 15, 2027. This event was a transfer of 6 contract(s) at a $850.00 strike. The total cost received by the writing party (or parties) was $72.9K, with a price of $12165.0 per contract. There were 103 open contracts at this strike prior to today, and today 52 contract(s) were bought and sold. 
• Regarding GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we observe a call option trade with bullish sentiment. It expires in 805 day(s) on June 17, 2027. Parties traded 18 contract(s) at a $200.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $1785.0 per contract. There were 318 open contracts at this strike prior to today, and today 18 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

ASTS

GOOG

NFLX

ROKU

7 Communication Services Stocks Whale Activity In Today's Session

WIIM

ABLV

CARS

CMCSA

FWONA

GIFT

GSAT

GXAI

KRKR

LUMN

MDIA

NIPG

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Telecom Argentina Stet - France Telecom S.A.

TNMG

TRUE

TZOO

VEON

Shares of companies within the broader communication services sector are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 17 trades.
If we consider the specifics of each trade, it is accurate to state that 35% of the investors opened trades with bullish expectations and 52% with bearish.
From the overall spotted trades, 11 are puts, for a total amount of $715,420 and 6, calls, for a total amount of $281,337.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $50.0 to $100.0 for Roku during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $50.0 to $100.0, over the past month.
<h3>Roku Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743692490_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$22.5</td>
<td>$22.0</td>
<td>$22.5</td>
<td>$75.00</td>
<td>$168.7K</td>
<td>2</td>
<td align="right">18</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$4.6</td>
<td>$4.55</td>
<td>$4.6</td>
<td>$60.00</td>
<td>$124.6K</td>
<td>273</td>
<td align="right">283</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$6.5</td>
<td>$4.3</td>
<td>$4.3</td>
<td>$69.00</td>
<td>$86.0K</td>
<td>238</td>
<td align="right">0</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$7.6</td>
<td>$7.0</td>
<td>$7.42</td>
<td>$50.00</td>
<td>$74.2K</td>
<td>12.1K</td>
<td align="right">962</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$7.3</td>
<td>$7.05</td>
<td>$7.3</td>
<td>$50.00</td>
<td>$73.0K</td>
<td>12.1K</td>
<td align="right">462</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Current Position of Roku</h3>
<ul>
<li>Trading volume stands at 2,240,568, with ROKU's price down by -14.47%, positioned at $61.09.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 21 days.</li>
</ul>
<h3>What Analysts Are Saying About Roku</h3>
In the last month, 2 experts released ratings on this stock with an average target price of $117.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; An analyst from Citizens Capital Markets downgraded its action to Market Outperform with a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Markets

Roku Unusual Options Activity

Citizens Capital Markets analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $115 price target.

News

Price Target

Reiteration

Analyst Ratings

Citizens Capital Markets Reiterates Market Outperform on Roku, Maintains $115 Price Target

On Friday, March 28, 2025, Cathie Wood-led Ark Invest made substantial trades involving several prominent companies, including Robinhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>), Roblox Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), and CoreWeave Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWV#NASDAQ">CRWV</a>)
The Robinhood Trade:&nbsp;Ark Invest&#8217;s Ark Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>) purchased a substantial 249,423 shares of&nbsp;Robinhood.
Based on the closing price of $41.92 on the day of the trade, the value of this purchase is estimated to be around $10.45 million.
The Roblox Trade:&nbsp;On the same day, Ark Invest&#8217;s ARKK and ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>) sold a combined total of 350,177 shares of&nbsp;Roblox Corp&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>).
Given the closing price of $59.07, the value of the sold shares is approximately $20.7 million.
The CoreWeave Trade: Ark Invest&#8217;s ARKW ETF also bought a significant 411,875 shares of Nvidia Corp.-backed CoreWeave Inc.
Given the closing price of $59.07, the value of the sold shares is approximately $16.47 million.
Other Key Trades:
<ul>
<li>Ark Invest&#8217;s ARKW ETF sold 224,052 shares of Genius Sports Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GENI#NYSE">GENI</a>).</li>
<li>ARKW also sold 50,666 shares of Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).</li>
<li>ARKW sold 6,625 shares of Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>).</li>
<li>Ark Invest&#8217;s ARK Genomic Revolution ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKG#BATS">ARKG</a>) sold 46,940 shares of Repare Therapeutics Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RPTX#NASDAQ">RPTX</a>).</li>
</ul>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44549941/elon-musk-to-visit-cia-for-government-efficiency-talks-after-department-of-defense">Elon Musk To Visit CIA For Government Efficiency Talks, After Department Of Defense</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Ark Invest

Equities

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Cathie Wood's Ark Invest Loads Up On Robinhood, Nvidia-Backed CoreWeave: Offloads Spotify, Roku

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 25% of the investors opened trades with bullish expectations and 75% with bearish.
From the overall spotted trades, 4 are puts, for a total amount of $149,000 and 4, calls, for a total amount of $179,775.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $60.0 to $115.0 for Roku over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Roku's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Roku's substantial trades, within a strike price spectrum from $60.0 to $115.0 over the preceding 30 days.
<h3>Roku Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743194733_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/15/26</td>
<td>$8.25</td>
<td>$8.2</td>
<td>$8.2</td>
<td>$115.00</td>
<td>$82.0K</td>
<td align="right">2</td>
<td align="right">160</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$29.7</td>
<td>$29.6</td>
<td>$29.7</td>
<td>$100.00</td>
<td>$59.4K</td>
<td align="right">20</td>
<td align="right">20</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/04/25</td>
<td>$2.45</td>
<td>$1.95</td>
<td>$1.95</td>
<td>$75.00</td>
<td>$39.0K</td>
<td align="right">126</td>
<td align="right">200</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/20/26</td>
<td>$14.3</td>
<td>$13.15</td>
<td>$13.45</td>
<td>$85.00</td>
<td>$36.3K</td>
<td align="right">14</td>
<td align="right">27</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$14.0</td>
<td>$12.9</td>
<td>$13.25</td>
<td>$85.00</td>
<td>$35.7K</td>
<td align="right">917</td>
<td align="right">27</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Having examined the options trading patterns of Roku, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Current Position of Roku</h3>
<ul>
<li>With a volume of 3,046,558, the price of ROKU is down -5.06% at $72.2. </li>
<li>RSI indicators hint that the underlying stock may be approaching oversold.</li>
<li>Next earnings are expected to be released in 27 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
2 market experts have recently issued ratings for this stock, with a consensus target price of $117.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; In a cautious move, an analyst from Citizens Capital Markets downgraded its rating to Market Outperform, setting a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Check Out What Whales Are Doing With ROKU

On Friday, JP Morgan analyst Brent Navon maintained a Buy rating on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a <a target="_blank" href="https://www.benzinga.com/quote/ROKU/analyst-ratings" rel="noreferrer noopener">price target of $100</a>.
Roku is a leading video streaming platform company that provides access to a wide array of content via its hardware devices and operating software.
Over the last decade, the media and entertainment industry has undergone a significant secular shift toward streaming.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/03/44462004/rokus-expansion-and-integration-strategies-boost-growth-outlook-says-analyst" rel="noreferrer noopener">Roku Has &#8216;War Time&#8217; CEO? Analyst Says Yes And Sees More New Positives For The Company</a>
Roku has been at the forefront of this by enabling households in the US (and increasingly internationally) to rapidly adopt and consume new forms of video entertainment.
Their array of streaming devices/TVs and user-friendly software have led Roku to amass a market-leading position and a substantial user base.
Navon noted that Roku is poised to enter the next phase of monetization, which will drive revenue and profitability growth in the foreseeable future.
Driven by its culture of technological innovation and the rapid growth of streaming, Roku has acquired significant scale. It has over 90 million active accounts, which streamed over 125 billion hours in 2024.
While in the past 10+ years Roku 1.0 was all about building this large scale, we expect Roku 2.0 to be about monetizing that base while also reflecting the substantial engagement of the Roku platform.
Navon noted this scale is an underappreciated asset and is the crux of his bullish thesis.
Roku has a notable scope for expanding its top and bottom lines and should benefit from several favorable industry trends and company-specific actions. These include growth in CTV advertising, secular growth in streaming video domestically and internationally, improving fill rates (the % of ad spaces being successfully filled) of their advertising business, which Navon estimated are &lt;40% via third-party partnerships with DSPs and moderating headwinds within the M&amp;E segment.
Roku trades at ~21 times Navon&#8217;s calendar 2026 free cash flow, a ~45% premium to peers in ad tech, and a ~6% premium to peers in M&amp;E/Streaming. The price objective is based on ~27 times Navon&#8217;s 2026 free cash flow estimate, which is an 88% premium to advertising/ad tech and a 38% premium to M&amp;E/Streaming.
Navon noted that Roku&#8217;s combination of attractive top-line growth, improving profitability, and a long runway for growth warrants a premium valuation.
Over the next three years, Navon projected revenue growth of a 12% CAGR, an EBITDA CAGR of 37%, and a free cash flow CAGR of 50%.
Navon projected first-quarter revenue of $1.01 billion and EPS loss of $(0.28).
Price Action: ROKU stock is down 3.08% at $73.71 at last check Friday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44536478/alibabas-ai-driven-rally-signals-china-techs-revival-report" target="_blank" rel="noreferrer noopener">Alibaba&#8217;s AI-Driven Rally Signals China Tech&#8217;s Revival, Reports CNBC</a></li>
</ul>
Photo: Shutterstock

Trading Ideas

Roku's Next Chapter: Analyst Sees Big Gains From Streaming And Ad Expansion

Technology companies using a subscription-based business model are more likely to weather economic uncertainty amid the ongoing big-tech selloff, according to CNBC&#8217;s Jim Cramer. The charts of both Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>) showcase a bullish trend based on the <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
What Happened: Chartist Bob Lang&#8216;s analysis, reviewed by Cramer, indicates positive outlooks for Spotify and Netflix, with potential for Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>). Cramer highlights their subscription models&#8217; resilience amidst macroeconomic uncertainty.
"If I were to do this, I would buy common stock Spotify, I would buy common stock Netflix, and I would buy calls on Roku – that way I cut off my downside," said Cramer on his Mad Money <a href="https://www.cnbc.com/2025/03/24/jim-cramer-chart-shows-how-netflix-spotify-can-weather-uncertainty.html">show</a> on Monday.
Why It Matters: Here&#8217;s an analysis of Netflix and Spotify&#8217;s daily charts.
<h3 class="wp-block-heading">Netflix</h3>
Netflix was higher by 9.62% on a year-to-date basis, outperforming many tech peers, highlighted Cramer. He says that its daily charts reveal a recent rebound with high volume and the MACD exhibits a bullish crossover, a significant positive signal.
According to the data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>, NFLX&#8217;s share price of $971.99 apiece as of Monday&#8217;s close was trading above its short and long-term trading averages, whereas its relative strength index of 54 was in the neutral zone.
However, the momentum indicator MACD indicates that the stock is in a bearish trend as the score of its MACD line was -2.52, showing that its 12-period exponential moving average is below the 26-period EMA.
However, the histogram has a positive number of 6.14, meaning that the MACD line is rising and getting closer to the signal line. This is a bullish sign within a bearish trend. It shows that the bearish momentum is decreasing.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1024x576.png" alt="" class="wp-image-840280" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Benzinga&#8217;s Edge Rankings indicate robust price trends across short, medium, and long-term periods. Momentum is exceptionally strong, ranking in the 93.35th percentile, and growth, based on historical earnings and revenue, is also solid at the 70.04th percentile. Further valuation and fundamental <a href="https://www.benzinga.com/report/NFLX">details are available here</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/report/NFLX"><img loading="lazy" decoding="async" width="805" height="133" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings.png" alt="" class="wp-image-840282" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings.png 805w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings-300x50.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings-768x127.png 768w" sizes="(max-width: 805px) 100vw, 805px" /></a></figure>
See Also: <a href="https://www.benzinga.com/general/market-summary/25/03/44469268/goldmans-grim-3-forecast-for-the-next-decade-clashed-with-experts-pe-warning-no-relationship-with-real-returns">Goldman Forecasts 3% Growth For S&amp;P 500 Over Next Decade: Expert Contradicts, Says It Has &#8216;No Relationship&#8217; With Real Returns </a>
<h3 class="wp-block-heading">Spotify</h3>
Cramer said that Spotify, which has gained 32.09% in 2025 is benefiting from the growing popularity of music streaming. He also highlighted that its MACD is positive with a sticky business model.
SPOT&#8217;s share price was also above its eight-, 20-, 50- and 200-day daily moving averages, signaling a bullish trend. Its RSI stood at a neutral value of 57.19.
Similarly, its MACD indicator showcased a bullish trend as the MACD line was positive at 4.48, indicating that its 12-period EMA was above the 26-period EMA.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1024x576.png" alt="" class="wp-image-840278" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Benzinga&#8217;s Edge Rankings for Spotify also show a strong price trend in the short, medium, and long term. Its momentum ranking was sturdy at 97.23th percentile. However, its other rankings were at concerning levels, <a href="https://www.benzinga.com/report/SPOT">click here to learn more about them</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/report/SPOT"><img loading="lazy" decoding="async" width="811" height="136" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings.png" alt="" class="wp-image-840274" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings.png 811w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings-300x50.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings-768x129.png 768w" sizes="(max-width: 811px) 100vw, 811px" /></a></figure>
Price Action: NFLX was below the flatline by 0.047% in premarket trading on Tuesday, whereas SPOT was down 0.12%.
The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) and Invesco QQQ Trust ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>), which track the S&amp;P 500 index and Nasdaq 100 index, respectively, rose in premarket on Tuesday. The SPY was up 0.10% to $574.62, while the QQQ advanced 0.043% to $490.87, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
Read Next:
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<li><a href="https://www.benzinga.com/25/03/44468827/palantir-market-cap-surges-over-50-billion-in-2025-wont-be-a-seller-says-analyst-as-he-foresees-pltr-as-a-play-on-global-economy-and-ai">Palantir Market Cap Surges Over $50 Billion In 2025: Won&#8217;t Be A &#8216;Seller,&#8217; Says Analyst As He Foresees PLTR As An AI Play</a></li>
</ul>
Photo courtesy: Shutterstock

Market Summary

Futures

Technicals

Netflix, Spotify Can Weather Economic Uncertainty Because Of Subscription-Based Models, Says Jim Cramer: Here's What Their Charts Indicate

Needham analyst Laura Martin reiterated a Buy rating on the shares of Hooker Furnishings Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOFT#NASDAQ">HOFT</a>) <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings">with a price forecast of $120.00.</a>
Roku has three revenue streams: hardware, advertising, and subscription revenue shares, said the analyst.
Subscription revenue shares are considered a key growth driver for Roku&#8217;s revenue and valuation in the next two years. The analyst estimated that revenue shares from SVOD streaming services accounted for 48% of Roku&#8217;s total reported Platform Segment revenues in 2024.
Subscription revenue shares provide stable, annuity-like income, with software contributing over 85% in 2024.
Roku&#8217;s DSP integrations were a key investment positive in the first-quarter 2025, with platforms like The Trade Desk, Google DV360, Yahoo, and Adobe already integrated. Amazon, Viant, and others are working on integrations, noted the analyst.
Also Read:<a target="_blank" href="https://www.benzinga.com/25/03/44457612/tilrays-hiball-energy-returns-to-whole-foods-market-details" rel="noreferrer noopener"> Tilray&#8217;s Hi&#x2A;Ball Energy Returns To Whole Foods Market</a>
These partnerships should boost revenue growth, as Roku sells 50% of its ad units. DSPs take 15% of brand spending, and with Roku&#8217;s fixed costs, incremental margins from DSP demand exceed 80%.
These integrations expand Roku&#8217;s total addressable market by attracting new advertisers.
Investors are optimistic about Roku&#8217;s home screen as a revenue driver, though it lags behind Vizio&#8217;s model.
While the home page holds major revenue potential, Roku&#8217;s current execution is considered suboptimal, offering room for growth.
Roku&#8217;s growth potential is bolstered by its expansion into small and medium-sized businesses (SMBs) and its emerging Retail Media Network (RMN) capabilities.
The Roku Channel (TRC) is expected to drive revenue growth in 2025, with February 2025 data showing TRC accounted for 2.1% of total U.S. streaming hours and experienced an 89% increase in viewership.
This is much higher than its competitors like Prime, Pluto, and YouTube. Additionally, there&#8217;s potential for ad revenue per home to grow significantly, narrowing the gap with linear TV.
Roku&#8217;s return on invested capital (ROIC) is also expected to improve, with cash from operations projected to double in 2025 and continue growing through 2026. This increase in asset productivity is likely to boost Roku&#8217;s share price, said the analyst.
Roku faces ongoing challenges in competing with big tech companies like Google, Meta, and Amazon in the advertising space.
Meanwhile, its continued growth despite heavy competition suggests it will keep expanding. The company&#8217;s venture into TV manufacturing has raised concerns about device margins and free cash flow, but these concerns are more sentiment-driven, as TV sales make up a small portion of Roku&#8217;s total revenue, concluded the analyst.
Price Action: ROKU shares traded higher by 2.01% at $79.87 at last check Monday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44456336/james-hardie-acquires-building-products-maker-azek-for-875b-stock-plummets" target="_blank" rel="noreferrer noopener">James Hardie To Acquire AZEK In $8.75 Billion Deal, Expanding Its Grip On Outdoor Living Market</a></li>
</ul>
Photo via Shutterstock.

Analyst Color

General

HOFT

Roku Has 'War Time' CEO? Analyst Says Yes And Sees More New Positives For The Company

CURI

Curiosity University Launches On Roku Channel

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $120 price target.

Needham Reiterates Buy on Roku, Maintains $120 Price Target

These ten large-cap stocks were the best performers in the last week. Are they in your portfolio?
<ol>
<li>Alnylam Pharmaceuticals, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALNY#NASDAQ">ALNY</a>) shares upped 17.20% after the company secured FDA approval of sNDA for its RNAi therapeutic, AMVUTTRA, <a href="https://www.benzinga.com//node/44436749" target="_blank" rel="noreferrer noopener">for the treatment of ATTR-CM in adults</a>.</li>
<li>Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) stock surged 15.51% after the announcement that Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) launched its Truth+ <a href="https://www.benzinga.com//node/44405898" target="_blank" rel="noreferrer noopener">streaming app on the Roku platform</a>.</li>
<li>Robinhood Markets, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>) stock upped 13.05% after Compass Point initiated coverage with a Buy rating and<a href="https://www.benzinga.com/quote/hood/analyst-ratings" target="_blank" rel="noreferrer noopener"> announced a price forecast of $61</a>.</li>
<li>Elbit Systems Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ESLT#NASDAQ">ESLT</a>) shares increased 11.72% after the company reported better-than-expected fourth-quarter 2024 results and raised the <a href="https://www.benzinga.com//node/44376371" target="_blank" rel="noreferrer noopener">quarterly dividend to $0.60/share</a>.</li>
<li>Boeing Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BA#NYSE">BA</a>) shares grew 10.07% after President Trump awarded the company a next-generation fighter jet contract.</li>
<li>AngloGold Ashanti PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AU#NYSE">AU</a>) shares upped 10.05%, probably due to strength in gold and silver. Gold reached an all-time high.</li>
<li>Shopify Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>) shares were up 9.87%, driven by overall market strength following the Federal Reserve's <a href="https://www.benzinga.com//node/44406912" target="_blank" rel="noreferrer noopener">decision to hold interest rates steady</a>.</li>
<li>Southwest Airlines Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) stock was up 9.77%. Several analysts <a href="https://www.benzinga.com//node/44417227" target="_blank" rel="noreferrer noopener">raised the price forecast</a>.</li>
<li>Mitsubishi UFJ Financial Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MUFG#NYSE">MUFG</a>) stock rose 9.66%, probably due to sympathy with the overall market sentiment after the Fed policy decision to keep rates unchanged.</li>
<li>Duolingo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DUOL#NASDAQ">DUOL</a>) stock gained 9.09% last week. Citizens Capital Markets <a href="https://www.benzinga.com/quote/DUOL/analyst-ratings" target="_blank" rel="noreferrer noopener">upgraded the stock</a> to Market Outperform with a $400 price forecast.</li>
</ol>
Image via Shutterstock

Large Cap

Movers

ALNY

DUOL

ESLT

MUFG

SHOP

Robinhood, Roku And Shopify Are Among Top 10 Large-Cap Gainers Last Week (Mar 17-Mar 21): Are The Others In Your Portfolio?

Investors with a lot of money to spend have taken a bearish stance on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ROKU, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 8 uncommon options trades for Roku.
This isn't normal.
The overall sentiment of these big-money traders is split between 12% bullish and 75%, bearish.
Out of all of the special options we uncovered, 2 are puts, for a total amount of $54,380, and 6 are calls, for a total amount of $195,440.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $65.0 and $80.0 for Roku, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $65.0 to $80.0, over the past month.
<h3>Roku Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742569290_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$11.3</td>
<td>$10.75</td>
<td>$10.75</td>
<td>$65.00</td>
<td>$53.7K</td>
<td>30</td>
<td align="right">20</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$3.2</td>
<td>$3.1</td>
<td>$3.2</td>
<td>$80.00</td>
<td>$32.0K</td>
<td>3.1K</td>
<td align="right">277</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$3.4</td>
<td>$3.2</td>
<td>$3.15</td>
<td>$75.00</td>
<td>$31.5K</td>
<td>1.2K</td>
<td align="right">473</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$1.84</td>
<td>$1.83</td>
<td>$1.84</td>
<td>$75.00</td>
<td>$29.0K</td>
<td>106</td>
<td align="right">349</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$5.5</td>
<td>$5.2</td>
<td>$5.31</td>
<td>$75.00</td>
<td>$26.5K</td>
<td>1.1K</td>
<td align="right">322</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Where Is Roku Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 1,567,125, with ROKU's price down by -2.28%, positioned at $72.14.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 34 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $106.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Citizens Capital Markets downgraded its action to Market Outperform with a price target of $115. 
&#x2A; An analyst from Citigroup has decided to maintain their Neutral rating on Roku, which currently sits at a price target of $103. 
&#x2A; An analyst from Jefferies upgraded its action to Hold with a price target of $100. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Roku Unusual Options Activity For March 21

Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares are trading higher Wednesday following the announcement that Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) launched its Truth+ streaming <a href="https://www.benzinga.com/trading-ideas/movers/25/03/44398390/trump-media-launches-truth-on-roku-calling-it-the-singular-option-for-non-woke-tv">app on the Roku platform.</a>
What To Know: The app is designed to offer an alternative to mainstream entertainment and news, focusing on content the company claims is more in line with conservative values. Truth+ will initially provide live TV channels and plans to expand with Video on Demand content soon. The platform features news, documentaries, weather, children&#8217;s programming and faith-based content.
Trump Media&#8217;s CEO Devin Nunes emphasized the service is intended to counter what he described as &#8220;discredited legacy news channels&#8221; and the "woke" entertainment industry. Nunes also stated the service would be supported by the company's custom Content Delivery Network, designed to prevent what they see as interference from major tech companies.
"Truth+ is the singular option for non-woke TV and movies, as well as a great alternative to discredited legacy news channels that have squandered the trust of the American people," Nunes said.
ROKU Price Action: Roku shares closed Wednesday up 7.10% at $72.14 and Trump media shares were up 2.49% at $20.59, according to <a href="http://www.benzinga.com/pro/register/?utm_source=BZprocontent072624&amp;t=be2bearmibe3na1">Benzinga Pro.</a>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44403637/fed-holds-rates-while-growth-forecasts-slip-inflation-projections-rise">Fed Holds Rates While Growth Forecasts Slip, Inflation Projections Rise (CORRECTED)</a></li>
</ul>

Social Media

Media

Roku Shares Surge As Trump Media Launches Truth+ Streaming App On Platform: What You Need To Know

Roku shares are trading higher. Trump Media announced it launched its Truth+ streaming app on the company's platform.

U.S. stocks were higher, with the Dow Jones index gaining around 200 points on Wednesday.
Shares of Signet Jewelers Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SIG#NYSE">SIG</a>) rose sharply during Wednesday's session after the company reported better-than-expected fourth-quarter <a href="https://in.benzinga.com/news/earnings/25/03/44397488/high-shorted-stock-signet-jewelers-soars-q4-performance-dividend-hike">adjusted EPS and sales</a>.
Signet Jewelers shares jumped 23.4% to $59.62 on Wednesday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>Exodus Movement, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EXOD#NYSE">EXOD</a>) gained 20% to $36.33.</li>
<li>Service Properties Trust (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SVC#NASDAQ">SVC</a>) surged 17.5% to $2.9250 after Wells Fargo upgraded the stock from Underweight to Overweight and raised its price target from $2.5 to $4.</li>
<li>BGM Group Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BGM#NASDAQ">BGM</a>) rose 17.2% to $11.93 after the company announced the acquisition of YX for $95 million.</li>
<li>StoneCo Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STNE#NASDAQ">STNE</a>) gained 15.5% to $11.39 after the company reported better-than-expected quarterly EPS and sales.</li>
<li>LZ Technology Holdings Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LZMH#NASDAQ">LZMH</a>) rose 14% to $10.87.</li>
<li>Advantage Solutions Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADV#NASDAQ">ADV</a>) gained 12.3% to $1.74.</li>
<li>Ollie&#8217;s Bargain Outlet Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OLLI#NASDAQ">OLLI</a>) rose 11.6% to $110.50 following fourth-quarter earnings.</li>
<li>Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) gained 8.3% to $72.92.</li>
<li>VinFast Auto Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VFS#NASDAQ">VFS</a>) gained 8.1% to $3.5250.</li>
<li>PagSeguro Digital Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PAGS#NYSE">PAGS</a>) shares rose 7.6% to $8.49.</li>
<li>REGENXBIO Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RGNX#NASDAQ">RGNX</a>) rose 7.4% to $8.38 after the company announced it presented interim Phase I/II data for its AFFINITY DUCHENNE trial of RGX-202.</li>
<li>The Boeing Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BA#NYSE">BA</a>) rose 6.4% to $171.77 after CFO Brian West provided an outlook on the business and commentary on its cash expenditures.</li>
<li>Lucid Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>) gained 6.4% to $2.4997.</li>
<li>Affirm Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AFRM#NASDAQ">AFRM</a>) rose 6% to $46.31 after the company announced it is set to expand credit reporting with Experian to include all pay-over-time products. Also, Compass upgraded the stock from Neutral to Buy and raised the price target from $61 to $64.</li>
</ul>
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Signet Jewelers, BGM Group, StoneCo, Ollie's Bargain Outlet And Other Big Stocks Moving Higher On Wednesday

On Wednesday, Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) has<a href="https://www.benzinga.com/pressreleases/25/03/g44395945/trump-media-announces-release-of-truth-streaming-on-roku"> announced the successful launch</a> of its Truth+ streaming app for Roku, Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) Roku TV.
Truth+ will provide family-friendly programming for Americans seeking an alternative to what the company views as &#8220;biased&#8221; news and &#8220;woke&#8221; entertainment.
The Truth+ platform features news broadcasts, entertainment, faith-based content, weather updates, documentaries, children&#8217;s programming, and more.
Initially, the Roku app will provide access to live TV channels, with Video on Demand content to be added in the near future.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/cryptocurrency/25/03/44370979/djt-stock-has-plummeted-50-since-trumps-inauguration-but-investors-could-take-heart-its-fate-is-not-as-bad-as-trump-memecoin" rel="noreferrer noopener">DJT Stock Has Plummeted 50% Since Trump&#8217;s Inauguration But Investors Could Take Heart Its Fate Is Not As Bad As TRUMP Memecoin</a>
The company&#8217;s CEO and Chairman Devin Nunes emphasized the significance of Truth+ as an alternative to what he called &#8220;discredited legacy news channels.&#8221;
&#8220;Truth+ is the singular option for non-woke TV and movies, as well as a great alternative to discredited legacy news channels that have squandered the trust of the American people,&#8221; Nunes said.
Looking ahead, TMTG plans to expand the availability of Truth+ with additional apps for platforms like Samsung and LG, as well as continue beta testing and refining the service.
The streaming technology is powered by the firm&#8217;s custom-designed multi-site Content Delivery Network, designed to make the service &#8220;uncancellable by Big Tech.&#8221;
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, DJT stock has lost over 44% in the past year.
Price Action: DJT shares are trading higher by 2.9% to $20.69 at last check Wednesday.
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Photo: Shutterstock

Politics

Trump Media Launches Truth+ On Roku, Calling It 'The Singular Option For Non-Woke TV'

Trump Media Announces Launch Of Truth+ Streaming On Roku Channel Store

ARK Invest CEO Cathie Wood <a href="https://www.benzinga.com/etfs/specialty-etfs/24/06/39294523/cathie-wood-ark-invest-set-new-2-600-price-target-for-tesla-every-car-becomes-an-ai-powered-c">maintains her ambitious $2,600 price target</a> for Tesla (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) by 2029—valuing the company at over $9 trillion—despite the stock&#8217;s near 41% decline since the beginning of the year.
&#8220;It&#8217;s winner take most,&#8221; Wood said of Tesla&#8217;s position in the autonomous vehicle race during <a href="https://www.bloomberg.com/news/audio/2025-03-11/cathie-wood-on-what-s-next-for-ai-tesla-big-tech-tsla?srnd=phx-markets">Bloomberg&#8217;s "Odd Lots" podcast</a>. &#8220;And we do believe that Tesla will be and is in the pole position here in the United States.&#8221;
Wood sees robotaxis as an $8 trillion to $10 trillion opportunity that could transform Tesla from an auto manufacturer to a software company. She predicts autonomous vehicles will boost Tesla&#8217;s gross margins from the current 16% to up to 90%, according to <a href="https://fortune.com/2025/03/04/elon-musk-inventor-of-our-age-doge-distracted-cathie-wood-tesla-stock/">Fortune</a>.
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Wood's bullish outlook hasn&#8217;t translated into strong performance for her flagship $6 billion ARK Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>), where Tesla <a href="https://www.ark-funds.com/funds/arkk">represents the largest holding at 10.74%</a>. The fund has gained just 2% over the past five years while the S&amp;P 500 has nearly doubled.&nbsp;
ARKK is down more than 16% year-to-date.
However, retail investors added nearly $300 million to ARKK on Monday—its largest single-day inflow in two years, <a href="https://www.bloomberg.com/news/articles/2025-03-11/arkk-fans-plow-300-million-into-battered-etf-despite-big-losses?embedded-checkout=true">according to Bloomberg</a>. It came despite the fund tumbling about 9% that day amid a broader market selloff.
Matt Maley, chief market strategist at Miller Tabak + Co., told Bloomberg that retail investors are buying tech stocks as the sector has taken a beating this year. The &#8220;buy-the-dip&#8221; mentality is strong, according to Bloomberg, particularly among those seeking Tesla exposure.
See Also: <a href="https://www.benzinga.com/money/elon-musk-told-the-u-n-if-they-could-show-a-plan-for-ending-world-hunger-hed-donate-6-billion-i-will-sell-tesla-stock-right-now-and-do-it">Elon Musk Told The U.N. If They Could Show A Plan For Ending World Hunger He'd Donate $6 Billion – ‘I Will Sell Tesla Stock Right Now And Do It'</a>
Wood called Musk &#8220;the inventor of our age&#8221; and dismissed concerns that his role heading the Department of Government Efficiency would distract from Tesla. &#8220;He&#8217;s surrounded himself by businesspeople and engineers who want to work on the hardest projects in the world,&#8221; she said.
Beyond Tesla, Wood anticipates an &#8220;R&amp;D explosion in health care,&#8221; with CRISPR Therapeutics AG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRSP#NASDAQ">CRSP</a>) representing <a href="https://www.ark-funds.com/funds/arkk">nearly 6% of ARKK&#8217;s portfolio</a>. She compared President Donald Trump&#8217;s second term to the &#8220;Reagan revolution,&#8221; calling that era &#8220;the heyday, golden age of active management.&#8221;
Despite Monday&#8217;s inflow, ARKK hasn&#8217;t seen a monthly net positive since December 2023, according to Bloomberg.&nbsp;
Bloomberg noted that many of ARKK&#8217;s top holdings from November 2021 remain unchanged, including Tesla, Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), Coinbase Global (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>), and Shopify (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>)—none of which have kept pace with the broader market since then.
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Cathie Wood Stands By Tesla's $2,600 Price Target Despite 40% Stock Drop: 'It's Winner Take Most

Financial giants have made a conspicuous bearish move on Roku. Our analysis of options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) revealed 18 unusual trades.
Delving into the details, we found 33% of traders were bullish, while 66% showed bearish tendencies. Out of all the trades we spotted, 11 were puts, with a value of $983,048, and 7 were calls, valued at $692,635.
<h3>Projected Price Targets</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $50.0 to $80.0 for Roku over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $50.0 to $80.0, over the past month.
<h3>Roku Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741715151_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$4.65</td>
<td>$4.6</td>
<td>$4.65</td>
<td>$71.00</td>
<td>$269.7K</td>
<td>805</td>
<td align="right">587</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$5.6</td>
<td>$5.25</td>
<td>$5.5</td>
<td>$50.00</td>
<td>$259.6K</td>
<td>12.1K</td>
<td align="right">477</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$9.0</td>
<td>$8.95</td>
<td>$9.0</td>
<td>$70.00</td>
<td>$236.7K</td>
<td>1.2K</td>
<td align="right">576</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$8.95</td>
<td>$8.95</td>
<td>$8.95</td>
<td>$70.00</td>
<td>$196.0K</td>
<td>1.2K</td>
<td align="right">795</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$9.05</td>
<td>$8.9</td>
<td>$8.9</td>
<td>$70.00</td>
<td>$95.2K</td>
<td>1.2K</td>
<td align="right">902</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Present Market Standing of Roku</h3>
<ul>
<li>Currently trading with a volume of 1,538,178, the ROKU's price is down by -3.58%, now at $68.6. </li>
<li>RSI readings suggest the stock is currently may be approaching oversold.</li>
<li>Anticipated earnings release is in 44 days.</li>
</ul>
<h3>What Analysts Are Saying About Roku</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $109.0.
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20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Jefferies has elevated its stance to Hold, setting a new price target at $100. 
&#x2A; Showing optimism, an analyst from Wells Fargo upgrades its rating to Overweight with a revised price target of $129. 
&#x2A; Maintaining their stance, an analyst from JP Morgan continues to hold a Overweight rating for Roku, targeting a price of $115. 
&#x2A; An analyst from JMP Securities persists with their Market Outperform rating on Roku, maintaining a target price of $115. 
&#x2A; An analyst from Rosenblatt persists with their Neutral rating on Roku, maintaining a target price of $86. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Roku with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Roku Options Trading: A Deep Dive into Market Sentiment

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ADWEEK and Roku Partner for "Best of Big Game Commercials" Video Feature Leading up to Advertising's Biggest Night

Roku Releases Fourth Quarter 2024 Financial Results

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

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