Dernières nouvelles pour Netflix (NASDAQ:NFLX) Stock

Netflix

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 275 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm recently began introducing ad-supported subscription plans, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.

Netflix Inc

NETFLIX ORD

TD Cowen analyst John Blackledge maintains Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) with a Buy and raises the price target from $775 to $820.

News

Price Target

Analyst Ratings

NFLX

TD Cowen Maintains Buy on Netflix, Raises Price Target to $820

A pair of Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) analysts are out with positive updates ahead of the entertainment giant&#8217;s earnings report next week. The calls focused on valuation, with one analyst being notably <a href="https://www.benzinga.com/news/24/10/41204820/this-netflix-analyst-turns-bearish-here-are-top-5-downgrades-for-monday">more optimistic than the other</a>.
What To Know: Goldman Sachs analyst Eric Sheridan maintained a neutral rating on Netflix on Monday and raised the price target from $659 to $705 ahead of earnings next week.
Sheridan remains positive on Netflix, but continued <a href="http://benzinga.com/quote/nflx">stock outperformance</a> has raised valuation questions. Netflix has significantly outperformed the S&amp;P 500 over the past year, up 87% versus 27% for the broader market, he said in a new note to clients.
The Goldman analyst noted that much of the outperformance is warranted given that the company remains the market leader in streaming, has made further progress on its <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40860759/netflixs-ad-tier-expansion-and-password-crackdown-fuel-revenue-growth-jp-morgan-ana">ad-supported tier</a> and has seen competition continue to moderate as other streaming players focus on profits over growth. 
Sheridan highlighted recent third-party data showing that Netflix maintains a strong market leader position, giving the company pricing power and lower competitive intensity. 
&#8220;Our Neutral rating is a factor of stock performance (NFLX shares +45% vs the SPX +20% YTD) and the forward multiple to growth already reflecting a host of positive operating cadence in 2025 and 2026 at current levels,&#8221; the Goldman Sachs analyst said. 
Check This Out: <a href="https://www.benzinga.com/general/entertainment/24/10/41172851/apple-tv-scores-biggest-streaming-movie-in-history-thanks-to-george-clooney-brad-pitt">Apple TV+ Scores Biggest Streaming Movie In History Thanks To George Clooney, Brad Pitt</a>
Sheridan is positive on Netflix, but he&#8217;s hung up on valuation. That&#8217;s where Piper Sandler, who also released a new note on Netflix on Monday, differs.
&#8220;Notably, our prior Neutral stance was centered around valuation, but now, we appreciate the company is expensive for a reason,&#8221; Piper Sandler analyst Matt Farrell said in a new note. 
Piper Sandler upgraded Netflix from <a href="https://www.benzinga.com/analyst-stock-ratings">Neutral to Overweight</a> and raised the price target from&nbsp;$650&nbsp;to&nbsp;$800 to reflect the company&#8217;s clear leadership in the streaming space. 
Farrell believes positive earnings revisions could be on the horizon as Netflix&#8217;s ad-tier business has been de-risked. The analyst also said the company still has levers it can pull in its ads-free business, particularly around pricing. He further noted that consensus estimates for margins could prove to be conservative. 
Netflix is due to report <a href="https://www.benzinga.com/calendars/earnings">third-quarter financial results</a> after the market close on Oct. 17. The company is expected to report earnings of $5.11 per share on revenue of $9.762 billion, according to estimates from <a href="http://pro.benzinga.com">Benzinga Pro</a>.
The Piper Sandler analyst highlighted recent channel checks showing that streaming now represents about 41% of all television viewing in the U.S. According to Farrell, Netflix has about 20% share of streaming viewership and about 8% share of overall television viewing. 
&#8220;As the pivot to streaming continues, we expect the company to maintain its leadership position, particularly as it adds more and more live content,&#8221; the analyst said.
NFLX Price Action: Netflix shares were down 1.76% at $707.00 at the time of publication Monday, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Read Next: 
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<li><a href="https://www.benzinga.com/news/24/10/41178356/youtube-bug-bans-users-and-removes-channels-googles-video-streaming-service-says-they-know-about-it">YouTube Bug Bans Users And Removes Channels: Google&#8217;s Video Streaming Service Says They Know About It</a></li>
</ul>
Photo: Shutterstock.

Analyst Color

Earnings

Long Ideas

Upgrades

Previews

Trading Ideas

Netflix Analysts Turn More Optimistic Ahead Of Earnings: 'Expensive For A Reason'

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Bernstein analyst Bokyung Suh upgraded the rating for Coupang, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPNG#NYSE">CPNG</a>) from Underperform to Outperform and announced a $30 price target. Coupang shares gained 1.9% to close at $24.59 on Friday. <a href="https://www.benzinga.com/quote/CPNG/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Macquarie analyst Ellie Jiang upgraded the rating for Alibaba Group Holding Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) from Neutral to Outperform. Alibaba shares gained 1.5% to close at $114.53 on Friday. <a href="https://www.benzinga.com/quote/BABA/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Macquarie analyst Ellie Jiang upgraded PDD Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>) from Neutral to Outperform and boosted the price target from $126 to $224. PDD shares gained 1.1% to close at $154.27 on Friday. <a href="https://www.benzinga.com/quote/PDD/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Piper Sandler analyst Matt Farrell upgraded the rating for Netflix, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) from Neutral to Overweight and raised the price target from $650 to $800. Netflix shares gained 1.8% to close at $719.70 on Friday. <a href="https://www.benzinga.com/quote/NFLX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Evercore ISI Group analyst Stephen Richardson upgraded Air Products &amp; Chemicals (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APD#NYSE">APD</a>) from In-Line to Outperform and boosted the price target from $305 to $365. Air Products shares slipped 0.03% to close at $285.50 on Friday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying BABA stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="510" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07081105/image-35-1024x510.png" alt="" class="wp-image-583258" style="width:610px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07081105/image-35-1024x510.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07081105/image-35-300x149.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07081105/image-35-768x383.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07081105/image-35.png 1351w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Read More: 
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</ul>

Pre-Market Outlook

Markets

BABA

CPNG

Citigourp Global Markets 2% Protected Notes Linked To The Djia

This Alibaba Analyst Turns Bullish; Here Are Top 5 Upgrades For Monday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/58d11d3db85e93000188d7b6/alexia-howard">Bernstein analyst Alexia Howard</a> downgraded the rating for The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>) from Outperform to Market Perform and lowered the price target from $230 to $205. Hershey shares gained 0.5% to close at $191.84 on Friday. <a href="https://www.benzinga.com/quote/HSY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc analyst Aleksey Yefremov downgraded the rating for Celanese Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CE#NYSE">CE</a>) from Overweight to Sector Weight. Celanese shares gained 2.1% to close at $136.67 on Friday. <a href="https://www.benzinga.com/quote/CE/analyst-ratings">See how other analysts view this stock</a>.</li>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/586e4053351b9b00018bee9e/kannan-venkateshwar">Barclays analyst Kannan Venkateshwar </a>downgraded the rating for Netflix, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) from Equal-Weight to Underweight and maintained the price target of $550. Netflix shares gained 1.8% to close at $719.70 on Friday. <a href="https://www.benzinga.com/quote/NFLX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities analyst Bryan Spillane downgraded Constellation Brands, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>) from Buy to Neutral and slashed the price target from $300 to $255. Constellation shares gained 1.2% to close at $246.67 on Friday. <a href="https://www.benzinga.com/quote/STZ/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Evercore ISI Group analyst Ross Muken downgraded the rating for Charles River Laboratories International, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRL#NYSE">CRL</a>) from Outperform to In-Line and cut the price target from $225 to $190. Charles River shares gained 0.6% to close at $190.74 on Friday. <a href="https://www.benzinga.com/quote/CRL/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying NFLX stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="512" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07080259/image-34-1024x512.png" alt="" class="wp-image-583229" style="width:568px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07080259/image-34-1024x512.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07080259/image-34-300x150.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07080259/image-34-768x384.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/07080259/image-34.png 1333w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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</ul>

Downgrades

This Netflix Analyst Turns Bearish; Here Are Top 5 Downgrades For Monday

Piper Sandler analyst Matt Farrell upgrades Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) from Neutral to Overweight and raises the price target from $650 to $800.

Piper Sandler Upgrades Netflix to Overweight, Raises Price Target to $800

Barclays analyst Kannan Venkateshwar downgrades Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) from Equal-Weight to Underweight and maintains the price target from $550 to $550.

Barclays Downgrades Netflix to Underweight, Maintains Price Target to $550

The CNN Money Fear and Greed index showed an improvement in the overall market sentiment, while the index remained in the &#8220;Greed&#8221; zone on Friday.
U.S. stocks settled higher on Friday, with the Dow Jones index gaining more than 300 points during the session following the release of jobs data.
The U.S. economy added 254,000 jobs in September, compared to a revised 159,000 gain in August, and topping market estimates of 147,000. The unemployment rate declined to 4.1% in September from 4.2% in the previous month.
Shares of Tesla (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), Amazon.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), and Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) recorded gains on Friday.
Wall Street also recorded gains last week, with the S&amp;P 500 gaining 0.22% and the Dow adding 0.09%. The Nasdaq, meanwhile, added 0.1% last week.
Shares of Apogee Enterprises, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/APOG#NASDAQ">APOG</a>) jumped around 23% on Friday after the company reported better-than-expected second-quarter financial results and raised its FY25 adjusted EPS guidance above estimates.
Most sectors on the S&amp;P 500 closed on a positive note, with consumer discretionary, financials, and communication services stocks recording the biggest gains on Friday. However, real estate and utilities stocks bucked the overall market trend, closing the session lower.
The Dow Jones closed higher by around 341 points to 42,352.75 on Friday. The S&amp;P 500 rose 0.90% to 5,751.07, while the Nasdaq Composite climbed 1.22% to close at 18,137.85 during Friday's session.
Investors are awaiting earnings results from The Duckhorn Portfolio, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NAPA#NYSE">NAPA</a>) today.
What is CNN Business Fear &amp; Greed Index?
At a current reading of 73.7, the index remained in the &#8220;Greed&#8221; zone on Friday, versus a prior reading of 71.1.
The Fear &amp; Greed Index is a measure of the current market sentiment. It is based on the premise that higher fear exerts pressure on stock prices, while higher greed has the opposite effect. The index is calculated based on seven equal-weighted indicators. The index ranges from 0 to 100, where 0 represents maximum fear and 100 signals maximum greediness.
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Photo courtesy: Shutterstock

AMZN

APOG

NAPA

TSLA

Dow Jumps Over 300 Points As Tesla, Amazon And Netflix Record Gains: Investor Optimism Improves, Fear Index Remains In 'Greed' Zone

Deep-pocketed investors have adopted a bearish approach towards Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NFLX usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 54 extraordinary options activities for Netflix. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 33% leaning bullish and 38% bearish. Among these notable options, 16 are puts, totaling $1,044,476, and 38 are calls, amounting to $1,995,095.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $430.0 to $780.0 for Netflix during the past quarter. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Netflix's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Netflix's significant trades, within a strike price range of $430.0 to $780.0, over the past month.
<h3>Netflix 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1728070335_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th style="text-align: right;">Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$29.35</td>
<td>$29.2</td>
<td>$29.2</td>
<td>$715.00</td>
<td>$414.6K</td>
<td style="text-align: right;">749</td>
<td style="text-align: right;">276</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$31.2</td>
<td>$31.15</td>
<td>$31.15</td>
<td>$715.00</td>
<td>$271.0K</td>
<td style="text-align: right;">742</td>
<td style="text-align: right;">259</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$126.8</td>
<td>$126.05</td>
<td>$126.8</td>
<td>$600.00</td>
<td>$190.2K</td>
<td style="text-align: right;">346</td>
<td style="text-align: right;">15</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$169.05</td>
<td>$167.3</td>
<td>$167.95</td>
<td>$600.00</td>
<td>$167.9K</td>
<td style="text-align: right;">359</td>
<td style="text-align: right;">10</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/25/24</td>
<td>$29.1</td>
<td>$28.6</td>
<td>$28.65</td>
<td>$725.00</td>
<td>$106.0K</td>
<td style="text-align: right;">123</td>
<td style="text-align: right;">88</td>
</tr>
</tbody>
</table>

<h3>About Netflix</h3>
Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 275 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm recently began introducing ad-supported subscription plans, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.
After a thorough review of the options trading surrounding Netflix, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Present Market Standing of Netflix</h3>
<ul>
<li>Currently trading with a volume of 1,403,629, the NFLX's price is up by 1.39%, now at $716.63. </li>
<li>RSI readings suggest the stock is currently may be approaching overbought.</li>
<li>Anticipated earnings release is in 13 days.</li>
</ul>
<h3>Expert Opinions on Netflix</h3>
A total of 2 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $697.5.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from Keybanc persists with their Overweight rating on Netflix, maintaining a target price of $760. 
&#x2A; An analyst from Rosenblatt persists with their Neutral rating on Netflix, maintaining a target price of $635. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Netflix options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Options

Behind the Scenes of Netflix's Latest Options Trends

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>GOOGL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/11/24</td>
<td>$165.00</td>
<td>$79.0K</td>
<td>4.8K</td>
<td>14.8K</td>
</tr>
<tr>
<td>RBLX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$42.50</td>
<td>$27.0K</td>
<td>19.4K</td>
<td>6.2K</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$75.00</td>
<td>$143.2K</td>
<td>5.5K</td>
<td>1.1K</td>
</tr>
<tr>
<td>BILI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$30.00</td>
<td>$93.3K</td>
<td>76.9K</td>
<td>861</td>
</tr>
<tr>
<td>CNK</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$22.00</td>
<td>$115.8K</td>
<td>28</td>
<td>579</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$165.00</td>
<td>$97.8K</td>
<td>3.4K</td>
<td>139</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$600.00</td>
<td>$54.6K</td>
<td>523</td>
<td>49</td>
</tr>
<tr>
<td>BIDU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$155.00</td>
<td>$48.3K</td>
<td>1.8K</td>
<td>43</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/19/25</td>
<td>$430.00</td>
<td>$31.8K</td>
<td>319</td>
<td>22</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we observe a put option sweep with bearish sentiment. It expires in 7 day(s) on October 11, 2024. Parties traded 434 contract(s) at a $165.00 strike. This particular put needed to be split into 48 different trades to become filled. The total cost received by the writing party (or parties) was $79.0K, with a price of $183.0 per contract. There were 4810 open contracts at this strike prior to today, and today 14892 contract(s) were bought and sold. 
• Regarding RBLX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), we observe a put option sweep with bullish sentiment. It expires in 14 day(s) on October 18, 2024. Parties traded 111 contract(s) at a $42.50 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $27.0K, with a price of $244.0 per contract. There were 19405 open contracts at this strike prior to today, and today 6245 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a call option sweep with bearish sentiment. It expires in 14 day(s) on October 18, 2024. Parties traded 501 contract(s) at a $75.00 strike. This particular call needed to be split into 53 different trades to become filled. The total cost received by the writing party (or parties) was $143.2K, with a price of $282.0 per contract. There were 5526 open contracts at this strike prior to today, and today 1119 contract(s) were bought and sold. 
• For BILI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BILI#NASDAQ">BILI</a>), we notice a call option sweep that happens to be bullish, expiring in 105 day(s) on January 17, 2025. This event was a transfer of 203 contract(s) at a $30.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $93.3K, with a price of $460.0 per contract. There were 76903 open contracts at this strike prior to today, and today 861 contract(s) were bought and sold. 
• For CNK (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CNK#NYSE">CNK</a>), we notice a put option sweep that happens to be bullish, expiring in 469 day(s) on January 16, 2026. This event was a transfer of 579 contract(s) at a $22.00 strike. This particular put needed to be split into 33 different trades to become filled. The total cost received by the writing party (or parties) was $115.8K, with a price of $200.0 per contract. There were 28 open contracts at this strike prior to today, and today 579 contract(s) were bought and sold. 
• Regarding GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we observe a call option trade with bearish sentiment. It expires in 168 day(s) on March 21, 2025. Parties traded 60 contract(s) at a $165.00 strike. The total cost received by the writing party (or parties) was $97.8K, with a price of $1630.0 per contract. There were 3413 open contracts at this strike prior to today, and today 139 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option trade that happens to be bearish, expiring in 140 day(s) on February 21, 2025. This event was a transfer of 10 contract(s) at a $600.00 strike. The total cost received by the writing party (or parties) was $54.6K, with a price of $5460.0 per contract. There were 523 open contracts at this strike prior to today, and today 49 contract(s) were bought and sold. 
• For BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we notice a call option trade that happens to be bearish, expiring in 469 day(s) on January 16, 2026. This event was a transfer of 43 contract(s) at a $155.00 strike. The total cost received by the writing party (or parties) was $48.3K, with a price of $1125.0 per contract. There were 1853 open contracts at this strike prior to today, and today 43 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a call option trade that happens to be bearish, expiring in 441 day(s) on December 19, 2025. This event was a transfer of 1 contract(s) at a $430.00 strike. The total cost received by the writing party (or parties) was $31.8K, with a price of $31895.0 per contract. There were 319 open contracts at this strike prior to today, and today 22 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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9 Communication Services Stocks With Whale Alerts In Today's Session

The tech world is buzzing with news of Telegram's recent shift in privacy policy, where the platform will now provide user data like IP addresses and phone numbers to authorities in response to <a href="https://www.benzinga.com/topic/telegram">valid legal requests</a>. 
Known for its staunch commitment to free speech and privacy, this change signals a significant shift for Telegram. It is also sparking broader discussions on how social media companies like X (formerly Twitter), Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) which owns Facebook, Instagram and WhatsApp, and LinkedIn navigate the balance between user privacy and growing government pressure.
<h2 class="wp-block-heading">Telegram's Privacy U-Turn: Safety Measure Or Compromise?</h2>
Telegram&#8217;s CEO, Pavel Durov, has long upheld his platform as a sanctuary for free expression. 
However, the company's updated policy now allows for user data to be shared in criminal cases, following Durov's arrest in France as part of a legal investigation into illegal activities on the platform, including child exploitation and drug trafficking.
While Telegram has promised transparency through quarterly reports on shared data, many wonder if the platform's privacy-first reputation has been compromised.
Related: <a href="https://www.benzinga.com/general/social-media/24/10/41145263/telegrams-pavel-durov-little-has-changed-in-privacy-policies-despite-legal-woes">Telegram&#8217;s Pavel Durov: &#8216;Little Has Changed&#8217; In Privacy Policies Despite Legal Woes</a>
<h2 class="wp-block-heading">A Broader Trend Across Social Media Giants</h2>
Telegram's policy shift is not an isolated incident, social media companies worldwide are increasingly finding themselves at the intersection of user privacy and government regulations.
X, for example, has had to comply with court orders in Brazil and India to curb content deemed dangerous, while Meta has faced its own set of privacy issues, particularly around its use of user data for AI training.
Even LinkedIn has raised eyebrows by leveraging public posts for AI development, a practice that sparked outrage among European users when it was revealed that their data was being used for purposes beyond what was originally understood.
<h2 class="wp-block-heading">Governments &amp; The Delicate Balance For Social Media Platforms</h2>
The rise of social media censorship demands and data-sharing pressures is not limited to authoritarian regimes. Democracies like Brazil, India, and Turkey have implemented stricter content moderation laws, requiring companies to adhere to certain guidelines or face potential bans.
Instagram briefly faced a shutdown in Turkey for its reluctance to comply with content laws, highlighting the delicate line between censorship and compliance.
In the U.S. and Europe, Meta and Snap Inc&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) Snapchat are facing scrutiny for using user data to enhance their artificial intelligence tools without clear communication. This further complicates the public's trust in platforms that handle sensitive user information.
<h2 class="wp-block-heading">Balancing Growth, Privacy, Free Speech</h2>
For platforms like Telegram, X, and Meta, the challenge of maintaining privacy while expanding globally has never been more evident. 
Google (parent Alphabet Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/goog#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) famously left China in 2010 over similar censorship issues, and other tech firms like Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and TikTok have had to make difficult decisions about how much to concede to government regulations to continue operating in specific markets.
As social media companies face increasing pressure to moderate content, comply with government requests, and share user data, the question remains: can these platforms maintain a balance between privacy, security, and free speech without alienating users?
Telegram's latest policy move, while framed as a security measure, underscores the broader challenge for all social media companies – navigating the fine line between user trust and government control in a rapidly evolving digital landscape.
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Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) owned streaming platform AppleTV+ is one of the smaller players in<a href="https://www.benzinga.com/topic/streaming"> the streaming market.</a>
When it comes to star power, Apple has landed some big names. A movie with two of the biggest actors around could help boost the future outlook.
What Happened: With ballooning budgets and tough decisions on whether to play movies in cinemas, and then stream them on AppleTV+, the technology giant recently announced it would <a href="https://www.benzinga.com/news/24/09/41073117/apples-reviews-strategy-cuts-film-budgets-after-blockbuster-spend-whats-next-for-apple-tv">scale back movie budgets.</a>
That decision comes after Apple recently debuted "Wolfs" in a limited theatrical release ahead of its Sept. 27 streaming premiere on AppleTV+.
While most films starring George Clooney and Brad Pitt, would command a premium budget and likely see a strong box office run, the "Wolfs" stars have denied getting a reported $35 million each and said they were paid less for the film
After originally planning on releasing the movie widely in movie theaters, Apple made the decision to switch to a limited run ahead of the streaming premiere.
The decision may have paid off with Apple saying "Wolfs" is now the most viewed movie in AppleTV+ history, without providing a specific figure.
"Wolfs" helped boost viewership on AppleTV+ by 30% week-over-week after the movie's premiere according to a report from <a href="https://deadline.com/2024/10/george-clooney-brad-pitt-wolfs-most-viewed-movie-in-apple-tv-history-1236105000/">Deadline</a>.
The film, which premiered at the Venice Film Festival, has already been green lit for a sequel by Apple, with the film's writer and director Jon Watts returning.
"When George, Brad and Jon approached us with the idea for ‘Wolfs,' it was an easy call – a crackling, fun movie starring two Oscar winners who everyone knows are iconic together," Apple Original Films' head of features Matt Dentler said.
Dentler said AppleTV+ could be the "home for the world's most talented artists to create and deliver their best work" and the audience viewership has been existing.
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Why It Matters: Apple TV+ was launched on Nov. 1, 2019. It marked Apple&#8217;s entry into the competitive streaming market, which is <a href="https://www.benzinga.com/news/24/04/38337256/netflix-once-again-evolved-and-eclipsed-its-streaming-war-rivals">dominated by </a>Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>).
While the decision not to run the movie in theaters may have been tough for Apple and left money on the table, it likely means a boost to streaming viewership figures and potentially an uptick in subscriber.
Apple has <a href="https://www.benzinga.com/24/03/37558754/apples-1b-gamble-on-3-blockbusters-analyzing-box-office-results-streaming-impact-and-oscar-nominatio">seen recent success </a>at the Academy Awards with "CODA," which won a historic Oscar for Best Picture at the 94th Academy Awards. 
Other Apple-produced movies also saw theatrical releases. They include:
<ul>
<li>&#8220;<a href="https://www.boxofficemojo.com/title/tt5537002/?ref_=bo_se_r_1" target="_blank" rel="noreferrer noopener">Killers of the Flowers Moon</a>&#8220;: $67.9 million domestic, $89 million international, $156.9 million global</li>
<li>&#8220;<a href="https://www.boxofficemojo.com/title/tt13287846/?ref_=bo_se_r_1" target="_blank" rel="noreferrer noopener">Napoleon</a>&#8220;: $61.5 million domestic, $159.5 million international, $221 million global</li>
<li>&#8220;<a href="https://www.boxofficemojo.com/title/tt15009428/?ref_=bo_se_r_1" target="_blank" rel="noreferrer noopener">Argylle</a>&#8220;: $44.2 million domestic, $48.2 million international, $92.5 million global</li>
</ul>
In total, the three movies cost around $700 million for Apple and grossed $470.4 million worldwide, according to BoxOfficeMojo.
While the box office figures didn't break even on costs, a studio source told Variety that both "Killers of the Flower Moon" and "Napoleon" were profitable thanks to other revenue streams.
Netflix, in contrast, rarely uses the theater distribution model for its films. But Apple has adopted a strategy of premiering its major films in theaters before offering them exclusively on its streaming platform, Apple TV+.
This model helps Apple recover some of its costs and could also help the company be a staple for award shows that require a theatrical run.
Apple finds itself in a difficult place with the need to spend more on content to boost subscribers, but also having less to spend on movies and content due to a smaller subscriber base. With the parent company a cash cow, Apple may be able to maintain losses for its streaming business if it chooses to, but could also push for a larger focus on profits.
Reports say Apple is considering<a href="https://www.benzinga.com/general/entertainment/24/07/40014040/apple-to-follow-netflix-disney-ad-supported-appletv-streaming-plan-could-launch-soon"> launching an ad-supported </a>streaming plan soon, which could help alleviate some of the revenue concerns and bring in more money to be spent on content.
The company&nbsp;<a href="https://www.benzinga.com/news/23/06/32764885/lionel-messi-joins-mls-in-surprise-move-heres-how-apple-could-have-played-into-decision-to-join-davi" target="_blank" rel="noreferrer noopener">previously acquired the rights</a>&nbsp;to Major League Soccer and select Major League Baseball games. The MLS bet paid off with superstar&nbsp;Lionel Messi&nbsp;joining the league and Apple&nbsp;<a href="https://www.benzinga.com/news/23/08/33737512/lionel-messis-inter-miami-stint-leads-to-explosive-surge-in-mls-streaming-subscribers-double" target="_blank" rel="noreferrer noopener">seeing a boost</a>&nbsp;in subscribers to the platform.
Apple will release "Blitz" in select theaters on Nov. 1 with a streaming premiere on AppleTV+ on Nov. 22. The company also has "F1," which stars Pitt, opening in theaters on June 25, 2025.
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Apple TV+ Scores Biggest Streaming Movie In History Thanks To George Clooney, Brad Pitt

Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) shares are trading marginally lower by 0.79% to $705.45 during Thursday&#8217;s session. Shares of several streaming companies are trading lower after Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) announced they will ramp up their Prime Video <a href="https://www.benzinga.com/general/entertainment/24/10/41162458/amazon-ceo-andy-jassy-said-prime-video-will-have-meaningfully-fewer-ads-than-rivals-2-month">advertising spend</a>.
What To Know: This development positions Amazon as an increasingly formidable competitor in the ad-supported streaming space, raising concerns about Netflix&#8217;s ability to maintain its leadership in an industry where advertising revenue is becoming a key battleground.
Amazon's move to increase the number of ads on Prime Video reflects its broader strategy to enhance its already substantial $38 billion advertising business. Despite introducing ads just eight months ago, Amazon has seen little impact on subscriber numbers, suggesting that its user base is more tolerant of ads than initially expected. 
This trend could be particularly concerning for Netflix, which only recently launched its ad-supported tier and has been battling to find the right balance between maintaining subscriber satisfaction and increasing ad revenue.
Read Also: <a href="https://www.benzinga.com/general/education/24/10/41166723/how-many-evs-has-tesla-delivered-produced-each-quarter-a-look-at-the-results-since-2019">How Many EVs Has Tesla Delivered, Produced Each Quarter? A Look At The Results Since 2019</a>
What Else: The competitive threat posed by Amazon is multi-faceted. Not only is Prime Video reportedly undercutting Netflix on advertising pricing, making it a more attractive option for marketers, but the service also boasts a global reach of 200 million monthly viewers, including 19 million in the UK. 
These figures rival Netflix's vast subscriber base and indicate that Amazon's advertising platform is gaining serious momentum. For Netflix, this represents a potential loss of both advertisers and revenue growth, especially as companies seek to optimize their ad budgets by choosing platforms that offer both affordability and reach.
Adding to the competitive pressure, Amazon has emphasized its intention to maintain "meaningfully fewer ads" than rivals like Netflix and Disney+. This could further erode Netflix's market position, as the streaming giant may be forced to reevaluate its ad load to remain competitive, potentially risking a negative reaction from subscribers. 
Netflix has already experienced some hesitation from users when it introduced its ad-supported tier, and Amazon's approach could set a new standard for ad tolerability in the industry.
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<h2 class="wp-block-heading">Is NFLX A Good Stock To Buy?</h2>
An investor can make a few decisions when deciding whether a stock is a good buy. In addition to valuation metrics and price action which you can find on Benzinga's quote pages &#8211; like <a href="https://www.benzinga.com/quote/NFLX">Netflix</a>&#8216;s page for example &#8211; there are factors like whether or not a company pays a dividend or buys a large portion of its stock each quarter.
These are known as capital allocation programs. Netflix does not pay a dividend, but obviously has a few ways it can return value to shareholders. Feel free to search Benzinga's <a href="https://www.benzinga.com/calendars/dividends">dividend calendar</a> for the next company that is due to pay a dividend and determine what kind of yield you can earn for holding a share of the company.
Buyback programs are obviously different and highly variable. A company can approve a buyback program and purchase shares as it sees fit over the course of time in which the buyback was authorized. Looking through the latest news on <a href="https://www.benzinga.com/quote/NFLX">Netflix</a> will often yield whether or not the company has approved a buyback program recently. Buyback programs usually serve as a support for share prices, serving as a backstop for demand.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, NFLX has a 52-week high of $725.26 and a 52-week low of $344.73.

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Shares of streaming companies are trading lower after Amazon announced they will ramp up their Prime Video advertising spend.

Direxion has just expanded its roster of <a href="https://www.benzinga.com/topic/direxion">leveraged and inverse ETFs.</a> This time, it targets two household names: Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Taiwan Semiconductor Manufacturing Co Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>).
In a world where traders crave short-term, high-risk opportunities, Direxion's new offerings pack a punch.
<h2 class="wp-block-heading">Netflix, TSMC &#8211; New Leveraged Bull &amp; Bear ETFs</h2>
Launched on Thursday, these ETFs allow active traders to magnify their positions on daily movements in these two giant stocks:
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<li>Direxion Daily NFLX Bull 2X Shares (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFXL#NASDAQ">NFXL</a>) (bull 2x Netflix)</li>
<li>Direxion Daily NFLX Bear 1X Shares (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFXS#NASDAQ">NFXS</a>) (bear 1x Netflix)</li>
<li>Direxion Daily TSM Bull 2X Shares (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSMX#NASDAQ">TSMX</a>) (bull 2x TSMC) </li>
<li>Direxion Daily TSM Bear 1X Shares (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSMZ#NASDAQ">TSMZ</a>) (bear 1x TSMC)</li>
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Edward Egilinsky, managing director at Direxion, highlighted the appeal, saying, "Netflix and Taiwan Semiconductor Manufacturing are two of the hottest names in the retail space, lending themselves well to tactical trading in response to potential company events and market sentiment."
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<h2 class="wp-block-heading">Short-Term Plays For The Bold And Brave</h2>
While these ETFs might sound exciting for high-octane traders, Direxion is clear on their intended audience. These aren't your buy-and-hold style investments. Instead, they're designed for short-term plays, allowing traders to jump in and out based on immediate market shifts.
"We look forward to expanding our suite of single stock leveraged and inverse ETFs in the near future," Egilinsky added, signaling that this is just the beginning for Direxion's high-risk, high-reward offerings.
For the bold and daring, it's an opportunity to bet on Netflix's next blockbuster earnings or TSMC's supply chain victories—but don't get too comfortable. These tools demand quick moves, sharp precision, and vigilant risk management.
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Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) is reportedly set to increase the number of advertisements on its <a href="https://www.benzinga.com/topic/amazon-prime-video">Prime Video platform</a> starting next year. This initiative is part of the company&#8217;s broader strategy to enhance its ad-supported streaming services.
What Happened: Since introducing ads eight months ago, Amazon has not seen a significant drop in subscribers, alleviating fears of a negative reaction. Kelly Day, Prime Video International&#8217;s vice-president, mentioned that more ad slots will be available for brands by 2025, according <a href="https://www.ft.com/content/f8112991-820c-4e09-bcf4-23b5e0f190a5">to</a> a Financial Times report.
During its inaugural London &#8220;up front&#8221; event on Wednesday, Amazon will outline its advertising plans to attract investment for the upcoming year. Day noted that the ad &#8220;load&#8221; would see a slight increase into 2025.
Amazon&#8217;s foray into the ad-supported streaming market positions it alongside competitors such as Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Walt Disney Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>). The company aims to showcase its ability to reach 19 million monthly viewers in the UK and 200 million globally.
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Interactive ad formats will also be introduced, allowing viewers to engage directly with brands through their devices. This initiative underscores Amazon&#8217;s capability to convert ads into sales on its retail platform.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters: Amazon&#8217;s decision to expand its ad presence on Prime Video comes at a time when the streaming landscape is rapidly evolving. Earlier this year, <a href="https://www.benzinga.com/general/entertainment/24/01/36815328/amazon-to-introduce-ads-to-prime-video-potentially-generating-billions-in-revenue">Amazon introduced ads</a> on its platform, aiming to boost its $38 billion advertising business. This move marked a significant shift in the streaming advertisement arena, presenting a lucrative opportunity for advertisers seeking to connect with audiences across various streaming services.
In July, Amazon was reported to be <a href="https://www.benzinga.com/news/24/07/40042764/amazon-challenges-netflix-with-cheaper-ad-slots-boosts-prime-video-ads-report">undercutting rival</a> Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) on advertising pricing, as it battles for marketers&#8217; attention. The company is going through its first &#8220;up front,&#8221; where television companies present their plans to advertisers to attract funding for the next year.
Moreover, Amazon CEO Andy Jassy stated in August that Prime Video intends to have <a href="https://www.benzinga.com/general/entertainment/24/08/40127469/amazon-ceo-says-while-ads-have-become-a-norm-prime-video-intends-to-have-meaningfully-fewer">&#8220;meaningfully fewer ads&#8221;</a> than competitors like Netflix, YouTube, and Disney+. This approach highlights Amazon&#8217;s strategy to differentiate itself in the crowded streaming market.
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
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Disclaimer: This content was partially produced with the help of <a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a> and was reviewed and published by Benzinga editors.
Photo courtesy: Unsplash

Amazon CEO Andy Jassy Said Prime Video Will Have 'Meaningfully Fewer Ads' Than Rivals. 2 Months Later, Streaming Giant Is Reportedly Set To Get More Ads

Amazon.Com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) targets more advertisements across its television shows and movies on Prime Video in 2025, taking a cue from Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) Disney+, the Financial Times <a target="_blank" href="https://www.ft.com/content/f8112991-820c-4e09-bcf4-23b5e0f190a5" rel="noreferrer noopener">cites</a> Kelly Day of Prime Video International.
Day told FT that Amazon had ramped up spending on Prime content, including more on live sports rights, like its rivals.
Streaming rivals Netflix, Warner Bros. Discovery, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WBD#NASDAQ">WBD</a>) Max, Paramount Global (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>) Paramount+, and Disney+&#8217;s cheaper ad-supported tier bears testimony to the popularity that Amazon proposes to mint now.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/entertainment/24/10/41147159/netflix-disney-amazon-hit-by-philippines-new-12-tax-on-digital-providers" rel="noreferrer noopener">Netflix, Disney+, Amazon Hit By Philippine&#8217;s New 12% Tax On Digital Providers</a>
In January, Citi estimated over $5 billion in <a target="_blank" href="https://www.benzinga.com/news/24/07/40042764/amazon-challenges-netflix-with-cheaper-ad-slots-boosts-prime-video-ads-report" rel="noreferrer noopener">&#8220;high-margin advertising revenue&#8221;</a> from Prime Video.
According to FT, Amazon&#8217;s digital advertising business revenues rose 20% to $12.8 billion during the second quarter of 2024.
Day told the FT that Amazon proposes to tap advertisers by showcasing its potential to reach about 19 million monthly British viewers, implying a third of the population.
Amazon&#8217;s ad-supported Prime Video tier had a global ad reach of 200 million, with more than 50% in the U.S. Amazon also eyes interactive and &#8220;shoppable&#8221; ad formats for Prime Video.
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="750" height="650" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/03051056/newplot-3.png" alt="" class="wp-image-578178" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/03051056/newplot-3.png 750w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/03051056/newplot-3-300x260.png 300w" sizes="(max-width: 750px) 100vw, 750px" /></figure>
Netflix&#8217;s stock has increased 89% in the last 12 months. KeyBanc analyst&nbsp;Justin Patterson <a target="_blank" href="https://www.benzinga.com/analyst-ratings/analyst-color/24/10/41123711/netflix-stock-could-get-boost-from-nfl-games-squid-game-season-2-analyst-says-conte" rel="noreferrer noopener">projected upside from</a> its content slate, including National Football League games, &#8220;Squid Game,&#8221; and an upcoming price hike.
According to <a target="_blank" href="https://www.statista.com/statistics/496011/usa-svod-to-tv-streaming-usage/" rel="noreferrer noopener">Statista</a>, in the second quarter of 2024, Amazon Prime Video and Netflix&#8217;s subscription video-on-demand (SVOD) services had a market share of 22% each in the U.S. Netflix had 247.2 million subscribers compared to Amazon Prime Video&#8217;s 200 million, and Disney+ had 150.2 million, according to a Forbes <a target="_blank" href="https://www.forbes.com/home-improvement/internet/streaming-stats/" rel="noreferrer noopener">report</a>.
Walt Disney stock is up over 18%. The company&#8217;s <a target="_blank" href="https://www.benzinga.com/general/entertainment/24/10/41121316/disney-stock-could-experience-joy-thanks-to-inside-out-2-in-theaters-and-streaming-on-disne" rel="noreferrer noopener">2024 blockbusters, including</a> &#8220;Inside Out 2&#8221; and &#8220;Deadpool &amp; Wolverine,&#8221;&nbsp;could boost its streaming service.
Amazon stock has grown by over 48% in the last 12 months thanks to its <a target="_blank" href="https://www.benzinga.com/news/earnings/24/08/40114662/amazon-q2-earnings-highlights-revenue-miss-eps-beat-q3-guidance-and-more" rel="noreferrer noopener">e-commerce and cloud businesses</a>.
Price Action: AMZN stock is down 0.25% at $184.30 premarket at the last check Thursday.
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Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle

As the 2024 elections heat up, a look at the data reveals that publicly traded companies are indirectly supporting cannabis legalization efforts by funneling millions of dollars into Democratic candidates&#8217; campaigns.&nbsp;
This alignment could prove significant for the industry, particularly as Democratic candidate <a href="https://www.benzinga.com/markets/cannabis/24/09/41106120/kamala-harris-we-need-to-legalize-cannabis-vp-says-for-first-time-as-presidential-candidate-in-a">Kamala Harris</a> reiterated that cannabis should be legalized nationwide.
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<li>Get Benzinga&#8217;s exclusive analysis and the top news about the cannabis industry and markets daily in your inbox for free. Subscribe to our newsletter&nbsp;<a href="https://newsletteremail.benzinga.com/subscribe" target="_blank" rel="noreferrer noopener">here</a>. You can't afford to miss out if you&#8217;re serious about the business.</li>
</ul>
<h3 class="wp-block-heading">Corporate Giants </h3>
Big-name companies like Google (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), Microsoft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>), and Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) are among those whose employees have poured large sums into Democratic coffers.&nbsp;
According to <a href="https://www.quiverquant.com/">Quiver Quantitative</a>, a data platform that tracks political donations, Google&#8217;s workforce contributed $4.1 million to Democrats, compared to just $629,778 to <a href="https://www.benzinga.com/markets/cannabis/24/09/40879364/young-republicans-break-ranks-to-back-cannabis-legalization-is-the-gop-ready-for-a-shift-in-the-">Republicans</a>. Similarly, Microsoft employees sent $3.45 million to Democrats, dwarfing their $876,320 to Republicans.&nbsp;
Netflix stands out with $4.47 million exclusively to Democrats, revealing a clear preference among tech giants.
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="560" height="591" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/01183749/election-donations.jpg" alt="" class="wp-image-575612" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/01183749/election-donations.jpg 560w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/10/01183749/election-donations-284x300.jpg 284w" sizes="(max-width: 560px) 100vw, 560px" /><figcaption class="wp-element-caption">Image via<a href="https://www.instagram.com/p/DAjbdT3yITo/"> Quiver Quantitative </a></figcaption></figure>
<h3 class="wp-block-heading">Financial Industry Weighs In</h3>
Financial powerhouses like Blackstone (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BX#NYSE">BX</a>) and Charles Schwab (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SCHW#NYSE">SCHW</a>) also show their leanings. Blackstone, traditionally seen as conservative, donated over $1 million to Democrats but still favored Republicans with over $6 million.&nbsp;
Meanwhile, Charles Schwab employees contributed $2.98 million solely to Democratic campaigns.
<h3 class="wp-block-heading">Democratic Funding </h3>
With over $20 million directed toward Democratic<a href="https://www.benzinga.com/markets/cannabis/24/09/40712816/what-trump-learned-about-marijuana-that-desantis-did-not-and-why-the-gop-might-become-weed-frien"> candidates </a>across industries, cannabis legalization could receive a much-needed push.&nbsp;
Notably, contributions from companies like Palantir (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NYSE">PLTR</a>) and Arista Networks (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ANET#NYSE">ANET</a>) demonstrate the industry&#8217;s broader support, with Palantir employees donating $2.26 million to Democrats, compared to $1.05 million to Republicans.
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Disclaimer: This data, includes donations to all PACs as of September 30, mapped to parties based on their expenditures. It is heavily influenced by company executives, who often make multi-million dollar Super PAC donations. Donations to PACs with mixed expenditures between parties are not included.

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How Google, Microsoft And Netflix Are Fueling Cannabis Legalization With Millions In Donations

Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), Warner Bros. Discovery, Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WBD#NASDAQ">WBD</a>) HBO Go and Walt Disney Co.&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) Disney+ were affected by a law signed by President Ferdinand Marcos Jr. on Wednesday imposed a <a href="https://www.pna.gov.ph/articles/1234557" target="_blank" rel="noreferrer noopener">12% value-added tax</a> (VAT) on non-resident digital service providers to bring them up to par with local providers.
The law also affected Alphabet Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google, Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>) and Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>).
The VAT on foreign digital services will likely contribute 105 billion pesos in revenue in the next five years.
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Bureau of Internal Revenue (BIR) Commissioner Romeo Lumagui Jr. said the collected taxes go to the government&#8217;s infrastructure and social welfare services programs.
Streaming giant Netflix&#8217;s stock has increased 87% in the past 12 months as it continues to win market share with its diverse slate of content. JP Morgan&#8217;s Doug Anmuth highlighted <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40860759/netflixs-ad-tier-expansion-and-password-crackdown-fuel-revenue-growth-jp-morgan-ana" target="_blank" rel="noreferrer noopener">continued margin expansion</a> backed by content, ads and gaming investment. He also projected high-margin revenue from ad-supported tier and paid sharing.
Walt Disney stock is up close to 15% in the past 12 months. Goldman Sachs&nbsp;analyst Michael Ng expects&nbsp;Disney&#8217;s <a href="https://www.benzinga.com/news/24/09/41045649/disney-trims-workforce-by-300-targets-corporate-departments-for-cost-management" target="_blank" rel="noreferrer noopener">box office blockbusters</a>&nbsp;and streaming growth to help offset Experiences and linear weakness.
Price Actions: At publication Wednesday, Netflix stock was up 0.62% at $710.51 and Disney stock was down 0.29% at $93.78.
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Photo: Shutterstock

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Netflix, Disney+, Amazon Hit By Philippine's New 12% Tax On Digital Providers

Streaming giant Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) could have some of its most anticipated content released with two NFL games and the release of "Squid Game&#8221; season two in December, content that an analyst said could help boost the future <a href="https://www.benzinga.com/general/entertainment/24/08/40112559/squid-game-season-2-ignites-august-buzz-with-netflixs-christmas-lineup-including-nfl-games">valuation of the stock.</a>
The Netflix Analyst: KeyBanc Capital Markets analyst Justin Patterson reiterated an Overweight rating and raised the price target from $735 to $760.
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The Netflix Takeaways: While most attention for Netflix will be on the upcoming third-quarter results on Oct. 17, Patterson highlights the company's fourth-quarter content slate and the potential for increased earnings per share in fiscal 2025 and fiscal 2026.
"We believe Netflix's strengthening content slate should drive better viewership and support improved monetization," Patterson said.
The analyst said the third-quarter results and fourth-quarter guidance may not contain any surprises, but the company's content catalysts "are weighted toward the end of 4Q."
Netflix will air two National Football League games on Dec. 25 and premiere the highly anticipated second season of "Squid Game" on Dec. 26, the analyst added.
"As content ramps and pricing levels are pulled, we see potential for EPS of $24/$30 in 2025E/2026E."
Patterson predicts Netflix will add 5.5 million net paid adds in the third quarter, which is higher than Street consensus estimates of 4.3 million net adds.
"Given NFL Christmas Day games and Squid Game 2 occur late in the quarter, we expect Netflix to take a conservative stance within guidance."
The analyst said Netflix raising prices wouldn't come as a surprise as the streaming company is now at a lower price point for rival ad-supported plans and in line with most rival ad-free plans.
"We believe raising prices on both the ad-supported and standard price plans could alleviate concerns about ad ARPU dilution and support 2025 revenue growth in the low-teens."
Other areas to watch in Netflix's upcoming report include the AdTech stack progress of the company's proprietary platform, an update on advertising revenue and margins, according to the analyst.
"Unless there is a price increase or a material net add slowdown, we do not expect much reaction on this print. Most investors we speak with are comfortable with Netflix's competitive position and aware that content catalysts are coming."
NFLX Price Action: Netflix stock is down 0.60% to $705.02 on Tuesday versus a 52-week trading range of $344.73 to $725.56. Netflix stock is up 50% year-to-date in 2024.
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Photo: Shutterstock

Reiteration

Sports

Netflix Stock Could Get Boost From NFL Games, 'Squid Game' Season 2: Analyst Says 'Content Catalysts' Begin In Q4

Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) has outperformed the market over the past 20 years by 24.42% on an annualized basis producing an average annual return of 32.86%. Currently, Netflix has a market capitalization of $301.63 billion. 
Buying $100 In NFLX: If an investor had bought $100 of NFLX stock 20 years ago, it would be worth $28,049.49 today based on a price of $702.84 for NFLX at the time of writing.
<h3>Netflix's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727798420_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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