Dernières nouvelles pour Mattel (NASDAQ:MAT) Stock

MATTEL INC

Mattel

Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.

Mattel Inc

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Providing a diverse range of perspectives from bullish to bearish, 6 analysts have published ratings on Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) in the last three months.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
In the assessment of 12-month price targets, analysts unveil insights for Mattel, presenting an average target of $23.17, a high estimate of $30.00, and a low estimate of $17.00. Observing a 3.76% increase, the current average has risen from the previous average price target of $22.33. 
<img src="https://www.benzinga.com/files/images/story/2025/1753387299_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
The perception of Mattel by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Christopher Horvers</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Neutral</td>
<td>$25.00</td>
<td>$23.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$24.00</td>
<td>$22.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Maintains</td>
<td>Buy</td>
<td>$30.00</td>
<td>$30.00</td>
</tr>
<tr>
<td>Stephen Laszczyk</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Buy</td>
<td>$21.00</td>
<td>$24.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$22.00</td>
<td>$19.00</td>
</tr>
<tr>
<td>Megan Alexander</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$17.00</td>
<td>$16.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Mattel. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Mattel compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of Mattel's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of Mattel's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/MAT/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Mattel analyst ratings.</a>
<h2>About Mattel</h2>
Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas &amp; Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.
<h3>Mattel: A Financial Overview</h3>
Market Capitalization: Positioned above industry average, the company's market capitalization underscores its superiority in size, indicative of a strong market presence.
Revenue Growth: Over the 3M period, Mattel showcased positive performance, achieving a revenue growth rate of 2.11% as of 31 March, 2025. This reflects a substantial increase in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Mattel's net margin is impressive, surpassing industry averages. With a net margin of -4.88%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): Mattel's ROE stands out, surpassing industry averages. With an impressive ROE of -1.84%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of -0.63%, the company showcases effective utilization of assets.
Debt Management: Mattel's debt-to-equity ratio stands notably higher than the industry average, reaching 1.26. This indicates a heavier reliance on borrowed funds, raising concerns about financial leverage.
<h2>What Are Analyst Ratings?</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

Where Mattel Stands With Analysts

WIIM

Mattel shares are trading lower after the company reported worse-than-expected Q2 sales results and lowered its FY25 adjusted EPS guidance. Also, the CEO said the Fisher-Price US business was impacted by global trade uncertainties.

JP Morgan analyst Christopher Horvers maintains Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) with a Neutral and raises the price target from $23 to $25.

News

Price Target

JP Morgan Maintains Neutral on Mattel, Raises Price Target to $25

During Conf Call, Mattel CEO Says Fisher-Price Us Business 'Disproportionately' Impacted By Global Trade Uncertainties, Expect Trends To Improve In Back Half Of Year; Estimate Tariff Exposure In 2025 Based On Current Levels And Before Mitigating Actions Is Less Than $100M

Toy company Mattel Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) reported second-quarter financial results after<a href="https://www.benzinga.com/earnings"> market close Wednesday.</a>
Here are the key highlights.
What Happened: Mattel reported second-quarter net sales of $1.019 billion, down 6% year-over-year. The net sales missed a Street consensus estimate of $1.068 billion according to data <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0723">from Benzinga Pro.</a>
The company reported earnings per share of 19 cents, beating a Street consensus estimate of 17 cents per share.
"Our second quarter performance reflects operational excellence in the current macroeconomic environment as we continue to execute our strategy to grow Mattel's IP-driven toy business and expand our entertainment offering," Mattel CEO Ynon Kreiz said.
The CEO said Mattel saw "meaningful gross margin expansion" in the quarter, international growth and advanced its entertainment slate.
Here were the second quarter gross billings by category:
<ul class="wp-block-list">
<li>Dolls: $335 million, -19% year-over-year</li>
<li>Infant, Toddler and Preschool: $143 million, -25% year-over-year</li>
<li>Vehicles: $407 million, +10% year-over-year</li>
<li>Action Figures, Building Sets, Games, and Other: $264 million, +16% year-over-year</li>
</ul>
The company highlighted growth in Action Figures and Hot Wheels in the quarter.
Of note was a call out that Barbie saw declines in the quarter, which comes as the well-known doll became the center of a talking point on tariffs and people not being able to afford as many dolls during the holidays.
Read Also:<a href="https://www.benzinga.com/trading-ideas/25/05/45144516/trump-a-grinch-or-santa-for-christmas-children-will-have-two-dolls-instead-of-30-dolls"> Trump A Grinch Or Santa For Christmas? &#8216;Children Will Have Two Dolls Instead Of 30 Dolls&#8217;</a>
What's Next: Mattel lowered its full-year guidance. The company expects full-year earnings per share to be in a range of $1.54 to $1.66, versus prior guidance of a range of $1.66 to $1.72.
The company widened its full-year sales forecast with a new estimate of 1% to 3% year-over-year growth, versus a prior guidance of 2% to 3% growth. This puts the new sales guidance range at $5.434 billion to $5.541 billion, versus a prior range of $5.488 billion to $5.541 billion.
The company said the guidance today is based on what it knows today, but is subject to "market volatility" and "further regulatory actions impacting global trade."
MAT Price Action: Mattel stock is down 4.46% to $19.30 in after-hours trading Wednesday versus a 52-week trading range of $13.95 to $22.06.
Read Next: • <a href="https://www.benzinga.com/trading-ideas/long-ideas/25/07/46432782/uno-launch-in-las-vegas-creates-stir-gamble-on-draw-fours-skips-not-yet">UNO Launch In Las Vegas Creates Stir: Gamble On Draw Fours, Skips? Not Yet</a>

Photo: rblfmr via Shutterstock

Earnings

Entertainment

Guidance

Movers

Trading Ideas

Mattel Stock Falls On Sales Miss, Guidance Cut: Tariffs Hit Barbie

Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) lowers FY2025 Adj EPS guidance from $1.66-$1.72 to $1.54-$1.66 vs $1.62 analyst estimate. Widens FY2025 sales outlook from $5.488 billion-$5.541 billion to $5.434 billion-$5.541 billion vs $5.458 billion estimate.

Mattel Lowers FY2025 Adj EPS Guidance from $1.66-$1.72 to $1.54-$1.66 vs $1.62 Est; Widens FY2025 Sales Guidance from $5.488B-$5.541B to $5.434B-$5.541B vs $5.458B Est

Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) reported quarterly earnings of $0.19 per share which beat the analyst consensus estimate of $0.17 by 15.15 percent. This is unchanged from the same period last year. The company reported quarterly sales of $1.019 billion which missed the analyst consensus estimate of $1.068 billion by 4.57 percent. This is a 5.65 percent decrease over sales of $1.080 billion the same period last year.

Earnings Beats

Earnings Misses

Mattel Q2 Adj. EPS $0.19 Beats $0.17 Estimate, Sales $1.019B Miss $1.068B Estimate

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Earnings Scheduled For July 23, 2025

Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) is set to give its latest quarterly earnings report on Wednesday, 2025-07-23. Here's what investors need to know before the announcement.
Analysts estimate that Mattel will report an earnings per share (EPS) of $0.17. 
The market awaits Mattel's announcement, with hopes high for news of surpassing estimates and providing upbeat guidance for the next quarter.
It's important for new investors to understand that guidance can be a significant driver of stock prices.
<h3>Earnings History Snapshot</h3>
The company's EPS beat by $0.07 in the last quarter, leading to a 2.78% increase in the share price on the following day.
Here's a look at Mattel's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q1 2025</th>
<th>Q4 2024</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>-0.10</td>
<td>0.20</td>
<td>0.95</td>
<td>0.17</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>-0.03</td>
<td>0.35</td>
<td>1.14</td>
<td>0.19</td>
</tr>
<tr>
<td>Price Change %</td>
<td>3.0%</td>
<td>15.0%</td>
<td>4.0%</td>
<td>10.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2025/1753210930_0.png" alt="eps graph" />
<h3>Stock Performance</h3>
Shares of Mattel were trading at $19.88 as of July 21. Over the last 52-week period, shares are up 5.94%. Given that these returns are generally positive, long-term shareholders are likely bullish going into this earnings release. 
<h3>Analyst Insights on Mattel</h3>
Understanding market sentiments and expectations within the industry is crucial for investors. This analysis delves into the latest insights on Mattel.
With 5 analyst ratings, Mattel has a consensus rating of Buy. The average one-year price target is $22.8, indicating a potential 14.69% upside.
<h3>Understanding Analyst Ratings Among Peers</h3>
The following analysis focuses on the analyst ratings and average 1-year price targets of Acushnet Holdings, Brunswick and YETI Holdings, three prominent industry players, providing insights into their relative performance expectations and market positioning.
<ul>
<li>Analysts currently favor an Neutral trajectory for Acushnet Holdings, with an average 1-year price target of $74.2, suggesting a potential 273.24% upside.</li>
<li>Analysts currently favor an Neutral trajectory for Brunswick, with an average 1-year price target of $56.2, suggesting a potential 182.7% upside.</li>
<li>Analysts currently favor an Outperform trajectory for YETI Holdings, with an average 1-year price target of $38.67, suggesting a potential 94.52% upside.</li>
</ul>
<h3>Key Findings: Peer Analysis Summary</h3>
The peer analysis summary provides a snapshot of key metrics for Acushnet Holdings, Brunswick and YETI Holdings, illuminating their respective standings within the industry. These metrics offer valuable insights into their market positions and comparative performance.

<table>
<thead>
<tr>
<th>Company</th>
<th>Consensus</th>
<th>Revenue Growth</th>
<th>Gross Profit</th>
<th>Return on Equity</th>
</tr>
</thead>
<tbody>
<tr>
<td>Mattel</td>
<td>Buy</td>
<td>2.11%</td>
<td>$408.10M</td>
<td>-1.84%</td>
</tr>
<tr>
<td>Acushnet Holdings</td>
<td>Neutral</td>
<td>-0.59%</td>
<td>$337.16M</td>
<td>12.86%</td>
</tr>
<tr>
<td>Brunswick</td>
<td>Neutral</td>
<td>-10.49%</td>
<td>$303.90M</td>
<td>1.07%</td>
</tr>
<tr>
<td>YETI Holdings</td>
<td>Outperform</td>
<td>2.85%</td>
<td>$201.72M</td>
<td>2.21%</td>
</tr>
</tbody>
</table>

Key Takeaway:
Mattel ranks at the bottom for Revenue Growth among its peers. It also ranks at the bottom for Gross Profit. However, it ranks at the top for Return on Equity.
<h3>Unveiling the Story Behind Mattel</h3>
Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas &amp; Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.
<h3>Key Indicators: Mattel's Financial Health</h3>
Market Capitalization Analysis: With an elevated market capitalization, the company stands out above industry averages, showcasing substantial size and market acknowledgment.
Positive Revenue Trend: Examining Mattel's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 2.11% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Mattel's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of -4.88%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Mattel's ROE stands out, surpassing industry averages. With an impressive ROE of -1.84%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): Mattel's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive -0.63% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Mattel's debt-to-equity ratio surpasses industry norms, standing at 1.26. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<a href="https://www.benzinga.com/quote/MAT/earnings">To track all earnings releases for Mattel visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insights into Mattel's Upcoming Earnings

Mattel Unveils "Fright Song" Reboot With KATSEYE And Custom Monster Personas

Mattel and GCDS Elevate Polly Pocket With Special Edition Capsule Collection and Italian-Inspired Compact For Mattel Creations

Fans of card game UNO and gamblers alike may have been booking flights to Las Vegas this week upon hearing news that the popular game was being added to a<a href="https://www.benzinga.com/topic/casinos"> Las Vegas casino.</a>
And, even though UNO is being celebrated in Las Vegas this week, gambling isn't part of the story, yet.
What Happened: UNO, which is owned by<a href="https://www.benzinga.com/25/05/45234255/mattel-stock-edges-higher-despite-paused-guidance-over-tariff-concerns-whats-going-on"> toy and gaming giant </a>Mattel Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>), launched an UNO experience called UNO Social Club at the Palms Casino Resort in Las Vegas.
The UNO Social Club is a limited-time offering being labeled the "ultimate game night destination" by the company.
The casino, which is owned and operated by the San Manuel Gaming and Hospitality Authority, announced the offering back in <a href="https://www.palms.com/press-room/mattel-debuts-uno-experience-at-palms-casino-resort">May</a>. The news back then may have gotten lost in the shuffle as the UNO Social Club is going viral.
Social media users and gamblers were eager with excitement for gaming tables in Las Vegas casinos, where people could play UNO similar to poker and blackjack and wager real money. That isn't the case and UNO has had to play damage control.
"We hate to be the bearers of bad news, but the casino floor isn't ready for us yet," UNO said on Instagram. "We've been told that while they do have tight security, it's not robust enough for UNO at this time."
The words "yet" and "at this time" could create some optimism for the future, but right now, UNO players will have to play their Draw Four, Skip and UNO Reverse cards at home or inside the UNO Social Club if they're among the lucky entrants who will experience the Las Vegas club.
UNO and the casino launched a contest back in May to see which winner would get to stay in an UNO-themed suite and who would be invited to play the hit card game, created by Merle Robbins in 1971, inside the Palms Casino Resort.
Mattel <a href="https://www.usatoday.com/story/news/2025/07/15/uno-vegas-no-gambling/85209836007/">told </a>the USA Today that entry to the event is limited and no money is staked on the game or events.
Read Also:<a href="https://www.benzinga.com/trading-ideas/25/05/45227056/trumps-tariffs-hit-mattels-barbies-will-americans-pay-a-couple-of-bucks-more-as-president-predicts"> Trump&#8217;s Tariffs Hit Mattel&#8217;s Barbies: Will Americans Pay &#8216;A Couple Of Bucks More&#8217; As President Predicts?</a>
Why It's Important: While UNO isn't taking over Las Vegas gaming floors yet, the Social Club will continue to generate headlines through 2025.
The company said UNO Social Clubs will be coming to New York City, Los Angeles, Chicago, Atlanta and Austin lin August. Bars in these major cities are expected to host limited-time events.
Events will feature UNO tournaments, UNO-themed drink menus and more experiences centered around the card game, which Mattel acquired in 1992.
"The UNO Social Club in Las Vegas is just the beginning, and we're excited to see how these new experiences inspire players to show up, play hard, and make unforgettable memories," Mattel Vice President and Global Head of Games Ray Adler said back in May.
While this remains an early test, this could be the start of a new revenue source for Mattel. The gaming company could license out UNO to bars and casinos as the game sees increased attention from consumers around the world.
UNO continues to be one of the most popular card games of all time and Mattel could be onto something with its social clubs.
Read Next: 
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Photo: AndreasNilssonSweden via Shutterstock

Gaming

UNO Launch In Las Vegas Creates Stir: Gamble On Draw Fours, Skips? Not Yet

Craig Shapiro, a macro strategist at The Bear Traps Report, says that President Donald Trump&#8217;s approach to inflation management is not that unlike &#8220;running a protection racket,&#8221; one that is built on coercion and intimidation, rather than the use of monetary tools.
What Happened: &#8220;Trump isn't fighting inflation with traditional tools,&#8221; Shapiro said on Monday, in a post on X, adding that &#8220;He's managing it like a boss running a protection racket.&#8221;
According to Shapiro, Trump&#8217;s strategy hinges on behavioral enforcement via public shaming, regulatory threats, and backroom pressure tactics to influence corporate pricing behavior, instead of fiscal and monetary controls.
See Also: <a href="https://www.benzinga.com/markets/forex/25/07/46272823/as-us-dollar-sinks-top-economist-warns-10-slide-could-spark-new-inflation-spike">As US Dollar Sinks, Top Economist Warns 10% Slide Could Spark New Inflation Spike</a>
He cites several examples of this, starting with his <a href="https://www.benzinga.com/news/25/05/45530157/peter-schiff-slams-trumps-eat-the-tariffs-message-to-walmart-he-might-as-well-ask-it-to-eat-rent-wag">&#8220;eat the tariffs&#8221; remark</a> to Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), <a href="https://www.benzinga.com/markets/tech/25/06/45769527/trump-threatened-tariffs-on-apple-and-mattel-why-the-barbie-maker-could-slide-free-but-tim-cooks-com">the tariffs threat</a> to Mattel Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) and Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), and so much more. 
Shapiro calls this model &#8220;Protection Racket Capitalism,&#8221; where major corporations like Walmart, Apple, and Exxon Mobil Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XOM#NYSE">XOM</a>) play the role of capos expected to enforce price discipline in their respective sectors. &#8220;Maintain discipline in your territory, or else,&#8221; he says.
&#8220;Meanwhile,&#8221; he says, Trump is using other policy tools, such as running deficits, imposing tariffs and pursuing deregulation, all of which he says are inflationary, while the &#8220;narrative is being held together by intimidation.&#8221;
The biggest vulnerability, according to Shapiro, is structural inflation. &#8220;You can jawbone Walmart,&#8221; he says. &#8220;You can threaten refiners. But you can't jawbone the rent.&#8221;
In conclusion, he states that if core inflation metrics were to reaccelerate in late-2025, this entire &#8220;Boss Economy&#8221; model could unravel, revealing a fragile narrative being held together, not by policy strength, but by optics and intimidation. 
<figure class="wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Trump isn't fighting inflation with traditional tools. He's managing it like a boss running a protection racket. Welcome to the Boss Economy: a world where prices are controlled by fear, favor, and direct intervention from the top. &#x1f9f5;
&mdash; Craig Shapiro (@ces921) <a href="https://twitter.com/ces921/status/1942192955885773235?ref_src=twsrc%5Etfw">July 7, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Why It Matters: This is precisely what Economist Peter Schiff had warned several months ago when Trump had asked Walmart to &#8220;eat the tariffs&#8221; and not pass on the costs to consumers. 
&#8220;Trump said Walmart should eat the tariffs. He might as well tell Walmart to <a href="https://www.benzinga.com/news/25/05/45530157/peter-schiff-slams-trumps-eat-the-tariffs-message-to-walmart-he-might-as-well-ask-it-to-eat-rent-wag">eat its rent</a>, wages, insurance, utilities, and all of its other costs too,&#8221; Schiff said.
Besides this, Yardeni Research President&nbsp;Ed Yardeni, believes that Trump&#8217;s tariffs have not been inflationary thus far, because falling oil and goods prices are <a href="https://www.benzinga.com/government/regulations/25/04/44828850/trump-tariffs-may-not-ignite-inflation-after-all-says-yardeni?">providing a deflationary backdrop</a>. 
Read More: 
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<li><a href="https://www.benzinga.com/markets/asia/25/07/46290263/is-china-dodging-us-tariffs-direct-exports-to-america-plunge-43-as-vietnam-and-indonesia-see-big-spurts-report">Is China Dodging US Tariffs? Direct Exports To America Plunge 43% As Vietnam And Indonesia See Big Spurts: Report</a></li>
</ul>
Photo courtesy: Rawpixel.com / Shutterstock.com

Politics

AAPL

Trump Manages Inflation Like 'Boss Running A Protection Racket,' Says Craig Shapiro: 'You Can Jawbone Walmart, But Not The Rent'

Mattel's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NYSE">MAT</a>) short percent of float has fallen 18.67% since its last report. The company recently reported that it has 9.00 million shares sold short, which is 4.53% of all regular shares that are available for trading. Based on its trading volume, it would take traders 4.11 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Mattel Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1751911267_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Mattel has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Mattel's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Mattel's peer group average for short interest as a percentage of float is 9.10%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

How Do Investors Really Feel About Mattel?

Toy prices in the U.S. have hit record highs due to new tariffs imposed by President Donald Trump, impacting an industry largely dependent on Chinese imports.
What Happened: The price of games and playground equipment has seen a record 2.2% surge between April and May. This inflation rate is significantly higher than the 0.1% inflation for all items in the same period, according to the Bureau of Labor Statistics, <a href="https://www.washingtonpost.com/business/2025/06/24/toy-prices-tariffs-inflation/">reported</a> The Washington Post on Tuesday.
More than 75% of toys sold in the U.S. are imported from China, leaving the industry especially vulnerable to the trade war sparked by the President, data from the Census Bureau shows. Some of the toys are also imported from South Korea, Japan and other European countries. Experts expect these price increases to persist in the coming months, as more manufacturers and retailers are forced to pass on higher costs to consumers.
Despite the tariffs on Chinese imports reaching as high as 145% this year, they currently stand at 30%, owing to a 90-day reprieve that is set to expire in early August. The Trump administration, which exempted the toy industry from the 25% tariffs on China during the first term, has not extended this exemption. The publication reported that the toy makers are swiftly increasing prices—by up to 36%—to counter the impact of tariffs.
Caroline Rodrigues, who owns toy shops in Los Angeles and Portland, Oregon, stated, "There's just no escaping China.&#8221;
SEE ALSO:&nbsp;<a href="https://benzinga.com/news/politics/25/06/46109077/eric-trump-shelves-plan-to-bring-trump-branded-property-in-israels-tel-aviv-amid-ongoing-regional-tensions-report" target="_blank" rel="noreferrer noopener">Eric Trump Shelves Plan To Bring Trump-Branded Property In Israel&#8217;s Tel Aviv Amid Ongoing Regional Tensions: Report &#8211; Benzinga</a>
Why It Matters: The imposition of tariffs on Chinese imports has been a contentious issue throughout Trump&#8217;s presidency. The toy industry has been particularly affected, with prices rising and consumers feeling the pinch. This is notable in the context of Trump&#8217;s <a href="https://www.benzinga.com/trading-ideas/25/05/45144516/trump-a-grinch-or-santa-for-christmas-children-will-have-two-dolls-instead-of-30-dolls">prediction in May</a> that children would &#8220;probably just do fine with fewer toys.&#8221;
Despite the tariffs, toy company&nbsp;Mattel Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) managed to&nbsp;beat <a href="https://www.benzinga.com/markets/25/05/45264016/trumps-tariffs-hit-mattels-barbies-will-americans-pay-a-couple-of-bucks-more-as-president-predicts">analyst estimates&nbsp;</a>for first-quarter revenue and earnings per share. The company is now preparing to raise prices ahead of Christmas, a move that could further impact consumers.
Trump&#8217;s tariffs have also affected other industries, such as the&nbsp;Chinese <a href="https://www.benzinga.com/trading-ideas/movers/25/06/45902627/us-listed-chinese-tech-and-ev-stocks-slide-as-trump-confirms-china-trade-deal">tech and EV </a>stocks&nbsp;listed in the U.S., despite&nbsp;<a href="https://www.benzinga.com/markets/25/05/45264016/trumps-tariffs-hit-mattels-barbies-will-americans-pay-a-couple-of-bucks-more-as-president-predicts">inflation data </a>coming in softer&nbsp;than expected for May. This suggests that the impact of Trump&#8217;s trade policies is far-reaching and could have significant implications for the U.S. economy.
Over the past year, shares of Mattel surged 18.05%, as per <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>. 
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<li>READ MORE:&nbsp;<a href="https://benzinga.com/crypto/25/06/46107772/tim-draper-says-this-will-be-the-fate-of-bitcoin-and-the-dollar-in-5-years-billionaire-highlights-apps-built-on-btc-that-matter" target="_blank" rel="noreferrer noopener">Tim Draper Says This Will Be The Fate Of Bitcoin And The Dollar In 5 Years — Billionaire Highlights Apps Built On BTC That Matter &#8211; Benzinga</a></li>
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Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Toy Prices See Unprecedented Surge As Trump Tariffs Take A Toll: 'There's Just No Escaping China'

5 analysts have shared their evaluations of Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) during the recent three months, expressing a mix of bullish and bearish perspectives.
The table below summarizes their recent ratings, showcasing the evolving sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $22.8, a high estimate of $30.00, and a low estimate of $17.00. Marking an increase of 2.7%, the current average surpasses the previous average price target of $22.20. 
<img src="https://www.benzinga.com/files/images/story/2025/1750100436_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive Mattel. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$24.00</td>
<td>$22.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Maintains</td>
<td>Buy</td>
<td>$30.00</td>
<td>$30.00</td>
</tr>
<tr>
<td>Stephen Laszczyk</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Buy</td>
<td>$21.00</td>
<td>$24.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$22.00</td>
<td>$19.00</td>
</tr>
<tr>
<td>Megan Alexander</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$17.00</td>
<td>$16.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Mattel. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Mattel compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Mattel's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Assessing these analyst evaluations alongside crucial financial indicators can provide a comprehensive overview of Mattel's market position. Stay informed and make well-judged decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/MAT/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Mattel analyst ratings.</a>
<h2>About Mattel</h2>
Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas &amp; Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.
<h3>Understanding the Numbers: Mattel's Finances</h3>
Market Capitalization Analysis: Above industry benchmarks, the company's market capitalization emphasizes a noteworthy size, indicative of a strong market presence.
Positive Revenue Trend: Examining Mattel's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 2.11% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Mattel's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive -4.88% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of -1.84%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Mattel's ROA stands out, surpassing industry averages. With an impressive ROA of -0.63%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: Mattel's debt-to-equity ratio is notably higher than the industry average. With a ratio of 1.26, the company relies more heavily on borrowed funds, indicating a higher level of financial risk.
<h2>The Significance of Analyst Ratings Explained</h2>
Ratings come from analysts, or specialists within banking and financial systems that report for specific stocks or defined sectors (typically once per quarter for each stock). Analysts usually derive their information from company conference calls and meetings, financial statements, and conversations with important insiders to reach their decisions.
Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Breaking Down Mattel: 5 Analysts Share Their Views

Citigroup analyst James Hardiman maintains Mattel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) with a Buy and raises the price target from $22 to $24.

Citigroup Maintains Buy on Mattel, Raises Price Target to $24

Mattel Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) has reportedly entered into a partnership with OpenAI to explore new ways of <a href="https://www.benzinga.com/topic/artificial-intelligence">using artificial intelligence</a> in its toy lines and digital products.
Though the collaboration is still in its early stages, both companies say the first outcome of the partnership will be announced later this year.
Brad Lightcap, OpenAI's chief operating officer, and Josh Silverman, Mattel's chief franchise officer, shared insights into the collaboration during a joint interview with <a href="https://www.bloomberg.com/news/articles/2025-06-12/mattel-taps-openai-to-help-it-design-toys-other-products?sref=TBDibEcD">Bloomberg</a>.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/tech/25/06/45769527/trump-threatened-tariffs-on-apple-and-mattel-why-the-barbie-maker-could-slide-free-but-tim-cooks-company-might-not" rel="noreferrer noopener">Trump Threatened Tariffs On Apple And Mattel—Why The Barbie Maker Could Slide Free, But Tim Cook&#8217;s Company Might Not</a>
Silverman emphasized that while the Barbie maker will use Microsoft Corp-backed (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) OpenAI's tools in the development process, the company is not licensing its intellectual property. Mattel will retain full control over any product resulting from the alliance.
The partnership could result in the development of interactive toys and digital experiences that incorporate AI, including the use of well-known Mattel characters as digital assistants or enhanced versions of classic games like Uno or the Magic 8 Ball.
The companies see the potential for AI to increase interactivity and engagement in Mattel's product lineup.
Discussions between Mattel and OpenAI began in late 2024.
The collaboration <a href="https://www.bloomberg.com/news/articles/2025-06-12/mattel-taps-openai-to-help-it-design-toys-other-products?sref=TBDibEcD" target="_blank" rel="noreferrer noopener">aligns</a> with Mattel CEO Ynon Kreiz's strategy of transforming the company beyond traditional toys into a broader entertainment entity, focusing on films, TV shows, and mobile games based on its popular brands.
OpenAI, on the other hand, has been actively seeking partnerships with companies that own iconic intellectual property.
Last year, the AI firm held meetings in Los Angeles with Hollywood studios, media executives, and talent agencies to present Sora, its AI video generator capable of producing realistic, one-minute videos from text prompts.
Despite the buzz surrounding Sora, OpenAI has yet to secure formal deals with movie studios.
Lightcap acknowledged that the company still needs to build trust in Hollywood before partnerships can take shape, a point he reiterated at a Wall Street Journal conference in May.
"We plan to announce something towards the tail end of this year, and it&#8217;s really across the spectrum of physical products and some experiences," Silverman told Bloomberg.
The toymaker posted first-quarter 2025 <a target="_blank" href="https://www.benzinga.com/news/25/05/45260628/mattel-stock-jumps-following-q1-results-despite-paused-guidance-whats-going-on" rel="noreferrer noopener">revenue of $827 million</a>, surpassing analyst estimates of $786 million, and reported an adjusted loss of three cents per share—beating the expected 10-cent loss.
Due to macroeconomic volatility and uncertainty around U.S. tariffs, the company paused its full-year 2025 guidance, noting it will resume once visibility improves.
Mattel plans to accelerate supply chain diversification, optimize product sourcing, and raise prices to counter rising costs.
The company also increased its 2025 cost-saving goal from $60 million to $80 million, reinforcing its focus on efficiency as it navigates a turbulent economic environment.
Price Action: MAT stock is down 0.57% at $19.15&nbsp;during the premarket session at the last check on Thursday.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/25/04/45008049/shoes-toys-apparel-and-earbuds-may-disappear-from-shelves-first-as-us-china-trade-war-disrupts-supply-chains-retail-experts-warn" target="_blank" rel="noreferrer noopener">Shoes, Toys, Apparel And Earbuds May Disappear From Shelves First As US-China Trade War Disrupts Supply Chains, Retail Experts Warn</a></li>
</ul>
Photo: rblfmr/Shutterstock

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Mattel Teams Up With OpenAI To Develop AI-Powered Interactive Toys

Mattel Says It 'will incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product development and creative ideation'

Mattel Announces Collaboration With OpenAI

Press Releases

Mattel Announces Second Quarter 2025 Financial Results and Conference Call Date

Mattel Creations Puts John Cena, Deadpool, Jurassic World™, and Masters of the Universe® in the Spotlight for San Diego Comic-Con 2025

AirConsole and Audi Drive a New Era of In-Car Gaming

Acclaimed Filmmaker Jon M. Chu to Direct "Hot Wheels" Live-Action Motion Picture from Mattel, Warner Bros. and Bad Robot; Juel Taylor and Tony Rettenmaier to Write Script

Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children

Polly Pocket™ Steps into High Fashion with GCDS in Special Edition Mattel Creations™ Collaboration

Monster High™ "Fright Song" Gets a Drop-Dead Glam Remake From Global Girl Group KATSEYE

Fisher-Price® Partners With Big Little Feelings to Launch Play Kits That Support Parents Through Toddler Milestones

Mattel Reports Second Quarter 2025 Financial Results

7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection

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