Dernières nouvelles pour Hasbro (NASDAQ:HAS) Stock

HASBRO INC

Hasbro

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has pruned noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.

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Numerous public companies have updated their 2025 guidance in response to the Trump administration&#8217;s tariffs on China, Mexico and Canada, but additional tariffs on other countries could have significant impacts, DA Davidson analyst Linda Bolton Weiser warned in a <a href="https://www.benzinga.com/analyst-stock-ratings">new note to clients on Tuesday</a>.
What To Know: President Donald Trump is expected to announce tariffs on potentially trillions of dollars worth of goods imported to the U.S. on Wednesday.
The potential impacts are wide-ranging. Bolton Weiser flagged several names under her coverage umbrella that could be impacted in the Health &amp; Beauty and Leisure space. The analyst noted additional tariffs are &#8220;not reflected in estimates.&#8221;
<ul>
<li>Hasbro Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>): Neutral rating; has exposure to Vietnam, India and Japan</li>
</ul>
<ul>
<li>Interparfums Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IPAR#NASDAQ">IPAR</a>): Buy rating; produces in France</li>
</ul>
<ul>
<li>Funko Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FNKO#NASDAQ">FNKO</a>): Buy rating; produces in Vietnam</li>
</ul>
<ul>
<li>Mattel Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>): Buy rating; has exposure to Indonesia, Malaysia, Vietnam and Thailand</li>
</ul>
<ul>
<li>Helen of Troy Ltd (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HELE#NASDAQ">HELE</a>): Neutral rating; produces in Vietnam</li>
</ul>
<ul>
<li>e.l.f. Beauty Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ELF#NYSE">ELF</a>): Neutral rating; produces in Thailand</li>
</ul>
<ul>
<li>1-800-FLOWERS.COM Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLWS#NASDAQ">FLWS</a>): Neutral rating; buys cut flowers from Colombia and Equador</li>
</ul>
Trump is expected to announce reciprocal tariffs on several countries at a White House event at 4 p.m. ET. The Trump administration has said the tariffs could target specific sectors.
The tariff announcements have created uncertainty across markets with the S&amp;P 500 crossing into correction territory last month. The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) was up 0.46% at $563.55 at the time of publication Wednesday, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>. The SPY is still down about 4% year-to-date and well off its highs from February.
Read Next: 
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<li><a href="https://www.benzinga.com/25/04/44609012/etsy-how-severely-will-trumps-tariffs-weigh-on-demand">Etsy: How Severely Will Trump&#8217;s Tariffs Weigh On Demand?</a></li>
</ul>
Photo: <a href="https://www.shutterstock.com/g/Jack_the_sparow">Jack_the_sparow</a>/Shutterstock.

Analyst Color

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News

FLWS

FNKO

HELE

IPAR

Tariff Risk Increases: Analyst Warns Of Additional Impact On Hasbro, Funko, Mattel, E.L.F. Beauty — 'Not Reflected In Estimates'

Toy maker Hasbro Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) is tapping into a growing market segment, aiming to appeal to adults and teens, commonly referred to as &#8220;kidults,&#8221; <a target="_blank" href="https://www.wsj.com/articles/move-over-kids-hasbro-wants-adults-to-play-d64e10ea?mod=business_lead_story" rel="noreferrer noopener">reported </a>the Wall Street Journal. These mature customers are driving a surge in toy-related spending, with many shelling out hundreds of dollars on collectibles and intricate playthings.
The report cited that currently, approximately 60% of Hasbro&#8217;s revenue comes from individuals aged 13 and older, prompting the company to concentrate its growth efforts on this particular group.
This move comes after the company <a target="_blank" href="https://www.benzinga.com/25/02/43847506/toy-maker-hasbros-q4-beat-estimates-as-demand-for-games-remains-strong" rel="noreferrer noopener">reported a 15% decline </a>in the fourth-quarter sales.
Recently, Hasbro has introduced a new strategic initiative, &#8216;Playing to Win,&#8217; which will guide the company through 2027.
With a focus on play-driven engagement and collaborative partnerships, Hasbro aims to increase its reach from over 500 million kids, families, and fans today to more than 750 million by 2027.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/03/44327146/whats-going-on-with-palantir-technologies-stock-today" rel="noreferrer noopener">What&#8217;s Going On With Palantir Technologies Stock Today?</a>
The company projects steady mid-single digit revenue growth and expects an annual improvement of 50-100 basis points in operating profit margin through 2027.
By that time, Hasbro anticipates its operational excellence program will generate $1 billion in gross cost savings, with around half of that contributing directly to its bottom line.
Also, Hasbro is optimistic about the impact of Chinese tariffs on its business, as it shifts manufacturing away from China, according to a <a target="_blank" href="https://www.cnbc.com/2025/02/20/hasbro-has-earnings-q4-2024.html" rel="noreferrer noopener">report </a>from CNBC.
The report highlighted that during its fourth-quarter earnings call, CFO Gina Goetter outlined the company&#8217;s 2025 guidance, which includes adjusted EBITDA of $1.1 billion to $1.15 billion, reflecting tariffs on China, Mexico, and Canada.
The report cited that Hasbro aims to reduce the percentage of toys sourced from China from 50% to below 40% in the next two years.
Price Action: HAS shares are trading higher by 0.73% at $59.73 at last check Friday.
Read Next:
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Photo via Shutterstock.

Equities

Media

General

Hasbro Focuses On Adult Toy Market Amid Declining Sales: Report

Reported Saturday, Hasbro Introduces Nano-mals, Pocket-Sized Electronic Pets Designed For Fun, Fidget Play, And Self-Expression

DA Davidson analyst Linda Bolton Weiser maintains Hasbro (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) with a Neutral and raises the price target from $73 to $75.

Price Target

Analyst Ratings

DA Davidson Maintains Neutral on Hasbro, Raises Price Target to $75

J.P. Morgan analyst Christopher Horvers reiterated an <a target="_blank" href="https://www.benzinga.com/quote/HAS/analyst-ratings" rel="noreferrer noopener">Overweight rating</a> on the shares of Hasbro Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) and maintained a price forecast of $75.00.
HAS exceeded street expectations for the fourth quarter, in line with the analyst&#8217;s updated forecast, driven by strong performance in Consumer Products and Wizards, higher gross margins, and operating income <a target="_blank" href="https://www.benzinga.com/25/02/43847506/toy-maker-hasbros-q4-beat-estimates-as-demand-for-games-remains-strong" rel="noreferrer noopener">15% above Consensus Metrix.</a>
The 2025 guidance projected EBITDA of $1.1-$1.15 billion versus the consensus of $1.143 billion, aligning with the analyst&#8217;s modestly below expectation view.
The fourth-quarter results provided enough upside to position HAS near the Street&#8217;s range for 2025. After resetting expectations following a tough third quarter, management expressed more optimism, with sales growth in Wizards (expected) and, importantly, Consumer Products (which the Street anticipated underperforming, but management showed confidence in).
This strengthened the outlook for Magic to achieve a record year, with Final Fantasy/Spider-Man contributing and a turnaround in the CP business beginning, partly due to the movie slate and a broader range of more affordable products, noted the analyst.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43881721/coca-cola-warns-shortage-of-diverse-talent-could-harm-future-success" rel="noreferrer noopener">Coca-Cola Warns Shortage Of Diverse Talent Could Harm Business</a>
Additionally, ongoing cost-saving measures (such as design-to-value and corporate efficiencies) make the 2025 forecast achievable.
Adding to the positive outlook, management projected EBITDA of ~$1.4 billion in 2027, higher than the consensus estimate of $1.3 billion.
The analyst maintains an Overweight rating on HAS for the following reasons, including the analsyt&#8217; estimates being ahead of the Street&#8217;s, as the analyst believes consensus estimates for cost efficiency and digital gaming are too conservative, with both expected to increase heading into 2025.
Despite a shorter holiday season, the analyst sees the industry positioned for stronger growth this year, driven by the emergence of growth in lower-cost and shorter-replacement-cycle categories.
Retailers, especially Target Corp, are focusing on driving traffic through events, with toys playing a key role in their strategy.
By the end of 2025, the analyst anticipates the full impact of HAS&#8217;s $750 million cost-reduction initiative, while the consumer products segment should benefit from increased innovation, as well as growth in MTG driven by its Universes Beyond strategy (including Final Fantasy and Marvel, with continued momentum from MH3), and a similar flow-through from Go! product lines.
The price forecast of $75 is based on ~11x EV/EBITDA on the analyst&#8217;s 2026 estimates, slightly below where it currently trades on 2025 and its 3-5Y average multiple.
Price Action: HAS shares are trading lower by 2.34% at $65.98 at the last check Monday.
Read Next:
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<li><a href="https://www.benzinga.com/markets/equities/25/02/43887830/openai-expands-operator-ai-agent-to-multiple-countries" target="_blank" rel="noreferrer noopener">OpenAI Expands Operator AI Agent To Multiple Countries</a></li>
</ul>
Photo via Shutterstock.

Reiteration

Trading Ideas

Hasbro's Cost Cuts And Digital Expansion Underestimated? J.P. Morgan Sees Higher Growth Potential

Morgan Stanley analyst Megan Alexander reiterates Hasbro (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) with a Overweight and lowers the price target from $88 to $84.

Morgan Stanley Reiterates Overweight on Hasbro, Lowers Price Target to $84

Roth MKM analyst Eric Handler maintains Hasbro (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) with a Buy and raises the price target from $68 to $82.

Roth MKM Maintains Buy on Hasbro, Raises Price Target to $82

U.S. stocks were lower, with the Dow Jones falling over 1% on Thursday.
Shares of Alibaba Group Holding Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) rose sharply during Thursday's session after the company reported third-quarter financial results and beat its adjusted EPADS and <a href="https://www.benzinga.com/news/earnings/25/02/43846533/alibaba-q3-earnings-revenue-and-eps-beat-eyes-global-e-commerce-profitability-in-fy25-increase-investments-in-ai">revenue estimates</a>.
The Jack Ma co-founded e-commerce giant reported fiscal third-quarter 2024 revenue growth of 8% year-on-year to $38.38 billion, beating the analyst consensus estimate of $38.19 billion. Adjusted earnings per ADS of $2.93 beat the analyst consensus estimate of $2.66. Adjusted net income rose 7% Y/Y to $7 billion.
Alibaba Group shares jumped 9.5% to $137.77 on Thursday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>Herbalife Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLF#NYSE">HLF</a>) shares jumped 42.5% to $8.01 after the company reported fourth-quarter EPS and revenue above estimates.</li>
<li>Unity Software Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/U#NYSE">U</a>) gained 26.6% to $27.19 after the company reported better-than-expected quarterly financial results.</li>
<li>Pediatrix Medical Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MD#NYSE">MD</a>) rose 20.5% to $17.01 after the company reported better-than-expected quarterly financial results.</li>
<li>FTAI Aviation Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTAI#NASDAQ">FTAI</a>) gained 13.8% to $143.11 after the company determined that allegations from recent short seller reports were without merit and said it expects to file its 10-K on time.</li>
<li>Hasbro, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) gained 13.4% to $69.36 after the company reported better-than-expected quarterly financial results.</li>
<li>Shake Shack Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHAK#NYSE">SHAK</a>) rose 12.7% to $125.32 after the company reported quarterly EPS and revenue above estimates.</li>
<li>Bausch Health Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BHC#NYSE">BHC</a>) gained 10.7% to $7.21 after the company reported better-than-expected quarterly sales.</li>
<li>Manulife Financial Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MFC#NYSE">MFC</a>) rose 7.3% to $31.96 after the company announced a dividend raise and a reduction in its shares outstanding through a normal course issuer bid.</li>
<li>STMicroelectronics N.V. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STM#NYSE">STM</a>) gained 6.2% to $28.13. The company is preparing to launch its next-generation technologies aimed at improving optical connections within data centers and AI clusters.</li>
</ul>
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Intraday Update

Markets

Movers

BABA

FTAI

SHAK

Alibaba, Hasbro, Shake Shack, Bausch Health And Other Big Stocks Moving Higher On Thursday

Stocks tumbled Thursday, with all major indices in the red, one day after the S&amp;P 500 notched another all-time high in Wednesday&#8217;s trading session. Investors are weighing uncertainty surrounding tariff policies and disappointing guidance from Walmart while digesting new<a href="https://www.benzinga.com/markets/forex/25/02/43843332/global-markets-mixed-dollar-dips-as-traders-react-to-trumps-tariff-plans-global-markets-today-while-us-slept"> initial jobless claims data.</a>
Mega-retailer Walmart, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>)&#8217;s shares dropped after the company issued fiscal 2026 guidance below analyst expectations, despite fourth-quarter results beating expectations.
Retail investor darling Palantir Technologies, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>) added to Wednesday&#8217;s declines <a href="https://www.benzinga.com/25/02/43849289/whats-going-on-with-palantir-stock-thursday">following a report </a>that the Trump administration told the Pentagon to prepare for sweeping budget cuts and CEO Alex Karp filed a new trading plan to sell up to $1.2 billion shares.
Read Next:<a href="https://www.benzinga.com/25/02/43836832/trump-administration-orders-sweeping-pentagon-cuts-defense-sector-stocks-on-watch"> Trump Administration Orders Sweeping Pentagon Cuts: Palantir, Lockheed Martin, General Dynamics Among Stocks On Watch</a>
Initial jobless claims rose by 5,000 to 219,000, above expectations of 215,000, while continuing claims rose to 186,900 in the first week of February.
WTI crude oil futures rose above $72 per barrel on Thursday, extending its streak of gains to four days as supply concerns outweighed a rise in U.S. stockpiles, according to TradingEconomics. 
Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) rose 1.09% to $97,695. The yield on the 10-year US Treasury note pulled back slightly to 4.5%.
<h2 class="wp-block-heading">Thursday's Performance In Major US Indices, ETFs</h2>
<figure class="wp-block-table"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>1 day % chg.</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>19,911.27</td>
<td>-0.72%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>6,101.27 </td>
<td>-0.7%</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>44,036.44</td>
<td>-1.32%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>2,252.49</td>
<td>-1.31%</td>
</tr>
</tbody>
</table>
</figure>
According to Benzinga Pro data:
<ul>
<li>The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) fell 0.67% to $608.82. </li>
<li>The SPDR Dow Jones Industrial Average (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) was down 1.26% at $441.02</li>
<li>The tech-heavy Invesco QQQ Trust Series (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>) slipped 0.7% to $535.72. </li>
<li>The iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) was down 1.17% to $223.79. </li>
<li>The Consumer Discretionary Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLY#NYSE">XLY</a>) fell 1.39% to $223.10.</li>
<li>The Energy Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLE#NYSE">XLE</a>)&nbsp;rose 0.6% to $92.57. </li>
</ul>
<h2 class="wp-block-heading">Thursday's Stock Movers:&nbsp;</h2>
Cruise stocks Royal Caribbean Cruises Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>), Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) and Norwegian Cruise Line Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCHL#NYSE">NCHL</a>) tumbled, leading consumer discretionary stocks lower. The SPDR Select Sector Fund &#8211; Consumer Discretionary (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLY#NYSE">XLY</a>) fell 1.44%. 
Stocks reacting to company earnings reports included:&nbsp;
<ul>
<li>Carvana Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>)&nbsp;</li>
<li>Vale S.A. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VALE#NYSE">VALE</a>)&nbsp;</li>
<li>B2Gold Corp. (AMEX:<a class="ticker" href="https://www.benzinga.com/stock/BTG#AMEX">BTG</a>)</li>
<li>Exact Sciences Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXAS#NASDAQ">EXAS</a>)</li>
<li>Alamos Gold Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AGI#NYSE">AGI</a>)</li>
<li>Walmart, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) </li>
<li>Taseko Mines, Ltd. (AMEX:<a class="ticker" href="https://www.benzinga.com/stock/TGB#AMEX">TGB</a>)&nbsp;</li>
<li>Shake Shack, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHAK#NYSE">SHAK</a>) </li>
<li>Materialise NV (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MTLS#NASDAQ">MTLS</a>) </li>
<li>Hasbro, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) </li>
<li>Alibaba Group Holding Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) </li>
<li>Jumia Technologies AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JMIA#NYSE">JMIA</a>) </li>
<li>Birkenstock Holding Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BIRK#NYSE">BIRK</a>) </li>
<li>Sabre Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SABR#NASDAQ">SABR</a>) </li>
<li>Ardelyx, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ARDX#NASDAQ">ARDX</a>) </li>
</ul>
Companies reporting after Thursday's closing bell include:&nbsp;
<ul>
<li>Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) </li>
<li>Dropbox, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DBX#NASDAQ">DBX</a>) </li>
<li>Iamgold Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IAG#NYSE">IAG</a>) </li>
<li>The RealReal, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/REAL#NASDAQ">REAL</a>) </li>
<li>Nu Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NU#NYSE">NU</a>) </li>
<li>Consolidated Edison, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ED#NYSE">ED</a>) </li>
<li>Rivian Automotive, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>) </li>
<li>Block, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XYZ#NYSE">XYZ</a>) </li>
<li>Booking Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>) </li>
<li>MercadoLibre, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>) </li>
</ul>
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<li><a href="https://www.benzinga.com/25/02/43703014/robert-f-kennedy-confirmed-as-trump-secretary-of-health">Robert F. Kennedy, Vaccine Skeptic, Confirmed As Trump&#8217;s Secretary Of Health: Health Care Stocks To Watch</a></li>
</ul>
Image: Shutterstock.

Market Summary

Sector ETFs

Bonds

Broad U.S. Equity ETFs

Commodities

Econ #s

ETFs

$BTC

ARDX

BIRK

BKNG

CELH

CVNA

SPDR Dow Jones Industrial Average ETF Trust

EXAS

JMIA

MELI

MTLS

NCHL

NCLH

PLTR

REAL

RIVN

SABR

VALE

Select Sector SPDR-Consumer Discretionary

Palantir Rally Loses Steam, Walmart Outlook Disappoints: What's Driving Markets Thursday?

WIIM

Hasbro shares are trading higher after the company reported better-than-expected Q4 financial results.

Guidance

Hasbro CFO Says On Path To Move From 50% Of U.S. Toy And Game Volume Originating From China To Under 40% Over Next Two Years

Contracts

Hasbro Launches New Play-Doh Barbie Collection From Hasbro's New Licensing Collaboration With Mattel

Shares of Hasbro Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) are trading <a target="_blank" href="https://www.benzinga.com/premarket" rel="noreferrer noopener">higher in premarket</a> on Thursday.
The company reported a fourth-quarter revenue decline of 15% year-on-year to $1.102 billion, beating the analyst <a target="_blank" href="https://www.benzinga.com/pressreleases/25/02/b43842987/hasbro-reports-fourth-quarter-and-full-year-2024-financial-results" rel="noreferrer noopener">consensus estimate of $1.027 billion</a>.
Segment Revenue: Consumer Products declined 1%, Wizards of the Coast and Digital Gaming decreased 7%. Entertainment segment revenues plunged 91%.
Selling, distribution, and administration costs fell 16.2%. The operating margin expanded Y/Y from (93)% to 5.4%, and operating income for the quarter was $59.8 million compared to a $1.19 billion loss last year.
Adjusted EBITDA for the quarter jumped to $164.8 million versus $10.6 million last year. Adjusted EPS of 46 cents <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">beat the consensus estimate of 34 cents.</a>
Also Read: <a target="_blank" href="https://www.benzinga.com/news/contracts/25/02/43793011/target-hospitality-lands-multi-year-workforce-hub-contract-stock-gains" rel="noreferrer noopener">Target Hospitality Lands Multi-Year Workforce Hub Contract</a>
The company held $695 million in cash and equivalents as of December end. The operating cash flow for twelve months totaled $847.4 million. Hasbro owned inventory was down 17.4% versus prior year.
&#8220;I&#8217;m proud of our team for delivering what we promised in 2024: we grew in games and licensing, stepped up our operational efficiency, and vastly improved the performance of our toy business,&#8221; said CEO Chris Cocks.
&#8220;In 2025, we&#8217;re excited to bring a stellar lineup of toys and games to fans, expanding the reach of our IP through outstanding partnerships while we continue to focus on operational rigor and anticipating the future of play.&#8221;
The company&#8217;s quarterly cash dividend of&nbsp;$0.70&nbsp;per common share, payable on March 12, to shareholders of record at the close of business on March 3.
Outlook: Hasbro sees FY25 revenue up slightly in constant currency. The company expects FY25 adjusted EBITDA of $1.1 billion &#8211; $1.15 billion and an adjusted<a href="https://www.benzinga.com/calendars/guidance"> operating margin of 21% &#8211; 22%.</a>
New Strategy: Today, Hasbro also unveiled a new strategic plan, &#8216;Playing to Win,&#8217; taking the company through 2027.&nbsp;
Through play-fueled engagement and partner-scaled co-investment, Hasbro plans to seek to expand its reach from over 500 million kids, families, and fans today to over 750 million by 2027.
Through 2027, the company expects an average of mid-single digit revenue growth and 50-100 basis points of annual operating profit margin improvement.
By 2027, Hasbro expects its operational excellence program to deliver $1 billion of gross cost savings, with <a target="_blank" href="https://www.benzinga.com//node/43843024" rel="noreferrer noopener">approximately half dropping to the bottom line.</a>
Price Action: HAS shares are trading higher by 4.31% at $63.77 in premarket at the last check Thursday.
Read Next:
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<li><a href="https://www.benzinga.com/25/02/43819449/serve-robotics-rolls-out-autonomous-delivery-robots-in-miami-stocks-surge" target="_blank" rel="noreferrer noopener">Serve Robotics Rolls Into Miami&#8217;s Food Scene</a></li>
</ul>
Photo via Shutterstock.

Earnings

Large Cap

Hasbro Q4 Earnings: Beats Estimates, Slash Costs, Targets 750M Gamers & Fans By 2027

Hasbro Sees FY25-27 Revenue Growing At A Mid-Single Digit CAGR In Constant Currency, Sees $1B In Gross Cost Savings By 2027

Hasbro Sees FY25 Revenue Up Slightly In Constant Currency, Sees FY25 Adj. Operating Margin 21%-22%, Sees FY25 Adj. EBITDA $1.1B-$1.15B.

Earnings Beats

Hasbro Q4 2024 Adj. EPS $0.46 Beats $0.34 Estimate, Sales $1.102B Beat $1.027B Estimate

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Earnings Scheduled For February 20, 2025

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$370.00</td>
<td>$80.6K</td>
<td>23.7K</td>
<td>103.8K</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$260.00</td>
<td>$30.0K</td>
<td>2.1K</td>
<td>3.8K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/28/25</td>
<td>$222.50</td>
<td>$239.5K</td>
<td>694</td>
<td>2.1K</td>
</tr>
<tr>
<td>RIVN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$13.00</td>
<td>$33.4K</td>
<td>14.2K</td>
<td>1.6K</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/21/25</td>
<td>$115.00</td>
<td>$294.3K</td>
<td>7.6K</td>
<td>1.5K</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$150.00</td>
<td>$45.5K</td>
<td>4.0K</td>
<td>1.4K</td>
</tr>
<tr>
<td>HAS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$65.00</td>
<td>$37.5K</td>
<td>468</td>
<td>1.0K</td>
</tr>
<tr>
<td>TXRH</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$175.00</td>
<td>$57.6K</td>
<td>613</td>
<td>530</td>
</tr>
<tr>
<td>BIRK</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$55.00</td>
<td>$45.9K</td>
<td>661</td>
<td>364</td>
</tr>
<tr>
<td>GAP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/07/25</td>
<td>$22.00</td>
<td>$45.9K</td>
<td>17</td>
<td>251</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 2 day(s) on February 21, 2025. This event was a transfer of 221 contract(s) at a $370.00 strike. This particular call needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $80.6K, with a price of $365.0 per contract. There were 23758 open contracts at this strike prior to today, and today 103841 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a put option sweep that happens to be bullish, expiring in 2 day(s) on February 21, 2025. This event was a transfer of 37 contract(s) at a $260.00 strike. This particular put needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $30.0K, with a price of $810.0 per contract. There were 2158 open contracts at this strike prior to today, and today 3829 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a call option sweep that happens to be bearish, expiring in 9 day(s) on February 28, 2025. This event was a transfer of 479 contract(s) at a $222.50 strike. This particular call needed to be split into 33 different trades to become filled. The total cost received by the writing party (or parties) was $239.5K, with a price of $500.0 per contract. There were 694 open contracts at this strike prior to today, and today 2184 contract(s) were bought and sold. 
• Regarding RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we observe a call option sweep with bullish sentiment. It expires in 2 day(s) on February 21, 2025. Parties traded 200 contract(s) at a $13.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $33.4K, with a price of $167.0 per contract. There were 14278 open contracts at this strike prior to today, and today 1633 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a call option trade with neutral sentiment. It expires in 30 day(s) on March 21, 2025. Parties traded 1450 contract(s) at a $115.00 strike. The total cost received by the writing party (or parties) was $294.3K, with a price of $203.0 per contract. There were 7689 open contracts at this strike prior to today, and today 1528 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option trade with bearish sentiment. It expires in 149 day(s) on July 18, 2025. Parties traded 66 contract(s) at a $150.00 strike. The total cost received by the writing party (or parties) was $45.5K, with a price of $690.0 per contract. There were 4005 open contracts at this strike prior to today, and today 1486 contract(s) were bought and sold. 
• Regarding HAS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>), we observe a call option sweep with bullish sentiment. It expires in 2 day(s) on February 21, 2025. Parties traded 500 contract(s) at a $65.00 strike. This particular call needed to be split into 31 different trades to become filled. The total cost received by the writing party (or parties) was $37.5K, with a price of $75.0 per contract. There were 468 open contracts at this strike prior to today, and today 1067 contract(s) were bought and sold. 
• Regarding TXRH (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TXRH#NASDAQ">TXRH</a>), we observe a put option sweep with bearish sentiment. It expires in 2 day(s) on February 21, 2025. Parties traded 96 contract(s) at a $175.00 strike. This particular put needed to be split into 27 different trades to become filled. The total cost received by the writing party (or parties) was $57.6K, with a price of $600.0 per contract. There were 613 open contracts at this strike prior to today, and today 530 contract(s) were bought and sold. 
• For BIRK (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BIRK#NYSE">BIRK</a>), we notice a call option sweep that happens to be neutral, expiring in 2 day(s) on February 21, 2025. This event was a transfer of 200 contract(s) at a $55.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $45.9K, with a price of $230.0 per contract. There were 661 open contracts at this strike prior to today, and today 364 contract(s) were bought and sold. 
• Regarding GAP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>), we observe a call option sweep with bearish sentiment. It expires in 16 day(s) on March 7, 2025. Parties traded 251 contract(s) at a $22.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $45.9K, with a price of $183.0 per contract. There were 17 open contracts at this strike prior to today, and today 251 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

AMZN

SBUX

TSLA

TXRH

10 Consumer Discretionary Stocks Whale Activity In Today's Session

The &#8220;tariff man&#8221; is back, with President Donald Trump renewing his trade war impulses. So far he&#8217;s threatened tariffs on Canada, Mexico, China, on all steel and aluminum imports. While Trump has relented, for now, on Canada and Mexico tariffs, the China tariffs have gone into effect, and China has responded in kind.
American companies do billions of dollars of business with China every year, and Chinese imports make up a considerable chunk of goods in the electronics, apparel, semiconductor, furniture, and toy industries here in the United States.
However, some companies have more pricing power than others. Firms with tight margins, ample competing substitutions, or inelastic demand may face consumer pushback on price increases.&nbsp;
Here are the five stocks that will suffer the most in a trade war with China.
Now, tariffs are simply import taxes charged on goods as they arrive at the border. A common misconception is that the exporting country pays tariffs, but tariffs are actually paid by the company importing the product as it crosses the border. Charging tariffs to the exporter would create a cluster headache as the government would be forced to collect taxes in various currencies; instead, the tax is charged to the imports and collected in US dollars.
Both left- and right-leaning economists agree that consumers eventually bear the tariff burden as companies pass on the cost increases to their customers. The companies that can least shift the burden to consumers that way are the ones that will suffer the most from tariffs.
<h2 class="wp-block-heading">Hasbro Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>)</h2>
Thankfully, the holiday season has come and gone because toys and games could be getting more expensive in the next few months. Hasbro is a 100-year-old entertainment holding company that owns popular brands like Milton Bradley, Parker Bros, and Wizards of the Coast. The company makes popular games like Twister, Battleship, and Monopoly, along with toy lines like Nerf, Transformers, Power Rangers, GI Joe, and Play-Doh.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-1024x319.png" alt="" class="wp-image-775290" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153651/HAS.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Hasbro is on our sell list over rival Mattel due to its heavy reliance on Chinese factories to produce its goods, despite attempts to shift production to India or Vietnam over the last few years. Gross profits have been in annual decline since 2021, and while analysts are still primarily bullish, cracks are beginning to form. In January, Stifel cut its price target on HAS shares from $82 to $77.
<h2 class="wp-block-heading">PDD Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>)</h2>
PDD Holdings is the United States equity of Chinese retail conglomerate Pinduoduo, which operates the discount merchandiser Temu. If you have a social media account, you've likely seen ads for Temu, which offers incredibly low pricing on a variety of merchandise, including clothes, sports jerseys, handbags, and other apparel.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-1024x319.png" alt="" class="wp-image-775291" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153657/PDD.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Temu is one of the companies that will be heavily impacted by the decision to remove the de minimus exemption on packages arriving from China or Hong Kong. The exemption calls for a refrain from duties and taxes on merchandise received at the border valued under $800, which would describe nearly all the orders arriving on US shores from Chinese retailers like Temu. (Note: Trump reversed the exemption decision late Friday.) Retaliatory tariffs are expected from China as well, and analysts from JP Morgan, Benchmark, and Jeffries have all reduced their PDD price targets since election day in the US.
<h2 class="wp-block-heading">Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>)</h2>
Even megacap tech stocks like Apple aren't safe from broad tariffs, especially considering how reliant the iPhone maker is on Chinese sales. And while putting a $3.5 trillion company on a sell list might seem bold, Apple has been under the microscope for the last few months. AAPL shares had a solid 2024 run, jumping from $165 in April to $260 by Christmas. But the company has started 2025 stuck in molasses, and shares are already down more than 8% year-to-date.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-1024x319.png" alt="" class="wp-image-775292" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153703/AAPL.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Chinese iPhone sales are the obvious cause for concern. During its recent earnings release, Apple reported that iPhone sales in China declined 18% in Q4 2024, while competitor Huawei saw a more than 15% bump in smartphone sales in the same period. Apple may be forced to offer new discounts on iPhones to restore sales growth, and the looming threat of tariff retaliation could put even more pressure on Tim Cook's tech giant.
<h2 class="wp-block-heading">PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>)</h2>
PVH has been dropping like a stone since cracking the $140 mark in December. The $140 price was the highest in over six years for PVH, but headwinds have rapidly materialized for the beleaguered apparel maker.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-1024x319.png" alt="" class="wp-image-775293" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153708/PVH.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
These tariffs will significantly impact production as PVH has 128 factories in China, 40 more than the next closest hub in Vietnam. The company has manufacturing locations in more than 30 nations, but the Chinese manufacturing output is crucial due to the high quantity of skilled workers employed. Nearshoring or reshoring wouldn't resolve this labor issue, and high-quality PVH brands like Calvin Klein and Tommy Hilfiger should see the most significant price increases.
To make matters worse, China's Ministry of Commerce has now added PVH to its unreliable entities list and claims its practices "interfered with the operations of Chinese companies." Analysts at Wells Fargo agree with the concerns as they downgraded the stock from Overweight to Equal Weight last week and dropped their price target from $130 to $105.
<h2 class="wp-block-heading">Under Armour Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>)</h2>
Under Armour makes sports apparel and footwear, and its strong manufacturing presence in China has placed it squarely in the crosshairs of a trade war. UA executives have warned about pressure from tariffs since Donald Trump's election night victory. Under Armour has stated that only 15% of its production remains in China, but the company's tight margins and competition could spell problems for its bottom line.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="319" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-1024x319.png" alt="" class="wp-image-775294" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-1024x319.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-300x93.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA-768x239.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/10153713/UA.png 1247w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
UA beat on earnings and revenue in the most recent February 6 conference call, but disappointing guidance sent shares tumbling. The stock lost more than 6.5% in the week of the earnings release as investors digested the guidance figures and tariff threats. No analyst covering the stock has updated their coverage since June 2024, but UA stock is clearly facing some serious headwinds as 2025 rolls along.
More Stocks to Watch: <a href="https://www.benzinga.com/premium/ideas/benzinga-edge/?el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}&amp;utm_adType=SponsorAd&amp;utm_ad=RD0211&amp;utm_campaign=wallstreetadvantage">Five Under-Followed Stocks With Potential to Move This Week</a>
Each week, Benzinga's Stock Whisper Index uses proprietary data and pattern recognition to showcase five under-the-radar stocks that warrant your immediate attention. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge/?el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}&amp;utm_adType=SponsorAd&amp;utm_ad=RD0211&amp;utm_campaign=wallstreetadvantage">Get access to these stocks right here.</a>
Image via Shutterstock

Opinion

AAPL

Citigourp Global Markets 2% Protected Notes Linked To The Djia

5 Stocks to Sell on the New China Trade War

When most people hear Hasbro Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) they think of the company's toys and games like Transformers, G.I. Joe, Monopoly, Nerf and Play-Doh. Thanks to a new entertainment announcement, investors could soon focus more on the company's <a href="https://www.benzinga.com/news/22/02/25725395/100-upside-what-a-wizards-of-the-coast-spinoff-could-mean-for-hasbro">Wizards of the Coast division.</a>
What Happened: Hasbro Entertainment is launching a film and television universe based on the Magic: The Gathering game, which comes as the brand saw strong growth in<a href="https://www.benzinga.com/news/earnings/24/10/41515616/monopoly-maker-hasbro-inventory-falls-39-in-q3-cfo-vows-to-finish-2024-with-improved-profitability"> the third quarter</a>.
Magic: The Gathering, launched in 1993 by Wizards of the Coast, was the world's first trading card game and became a staple in the sector over the years. Hasbro acquired Wizards of the Coast in 1999 and in recent years has seen increased growth from the sector thanks to digital gaming.
Hasbro is teaming up with Legendary Entertainment, a leading entertainment company that counts Apollo Global Management (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) as its co-owner with Legendary.
Legendary Entertainment and Hasbro plan to launch a movie first and then expand into television, following a similar path of the "Dune" franchise, which Legendary Entertainment also worked on, as <a href="https://www.hollywoodreporter.com/movies/movie-news/magic-the-gathering-film-tv-universe-1236129132/">reported </a>by The Hollywood Reporter. 
"We pride ourselves on being thoughtful caretakers of singular, beloved IP, and no property better fits that description than Magic: The Gathering," Legendary's Chairwoman of worldwide production Mary Parent said.
Legendary has worked on turning brands into franchises before with Dune, Godzilla Vs. Kong and the upcoming "Minecraft" movie.
Hasbro has a Magic: The Gathering TV show in the works for Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>). A planned movie was in the works for years but never was created.
"This is an exciting and complementary partnership, uniting one of the world' most iconic brands with a powerful and proven steward," Hasbro Entertainment head of film Zev Foreman said.
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Why It's Important: Magic: The Gathering has been played by 50 million people around the world and has a strong built-in fan base that could translate to a strong reception for the movies and TV shows.
Not all game adaptations work out successfully as several Dungeons &amp; Dragons movies did not perform strongly at the box office. Wizards of the Coast also owns Dungeons &amp; Dragons.
Hasbro has played a key role in adapting its brands into movies and TV shows, including the popular Transformers franchise.
The partnership with Legendary could be the key here as the company has successfully turned Dune into a strong movie and TV franchise.
Hasbro's Wizards of the Coast and Digital Gaming segment continues to be a strong performer for the company and with the latest entertainment news could provide more upside for shareholders.
In 2022, an activist shareholder pushed for Hasbro to spinoff Wizards of the Coast, suggesting there could be significant upside for Hasbro's share price by unlocking the key growth segment.
HAS Price Action: Hasbro stock trades at $58.92 versus a 52-week trading range of $46.10 to $73.46.
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