L'intérêt à découvert pour Costco Wholesale donne aux investisseurs une idée du degré auquel les investisseurs parient sur la baisse de l'action de Costco Wholesale. Les données sur l'intérêt à découvert sont mises à jour toutes les deux semaines.

Costco Wholesale (NASDAQ:COST) Stock, Rapport sur les intérêts à découvert

COSTCO WHOLESALE CORP

Costco Wholesale

Costco operates a membership-based, no-frills retail model predicated on offering a select product assortment in bulk quantities at bargain prices. The firm avoids maintaining costly product displays by keeping inventory on pallets and limits distribution expenses by storing its inventory at point of sale in the warehouse. Given its frugal cost structure, the firm is able to price its merchandise below that of competing retailers, driving high sales volume per warehouse and generating strong profits on thin margins. Costco operates over 600 warehouses in the United States and has over 60% share in the domestic warehouse club industry. Internationally, Costco operates about 280 warehouses, primarily in Canada, Mexico, Japan, and the UK.

Costco Wholesale Corporation - Common Stock

Costco Wholesale Corp

CoStar Group Inc

Costa Group Holdings Ltd

COSTAIN GROUP PLC ORD by Costain Group Plc

Costain Group PLC

COSTAIN GROUP PLC UNS/ADR by Costain Group Plc

Costamare Bulkers Holdings Limited Common Stock

Costamare Bulkers Holdings Ltd

Costamare Inc. Common Stock $0.0001 par value

Costamare Inc

Costamare Inc. Perpetual Preferred Stock Series B (Marshall Islands)

Costamare Inc. Perpetual Preferred Series C (Marshall Islands)

Costamare Inc. 8.75% Series D Cumulative Redeemable Perpetual Preferred Stock

Costar Technologies Inc

Costas Inc

On Wednesday, Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) reported net sales of $26.44 billion for the retail month of June, which includes the <a target="_blank" href="https://www.benzinga.com/trading-ideas/movers/25/07/46333348/costco-shares-rise-after-sales-climb-8-in-june" rel="noreferrer noopener">five-week period ending July 6</a>.
Net sales for the month were up 8% on a year-over-year basis.
The membership-based retailer said total company comparable sales were up 5.8%.
Bank of America (BofA) Securities writes overall, COST's June U.S. core comp came in at +5.5%, slightly below the Street's +6.0% per consensus Metrix, but ahead of buy-side expectations of ~5.0%.
U.S. traffic was +2.8% and total enterprise-wide traffic was +3.4%, while average ticket increased +2.8% YOY (ex-gas deflation and FX).
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-stock-ratings/reiteration/25/07/46348041/is-costcos-winning-streak-built-to-last-during-economic-turmoil" rel="noreferrer noopener">Is Costco&#8217;s Winning Streak Built To Last During Economic Turmoil?</a>
Looking ahead, the tough comparisons due to high gold prices should ease by August. BofA also expects the negative impact from store overlap (cannibalization) to gradually lessen to a more typical range of 20-30 basis points by year-end.
Additionally, the drop in store traffic caused by lower gas prices year-over-year is likely to have peaked, as the steep comparisons should ease by August or September. Current gas prices also suggest mild inflation by October.
As a result, the negative sentiment from momentum investors who viewed Costco as a &#8220;source of funds&#8221; to sell should start to fade, although BofA said they will still be watching how growth stocks perform compared to value stocks and the Russell 2000.
Analyst Christopher Horvers maintains an Overweight rating on Costco, viewing it as a key investment due to its strong global performance, consistent market share growth and exposure to a rebound in large-item spending, which accounts for approximately 20% of its core sales.
He also notes the early benefits of Costco&#8217;s growing advertising business. Horvers says Costco stands out even among top consumer companies.
Unlike other major retailers, Costco has been successful in every country it has entered. Its membership-based model is one of the strongest in retail, comparable to leading auto parts retailers, with Costco clearly leading the market.
BofA maintains the Overweight rating with a price forecast of $1,115. Check out <a href="https://www.benzinga.com/quote/COST/analyst-ratings" target="_blank" rel="noreferrer noopener">other analyst stock ratings</a>.
Price Action: COST stock is down 0.58% at $976.38 at the last check on Wednesday.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/trading-ideas/movers/25/07/46346078/microsoft-stock-is-trending-thursday-whats-going-on" target="_blank" rel="noreferrer noopener">Microsoft Stock Is Trending Thursday: What&#8217;s Going On?</a></li>
</ul>
Photo: Shutterstock

Analyst Color

Large Cap

News

Retail Sales

Analyst Ratings

General

COST

BofA Sticks With Overweight On Costco, Sees Easing Headwinds Ahead

As retailers grapple with changing consumer behaviors in an uncertain economy, Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) impressive sales performance in June highlights a significant shift towards value-driven shopping. This development not only reinforces Costco&#8217;s strong market position but also signals to investors that even in challenging times, companies that prioritize customer loyalty and offer competitive pricing can thrive.
Costco reported strong sales for June, with a headline comp of 5.8%, which is better than the estimated 4.5%, according to Telsey Advisory Group.
The Costco Wholesale Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5e301e08430dee0001c88c8d/joseph-feldman">Analyst Joseph Feldman</a> reiterated an Outperform rating and price target of $1,100.
The Costco Wholesale Thesis: The company's core merchandise comp, which excludes gas and forex headwinds, "came in at a robust 6.2% vs. our projection of 5.0%," Feldman said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Core US comp was 5.5%, while core Canada comp came in at 7.9% and core other international comp stood at 8.2% in June, he added.
Total traffic grew 3.4%, with consumers continuing to "search for value," while the average ticket rose 2.4%, with strength across the store. E-commerce sales grew 11.5%, compared to 18.4% last year, the analyst stated.
Costco Wholesale &#8220;continues to execute well in this uncertain operating environment" and is likely to remain "a profitable share gainer, with its solid sales and high membership renewal rates," he further wrote.
COST Price Action: Costco Wholesale shares were down 0.54% at $976.75 at the time of publication Thursday, <a href="https://www.benzinga.com/pro/" target="_blank" rel="noreferrer noopener">according to Benzinga Pro</a>.
Read Next: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/news/25/07/46344520/defense-stocks-outperform-tech-trump-budget-boost">Forget Tech—Trump Just Made Defense The Hottest Trade On Wall Street</a></li>
</ul>
Photo: Shutterstock

Reiteration

Is Costco's Winning Streak Built To Last During Economic Turmoil?

Analysts from Jefferies have expressed concerns about&nbsp;Lululemon Athletica Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) moving away from its foundational yoga-inspired ethos, a shift that could potentially pose risks to the company&#8217;s business.
What Happened: Jefferies analysts, after visiting two Lululemon outlets in Westport, Connecticut, and Coral Gables, Florida, identified issues with the brand&#8217;s product line. They observed that Lululemon was heavily relying on large logos and moving significantly away from its yoga origins. The analysts commented, &#8220;LULU&nbsp;continues to stray further away&nbsp;from its yoga-inspired roots to&nbsp;designs similar to general apparel&nbsp;brands like the Gap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>),&#8221;&nbsp;<a href="https://www.businessinsider.com/lululemon-problems-jefferies-analysts-logos-sales-colors-2025-7">reported</a>&nbsp;Business Insider.
Check out the current price of <a href="https://benzinga.com/quote/lulu" target="_blank" rel="noreferrer noopener">LULU stock here</a>.
Chip Wilson, the founder and ex-CEO, supported the analysts&#8217; concerns in a Forbes interview earlier this year, stating that the brand&#8217;s offerings were becoming similar to the Gap.&nbsp;
The brand&#8217;s attempts&nbsp;to add new colors and&nbsp;products to address its product struggles resulted in a &#8220;disjointed assortment that&#8217;s failing to convert,&#8221; the analysts noted.&nbsp;This resulted in a 2% decline in Lululemon's comparable sales in the Americas during the first quarter of 2025, along with over 36% plunge in its stock value since the start of the year.
&#8220;Color Palette Goes Sesame Street,&#8221; observed the analysts 
The Jefferies note also highlighted the large volume of discounted items both in stores and online, indicating difficulties with sell-through and a reliance on markdowns to reduce excess inventory.
They also pointed out that the&nbsp;new designs at the two&nbsp;stores featured &#8220;loud&nbsp;colors and large logos in&nbsp;an attempt to sell beyond&nbsp;their core customer and attract&nbsp;younger shoppers,&#8221; which could potentially alienate Lululemon&#8217;s base consumers.
SEE ALSO:&nbsp;<a href="https://benzinga.com/news/legal/25/07/46316016/unitedhealth-whistleblowers-allege-medicare-misconduct" target="_blank" rel="noreferrer noopener">UnitedHealth Former Staff Reveal Dark Secrets Of Medicare Billing Practices</a>
Why It Matters: These concerns from analysts came soon after Lululemon filed a lawsuit against Costco (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), accusing the retailer of copying designs from some of its best-selling products.
Lululemon&#8217;s recent struggles with its product offerings and sales come on the heels of a <a href="https://www.benzinga.com/trading-ideas/movers/25/06/45803189/lululemon-q1-earnings-revenue-beat-eps-in-line-shares-tumble-on-weaker-earnings-forecast">strong first-quarter </a>performance. The company reported a revenue of $2.37 billion, beating the consensus estimate. However, the stock tumbled after the company&#8217;s weaker earnings forecast.
Following the disappointing guidance, Lululemon&#8217;s stock continued to slide, with analysts&nbsp;<a href="https://www.benzinga.com/analyst-stock-ratings/price-target/25/06/45819605/lululemon-stock-tumbles-after-outlook-disappoints-tariffs-markdowns-flagged-by-analysts">flagging</a>&nbsp;tariffs and markdowns as potential issues. The recent report by Jefferies adds to the growing concerns about Lululemon&#8217;s future performance and its ability to maintain its brand identity in the face of increasing competition.
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="766" height="116" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/10064608/image-117.png" alt="" class="wp-image-979895" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/10064608/image-117.png 766w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/10064608/image-117-300x45.png 300w" sizes="(max-width: 766px) 100vw, 766px" /></figure>
Benzinga's Edge Rankings place Lululemon in the 92nd percentile for growth and the 59th percentile for value, reflecting mixed performance. Check the detailed report <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">here</a>.&nbsp;
<ul class="wp-block-list">
<li>READ MORE: &nbsp;<a href="https://benzinga.com/markets/macro-economic-events/25/07/46336626/trump-administration-sues-gavin-newsom-other-state-officials-over-californias-egg-laws-driving-up-prices-nationwide-unnecessary-red-tape" target="_blank" rel="noreferrer noopener">Trump Administration Sues Gavin Newsom, Other State Officials Over California's Egg Laws Driving Up Prices Nationwide: &#8216;Unnecessary Red Tape&#8217; &#8211; Benzinga</a> </li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

LULU

Lululemon's Shift From Yoga-Inspired Roots May Be The Cause Of Dipping Comparable Sales, Warn Analysts: 'Color Palette Goes Sesame Street'

Telsey Advisory Group analyst Joseph Feldman maintains Costco Wholesale (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) with a Outperform and maintains $1100 price target.

Price Target

Telsey Advisory Group Maintains Outperform on Costco Wholesale, Maintains $1100 Price Target

On a day marked by mixed reactions to President Donald Trump&#8217;s <a href="https://www.benzinga.com/news/politics/25/07/46313013/trumps-tariff-letters-spark-high-level-of-uncertainity-and-volatility-says-economist-mohamed-el-erian">tariff letters</a>, the stock market displayed a surprising calm. The Dow Jones Industrial Average rose 0.5% to 44,458.30, while the S&amp;P 500 gained 0.6% to 6,263.26. The Nasdaq also gained almost a percent to 20,611.34.
These are the top stocks that gained the attention of retail traders and investors throughout the day:
WK Kellogg Co&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KLG#NYSE">KLG</a>)
Kellogg&#8217;s stock soared by 3.49%, closing at $17.50. The stock&#8217;s intraday high and low were $17.67 and $16.88, respectively, with a 52-week range of $14.80 to $22.21. The shares spiked 56.46% to $27.38 in after-hours trading. This surge followed a report that Ferrero, an Italian candy company, is <a href="https://www.benzinga.com/trading-ideas/movers/25/07/46332395/wk-kellogg-stock-pops-50-on-potential-3-billion-acquisition">nearing a deal</a> to acquire Kellogg for roughly $3 billion.
NVIDIA Corp&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>)
Nvidia&#8217;s shares rose by 1.80%, closing at $162.88. The intraday high was $164.42, the low was $161.16, and the 52-week range is $86.63 to $164.42. The company&#8217;s market capitalization <a href="https://www.benzinga.com/trading-ideas/movers/25/07/46321541/nvidia-hits-4-trillion-market-cap-stock-surges-to-all-time-high">crossed the $4 trillion threshold</a> following a reaffirmation from key customer OpenAI of its commitment to using Nvidia&#8217;s AI chips.
See Also:&nbsp;<a href="https://benzinga.com/crypto/25/07/46334779/bitcoin-breaks-112000-ethereum-dogecoin-surge-amid-growing-institutional-interest-nvidia-driven-tech-rally-experienced-trader-peter-brandt-says-i-am-long-btc" target="_blank" rel="noreferrer noopener">Bitcoin Breaks $112,000, Ethereum, Dogecoin Surge Amid Growing Institutional Interest, Nvidia-Driven Tech Rally: Experienced Trader Peter Brandt Says, &#8216;I Am Long BTC&#8217; &#8211; Grayscale Bitcoin Mini Trust (B</a>
Costco Wholesale Corp&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>)
Costco&#8217;s shares dipped slightly by 0.38%, closing at $982.09. The intraday high and low were $988.39 and $972.28, respectively, with a 52-week range of $793.03 to $1078.23. The company reported an 8% year-over-year increase in <a href="https://www.benzinga.com/trading-ideas/movers/25/07/46333348/costco-shares-rise-after-sales-climb-8-in-june">net sales</a> for June, totaling $26.44 billion. Net sales rose 8% on a year-over-year basis.
Plug Power Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLUG#NASDAQ">PLUG</a>)
Plug Power&#8217;s stock skyrocketed by 25.35%, closing at $1.78. The intraday high and low were $1.85 and $1.43, respectively, with a 52-week range of $0.69 to $3.34. The company announced the renewal and expansion of a <a href="https://www.benzinga.com/markets/small-cap/25/07/46318132/plug-power-extends-key-hydrogen-partnership-powering-future-growth-through-2030">multi-year hydrogen supply agreement</a> with a U.S.-based industrial gas partner.
Tesla Inc&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>)
Tesla&#8217;s shares fell by 0.65%, closing at $295.88. The intraday high and low were $300.15 and $293.55, respectively, with a 52-week range of $182 to $488.54. The Elon Musk-led company is facing challenges due to the <a href="https://www.benzinga.com/markets/tech/25/07/46317032/tesla-copper-prices-god-candle-evs">surge in copper prices</a>, which has made building an EV pricier.
Prepare for the day&#8217;s trading&nbsp;<a href="https://editorial.benzinga.com/wp-admin/Premarket%20Movers%20&amp;%20News">with top premarket movers and news</a>&nbsp;by Benzinga.
Read Next: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/etfs/broad-u-s-equity-etfs/25/07/46334675/cathie-wood-dumps-jack-dorseys-block-as-bitcoin-flirts-with-all-time-highs-bets-8-8-million-on-tempus-ai">Cathie Wood Dumps Jack Dorsey&#8217;s Block As Bitcoin Flirts With All-Time Highs, Bets $8.8 million On Tempus AI</a></li>
</ul>
Photo Courtesy: khunkornStudio via Shutterstock
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/shivdeep-dhaliwal" target="_blank" rel="noreferrer noopener">Shivdeep Dhaliwal</a>

Equities

Markets

NVDA

PLUG

TSLA

WK Kellogg, Nvidia, Costco, Plug Power, And Tesla: Why These 5 Stocks Are On Investors' Radars Today

Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) shares are rising in Wednesday&#8217;s after-hours session after the company reported <a href="https://www.benzinga.com/pressreleases/25/07/g46331633/costco-wholesale-corporation-reports-june-sales-results">sales results for June.</a>
What Happened: Costco reported net sales of $26.44 billion for the retail month of June, which includes the five week-period ended July 6. Net sales for the month were up 8% on a year-over-year basis.
The membership-based retailer said total company comparable sales were up 5.8%. Here&#8217;s a breakdown of comparable sales for the five-week period:
<ul class="wp-block-list">
<li>U.S.: up 4.7%</li>
</ul>
<ul class="wp-block-list">
<li>Canada: up 6.7%</li>
</ul>
<ul class="wp-block-list">
<li>Other International: up 10.9%</li>
</ul>
Year-to-date net sales totaled&nbsp;$227.46 billion, up 8% year-over-year.&nbsp;Costco currently operates 907 warehouses, including 624 in the U.S. 
COST Price Action: <a href="http://benzinga.com/quote/COST">Costco shares</a> are up approximately 7.15% year-to-date. The stock was up 1.11% in after-hours Wednesday, trading at $982.09 at the time of publication, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/news/retail-sales/25/07/46291706/buc-ees-plans-dozen-plus-new-mega-stores-aiming-for-70-locations-across-17-states-by-2027-heres-where-its-expanding-to">Buc-ee&#8217;s Plans Dozen-Plus New Mega Stores, Aiming For 70 Locations Across 17 States By 2027 — Here&#8217;s Where Its Expanding To</a></li>
</ul>
Photo: Steve Travelguide/Shutterstock.com

After-Hours Center

Movers

Trading Ideas

Costco Shares Rise After Sales Climb 8% In June

Costco Wholesale Corporation ("Costco" or the "Company") (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) today reported net sales of $26.44 billion for the retail month of June, the five weeks ended July 6, 2025, an increase of 8.0 percent from $24.48 billion last year.
Net sales for the first 44 weeks were $227.46 billion, an increase of 8.0 percent from $210.55 billion last year.
Comparable sales were as follows:
<figure class="table"> 
<table>
<tbody>
<tr>
<td>5 Weeks</td>
<td>44 Weeks</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>U.S.</td>
<td>4.7%</td>
<td>6.3%</td>
</tr>
<tr>
<td>Canada</td>
<td>6.7%</td>
<td>4.6%</td>
</tr>
<tr>
<td>Other International</td>
<td>10.9%</td>
<td>4.2%</td>
</tr>
<tr>
<td>Total Company</td>
<td>5.8%</td>
<td>5.8%</td>
</tr>
<tr>
<td> E-commerce</td>
<td> 11.5%</td>
<td> 15.3%</td>
</tr>
</tbody>
</table>
</figure>
Comparable sales excluding the impacts from changes in gasoline prices and foreign exchange were as follows:
<figure class="table"> 
<table>
<tbody>
<tr>
<td>5 Weeks</td>
<td>44 Weeks</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>U.S.</td>
<td>5.5%</td>
<td>7.4%</td>
</tr>
<tr>
<td>Canada</td>
<td>7.9%</td>
<td>8.1%</td>
</tr>
<tr>
<td>Other International</td>
<td>8.2%</td>
<td>8.5%</td>
</tr>
<tr>
<td>Total Company</td>
<td>6.2%</td>
<td>7.7%</td>
</tr>
<tr>
<td> E-commerce</td>
<td> 11.2%</td>
<td> 16.0%</td>
</tr>
</tbody>
</table>
</figure>
Additional discussion of these results is available in a pre-recorded message. It can be accessed by visiting investor.costco.com (click on "Events &amp; Presentations"). This message will be available through 4:00 p.m. (PT) on Wednesday, July 16, 2025. &nbsp;

Costco Wholesale Reported Net Sales Of $26.44B For The Retail Month Of June, The Five Weeks Ended July 6, 2025, An Increase Of 8.0% From $24.48B Last Year; Net Sales For The First 44 Weeks Were $227.46B, An Increase Of 8% From $210.55B Last Year

Editor's Note: Certain figures have been removed or updated based on current data.
Sarah Paiji Yoo, co-founder and CEO of Blueland, lived a zero‑waste life for about two and a half years before launching her eco‑cleaning business backed by Gwyneth Paltrow and Justin Timberlake. During this radical period, her family reused cloth diapers, ditched disposable coffee cups, swapped body wash bottles for bar soaps, and carried reusable utensils and mugs everywhere. She told<a href="https://fortune.com/2025/06/21/blueland-ceo-sarah-paiji-yoo-sustainability-zero-waste-lifestyle/"> Fortune</a> that the effort was intense but the impact felt tiny.
"I went zero-waste with my family for about two and a half years. But during all of that, it wasn't lost on me that the impact my family was having was minuscule, teeny tiny," Yoo told Fortune. "And that's where I started to get this feeling, ‘Oh, I could have much greater impact if I give other people better choices."
Don't Miss:
<ul class="wp-block-list">
<li>Peter Thiel turned $1,700 into $5 billion—now accredited investors are eyeing this software company with similar breakout potential. Learn how you can <a href="https://www.benzinga.com/money/how-peter-thiel-turned-his-roth-ira-into-5-billion-and-why-accredited-investors-are-now-eyeing-this-smartphone-disruptor">invest with $1,000 at just $0.30/share.</a></li>
<li>Invest early in CancerVax's breakthrough tech aiming to disrupt a $231B market. <a href="https://www.benzinga.com/money/this-company-may-have-found-a-way-to-treat-cancer-by-tricking-the-bodys-immune-system-and-early-studies-show-some-promise-find-out-how-you-can-invest-in-the-future-of-cancer-treatment">Back a bold new approach to cancer treatment with high-growth potential.</a></li>
</ul>
<h2 class="wp-block-heading">The Zero‑Waste Experiment That Sparked a Movement</h2>
The idea for Blueland formed during her maternity leave when Yoo questioned why most household cleaners were packaged in disposable plastic and largely made of water. She told<a href="https://thehelm.co/blueland-sarah-paiji-yoo-interview/"> The Helm</a> that she began cold-emailing chemists on LinkedIn in 2018 to help her create a dissolvable cleaning tablet.
Yoo eventually partnered with chemist Syed Naqvi, who left his job to develop the formula alongside her and co-founder John Mascari. Using $75,000 in personal savings and consulting income, Yoo said in the interview with The Helm that she bootstrapped a year of research and development before launching the company.
"We spent a lot of time when we launched in 2019 talking about the ‘why?' Like, ‘Why should people care? Why is single-use plastic bad? Why reuse?'" Yoo told Fortune. "The end goal was purely just to build a successful business. So that education was really gratifying for me."
Launched in 2019, Blueland introduced concentrated tablets for hand soap, dish soap, toilet cleaner, and later added laundry and body wash, each designed to dissolve in water and shipped in refillable tins and compostable packaging, according to Fortune.
Trending: Tired of Grid Failures and Charging Deserts? This Startup Has a Solar Fix and $25M+ in Sales — <a href="https://www.benzinga.com/money/meet-the-company-seeking-to-give-americans-energy-independence-and-learn-how-you-can-become-an-early-investor">Now Raising at $3/Share</a>
<h2 class="wp-block-heading">Blueland is Scaling Zero Waste with Mass Appeal</h2>
Yoo's marketing instincts led her to appear on "Shark Tank," where she landed a deal with Kevin O'Leary. The televised pitch brought national exposure and served as a powerful brand launch, The Helm says.
By 2022, Blueland surpassed $100 million in lifetime sales and placed products in Whole Foods, Target (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>), and Costco (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), also selling over 10 million units. According to Fortune, the startup has raised over $35 million from investors including Gwyneth Paltrow, Justin Timberlake, Adrian Grenier, Thrive Market CEO Nick Green, and Rent the Runway co-founder Jennifer Fleiss. Over 95% of the company's funding came from women investors.
Blueland also achieved multiple certifications, including Cradle to Cradle, USDA BioPreferred, and EPA Safer Choice, affirming its focus on human and environmental health, according to the company's <a href="https://www.blueland.com/en-ca/pages/mission">website</a>.
See Also: Maximize saving for your retirement and cut down on taxes: <a href="https://www.benzinga.com/money/wideradvisor-retirement-planning">Schedule your free call with a financial advisor to start your financial journey – no cost, no obligation</a>.&nbsp;
<h2 class="wp-block-heading">Blueland&#8217;s Mission is to Make Sustainable Living Effortless for Anyone</h2>
Blueland's core philosophy is to make sustainable living effortless for the average household as Yoo believes most people won't change unless the alternative is just as easy and effective, Fortune says.
"We really leaned into our mission," Yoo told The Helm. "If we had to be writing content around spring cleaning and cleaning hacks, it would crush my soul."
Yoo advises aspiring entrepreneurs to find a co-founder to share the weight and never build something they don't believe in. In the interview with The Helm, she credits the company's growth to a strong sense of mission and the support of a co-founder, describing entrepreneurship as both practical and deeply personal.
Read Next: <a href="https://www.benzinga.com/money/are-you-rich">Are you rich?</a> Here&#8217;s what Americans think you need to be considered wealthy.
Image: Shutterstock

From Zero‑Waste To Retail Domination: Gwyneth Paltrow‑Backed Startup Founder Ditched Disposable Diapers, Coffee, Body Wash For 2.5 Years [CORRECTED]

In a landscape where <a href="https://www.benzinga.com/topic/economy">economic currents shift daily</a>, the recent moves by financial titan BlackRock, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>) are generating waves of speculation and intrigue.
On CNBC's &#8220;<a href="https://www.cnbc.com/video/2025/07/02/final-trades-amgen-caterpillar-honeywell-and-freeport-mcmoran.html">Halftime Report Final Trades</a>,&#8221; Jim Lebenthal at Cerity Partners recommended picking up <a href="https://www.benzinga.com/quote/BLK/earnings">some shares of BlackRock</a>.
According to recent news, BlackRock announced on Monday plans to acquire ElmTree Funds.
BlackRock will release earnings results for the second quarter before the opening bell on Tuesday, July 15. Analysts expect the company to report quarterly earnings at $10.60 per share, up from $10.36 per share in the year-ago period. 
BlackRock is projected to report quarterly revenue of $5.41 billion, compared to $4.80 billion in the same quarter a year earlier, according to data from Benzinga Pro.
Stephen Weiss, chief investment officer and managing partner of Short Hills Capital Partners, selected the iShares Bitcoin Trust ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IBIT#NASDAQ">IBIT</a>), stating that Bitcoin is the next area of focus for Trump.
Don't forget to check out our <a href="https://www.benzinga.com/premarket/">premarket coverage here</a>
Joseph M. Terranova, senior managing director for Virtus Investment Partners, named Costco Wholesale Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) as his final trade.
Telsey Advisory Group analyst Joseph Feldman maintained a Costco Wholesale rating of Outperform on July 3, with a $1,100 price target.
Price Action:
<ul class="wp-block-list">
<li>BlackRock shares fell 0.6% to close at $1,075.97 on Monday.</li>
<li>iShares Bitcoin Trust ETF fell 1.3% during the session.</li>
<li>Costco shares gained 0.5% to settle at $992.18 on Monday.</li>
</ul>
Check This Out: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/analyst-stock-ratings/price-target/25/07/46271576/5-stock-picks-last-week-from-wall-streets-most-accurate-analysts-8">5 Stock Picks Last Week From Wall Street&#8217;s Most Accurate Analysts</a></li>
</ul>
Photo: Shutterstock

Long Ideas

Media

IBIT

Costco, BlackRock And More On CNBC's 'Final Trades'

CNBC Halftime Report Final Trades: BlackRock, Costco Wholesale, iShares Bitcoin Trust

There might be another compelling reason to visit Costco (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), aside from its affordable pizza and industrial-sized condiments. The much-loved bulk wholesaler is entering the <a href="https://www.benzinga.com/markets/large-cap/25/06/45768838/rivian-evs-just-got-smarter-new-app-tracks-energy-use-and-speeds-up-charging">EV charging</a> business and recruiting SpaceX engineers to help them achieve it.
According to electric vehicle news site <a href="https://electrek.co/2025/06/19/spacex-alums-just-supercharged-ev-charging-at-costco/">Electrek</a>, Costco will open its first EV charging stall at its Northport, Florida location in conjunction with an electric charging company Electric Era. If it were to implement the practice nationwide, it could significantly impact electric car sales in the U.S.
Don't Miss:
<ul class="wp-block-list">
<li>Invest early in CancerVax's breakthrough tech aiming to disrupt a $231B market. <a href="https://www.benzinga.com/money/this-company-may-have-found-a-way-to-treat-cancer-by-tricking-the-bodys-immune-system-and-early-studies-show-some-promise-find-out-how-you-can-invest-in-the-future-of-cancer-treatment">Back a bold new approach to cancer treatment with high-growth potential.</a></li>
<li>GoSun's Breakthrough Rooftop EV Charger Already Has 2,000+ Units Reserved — <a href="https://www.benzinga.com/money/meet-the-company-seeking-to-give-americans-energy-independence-and-learn-how-you-can-become-an-early-investor">Become an Investor in This $41.3M Clean Energy Brand Today</a></li>
</ul>
<h2 class="wp-block-heading">Using SpaceX Engineers For Fast EV Charging</h2>
One of the drawbacks to EV adoption in the U.S. is the limited charging infrastructure and slow charging speeds. That's why the big box warehouse has collaborated with Electric Era, which was founded by former SpaceX engineers. The company provided Costco with six EV fast-charging stalls in just 54 days, according to Elektrek, capable of charging most car and SUV batteries in 20-60 minutes, just enough time to fill a shopping cart full of jumbo-sized groceries and fill a prescription or two.&nbsp;
<h2 class="wp-block-heading">Trump's Cut In EV Charging Funding Was A Major Blow</h2>
Electric vehicle sales have been steadily rising in the U.S., but President Donald Trump's decision to <a href="https://www.theguardian.com/us-news/2025/feb/07/trump-electric-vehicle-charging-station-program">cut funding for new EV charging infrastructure</a> was a significant drawback for EV adoption in the U.S. Bloomberg reduced its expectations for installations from 360,000 to 285,000 units.
"If we continue in this direction, [<a href="https://www.bloomberg.com/news/articles/2025-05-20/trump-s-attacks-evs-as-charging-installations-drop?embedded-checkout=true">BloombergNEF</a>'s] outlook for annual US charger installations in 2030 could be adjusted downward by 30% or more,"<a href="https://www.bloomberg.com/news/articles/2025-05-20/trump-s-attacks-evs-as-charging-installations-drop?embedded-checkout=true"> Bloomberg analyst Ash Wang</a> said, pointing to a possible long-term impact if the current pace doesn't pick up.&nbsp;
Trending: Named a TIME Best Invention and Backed by 5,000+ Users, Kara's Air-to-Water Pod Cuts Plastic and Costs — <a href="https://www.benzinga.com/money/americans-spend-1000-per-year-on-plastic-water-bottles-kara-pod-gives-you-clean-drinking-water-by-pulling-moisture-from-the-air">And You Can Invest At Just $6.37/Share</a>
However, the question of infrastructure funding remains unresolved, after a federal judge recently ordered the Federal Highway Administration to<a href="https://www.independent.co.uk/news/trump-joe-biden-new-york-sacramento-district-of-columbia-b2776374.html"> resume distributing funds</a> to install EV chargers in 14 states.
<h2 class="wp-block-heading">Tesla Still Has A Monopoly On EV Charging</h2>
The lack of charging infrastructure in the U.S. beyond <a href="https://www.benzinga.com/markets/large-cap/25/06/46161226/gary-black-warns-tesla-q2-deliveries-will-disappoint-says-cheaper-models-could-cannibalize-sales-and-see-ideal-re-entry-22-below-current-levels">Tesla</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) chargers has made many drivers<a href="https://evxl.co/2025/05/27/ev-buyers-hesitate-costs-charging-woes/"> hesitant to buy EVs</a>. However, installing fast chargers at grocery stores has proven to be a winning strategy, with retailers turning a profit on charging stations for the first time since installing them, according to<a href="https://evchargingsummit.com/blog/7-mind-blowing-developments-in-ev-charging-in-2025/"> EV Charging Summit</a>. Thus, it makes sense for Costco to take action with their nationwide reach and massive popularity. As of June 15, there were <a href="https://www.costco.com/WarehouseListByStateDisplayView">630 Costco warehouses</a> in the U.S.
<h2 class="wp-block-heading">Tesla And EV Adoption</h2>
Despite Tesla CEO Elon Musk's flirtation with politics, Tesla is by far the most popular EV car manufacturer in the U.S., according to<a href="https://cleantechnica.com/2025/04/15/auto-brands-leading-the-us-ev-revolution-charts/"> CleanTechnica</a>. Its fast chargers limit charging times and are in strong demand, which is why it <a href="https://www.consumerreports.org/cars/hybrids-evs/tesla-superchargers-open-to-other-evs-what-to-know-a9262067544/">has partnered</a> with Hyundai, Kia, Chevrolet, Cadillac, Honda, Acur, and others to allow them to use their chargers with the use of an adapter. This is particularly useful for EV car owners who don't have a home charger. Costco's vast parking lots could become an essential component in winning the EV charging battle.&nbsp;
Read Next:&nbsp;
<ul class="wp-block-list">
<li>Maximize saving for your retirement and cut down on taxes: <a href="https://www.benzinga.com/money/wiseradvisor-retirement-planning">Schedule your free call with a financial advisor to start your financial journey – no cost, no obligation. </a></li>
<li><a href="https://www.benzinga.com/money/arrived-centennial">Jeff Bezos-Backed Arrived Homes Hits A Big Sale On Charlotte Property – Investors Earning A 34.7% Return</a></li>
</ul>
Image: Shutterstock

Costco's EV Charging Has Been Developed By SpaceX  Engineers — Its Low Prices Could Usher In A New Wave Of Car Buyers

Costco Wholesale (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) has outperformed the market over the past 20 years by 8.04% on an annualized basis producing an average annual return of 16.54%. Currently, Costco Wholesale has a market capitalization of $437.07 billion. 
Buying $1000 In COST: If an investor had bought $1000 of COST stock 20 years ago, it would be worth $21,626.21 today based on a price of $985.45 for COST at the time of writing.
<h3>Costco Wholesale's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1751659213_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much $1000 Invested In Costco Wholesale 20 Years Ago Would Be Worth Today

In the latest quarter, 14 analysts provided ratings for Costco Wholesale (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), showcasing a mix of bullish and bearish perspectives.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">10</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">5</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $1088.0, along with a high estimate of $1225.00 and a low estimate of $975.00. Experiencing a 0.78% decline, the current average is now lower than the previous average price target of $1096.54. 
<img src="https://www.benzinga.com/files/images/story/2025/1751569345_0.png" alt="price target chart" />
<h2>Analyzing Analyst Ratings: A Detailed Breakdown</h2>
A clear picture of Costco Wholesale's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>Greg Melich</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$1060.00</td>
<td>$1075.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>Simeon Gutman</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$1225.00</td>
<td>$1150.00</td>
</tr>
<tr>
<td>Laura Champine</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Buy</td>
<td>$1110.00</td>
<td>$1115.00</td>
</tr>
<tr>
<td>Greg Melich</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>Outperform</td>
<td>$1075.00</td>
<td>$1070.00</td>
</tr>
<tr>
<td>Scot Ciccarelli</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$1042.00</td>
<td>$995.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>David Belinger</td>
<td>Mizuho</td>
<td>Announces</td>
<td>Neutral</td>
<td>$975.00</td>
<td>-</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$1100.00</td>
<td>$1100.00</td>
</tr>
<tr>
<td>Laura Champine</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Buy</td>
<td>$1045.00</td>
<td>$1150.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Costco Wholesale. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of Costco Wholesale compared to the broader market.</li>
<li>Price Targets: Gaining insights, analysts provide estimates for the future value of Costco Wholesale's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of Costco Wholesale's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/COST/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Costco Wholesale analyst ratings.</a>
<h2>Delving into Costco Wholesale's Background</h2>
Costco operates a membership-based, no-frills retail model predicated on offering a select product assortment in bulk quantities at bargain prices. The firm avoids maintaining costly product displays by keeping inventory on pallets and limits distribution expenses by storing its inventory at point of sale in the warehouse. Given its frugal cost structure, the firm is able to price its merchandise below that of competing retailers, driving high sales volume per warehouse and generating strong profits on thin margins. Costco operates over 600 warehouses in the United States and has over 60% share in the domestic warehouse club industry. Internationally, Costco operates about 280 warehouses, primarily in Canada, Mexico, Japan, and the UK.
<h3>Costco Wholesale: Delving into Financials</h3>
Market Capitalization: Exceeding industry standards, the company's market capitalization places it above industry average in size relative to peers. This emphasizes its significant scale and robust market position.
Revenue Growth: Costco Wholesale's revenue growth over a period of 3M has been noteworthy. As of 31 May, 2025, the company achieved a revenue growth rate of approximately 8.02%. This indicates a substantial increase in the company's top-line earnings. As compared to competitors, the company surpassed expectations with a growth rate higher than the average among peers in the Consumer Staples sector.
Net Margin: Costco Wholesale's net margin is below industry averages, indicating potential challenges in maintaining strong profitability. With a net margin of 3.01%, the company may face hurdles in effective cost management.
Return on Equity (ROE): Costco Wholesale's ROE stands out, surpassing industry averages. With an impressive ROE of 7.22%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of 2.56%, the company showcases effective utilization of assets.
Debt Management: Costco Wholesale's debt-to-equity ratio is below the industry average at 0.3, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>Analyst Ratings: What Are They?</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantag">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Assessing Costco Wholesale: Insights From 14 Financial Analysts

Deep-pocketed investors have adopted a bearish approach towards Costco Wholesale (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in COST usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 87 extraordinary options activities for Costco Wholesale. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 25% leaning bullish and 59% bearish. Among these notable options, 12 are puts, totaling $693,382, and 75 are calls, amounting to $6,239,943.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $520.0 and $1200.0 for Costco Wholesale, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Costco Wholesale's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Costco Wholesale's whale trades within a strike price range from $520.0 to $1200.0 in the last 30 days. 
<h3>Costco Wholesale Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1751486561_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>COST</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$160.05</td>
<td>$157.3</td>
<td>$160.05</td>
<td>$865.00</td>
<td>$320.1K</td>
<td align="right">211</td>
<td align="right">20</td>
</tr>
<tr>
<td>COST</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$51.05</td>
<td>$50.35</td>
<td>$51.05</td>
<td>$965.00</td>
<td>$127.6K</td>
<td align="right">944</td>
<td align="right">729</td>
</tr>
<tr>
<td>COST</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$51.0</td>
<td>$50.25</td>
<td>$51.0</td>
<td>$965.00</td>
<td>$127.5K</td>
<td align="right">944</td>
<td align="right">125</td>
</tr>
<tr>
<td>COST</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/18/26</td>
<td>$230.8</td>
<td>$227.65</td>
<td>$228.92</td>
<td>$820.00</td>
<td>$114.4K</td>
<td align="right">14</td>
<td align="right">27</td>
</tr>
<tr>
<td>COST</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/03/25</td>
<td>$11.0</td>
<td>$10.55</td>
<td>$11.0</td>
<td>$970.00</td>
<td>$108.9K</td>
<td align="right">55</td>
<td align="right">226</td>
</tr>
</tbody>
</table>

<h3>About Costco Wholesale</h3>
Costco operates a membership-based, no-frills retail model predicated on offering a select product assortment in bulk quantities at bargain prices. The firm avoids maintaining costly product displays by keeping inventory on pallets and limits distribution expenses by storing its inventory at point of sale in the warehouse. Given its frugal cost structure, the firm is able to price its merchandise below that of competing retailers, driving high sales volume per warehouse and generating strong profits on thin margins. Costco operates over 600 warehouses in the United States and has over 60% share in the domestic warehouse club industry. Internationally, Costco operates about 280 warehouses, primarily in Canada, Mexico, Japan, and the UK.
Having examined the options trading patterns of Costco Wholesale, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Where Is Costco Wholesale Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 1,041,800, with COST's price down by -0.33%, positioned at $982.67.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 85 days.</li>
</ul>
<h3>Expert Opinions on Costco Wholesale</h3>
Over the past month, 2 industry analysts have shared their insights on this stock, proposing an average target price of $1080.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Outperform rating on Costco Wholesale with a target price of $1100. 
&#x2A; An analyst from Evercore ISI Group has decided to maintain their Outperform rating on Costco Wholesale, which currently sits at a price target of $1060. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Costco Wholesale options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Unpacking the Latest Options Trading Trends in Costco Wholesale

Jim Cramer is optimistic about Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), despite the ongoing tariff pressures. His prediction comes after a conversation with Amazon&#8217;s CEO, Andy Jassy.
What Happened:&nbsp;On Tuesday, Cramer posted on X to share his views after speaking with Jassy. He believes that the e-commerce giant is poised for a strong second half, despite the ongoing tariff pressures and expressed confidence in Amazon&#8217;s ability to maintain lower prices than most competitors, except perhaps&nbsp;Costco Wholesale Corporation&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), despite the current market uncertainties.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">After speaking with Andy Jassy i am more and more convinced that Amazon, right now stalled, will have a great second half because it will have lower prices than everyone else, except for perhaps Costco.
&mdash; Jim Cramer (@jimcramer) <a href="https://twitter.com/jimcramer/status/1939954911006843105?ref_src=twsrc%5Etfw">July 1, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Cramer&#8217;s post was in response to his <a href="https://www.cnbc.com/2025/06/30/despite-tariffs-andy-jassy-says-amazon-hasnt-seen-prices-appreciably-go-up-so-far.html">interview </a>with Jassy on CNBC&#8217;s Mad Money, where Jassy discussed Amazon&#8217;s pricing strategy and its ability to mitigate the impact of tariffs imposed by President Donald Trump. Jassy mentioned that Amazon and its third-party sellers had forward-bought inventory to avoid tariff-related issues. He also emphasized that Amazon has not seen significant price increases so far.
&nbsp;&#8220;&#8230;we have, so far, not seen prices appreciably go up,&#8221; stated the Amazon CEO.
Amazon CEO Andy Jassy said the platform&#8217;s two million sellers create diversity, allowing some to absorb tariff costs while others raise costs—ultimately benefiting customers.
SEE ALSO:&nbsp;<a href="https://benzinga.com/markets/macro-economic-events/25/07/46188192/trump-administration-reportedly-scales-back-ambitions-for-comprehensive-trade-deals" target="_blank" rel="noreferrer noopener">Trump Administration Reportedly Scales Back Ambitions For Comprehensive Trade Deals Before Tariff Deadline</a>
Why It Matters:&nbsp;Fundstrat Global Advisors&#8216; Head of Research, Tom Lee, also <a href="https://www.benzinga.com/markets/economic-data/25/07/46188202/tom-lee-calls-amazon-an-early-signal-as-andy-jassy-says-no-price-hike-despite-trump-tariffs-absence-of-inflation-is-a-positive-sign">highlighted </a>Amazon as a critical early indicator for U.S. inflation trends. The company&#8217;s stable pricing, despite tariff pressures, is seen as a positive sign for the broader economic outlook.
Meanwhile, other <a href="https://www.benzinga.com/markets/25/05/45536218/walmart-responds-to-trumps-eat-the-tariff-remark-worked-to-keep-our-prices-as-low-as-possible-and-we-wont-stop">retail giants</a> like Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) have also been grappling with the tariff pressures. In May, Walmart responded to Trump&#8217;s tariff remarks, emphasizing its commitment to keeping prices as low as possible for consumers.
As the tariff pressures continue to impact the retail sector, Cramer&#8217;s prediction about Amazon&#8217;s performance in the second half of 2025 will be closely watched by market observers.
Over the past month, shares of Amazon climbed 6.17% while Costco dropped 6.33%, as per <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>. 
<ul class="wp-block-list">
<li>READ MORE: <a href="https://www.benzinga.com/markets/equities/25/06/46110289/amazon-ceo-andy-jassy-warns-of-ai-driven-workforce-reduction-amzn-wont-keep-everyone-says-ex-vp-ethan-evans-in-warning-to-employees">Amazon CEO Andy Jassy Warns Of AI-Driven Workforce Reduction — AMZN &#8216;Won&#8217;t Keep Everyone,&#8217; Says Ex-VP Ethan Evans In Warning To Employees</a> </li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

AMZN

Jim Cramer Says 'Stalled' Amazon Will Have A 'Great Second Half' Thanks To Lower Prices Than Others, Except Costco

Lululemon Athletica Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) filed a patent infringement lawsuit against Costco Wholesale Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) on Friday, alleging the warehouse retailer violated intellectual property rights by selling &#8220;knockoff&#8221; versions of its popular athletic wear.
What Happened: The Canada-based athleisure company accused Costco of selling unauthorized apparel that infringes on design patents for its ABC pants line, Define jacket collection, and Scuba zip-ups and hoodies, <a href="https://thehill.com/homenews/nexstar_media_wire/5377499-costco-accused-of-selling-knockoffs-of-popular-athleisure-brands-clothes-lawsuit/">reported</a> The Hill. Lululemon claims Costco &#8220;unlawfully traded upon Plaintiffs&#8217; reputation, goodwill and sweat equity&#8221; through these alleged knockoffs.
The lawsuit specifically targets items sold under Costco&#8217;s private-label Kirkland brand, suggesting the retailer may be intentionally confusing customers into believing Lululemon supplies the clothing. Lululemon seeks unspecified monetary damages and an injunction to halt the sale of the disputed products.
A Lululemon spokesperson told Reuters the company takes &#8220;the responsibility of protecting and enforcing our intellectual property rights very seriously.&#8221; 
See Also: <a href="https://www.benzinga.com/markets/tech/25/06/46180484/nvidia-palantir-tech-stocks-to-buy-q3-2025-sectors">Nvidia, Palantir Fuel Historic Tech Rally — And It&#8217;s Far From Done</a>
Why It Matters: The lawsuit comes as Costco faces investor scrutiny over recent performance metrics. The retailer reported $20.97 billion in May sales, <a href="https://www.benzinga.com/trading-ideas/movers/25/06/45801312/costco-stock-falls-nearly-4-after-may-sales-report-despite-solid-growth">up 6.8% year-over-year</a>, but shares fell nearly 4% after the announcement. U.S. comparable sales growth of 5.5% missed JPMorgan&#8217;s 7% estimate, marking a rare miss for the warehouse giant.
Costco <a href="https://www.benzinga.com/insights/analyst-ratings/25/06/45981744/15-analysts-assess-costco-wholesale-what-you-need-to-know">operates over 600 U.S. warehouses</a>, holding more than a 60% market share in the domestic warehouse club industry. The company&#8217;s membership-based model relies on high-volume sales at thin margins, making private-label products crucial for profitability.
Recent analyst coverage <a href="https://www.benzinga.com/insights/analyst-ratings/25/06/45981744/15-analysts-assess-costco-wholesale-what-you-need-to-know">shows 13 of 15 analysts</a> rate Costco as Outperform or Buy, with an average price target of $1,084.47.
Read Next: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/trading-ideas/movers/25/06/46178725/meta-pursues-superintelligence-with-new-openai-hires-stock-climbs-to-fresh-highs">Meta Pursues &#8216;Superintelligence&#8217; With New OpenAI Hires, Stock Climbs To Fresh Highs</a></li>
</ul>
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: bluestork / Shutterstock.com

Lululemon Sues Costco Over Knockoff Pants And Hoodies: Accuses Retail Giant Of Trading On 'Sweat Equity' With Lookalike Designs

Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) <a href="https://www.benzinga.com/quote/AMZN/news">stock may be dragging</a> in 2025, but JPMorgan is doubling down on what it calls the company's "best idea": Prime.
Despite being down 3% year-to-date, analyst Doug Anmuth sees upside to $240 — a roughly 13% climb from current levels. The core driver is, surprisingly, the same $139 subscription many Americans barely think about after checkout.
<h2 class="wp-block-heading">$139 In, $1,430 Out — The Prime Value Bomb</h2>
JPMorgan's deep dive estimates the true annual value of a U.S. Prime subscription is now $1,430 — more than 10x the cost. "That's a 6% jump from 2024 and more than double the value in 2016," says Anmuth. The report suggests Amazon is delivering the fastest fulfillment speeds in company history, with over 9 billion same-day/one-day deliveries in 2024 alone.
And it's not just about shipping anymore. Prime now comes bundled with Grubhub+, grocery delivery, Prime Video (NFL, NBA, NASCAR), music, photo storage, and more. If Apple One is bundling basics, Amazon's bundling the entire mall.
Read Also: <a href="https://www.benzinga.com/etfs/sector-etfs/25/06/46098656/nvidia-amazon-tesla-among-tech-stocks-hedge-funds-are-piling-into-heres-how-etfs-like-ivv-spy-voo-are-riding-the-wave">Nvidia, Amazon, Tesla Among Tech Stocks Hedge Funds Are Piling Into — Here&#8217;s How ETFs Like IVV, SPY, VOO Are Riding The Wave</a>
<h2 class="wp-block-heading">A Price Hike Is Coming — And That's Bullish</h2>
JPMorgan expects a Prime price increase in 2026, consistent with Amazon's every-four-years cadence. But here's the kicker: no major churn expected. Anmuth estimates that even a modest $20 hike could generate $3 billion in incremental annual sales.
Despite competition from Walmart Inc&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) Walmart+, Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) and Apple Inc&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) Apple One, Anmuth believes Prime still leads the value race. With Prime members nearing 350 million globally by 2025, and international penetration still low, there's plenty of room for subscriber growth too.
So while Amazon's stock may be taking a breather, its subscription flywheel is spinning harder than ever. As JPMorgan puts it, "Prime remains the best deal in shopping"—and maybe in investing too.
Read Next: 
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/economic-data/25/06/46093421/ai-will-disrupt-25-of-us-jobs-by-2030-and-the-fed-cant-save-them-economist-warns">AI Will Disrupt 25% Of US Jobs By 2030—And The Fed Can&#8217;t Save Them, Economist Warns</a></li>
</ul>
Image: Shutterstock

Tech

AAPL

Prime Time For Amazon? JPMorgan Says Your $139 Could Be Worth $1,430

Whales with a lot of money to spend have taken a noticeably bullish stance on Costco Wholesale.
Looking at options history for Costco Wholesale (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) we detected 47 trades.
If we consider the specifics of each trade, it is accurate to state that 44% of the investors opened trades with bullish expectations and 25% with bearish.
From the overall spotted trades, 8 are puts, for a total amount of $250,076 and 39, calls, for a total amount of $1,618,800.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $255.0 to $1120.0 for Costco Wholesale during the past quarter. 
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Costco Wholesale's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Costco Wholesale's significant trades, within a strike price range of $255.0 to $1120.0, over the past month.
<h3>Costco Wholesale Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1750438868_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>COST</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/11/25</td>
<td>$21.45</td>
<td>$21.4</td>
<td>$21.4</td>
<td>$980.00</td>
<td>$109.1K</td>
<td align="right">24</td>
<td align="right">61</td>
</tr>
<tr>
<td>COST</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$79.3</td>
<td>$72.5</td>
<td>$75.9</td>
<td>$910.00</td>
<td>$75.9K</td>
<td align="right">130</td>
<td align="right">10</td>
</tr>
<tr>
<td>COST</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$77.7</td>
<td>$73.5</td>
<td>$75.62</td>
<td>$1000.00</td>
<td>$75.7K</td>
<td align="right">775</td>
<td align="right">0</td>
</tr>
<tr>
<td>COST</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$723.6</td>
<td>$723.55</td>
<td>$723.6</td>
<td>$255.00</td>
<td>$72.3K</td>
<td align="right">12</td>
<td align="right">0</td>
</tr>
<tr>
<td>COST</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$138.55</td>
<td>$136.0</td>
<td>$136.0</td>
<td>$900.00</td>
<td>$68.0K</td>
<td align="right">455</td>
<td align="right">5</td>
</tr>
</tbody>
</table>

<h3>About Costco Wholesale</h3>
Costco operates a membership-based, no-frills retail model predicated on offering a select product assortment in bulk quantities at bargain prices. The firm avoids maintaining costly product displays by keeping inventory on pallets and limits distribution expenses by storing its inventory at point of sale in the warehouse. Given its frugal cost structure, the firm is able to price its merchandise below that of competing retailers, driving high sales volume per warehouse and generating strong profits on thin margins. Costco operates over 600 warehouses in the United States and has over 60% share in the domestic warehouse club industry. Internationally, Costco operates about 280 warehouses, primarily in Canada, Mexico, Japan, and the UK.
Following our analysis of the options activities associated with Costco Wholesale, we pivot to a closer look at the company's own performance.
<h3>Present Market Standing of Costco Wholesale</h3>
<ul>
<li>With a trading volume of 1,378,936, the price of COST is up by 0.36%, reaching $978.41.</li>
<li>Current RSI values indicate that the stock is is currently neutral between overbought and oversold.</li>
<li>Next earnings report is scheduled for 97 days from now.</li>
</ul>
<h3>What The Experts Say On Costco Wholesale</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $1105.4.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Morgan Stanley has decided to maintain their Overweight rating on Costco Wholesale, which currently sits at a price target of $1225. 
&#x2A; An analyst from Truist Securities persists with their Hold rating on Costco Wholesale, maintaining a target price of $1042. 
&#x2A; An analyst from Telsey Advisory Group persists with their Outperform rating on Costco Wholesale, maintaining a target price of $1100. 
&#x2A; Maintaining their stance, an analyst from Evercore ISI Group continues to hold a Outperform rating for Costco Wholesale, targeting a price of $1060. 
&#x2A; Maintaining their stance, an analyst from Telsey Advisory Group continues to hold a Outperform rating for Costco Wholesale, targeting a price of $1100. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Costco Wholesale options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Spotlight on Costco Wholesale: Analyzing the Surge in Options Activity

A Reddit user recently posted a photo of their late father's handwritten <a href="https://www.benzinga.com/money/how-to-create-a-budget">monthly budget</a> from June 1989. What followed was a flurry of disbelief and discussion.&nbsp;
Instead of marveling at how inexpensive things used to be, thousands of people were shocked by how much this Southern California family was spending.
<h2 class="wp-block-heading">A 1989 Budget That Feels More Like 2025</h2>
The original <a href="https://www.reddit.com/r/MiddleClassFinance/comments/1knmvld/found_my_dads_household_monthly_expense_budget/">post</a>, shared to r/MiddleClassFinance, shows a detailed budget for a family of five. The monthly total? $3,870. Adjusted for inflation, that amounts to $10,024 in today's dollars.
Don't Miss:
<ul class="wp-block-list">
<li>Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — <a href="https://www.benzinga.com/money/boxabl-scaling-fast-from-spacex-orders-to-600-homes-built-this-60k-foldable-home-may-be-the-future-of-housing">this is your last chance to become an investor for $0.80 per share.</a></li>
<li>Deloitte's fastest-growing software company partners with Amazon, Walmart &amp; Target – Many are rushing to <a href="https://www.benzinga.com/money/mode-mobile-2">grab 4,000 of its pre-IPO shares for just $0.30/share!</a></li>
</ul>
&#8220;Honestly, not too far off from my current family of 5&#8230; still living in LA County,&#8221; the original poster wrote.
Among the standout expenses: a $1,500 mortgage, $600 for food, $120 for a gardener, and $200 at Price Club—a predecessor to Costco (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>). The list also includes $100 for gifts, $100 for clothes, and even $30 for insulin.
&#8220;Some of these aren't too far off from my current budget,&#8221; one person also wrote. Others were floored. &#8220;$1500 a month mortgage in 1989 doesn&#8217;t sound middle class,&#8221; another said.
Many commenters admitted they assumed 1980s expenses would look quaint by today's standards. "I was expecting to feel shocked by inflation," one person said, "but after digesting the numbers, I honestly feel that your parents spent more than most middle-class families at that time."
Trending: Maximize saving for your retirement and cut down on taxes: <a href="https://www.benzinga.com/money/wideradvisor-retirement-planning">Schedule your free call with a financial advisor to start your financial journey – no cost, no obligation</a>.
<h2 class="wp-block-heading">A Closer Look At The Lifestyle</h2>
Many Redditors immediately zeroed in on the lifestyle this budget seemed to represent. "He had a gardener," one person commented. Another pointed out the presence of a timeshare, a line item for gifts, and a Los Angeles Times subscription.
"This was an expensive budget for 1989," one commenter noted. "The mortgage and food bill alone are huge."
The OP later clarified that the family lived in a new four-bedroom, <a href="https://www.benzinga.com/markets/25/06/45762422/kevin-oleary-says-forget-the-classic-three-bedroom-2-500-square-foot-for-1-2m-now-youre-paying-that">2,300-square-foot home</a> in La Verne, California, bought for $150,000 in 1986. His father worked as a tax accountant, and the family rarely dined out. The $600 monthly food bill was mostly groceries, with pizza nights on Fridays.
One person calculated the inflation-adjusted values: &#8220;$1500 for the mortgage becomes about $4,000 today, and $600 for food would be $1,590. That's a $10,000-a-month lifestyle.&#8221;
See Also: The average American couple has saved this much money for retirement —<a href="http://www.benzinga.com/money/smartasset"> How do you compare</a>?
<h2 class="wp-block-heading">Health, Humor And Nostalgia</h2>
Among the budget&#8217;s line items was $30 for insulin and other medical needs. The OP explained that his father was a type 1 diabetic who had lived with the condition since age eight and died at 59. "When he was a kid, doctors told him he likely wouldn&#8217;t make it to 40," he added.
The post also triggered a wave of nostalgia as several people mentioned that their own fathers used the same kind of graph paper or had similar handwriting. Others joked about the mysterious &#8220;HOLT&#8221; entry, which the OP revealed was an adoption agency called Holt International. The family had adopted one of their siblings.
<h2 class="wp-block-heading">More Than Just Numbers</h2>
The broader takeaway for many was that this wasn't a typical 1989 budget. "Looking at the numbers, this would have been an upper-class family in 1989," one person wrote. Another explicitly said, "This isn't middle-class finance. This is <a href="https://www.benzinga.com/personal-finance/25/02/43759794/are-you-a-top-1-earner-heres-what-you-need-to-rake-in-to-be-among-the-richest">1% finance</a>."
Whatever the label, the post gave thousands a glimpse into what financial comfort looked like nearly four decades ago, and how far out of reach it feels today.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/money/mark-cubans-advice-for-lotto-winners">Many are surprised by Mark Cuban's advice for lotto winners: Cash or annuity?</a></li>
<li>Inspired by Uber and Airbnb &#8211; Deloitte's fastest-growing software company is transforming 7 billion smartphones into income-generating assets &#8211; <a href="https://www.benzinga.com/money/how-peter-thiel-turned-his-roth-ira-into-5-billion-and-why-accredited-investors-are-now-eyeing-this-smartphone-disruptor">with $1,000 you can invest at just $0.30/share!</a></li>
</ul>
Image: Shutterstock

Personal Finance

Someone Found Their Dad's Monthly Budget From 1989. People Are Stunned—Not By How Low It Was, But By How High

Press Releases

Synergy CHC Corp. (NASDAQ: SNYR) Taps Beverage Veteran to Drive FOCUSfactor's Drink Expansion – More Stocks Inside

Costco Wholesale Corporation Reports May Sales Results

Synergy CHC Corp. (NASDAQ: SNYR) Restructures Debt with $20M Facility to Power Global Growth and FOCUSfactor Beverage Expansion

Synergy CHC (NASDAQ: SNYR) Taps Coca-Cola Exec to Accelerate Global Expansion of "FOCUSfactor®" Energy Drink – More Stocks Moving Inside

Small-Cap Disruptors KZIA, SNYR, HSDT, TRNR, PRSO Lead Momentum – More Microcap Stocks Inside

Synergy CHC Corp. (NASDAQ: SNYR) Secures Distribution Wins for FOCUSfactor® Supplements and Functional Beverages – More Stocks Inside

Synergy's (NASDAQ: SNYR) "FOCUSfactor" Massive 50,000 Store Expansion Including Walmart (NYSE: WMT) Canada – Alongside MOGO, ELWS, DAIC – Stocks Under $5 to Watch

This Week Undercard $3 Stocks: SNYR, SONN, LGPS, SVRE, PRSO Making Strategic Moves

MAG 7 Undercard: $5 Stocks to Watch – NDRA, BSLK, WOLF, OCC, SNYR Poised for Action More Inside

Costco Wholesale Corporation Reports June Sales Results

ALZN

ARTL

BAOS

BMNR

BSLK

CLRB

DAIC

ELWS

EVGN

HSDT

HTCR

IMNN

INEO

IPDN

KBSX

KLTO

KZIA

LGPS

MGNX

MODV

MOGO

NAOV

NCEW

NDRA

PNPNF

PRSO

SNYR

SONN

SVRE

TRNR

TSXV:PNPN

WBUY

WINT

WOLF

BJ's Wholesale Club Holdings, Inc. Common Stock

BJ's Wholesale Club Hldgs

Dollar General

Dollar Tree

Pricesmart

Target

Walmart

Telsey Advisory Group

Evercore ISI Group

Morgan Stanley

Loop Capital

Truist Securities

Costco Cos

Screenshot 2024-06-24 at 5.31.08 PM

Emerging Markets

Movers & Shakers

IZEA

Influencers Are Driving Consumers To Discount Clubs And Major Retailers Like Costco Finds IZEA&#39;s Latest Survey

Screenshot 2024-05-16 at 5.48.40 PM

Commodities

A Golden Piece Of History Amid Golden Times For The Precious Metal: Lear Capital Unveils Historic 1933 Gold Bar For Sale

Screenshot 2024-05-13 at 5.41.57 PM

Gold Is Having A Moment – From Geopolitical Unrest To Economic Uncertainty, These Are The Reasons Investors Can&#39;t Get Enough Of This Precious Metal

Screenshot 2024-03-25 at 5.42.02 PM

Gold Surges To All-Time High In March: Pasofino Gold Unearths Potential in Liberia&#39;s Birimian Region

Comments

Costco Wholesale

Intérêt court

Costco Wholesale (NASDAQ:COST) Stock, Rapport sur les intérêts à découvert

Les gens regardent aussi

Notizie

PARTENAIRE / CONTRIBUTEUR

BENZINGA MONDIAL