Booking Holdings Market Sentiment

Booking Holdings Inc

BKNGNASDAQ

Trade with Public

$159.02

-1.26-0.79%

Dern. MÀJ: Oct 2, 7:59 PM

$158.95

-1.33-0.83%

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Booking Holdings Market Sentiment - Benzinga

Booking Holdings Market Sentiment

Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▲ 2.5% short float

Options Flow▼ 1.59 P/C ratio

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Buy

35 analysts

Options Flow (P/C)

1.59

More puts — Bearish

10,282 calls · 16,333 puts

Avg Consensus PT

$234

+47.0%

Highest Price Target

$274

+72.4%

B. Riley Securities

Lowest Price Target

$188

+18.3%

Bernstein

Short Interest

2.5%

Declining — Bullish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Sep 30, 2026	Truist Securities	Greg Miller—	+35.9%	$242 → $216	Maintained	Buy
Sep 24, 2026	BTIG	Jake Fuller—	+57.3%	$250 → $250	Maintained	Buy
Sep 16, 2026	Morgan Stanley	Matthew Cost—	+44.7%	$230	Assumes	Overweight
Sep 1, 2026	Rosenblatt	Scott Devitt—	+54.1%	$245	Initiate	Buy
Aug 27, 2026	BTIG	Jake Fuller—	+57.3%	$250 → $250	Maintained	Buy
Aug 24, 2026	Evercore ISI Group	Mark Mahaney—	+69.9%	$245 → $270	Maintained	Outperform
Aug 10, 2026	Argus Research	John Staszak—	+54.1%	$210 → $245	Maintained	Buy
Aug 5, 2026	UBS	Stephen Ju—	+72.4%	$266 → $274	Maintained	Buy
Aug 5, 2026	Benchmark	Daniel Kurnos—	+57.3%	$220 → $250	Maintained	Buy
Aug 5, 2026	Citigroup	Ronald Josey—	+48.5%	$225 → $236	Maintained	Buy
Aug 5, 2026	Oppenheimer	Jed Kelly—	+51.0%	$215 → $240	Maintained	Outperform
Aug 5, 2026	B. Riley Securities	Naved Khan—	+72.4%	$264 → $274	Maintained	Buy
Aug 5, 2026	Piper Sandler	Thomas Champion—	+35.3%	$195 → $215	Maintained	Neutral
Aug 5, 2026	Wells Fargo	Ken Gawrelski—	+38.4%	$214 → $220	Maintained	Equal-Weight
Aug 5, 2026	Wedbush	Ygal Arounian—	+55.4%	$211 → $247	Maintained	Outperform
Aug 5, 2026	Cantor Fitzgerald	Deepak Mathivanan—	+38.4%	$175 → $220	Maintained	Neutral
Aug 5, 2026	BMO Capital	Brian Pitz—	+57.3%	$240 → $250	Maintained	Outperform
Aug 5, 2026	BTIG	Jake Fuller—	+57.3%	$250 → $250	Maintained	Buy
Jul 30, 2026	UBS	Stephen Ju—	+67.3%	$249 → $266	Maintained	Buy
Jul 16, 2026	Wedbush	Ygal Arounian—	+32.7%	$211	Assumes	Outperform
Jul 14, 2026	Jefferies	John Colantuoni—	+19.5%	$180 → $190	Maintained	Hold
Jun 30, 2026	Wells Fargo	Ken Gawrelski—	+34.6%	$215 → $214	Maintained	Equal-Weight
May 29, 2026	BTIG	Jake Fuller—	+57.3%	$250 → $250	Maintained	Buy
Apr 30, 2026	Argus Research	John Staszak—	+29.0%	$188 → $205	Maintained	Buy
Apr 29, 2026	JP Morgan	Doug Anmuth—	+30.9%	$224 → $208	Maintained	Overweight