Bread Financial Holdings Market Sentiment

Bread Financial Holdings Inc

BFHNYSE

$98.88

-3.43-3.35%

Dern. MÀJ: Oct 14, 4:00 PM

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Bread Financial Holdings Market Sentiment

Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 11.1% short float

Options Flow▲ 0.75 P/C ratio

Insider Activity▲ Net Buyer (30d)

Analyst Consensus

Buy

22 analysts

Options Flow (P/C)

0.75

More calls — Bullish

4 calls · 3 puts

Avg Consensus PT

$93

-5.9%

Highest Price Target

$132

+33.4%

BTIG

Lowest Price Target

$50

-49.5%

Jefferies

Short Interest

11.1%

Rising — Bearish

Insider Activity (30d)

Net Buyer

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 6, 2026	TD Cowen	Moshe Orenbuch—	+12.2%	$114 → $111	Maintained	Hold
Oct 5, 2026	Barclays	Terry Ma—	+11.2%	$109 → $110	Maintained	Equal-Weight
Oct 1, 2026	Evercore ISI Group	John Pancari—	+19.2%	$120 → $118	Maintained	Outperform
Sep 11, 2026	Wells Fargo	Donald Fandetti—	+16.2%	$115	Initiate	Equal-Weight
Aug 25, 2026	Wolfe Research	Darrin Peller—	+31.4%	$130	Upgrade	Peer Perform→Outperform
Aug 3, 2026	UBS	Nicholas Holowko—	+28.3%	$120 → $127	Maintained	Buy
Jul 28, 2026	Evercore ISI Group	John Pancari—	+21.3%	$116 → $120	Maintained	Outperform
Jul 24, 2026	TD Cowen	Moshe Orenbuch—	+15.2%	$103 → $114	Maintained	Hold
Jul 24, 2026	RBC Capital	Jon G. Arfstrom —	+16.2%	$115 → $115	Maintained	Sector Perform
Jul 24, 2026	Barclays	Terry Ma—	+10.1%	$104 → $109	Maintained	Equal-Weight
Jul 20, 2026	Morgan Stanley	Jeffrey Adelson—	+3.1%	$98 → $102	Maintained	Equal-Weight
Jul 7, 2026	TD Cowen	Moshe Orenbuch—	+4.1%	$95 → $103	Maintained	Hold
Jul 7, 2026	UBS	Nicholas Holowko—	+21.3%	$94 → $120	Maintained	Buy
Jul 7, 2026	Goldman Sachs	Ryan Nash—	+9.1%	$94 → $108	Maintained	Neutral
Jul 7, 2026	Barclays	Terry Ma—	+5.1%	$70 → $104	Upgrade	Underweight→Equal-Weight
Jul 6, 2026	Evercore ISI Group	John Pancari—	+17.2%	$99 → $116	Maintained	Outperform
Jun 30, 2026	BTIG	Vincent Caintic—	+33.4%	$105 → $132	Maintained	Buy
Jun 11, 2026	RBC Capital	Jon G. Arfstrom —	+16.2%	$105 → $115	Maintained	Sector Perform
May 22, 2026	Loop Capital	Dominick Gabriele—	+5.1%	$104	Initiate	Buy
Apr 29, 2026	Evercore ISI Group	John Pancari—	+0.0%	$87 → $99	Maintained	Outperform
Apr 24, 2026	Barclays	Terry Ma—	-29.3%	$67 → $70	Maintained	Underweight
Apr 24, 2026	TD Cowen	Moshe Orenbuch—	-4.0%	$80 → $95	Maintained	Hold
Apr 24, 2026	Keefe, Bruyette & Woods	Sanjay Sakhrani—	+16.2%	$100 → $115	Maintained	Outperform
Apr 23, 2026	BTIG	Vincent Caintic—	+6.1%	$98 → $105	Maintained	Buy
Apr 16, 2026	Morgan Stanley	Jeffrey Adelson—	-8.0%	$91	Upgrade	Underweight→Equal-Weight