Bitcoin Could 10x From Here, Says PayPal's Ex-Boss—And This Pricing Model Agrees

Bitcoin BTC/USD remains in accumulation territory, according to both market models and institutional voices, as former PayPal president David Marcus said the cryptocurrency is "still severely undervalued" and could eventually match gold's $1.3 million equivalent value per coin.

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Former PayPal Chief Says Bitcoin Is ‘Still Early'

Speaking live on Bloomberg on Oct. 7, Marcus said Bitcoin's long-term potential has barely been priced in, especially when compared to gold's market capitalization.

"If Bitcoin was worth as much as gold, it would be $1.3 million per Bitcoin," Marcus said. 

"I think it's just a matter of time. The utility phase of Bitcoin as a neutral settlement network and asset for global payments hasn't been priced in at all."

His remarks come as Bitcoin trades around $124,700, consolidating after a strong quarter marked by institutional inflows and broader digital asset adoption.

Rainbow Chart Signals Undervaluation

BTC Rainbow Price Chart Indicator (Source: Coinglass)

The Bitcoin Rainbow Price Indicator, a long-term logarithmic regression model that tracks Bitcoin's historical price cycles, shows BTC still sitting in the "BUY" / "Accumulate" band — typically a zone that has marked early stages of prior bull markets.

As of Oct. 6, the indicator placed:

  • BTC Price: $124,774
  • BUY / Accumulate Zone: $104,584–$143,573
  • Bubble Territory: Begins above $260,000, topping at $903,000

This suggests Bitcoin remains far below its long-term fair regression levels. 

Historically, similar positioning within the green-blue bands has preceded multi-cycle uptrends leading into peak phases.

Undervaluation Narrative Gains Ground

The chart's structure implies BTC is still early in its expansion curve. 

With upper regression bands projecting between $260,000 and $900,000, long-term models suggest significant headroom before entering overheated territory.

Market sentiment echoes this thesis. 

Institutional buyers have continued accumulating through spot ETFs, while long-term holders now control the highest share of supply on record. 

Combined, these factors reinforce Marcus' assertion that Bitcoin's true value as a "neutral financial network" remains underestimated.

Why It Matters

Bitcoin at $124,000 feels expensive, but models still place it inside long-term accumulation zones.

These zones previously aligned with $200 in 2013 and $4,000 in 2017 before historic multi-year rallies followed.

David Marcus' gold comparison implies Bitcoin is valued at only a fraction of traditional safe-haven assets.

ETF inflows and record long-term holder supply suggest scarcity is rising faster than price acknowledges.

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