Roku Market Sentiment

Roku Inc

ROKUNASDAQ

$157.41

-1.19-0.75%

Dern. MÀJ: Aug 27, 1:35 PM

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Roku Market Sentiment

Market sentiment signals for Roku (ROKU): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus— Neutral

Short Interest▲ 9.1% short float

Options Flow▲ 0.03 P/C ratio

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Neutral

29 analysts

Options Flow (P/C)

0.03

More calls — Bullish

15,745 calls · 508 puts

Avg Consensus PT

$152

-3.4%

Highest Price Target

$172

+9.3%

UBS

Lowest Price Target

$100

-36.5%

Loop Capital

Short Interest

9.1%

Declining — Bullish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Aug 24, 2026	JP Morgan	Bryan Smilek—	+1.6%	$160	Assumes	Neutral
Aug 14, 2026	Wells Fargo	Steven Cahall—	+4.8%	$167 → $165	Downgrade	Overweight→Equal-Weight
Aug 10, 2026	Rosenblatt	Barton Crockett—	+1.6%	$160 → $160	Maintained	Buy
Aug 7, 2026	UBS	John Hodulik—	+9.3%	$126 → $172	Maintained	Neutral
Aug 7, 2026	Guggenheim	Michael Morris—	+1.6%	$145 → $160	Downgrade	Buy→Neutral
Aug 7, 2026	Seaport Global	David Joyce—	—	—	Downgrade	Buy→Neutral
Jul 17, 2026	Citigroup	Jason Bazinet—	-0.3%	$120 → $157	Maintained	Neutral
Jun 16, 2026	Loop Capital	Rob Sanderson—	-1.5%	$145 → $155	Downgrade	Buy→Hold
Jun 16, 2026	Wedbush	Alicia Reese—	-1.5%	$155 → $155	Downgrade	Outperform→Neutral
Jun 16, 2026	Wolfe Research	Peter Supino—	—	—	Downgrade	Outperform→Peer Perform
Jun 16, 2026	Needham	Laura Martin—	+8.0%	$170 → $170	Maintained	Buy
Jun 16, 2026	Piper Sandler	Thomas Champion—	+1.6%	$148 → $160	Downgrade	Overweight→Neutral
Jun 16, 2026	Susquehanna	Shyam Patil—	+1.6%	$160	Downgrade	Positive→Neutral
Jun 16, 2026	Evercore ISI Group	Shweta Khajuria—	+1.6%	$185 → $160	Downgrade	Outperform→In-Line
Jun 16, 2026	JP Morgan	David Karnovsky—	+1.6%	$150 → $160	Downgrade	Overweight→Neutral
Jun 16, 2026	Rosenblatt	Barton Crockett—	+1.6%	$150 → $160	Maintained	Buy
Jun 16, 2026	Citizens	Matthew Condon—	—	—	Downgrade	Market Outperform→Market Perform
Jun 15, 2026	Keybanc	Justin Patterson—	—	—	Downgrade	Overweight→Sector Weight
Jun 15, 2026	William Blair	Ralph Schackart—	—	—	Downgrade	Outperform→Market Perform
Jun 15, 2026	Baird	Vikram Kesavabhotla—	+1.6%	$160 → $160	Downgrade	Outperform→Neutral
Jun 15, 2026	Citizens	Matthew Condon—	+11.2%	$170 → $175	Maintained	Market Outperform
Jun 15, 2026	Needham	Laura Martin—	+8.0%	$140 → $170	Maintained	Buy
Jun 12, 2026	Evercore ISI Group	Shweta Khajuria—	+17.5%	$160 → $185	Maintained	Outperform
Jun 9, 2026	Guggenheim	Michael Morris—	-7.9%	$140 → $145	Maintained	Buy
Jun 4, 2026	Morgan Stanley	Thomas Yeh—	+8.0%	$150 → $170	Maintained	Overweight