Bulls vs Bears
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Market sentiment signals for Roku (ROKU): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Neutral
29 analysts
Options Flow (P/C)
0.06
More calls — Bullish
Avg Consensus PT
$152
-4.3%
Highest Price Target
$172
+8.2%
Lowest Price Target
$100
-37.1%
Short Interest
8.4%
Rising — Bearish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 24, 2026 | Wedbush | Alicia Reese— | -2.5% | $155 → $155 | Maintained | Neutral |
| Aug 24, 2026 | JP Morgan | Bryan Smilek— | +0.6% | $160 | Assumes | Neutral |