Dernières nouvelles pour Fox (NASDAQ:FOXA) Stock

Fox operates in two segments: cable networks and television. Cable networks primarily includes Fox News, Fox Business, and several pay-TV sports stations. Television primarily includes the Fox broadcast network, 29 owned and operated local television stations, of which 18 are affiliated with the Fox network, and streaming platform Tubi, which is not subscription-based and is completely ad-supported. Fox effectively sold most of its entertainment assets to Disney in 2019, so it no longer creates entertainment content and relies heavily on live news and sports, with nearly all tied to the pay-TV bundle. The Murdoch family controls Fox.

Fox Corp

Morgan Stanley analyst Benjamin Swinburne maintains Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Equal-Weight and raises the price target from $55 to $57.

News

Price Target

Analyst Ratings

FOXA

Morgan Stanley Maintains Equal-Weight on Fox, Raises Price Target to $57

<a href="https://www.theinformation.com/articles/advertisers-plan-cuts-tv-advertising-economic-worries-mount" title="https://www.theinformation.com/articles/advertisers-plan-cuts-tv-advertising-economic-worries-mount">https://www.theinformation.com/articles/advertisers-plan-cuts-tv-advertising-economic-worries-mount</a>

CMCSA

PARA

PARAA

'Advertisers Plan Cuts to TV Advertising As Economic Worries Mount' - The Information

<a href="https://www.lowpass.cc/p/fox-entertainment-runway-ai-partnership-genai" title="https://www.lowpass.cc/p/fox-entertainment-runway-ai-partnership-genai">https://www.lowpass.cc/p/fox-entertainment-runway-ai-partnership-genai</a>

Reported Earlier: 'Fox Entertainment's Runway AI Partnership Revealed' - Lowpass

Wells Fargo analyst Steven Cahall maintains Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Overweight and lowers the price target from $63 to $58.

Wells Fargo Maintains Overweight on Fox, Lowers Price Target to $58

UBS analyst John Hodulik maintains Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Buy and lowers the price target from $63 to $61.

UBS Maintains Buy on Fox, Lowers Price Target to $61

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Shares of companies within the broader communication services sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Barclays analyst Kannan Venkateshwar maintains Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Equal-Weight and lowers the price target from $50 to $45.

Barclays Maintains Equal-Weight on Fox, Lowers Price Target to $45

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Citigroup analyst Paul Lejuez downgraded V.F. Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) from Buy to Neutral and lowered the price target from $30 to $12. VF shares closed at $11.56 on Friday. <a href="https://www.benzinga.com/quote/vfc/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird analyst David Tarantino downgraded the rating for Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from Outperform to Neutral and lowered the price target from $114 to $85. Starbucks shares closed at $82.10 on Friday. <a href="https://www.benzinga.com/quote/sbux/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Thomas Wadewitz downgraded United Airlines Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>) from Buy to Neutral and lowered the price target from $107 to $59. United Airlines shares closed at $57.67 on Friday. <a href="https://www.benzinga.com/quote/ual/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Bernstein analyst Daniel Roeska downgraded the rating for General Motors Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>) from Market Perform to Underperform and lowered the price target from $50 to $35. General Motors shares closed at $44.18 on Friday. <a href="https://www.benzinga.com/quote/gm/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wolfe Research analyst Peter Supino downgraded Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) from Peer Perform to Underperform and announced a $48 price target. Fox shares closed at $49.73 on Friday.  <a href="https://www.benzinga.com/quote/foxa/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying SBUX stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="588" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-1024x588.png" alt="" class="wp-image-860284" style="width:460px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-1024x588.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-300x172.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-768x441.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68.png 1092w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Downgrades

Markets

Trading Ideas

SBUX

This Starbucks Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Monday

Wolfe Research analyst Peter Supino downgrades Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) from Peer Perform to Underperform and announces $48 price target.

Wolfe Research Downgrades Fox to Underperform, Announces $48 Price Target

Just two days after making its trading debut, conservative media outlet Newsmax (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NMAX#NYSE">NMAX</a>) is already up by a phenomenal 2,200%, making it the latest contender within the MAGAverse to receive such an <a href="https://www.benzinga.com/trading-ideas/movers/25/04/44593007/newsmax-stock-soars-more-than-100-as-ipo-momentum-continues-whats-going-on">empathic welcome from Wall Street</a>.
What Happened: Right-wing cable news channel, Newsmax started trading on the New York Stock Exchange on Monday, listing at a 40% premium to its offer price of $10 a share. It then continued its ascent, surging 700% by afternoon, ending Day 1 with an intraday high of $82.25 a share.
On Tuesday, the stock picked up where it left off, rallying another 183% before closing at $233 a share. This briefly valued the company at over $28 billion and made its founder and CEO, Christopher Ruddy, a billionaire. Newsmax now features a market cap that is larger than The New York Times, a 175-year-old media institution.
See Also: <a href="https://www.benzinga.com/25/04/44599441/newsmax-waton-financial-johnson-johnson-hims-hers-health-tesla-why-these-5-stocks-are-on-investors-radars-today">Newsmax, Waton Financial, Johnson &amp; Johnson, Hims &amp; Hers Health, Tesla: Why These 5 Stocks Are On Investors&#8217; Radars Today</a>
While early investors in the company&#8217;s $75 million mini-IPO have done remarkably well, experts and analysts warn that this is just another &#8220;Meme&#8221; stock. 
Steve Sosnick, the chief strategist at Interactive Brokers <a href="https://www.bloomberg.com/news/articles/2025-04-01/newsmax-becomes-a-meme-stock-with-1-160-post-ipo-surge">told</a> Bloomberg, &#8216;This makes the early run-up in DJT seem like child&#8217;s play,&#8217; referring to the infamous Trump Media &amp; Technology Group listing last year, before adding that &#8220;This is the newest entry into the pantheon of meme stocks.&#8221;
He further goes on to attribute this rally to a combination of &#8216;a tiny float and a fiercely loyal user base&#8217; that got the stock moving shortly after it opened.&#8221; 
If there&#8217;s anything we know about such speculative rallies, it is that they don&#8217;t last very long. JJ Kinahan, the CEO of IG North America <a href="https://www.barrons.com/articles/newsmax-stock-ipo-djt-news-65a34499">told</a> Barron &#8216;there is a subsection of clients that are willing to put some of their speculative portfolio to ‘catch the wave,&#8217; but they risk sudden dips and volatility as the wave fizzles out.
Why It Matters: There are plenty of parallels between this Newsmax listing and those of other recent additions to the conservative media complex. 
This includes the Trump Media &amp; Technology Group, the parent company behind Truth Social that similarly surged 1,650% soon after listing, followed by Rumble Inc, jumping 40% on listing day, which pales in comparison but is noteworthy nonetheless.
Both of these stocks witnessed a pullback that was just as dramatic as their rise, with DJT now trading 88% below its all-time of $175, and Rumble down 54% from its peak. Newsmax is set for a similar fate, as FOMO and fanfare always fizzle out, the only thing that remains is fundamentals.
<figure class="wp-block-table"> 
<table>
<tbody>
<tr>
<td>Company</td>
<td>Current Price</td>
<td>All-Time High</td>
<td>Price-to-Sales Ratio</td>
<td>52 Week High / Low</td>
</tr>
<tr>
<td>Trump Media &amp; Technology Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>)</td>
<td>$20.26</td>
<td>$175 (down 88%)</td>
<td>916</td>
<td>$11.75 &#8211; $56.55</td>
</tr>
<tr>
<td>Rumble (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RUM#NASDAQ">RUM</a>)</td>
<td>$7.70</td>
<td>$16.81 (down 54%)</td>
<td>15</td>
<td>$4.92 &#8211; $17.40</td>
</tr>
<tr>
<td>Fox Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>)</td>
<td>$55.82</td>
<td>$58 (down 4%)</td>
<td>1.74</td>
<td>$30.02 &#8211; $58.74</td>
</tr>
<tr>
<td>Newsmax </td>
<td>$233.00</td>
<td>$265 (down 12%)</td>
<td>114</td>
<td>$14.00 &#8211; $265.00</td>
</tr>
</tbody>
</table>
</figure>
Benzinga Edge Stock Rankings reports an unfavorable price trend for the Trump Media &amp; Technology Group for the short, medium, and long terms, but how does it compare with Rumble and Newsmax? <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Click here</a> for the insights.
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Image via Shutterstock
Read More: 
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<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/04/44598088/trumps-liberation-day-creates-major-uncertainty-for-big-tech-analyst-dan-ives-says">Trump&#8217;s &#8216;Liberation Day&#8217; Creates &#8216;Major Uncertainty&#8217; For Big Tech, Analyst Dan Ives Says</a></li>
</ul>

Entertainment

IPOs

NMAX

Newsmax And The Curious Case of MAGA Media: Is The 2200% Rally In 2 Days An Anomaly Or A Trend?

Loop Capital analyst Alan Gould maintains Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Buy and raises the price target from $60 to $62.

Loop Capital Maintains Buy on Fox, Raises Price Target to $62

As of April 1, 2025, three stocks in the communication services sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered overbought when the <a href="https://www.benzinga.com/topic/rsi">RSI is above 70</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>. 
Here's the latest list of major overbought players in this sector.
<h3 class="wp-block-heading">Fox Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>)</h3>
<ul>
<li>On March 26, Wells Fargo analyst Steven Cahall maintained Fox with an Overweight rating and lowered the price target from $64 to $63. The company's stock gained around 6% over the past five days and has a <a href="https://www.benzinga.com/quote/FOXA">52-week high of $58.74</a>.</li>
<li>RSI Value: 70.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>
<li>FOXA Price Action: Shares of Fox gained 3.4% to close at $56.60 on Monday.</li>
<li>Edge Stock Ratings: 95.28 Momentum score with Value at 65.42.</li>
</ul>
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/foxa"><img loading="lazy" decoding="async" width="446" height="173" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/01045017/image-1-1.png" alt="" class="wp-image-850702" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/01045017/image-1-1.png 446w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/01045017/image-1-1-300x116.png 300w" sizes="(max-width: 446px) 100vw, 446px" /></a></figure>
<h3 class="wp-block-heading">AT&amp;T Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/T#NYSE">T</a>)</h3>
<ul>
<li>On March 31, Citigroup analyst Michael Rollins maintained AT&amp;T with a Buy and raised the price target from $28 to $32. The company's stock gained around 5% over the past five days and <a href="https://www.benzinga.com/quote/T">has a 52-week high</a> of $28.56.</li>
<li>RSI Value: 70.2</li>
<li>T Price Action: Shares of AT&amp;T gained 0.4% to close at $28.28 on Monday.</li>
</ul>
<h3 class="wp-block-heading">Tim SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TIMB#NYSE">TIMB</a>)</h3>
<ul>
<li>On March 17, Barclays analyst Mathieu Robilliard maintained TIM with an Equal-Weight rating and raised the price target from $16 to $16.5. The company's stock gained around 12% over the past month and has a <a href="https://www.benzinga.com/quote/TIMB">52-week high</a> of $18.78.</li>
<li>RSI Value: 74.5</li>
<li>TIMB Price Action: Shares of Tim gained 1.4% to close at $15.65 on Monday. </li>
</ul>
Learn more about BZ Edge Rankings—click to see scores for other <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">stocks in the sector and see how they compare.</a>
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Photo via Shutterstock

Short Ideas

Pre-Market Outlook

Top 3 Tech And Telecom Stocks That May Keep You Up At Night In Q2

Wells Fargo analyst Steven Cahall maintains Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Overweight and lowers the price target from $64 to $63.

Wells Fargo Maintains Overweight on Fox, Lowers Price Target to $63

Fox Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) is scheduled to report its fiscal third-quarter results on April 14.
According to Goldman Sachs, the EBITDA estimate for the fiscal third quarter has been reduced from $818 million to $753 million, slightly below the consensus of $755 million. Revenue was $4.11 billion, versus the consensus of $4.16 billion.
The Fox Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5a1c4e20efacff00015a984c/michael-ng">Analyst Michael Ng</a> maintained a Buy rating and price target of $60.
The Fox Thesis: Ng said in the note that the company could report Cable Network EBITDA of $803 million, beating the consensus of $788 million.
He added, however, that Fox's revenue momentum may be offset by elevated operating expenses "on heightened news gathering costs post-election."
The analyst lowered the estimate for Television EBITDA from $101 million to $36 million, below consensus of $47 million, "reflecting a more negative view on Super Bowl profitability."
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Super Bowl could generate around $650 million in revenue, with the sports rights costing $700 million, leading to losses of approximately $50 million, he stated.
Fox is the "best positioned to navigate through changes in pay TV given its sports &amp; news focused portfolio and TV ratings momentum across FOX broadcast and Fox News," Ng wrote.
FOXA Price Action: Shares of Fox had risen by 2.39% to $54.66 at the time of publication on Tuesday.
Read More: <a href="https://www.benzinga.com/25/02/43816739/netflix-wants-more-nfl-games-after-christmas-day-success-could-league-create-bidding-war-with-cbs-fox">Netflix Wants More NFL Games After Christmas Day Success: Could League Spark Bidding War With CBS, Fox?</a>
Photo: Shutterstock

Analyst Color

Previews

Reiteration

Media

FOX 3Q Earnings Preview: EBITDA May Take A Hit From Sports Cost Inflation

Guggenheim analyst Michael Morris reiterates Fox (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) with a Buy and maintains $60 price target.

Guggenheim Reiterates Buy on Fox, Maintains $60 Price Target

Fox COO Says "May Partner With Other Streamers Who Are In The Market To Offer A Bundle" For Co's New Streaming Service

Fox COO Says Co Brought About 125 New Advertisers To Fox News Since The Election; Across Entertainment And Sports Cancellations Are At Historic Lows; Subscriber Expectations For New Streaming Service Is At Mid Single Digit Millions Over Next 3 To 5 Years

President Donald Trump's address to a joint session of Congress <a href="https://www.benzinga.com/media/25/03/44102399/heres-how-to-watch-donald-trumps-address-to-congress-time-date-and-what-to-expect">on Tuesday night</a> drew a large audience, but viewership numbers are significantly down from his previous presidential speeches.
What Happened: On Tuesday, Trump spoke for over one hour and 40 minutes. Among the <a href="https://www.benzinga.com/markets/equities/25/03/44133368/trumps-congressional-address-taps-elon-musk-for-government-overhaul-revives-drill-baby-drill-for-energy-boom">various topics he addressed</a> were tariffs, inflation, eggs, Elon Musk, the Department of Government Efficiency, international relations, oil drilling, taxation and the CHIPS Act.
The speech broke the previous record held by former President Bill Clinton. In 2000, Clinton delivered a speech to a joint session of Congress for one hour and 28 minutes. 
While the length of the speech set records for Trump, it failed to break any viewership records.
An average of 36.6 million viewers tuned into Trump's speech Tuesday according to Nielsen data, reported by <a href="https://variety.com/2025/tv/news/trump-congress-speech-ratings-viewers-1236328626/">Variety</a>.
This marked a 13% increase from former President Joe Biden&#8216;s 2024 State of the Union speech. Biden drew an average of 32.2 million viewers.
While Trump's speech wasn't an official State of the Union speech given his short time in the White House, the viewership lagged previous Trump speeches to Congress.
During his first term, Trump topped that figure in each of his annual State of the Union speeches to Congress. See below:
<ul>
<li>2017: 47.7 million</li>
<li>2018: 45.6 million</li>
<li>2019: 46.8 million</li>
<li>2020: 37.2 million</li>
</ul>
Viewership figures include the major networks and cable outlets that broadcast Trump's speech, but may not include all of the streaming viewership which could factor into the declines.
Fox News, which is owned by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) said it led the way in Tuesday viewership with an average of 10.7 million viewers during Trump's speech according to the report.
Nielsen also tracked the age of viewers, with an older audience tuning into the broadcast and cable networks to view Trump's speech as seen below:
<ul>
<li>18-34: 5.7% of viewers</li>
<li>35-54: 20.5% of viewers</li>
<li>55 or older: 70.7% of viewers</li>
</ul>
Here are the viewership figures for Biden's past State of the Union speeches:
<ul>
<li>2021: 26.9 million</li>
<li>2022: 38.2 million</li>
<li>2023: 27.3 million</li>
<li>2024: 32.2 million</li>
</ul>
Read Also:<a href="https://www.benzinga.com/25/02/43847433/trump-approval-rating-declines-in-february-unpopular-domestic-and-foreign-policy-ideas"> Trump Approval Rating Declines In February: &#8216;Unpopular Domestic And Foreign Policy Ideas&#8217;</a>
Why It's Important: With the media landscape shifting to streaming and other non-traditional viewership methods, it could be tough to compare the viewership from Tuesday's speech to past presidential speeches.
The same could likely be said for Trump's inauguration on Jan. 20. An average of 24.59 million viewers <a href="https://www.benzinga.com/general/entertainment/25/01/43139381/how-many-people-watched-donald-trumps-2025-inauguration-spoiler-less-than-biden-four-years-ago">watched Trump's inauguration</a>, which was down from 33.76 million who tuned into Biden's first inauguration in 2017 (30.64 million).
Fox News, which is Republican-leaning, also led the way in viewership for Trump's inauguration.
The 2024 election cycle saw many broadcast and cable news outlets see a boost in viewership and advertising revenue with viewers tuning in for coverage.
With Trump now in office, viewership figures appear to have dropped and less people may be willing to tune in to hear him speak while in office this time around.
When it comes to companies benefitting from Trump in office again, Fox News is likely the winner.
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<figure class="wp-block-image size-large is-resized"><a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent030625"><img loading="lazy" decoding="async" width="1024" height="330" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06102403/Picture1-1-1024x330.png" alt="When it comes to Donald Trump presidential speeches and television events, Fox News may be the biggest winner." class="wp-image-812455" style="width:920px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06102403/Picture1-1-1024x330.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06102403/Picture1-1-300x97.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06102403/Picture1-1-768x248.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/06102403/Picture1-1.png 1430w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Image: Shutterstock

Politics

Trump Congressional Speech Comes Up Short In Viewership: Here's How Many People Watched

Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) had a successful debut with two NFL games on Christmas Day showing strong viewership and helping boost subscriber figures in <a href="https://www.benzinga.com/news/earnings/25/01/43114866/netflix-q4-earnings-record-subscribers-nfl-squid-game-push-past-highest-expectations">the fourth quarter.</a>
With reports of the company's interest in additional NFL games, a Benzinga poll shows the impact this could have on subscriber figures.
 What Happened: After years of focusing on what it called "sports adjacent" content, Netflix has <a href="https://www.benzinga.com/general/sports/24/12/42628116/netflix-adds-womens-world-cup-media-rights-from-football-to-futbol-streamer-all-in-on-live-sports">increased its bets</a> on live sports with golf, NFL, tennis and WWE.
The company's chief content officer Bela Bajaria also said Netflix<a href="https://www.benzinga.com/25/02/43816739/netflix-wants-more-nfl-games-after-christmas-day-success-could-league-create-bidding-war-with-cbs-fox"> would be interested</a> in more NFL games if possible.
"I definitely want the Sunday (afternoon) games," Bajaria said on "The Town" podcast, as reported by&nbsp;<a href="https://frontofficesports.com/netflix-shifts-strategy-pursuing-nfl-sunday-rights/" target="_blank" rel="noreferrer noopener">FrontOfficeSports</a>.
The answer came when asked which NFL media rights Netflix would be interested in. Netflix later acknowledged that Bajaria&#8217;s comments were informal and not a new content strategy shift.
The Sunday afternoon games are controlled by Paramount Global (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARAA#NASDAQ">PARAA</a>) and Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>).
Those deals are set to expire after the 2033 NFL season, but the NFL has an opt-out clause that could see it end the deals early after the 2029 season. A deal with&nbsp;The Walt Disney Company&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)&nbsp;for &#8220;Monday Night Football&#8221; ends after the 2030 season. While the NFL may be content with opening up the rights, Netflix would likely be part of a bidding war with the media companies and could end up spending more than it wants. 
Benzinga recently asked readers if adding NFL games could help the streamer.
"Would you subscribe to Netflix specifically for NFL content?" Benzinga asked.
The results were:
<ul>
<li>No, I prefer other options: 56%</li>
<li>I already subscribe to Netflix: 34%</li>
<li>Yes, I'd subscribe for NFL games: 10%</li>
</ul>
The poll found that Netflix having additional NFL games might not add significantly to its subscriber base.
Netflix ended the fourth quarter with 301.63 million paid subscribers, adding a record 18.91 million paid sub. The company will no longer report subscriber figures quarterly, choosing instead to focus on key financial metrics.
Read Also: <a href="https://www.benzinga.com/general/entertainment/25/01/43179371/netflix-hits-all-time-highs-could-another-stock-split-be-on-the-horizon">Netflix Hits All-Time Highs: Could Another Stock Split Be On The Horizon?</a>
Why It's Important: Netflix is on a three-year deal with the NFL that gets the streaming company at least one game every Christmas Day.
In 2024, Netflix&nbsp;<a href="https://www.benzinga.com/general/sports/24/12/42711504/lebron-james-vs-nfl-nba-star-says-christmas-is-our-day-2024-ratings-paint-a-different-picture" target="_blank" rel="noreferrer noopener">streamed two games</a>&nbsp;on Christmas with the games having averages of 24.3 million viewers (Baltimore Ravens, Houston Texans) and 24.1 million viewers (Kansas City Chiefs, Pittsburgh Steelers).
Those games set new NFL streaming records for the regular season, surpassing even the 23.0 million viewers of Peacock&#8217;s exclusive streaming game during the 2023 NFL playoffs.
The Netflix Christmas Day games saw huge advertising demand and likely broke even on revenue for the company, not counting the additional subscribers the company gained along the way.
Over the past year, Netflix has launched a live boxing event headlined by&nbsp;Jake Paul&nbsp;and&nbsp;Mike Tyson, had two NFL games on Christmas and launched its new partnership with WWE, which is a unit of&nbsp;TKO Group Holdings&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKO#NYSE">TKO</a>).
Netflix&nbsp;<a href="https://www.benzinga.com/general/sports/24/12/42628116/netflix-adds-womens-world-cup-media-rights-from-football-to-futbol-streamer-all-in-on-live-sports" target="_blank" rel="noreferrer noopener">landed the U.S. rights&nbsp;</a>to the Women&#8217;s World Cup in 2027 and 2031. The company is also said<a href="https://www.benzinga.com/25/02/43570574/netflix-eyes-formula-one-us-broadcast-rights-starting-in-2026-report" target="_blank" rel="noreferrer noopener">&nbsp;to be exploring</a>&nbsp;a bid for the U.S. rights to Formula 1. ESPN has had the rights to Formula 1 since 2018 and its deal expires after the 2025 season.
While Netflix previously avoided live sports and full seasons, its new strategy seems focused on acquiring as much sports content as possible to drive advertising and subscriber revenue.
The big question for Netflix subscribers could end up being if Netflix's move is the right one with billions of dollars likely needed to land additional NFL rights. The results of the Benzinga reader poll show mixed results and could suggest that Netflix is best suited running with its current Christmas Day games and other content plans.
 NFLX Price Action: Netflix stock trades at $972.58 versus a 52-week trading range of $542.01 to $1,064.50. Netflix stock is up 10% year-to-date in 2025 and up over 57% in the last year.
Read Next: 
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<li><a href="https://www.benzinga.com/general/entertainment/25/01/42956034/netflix-stock-has-long-term-runway-for-dominance-in-streaming-analyst-highlights-4-key-catalysts">Netflix Stock Has &#8216;Long Term Runway For Dominance In Streaming&#8217;: Analyst Highlights 4 Key Catalysts</a></li>
</ul>
The study was conducted by Benzinga from Feb. 24, 2025 through Feb. 26, 2025. It included the responses of a diverse population of adults 18 or older. Opting into the survey was completely voluntary, with no incentives offered to potential respondents. The study reflects results from 137 adults.

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